7 Shifts

FEBRUARY 8, 2024

Restaurants of today are infused with technology in many new ways, and it’s making a difference. A full 55% of consumers consider takeout and delivery essential to their restaurant experience. Restaurants turned to restaurant management apps to navigate this change, and it appears there’s no going back. Try 7shifts for free.

Operations 353

Operations Management Management Mobile Ordering 353

Next Restaurants

MAY 8, 2024

By Jose Chavez, Contributor A common challenge keeps many restaurant owners up at night: boosting sales and keeping the doors open in an ever-evolving restaurant industry. If you’re looking for tips and insights on how to run a successful restaurant business, review these seven proven strategies for increasing restaurant sales.

Loyalty Program 106

Loyalty Program Social Media Point of Sale Online Ordering 106

SpotOn

MARCH 5, 2024

Designed to streamline the restaurant marketing process, SpotOn Marketing Assist is the first product of its kind to empower restaurants to drive guest visits and boost sales while eliminating the time and resources needed for self-serve marketing tools. 

Marketing 115

Marketing Email Marketing Social Media Loyalty Program 115

Lavu

APRIL 24, 2020

Are your restaurant’s social media pages lacking the engagement you need to drive more sales? Now more than ever, your customers are indulging in social media consumption. Which social media platforms does your restaurant need? How can you create stunning graphics for your social media posts?

Social Media 104

Social Media Online Ordering Kitchen Safety Influencer 104

Modern Restaurant Management

SEPTEMBER 16, 2020

Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Basant Baruah, Senior Content Marketer, Beaconstac. Below are a few examples of small and big F&B chains applying unique marketing techniques. Here are their insights.

Marketing 233

Marketing Social Media Food Safety Email Marketing 233

Social Hospitality

MARCH 27, 2020

As worldwide markets continue to feel the pain of COVID-19, companies of every size are suffering from the effects. This pandemic has forced most companies to reevaluate their financial plans and marketing strategies. This pandemic has forced most companies to reevaluate their financial plans and marketing strategies.

Hospitality 454

Hospitality Marketing Travel Hotels 454

Restaurant Engine

APRIL 24, 2024

Marketing is the key to growing your restaurant and increasing your brand awareness. To do those things, you need a strong, well-developed marketing strategy. In this article, we look at the eight most frequently asked marketing questions for restaurants. 1: What is the “Marketing Mix?” 2: Why Do I Need a Website?

Marketing 52

Marketing Social Media Mobile Ordering SEO 52

7 Shifts

FEBRUARY 10, 2023

And we transformed it into a media company during a global pandemic in 2020. We became a global media company. We became a global media company. Mine happened when I realized social media wasn’t about meeting new people — it was about communicating in a brand new way. Now marketing is Yelp and TikTok.

Social Media 370

Social Media Email Marketing Technology 2007 370

BNG Point of Sale

DECEMBER 6, 2021

Implementing a point-of-sale system for your restaurant can help reduce these financial losses while providing other benefits that will improve the work experience for employees. Increased revenue: One of the primary benefits for restaurant employees working with a point-of-sale (POS) system is increased revenue.

Point of Sale 52

Point of Sale POS Cash Management Front of House 52

Modern Restaurant Management

JANUARY 24, 2024

Spice Up Your Social Media Presence Want to connect with your patrons in the digital age? Include social media in your digital marketing strategy. Over half of the world’s population uses social media, interacting with an average of six platforms.

Loyalty Program 193

Loyalty Program Social Media Coupons Customer Experience 193

Modern Restaurant Management

DECEMBER 10, 2021

Your restaurant’s main selling point is the food. Your customer’s word-of-mouth advocacy is an invaluable marketing strategy. Train your staff to build other taking points. The more talking points you can generate for your restaurant, the more traffic you’re likely to get. Create a Conversation Trigger.

