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Omnichannel communications and value-oriented customer expectations are two elements challenging restaurant owners and operators, according to a survey from Klaviyo. Among the other highlights: Restaurants have the opportunity to connect and convert audiences using mobile websites or apps and push notifications.
Mobileorders were expected to drive $38 billion in restaurant revenue in 2020. What’s more, digital consultancy Mobiquity in June 2020 reported a 36 percent year-over-year increase in the number of restaurant mobile app reviewers who said it was their first time using such an app. Evolve to Meet New Customer Expectations.
based diners who recently ordered from a QSR, fast-food or fast-casual chai also found that value is about more than just price. Diners are looking for a better overall experience, from streamlined ordering to more inviting restaurant environments. The survey of 1,500 U.S.-based
At the same time, a rise in fast-food prices driven by inflation is reshaping consumer behavior, with many customers now treating fast food as a splurge rather than a convenience. AI moves from nice-to-have to must-have Many QSRs experimented with AI-driven solutions in 2024, such as in-app chatbots and personalized order recommendations.
Menu pricing isnt just about covering costsits about finding that sweet spot where profitability, customer perception, and operational reality meet. Set prices too low, and youre leaving money on the table. Fast-casual spots usually dont have that luxury, so pricing needs to be tighter and more dialled in.
A Dilemma of “Super Size” Proportions Amid rising food prices and shifting consumer preferences, the restaurant industry is facing a dilemma of “super size” proportions. percent menu-price inflation rate. Customers can become more critical of the quality of products and services when prices increase.
In October, the USDA reported year-to-date averages, noting that food-at-home (grocery store) prices have increased 2.5 percent and food-away-from-home (restaurant) prices have increased 3.6 percent, and food-away-from-home prices are expected to increase between 3 and 4 percent. If current projections from the U.S.
Customers will be able to add syrups and sauces to unflavored drinks for a single, flat price. The company is also testing changes to its mobileordering app to increase pricing transparency.
Further Optimize Delivery, Takeout and Curbside Experiences Many QSRs already relieve congested drive-thrus with distinct lines or protocols for call-ahead orders and third-party pickups. One of our clients, a well-known QSR legacy brand, added an express drive-thru lane for customers ordering ahead on the brand’s app.
Whether youre an independent operator or part of a small chain, visibility is everything. The right marketing strategy helps you get the most out of every dollar by increasing customer retention , boosting order volume, and encouraging repeat visits. What price points are they comfortable with?
Operators would see increased prices in their supply chain, resulting in rising costs to their guests as well. AI has the potential to revolutionize hiring processes, employee training, and even workforce scheduling, leading to more efficient operations and improved guest services. AI is also boosting staff productivity.
Modern Restaurant Management (MRM) magazine asked restaurant industry experts for their views on what trends and challenges owners and operators can expect to see in 2025. And the digitization of operations over the past few years means that the industry is getting better at capturing that data. Data, Data, Data.
Since most consumers are attached to their smartphones, the best way to stay connected with their favorite restaurants is through mobile apps. However, just because most restaurant chains have hopped on the trend doesn’t mean they’ve mastered all the features diners want and need in a mobile app. The top reasons?
Every restaurant faces operational challengeseven with a great menu and a talented team, bottlenecks can slow service, frustrate customers, and cut into profits. A single missteplike a delayed order or a system glitchcan throw off an entire shift. Staff scramble, customers grow impatient, and suddenly, a busy night turns into chaos.
Online ordering has transformed the restaurant industry, turning what was once a convenience into an absolute necessity. Customers expect to browse menus, place orders, and pay for their meals with just a few taps of their phones. Why Every Restaurant Needs an Online Ordering System The answer is simple: to stay competitive.
For restaurants, success lies in recognizing these evolving preferences and strategically adapting operations to meet them. Thrifty Habits and Willingness to Splurge While price-consciousness is on the rise, with 74 percent of consumers opting for less expensive options, the willingness to splurge is far from gone.
As a restaurant manager or operator, you are the driving force in productivity – leading your staff and keeping customers happy. Many restaurant operators juggle multiple locations, and adding managers adds another link in the chain of command to manage. This leads to the abnormally high turnover rate most operators experience today.
The restaurant industry is going mobile, and restaurant apps are at the center of this transformation. Diners want the convenience of ordering, booking, and engaging with their favorite restaurants straight from their phones. Beyond mobileordering, restaurant apps support operations in ways that were never available before.
The restaurant industry is rapidly evolving, and mobile food ordering is at the center of this transformation. These mobile food ordering statistics reveal just how quickly digital habits are shifting — and what it means for restaurants trying to stay competitive. At first, mobileordering seemed like a long shot.
per share for the online ordering and payment company just four years after Olo went public. per share for the online ordering and payment company just four years after Olo went public. per share in cash, a 65% premium on the company’s share price as of April 30, before media reports suggested the company was for sale.
Most of the restaurant technology tools operators use every day were first introduced years ago, but it wasnt until the 2020 Tech Boom, brought on by COVID-19, that widespread adoption became essential. Is online ordering inefficient? Experiencing over-ordering or last-minute shortages? Are labor costs too high?
The past two years have brought unprecedented changes across the restaurant industry, from new concerns related to social distancing and cleanliness to the acceleration of pre-pandemic trends such as the rise of mobileordering and third-party delivery services. Set the Bar. Stay Connected. What does this mean for restaurants today?
