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11 Restaurant Marketing Strategies That Work in 2021 & 2022

7 Shifts

Engagement on Social Media. Social media for your restaurant should not be overlooked while planning and exploring strategies to improve your restaurant's marketing strategy. Social media for your restaurant should not be overlooked while planning and exploring strategies to improve your restaurant's marketing strategy.

Marketing 397
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Best Prep for Super Bowl Off-Premise Programs

Modern Restaurant Management

With the Super Bowl and March Madness coming up, restaurant owners should be preparing now in order to capitalize on the influx of online orders. The first step in this process should be analyzing the data from their point-of-sale system – labor costs, game days sales and more.

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Menu Engineering: The Science of Optimizing Your Menu to Maximize Profit

7 Shifts

Menu engineering: while the name might suggest you need to go to college at MIT to be good at it, is actually a common and essential task that all restaurateurs should regularly undertake. Menu engineering can be simplified as the steps taken to increase the profitability of a restaurant menu. Menu Pricing and 2.

Menu 279
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Unique Ways Restaurants Can Use QR Codes to Drive Sales

Modern Restaurant Management

As the impact of the pandemic wanes, restaurant owners should evaluate the contactless service options they implemented to keep customers and staff safe to see how they can help drive sales. Restaurants across the country shelved their paper menus and turned to digital options to reduce touchpoints. At least 63.6

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How Restaurants Can Remain Competitive in 2021

7 Shifts

From a projected record growth at the top of the year to a decline of nearly $240 billion in sales and 2.5 Ordering online, paying with mobile phones, scanning QR codes for a menu, and a ton of takeout, are just a part of dining out now. 2020 was a year that the restaurant industry won’t soon forget.

2021 370
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How To Attract Gen Z Customers to Your Restaurant

Modern Restaurant Management

Many of Gen Z's traits are most likely shaped by the fact that they have grown up with access to the internet, smartphones and social media. Test out local organic produce or farm-raised meats as specials on temporary, seasonal menus to gauge interest and test profitability without having to commit to updating your normal menu.

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MRM Research Roundup: End-of-September 2021 Edition

Modern Restaurant Management

The findings have offered insight into consumer expectations to support restaurant brands as they work to navigate ongoing operating, social, and economic shifts over the past year and a half. The new report captures a steady rise in mobile ordering, reinforcing the critical importance of mobile initiatives for restaurant brands.

2021 171