Neiman highlights the role of technology-powered tactics such as upselling menu add-ons and optimizing digital ordering in addition to using collected data to better meet the needs of the still-value conscious guest. To do so, they must evaluate how value can be derived outside of price point.
A good mobile experience. Creating a contactless ordering experience for guests at your restaurant is important in order for your business to stay competitive and profitable. Restaurants have endless third-party ordering app options, but those do come with a price, approximately five-twenty percent of each sale.
But more and more operators are realizing that relying too heavily on those platforms comes at a costliterally and figuratively. Instead of giving up control to outside platforms, some restaurants are shifting to a more direct approach: first-party ordering. First-Party vs. Third-Party Ordering: Whats the Difference?
This final edition of Modern Restaurant Management (MRM) magazine's Research Roundup for 2024 features news of operator challenges and priorities, delivery trends, wages and hourly worker considerations. The primary response was menu price increases, with nearly 61 percent of respondents adjusting prices to cope with the new reality.
Whether you own or operate a bar, restaurant, hotel, resort, casino, or sports venue, your ability to control costs and deliver a satisfying CX depends on many factors. Can they order goods or services from their phone? Consumers want the freedom to use digital wallets and cryptocurrency payments from their mobile devices.
The pandemic has permanently altered the consumer-restaurant relationship with operators investing in technology and real estate to align with changing consumer preferences, according to the 2021 Restaurant Franchise Pulse survey, conducted by TD Bank. Investment in delivery and mobileordering pays off.
And no, increasing restaurant sales doesn’t mean turning your restaurant staff into pushy upsellers trying to squeeze a few extra dollars out of every order. Create Limited-Time Offers That Drive Action Limited-time offers (LTOs) give potential customers a reason to order now, not later.
Rising inflation has impacted businesses for the better part of the year, leading many to modify their menus and increase prices in the face of higher ingredient costs. That’s why it’s important for restaurants to utilize technology that helps the kitchen keep track of orders and reduces the chances of slow service and errors.
Photo: Shutterstock Made-to-order food, value offerings, loyalty programs. Made-to-order food is now second only to gas as a driver of c-store visits. When it comes to value , three-quarters of c-store consumers said made-to-order food at c-stores is a good value, up 13 points from last year. By Heather Lalley on Jun.
In 2024, restaurants across the country saw an average five percent increase in transactions and an average eight percent increase in profits with only four percent caused by price hikes. This has led to many perks for consumers, such as reduced wait times, contactless ordering, and more personalized offers and rewards.
The ripple effects of the pandemic continue: the National Restaurant Association finds that off-premises dining continues to happen much more frequently than before, with 66% of consumers more likely to order takeout in 2023 than they were before the pandemic. ChowNow ChowNow is a customized online ordering app for restaurants.
Some great examples for restaurants are: How often the customer orders. What the customer orders. Which of your locations the customer orders from most. What the customer orders. How the customer prefers to order (for delivery, for pick-up or to dine-in). How many people does the customer orders for at a time.
When you decided to open a restaurant, you probably didnt picture yourself glued to spreadsheets or tracking the price of eggs, but keeping an eye on the numbers is how you stay open year after year. This gives you a sense of how effective your menu pricing is. came to $35,000, and your operating expenses (labor, rent, insurance, etc.)
As owner-operator, Luke Michaluk, puts it, People are busy, you want to be betterthats where we come in. By partnering with ChowNow, Healthy Balance Meals saves over $13,000 annually in commission fees while gaining full control over their online ordering experience. Pricing and menu control were constant issues.
The ripple effects of the pandemic continue: the National Restaurant Association finds that off-premises dining continues to happen much more frequently than before, with 66% of consumers more likely to order takeout in 2023 than they were before the pandemic. ChowNow ChowNow is a customized online ordering app for restaurants.
In fact, 45 percent of restaurant operators expect competition to be more intense than last year. With that in mind, here’s a look at some of the moves restaurants are making to delight consumers and modernize operations, powered by technology. Orders come from a multitude of places. Food availability is often in flux.
Some restaurants were slow to adopt contactless payment methods, efficient booking systems, and other tech solutions, which resulted in missed opportunities to enhance guest experiences and operational efficiency. By 2023, what began as a convenience has evolved into a necessity, shaping the way businesses operate.
Keeping menus updated across various online ordering systems and third-party delivery apps can feel like a never-ending game of catch-up. Manually updating menus across multiple online ordering channels is tedious, time-consuming, and prone to mistakes. Without it, updating a menu is a long and laborious process.
If your site is clunky, hard to navigate, or missing basic features like a prominent online ordering button, your potential customer will bounce because diners have little to no tolerance for friction or confusion when theyre looking for food. 77% of diners visit a restaurants website before they dine in or order takeout or delivery.
Online food delivery thrives as phones become one-stop shops for ordering and tracking meals. They must choose whether to use third-party online ordering platforms or handle delivery in-house. Plus, it explores how to efficiently implement ordering platforms and optimise delivery operations.
Additional findings inlcude increased inventory costs caused the greatest financial strain for operators in 2021 with 33 percent citing it as their top expense, followed closely by rent (30 percent) and labor (30 percent). Now, more than half of all operators (57 percent) report offering a loyalty or rewards program of some kind.
Adaptability became non-negotiable as takeout, delivery, and digital ordering shifted from secondary revenue streams to essential lifelines." – Noah Glass, Founder & CEO of Olo The pandemic was a transformative period for the restaurant industry, leading to significant changes in how both restaurants and consumers operate.
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