Marketing 225

Marketing SEO Front of House Website Management 225

7 Shifts

DECEMBER 18, 2023

The role of a restaurant manager is always in motion. There’s always something else to get done, a new fire to put out, and broken things to fix. All of that on top of the everyday tasks from scheduling to payroll to reporting can catch up to you. From cleaning flat tops to refilling sanitizers, it’s easy for tasks to get lost in the shuffle.

Management 398

Management Management Email Marketing Point of Sale 398

7 Shifts

OCTOBER 31, 2022

Section 3: Market Analysis. Section 4: Marketing Plan. A business plan should include information on your target market, competition, business model, marketing strategy, and financial projections. You can't start a restaurant without a plan. But it doesn't have to be overwhelming. Table of Contents. Section 6: Financials.

Point of Sale 398

Point of Sale Back of House Document Download 398

Clover - Restaurants

MAY 10, 2024

Research from payment global analysis firm PYMNTS shows in May 2023: 37% of diners found restaurant information on social media, with even higher numbers for younger generations (42% for Generation Z and 46% for Millennials). Digital marketing also helps you build stronger relationships with your current customers.

Marketing 52

Marketing Email Marketing Social Media POS 52

Modern Restaurant Management

MAY 24, 2024

Today, customers find restaurant brands through influencers, social media, review sites, and multiple channels. Brands like McDonald's, Pizza Hut, Domino's, Starbucks, and others invest and implement customer retention strategies to hold the market share. With so many options, staying fresh and agile is important.

Loyalty Program 126

Loyalty Program Point of Sale Email Marketing Customer Experience 126

Open for Business

MAY 2, 2023

Restaurant marketing attracts new customers, keeps regulars coming back, and sets one restaurant apart from the crowd. It’s more important than ever to make savvy marketing central to your business. Quick links What is restaurant marketing? Quick links What is restaurant marketing? Ignore it at your peril.

Marketing 78

Marketing Email Marketing Social Media SEO 78

RGU

JANUARY 20, 2020

by Deepa Prahalad and Ananthanarayanan V ​Companies of all sizes today are looking to improve the effectiveness of their social media marketing — and with good reason: Digital platforms are constantly innovating the way that brands are discovered, shared and experienced. Yet these numbers are a double-edged sword.

Social Media 52

Social Media Marketing Point of Sale Consumer Goods 52

7 Shifts

MAY 23, 2024

The restaurant business is one of the most competitive industries, and this shows in the fact that only 20% of restaurants succeed in the market. This includes: Net Sales: The total revenue derived from your sale of food and beverages. Managing a restaurant is not for the faint-hearted. Why should you create a restaurant budget?

Point of Sale 222

Point of Sale Seasonal Menu Food Supply Cash Management 222

Lavu

APRIL 24, 2020

Are your restaurant’s social media pages lacking the engagement you need to drive more sales? Now more than ever, your customers are indulging in social … Your Guide to Social Media Engagement for Restaurants Read More ».

Social Media 78

Social Media Point of Sale Bar Menu 78

7 Shifts

SEPTEMBER 20, 2021

The first technologies that restaurants often invest in are the cloud-based point of sale (POS) systems and payroll processing. Scheduling software like 7shifts can also pull data from your POS to track labor against sales and get a more accurate picture of your labor cost—saving your restaurant money and time. SkiptheDishes.

Technology 370

Technology Front of House Social Media Back of House 370

Modern Restaurant Management

JANUARY 22, 2021

Marketing a restaurant looks completely different today than it did heading into 2020. Not only are marketers in the restaurant space facing the fallout of the pandemic, they are dealing with the implications of ever-increasing privacy concerns. Let me walk through a few of these changes. Be Driven by the Right Data.

Marketing 199

Marketing Email Marketing Loyalty Program Point of Sale 199

Modern Restaurant Management

AUGUST 8, 2022

Customers come in many forms, so often the focus is on new customers, but the reality is that repeat, loyal customers are really the starting point. So how can a restaurant drive revenue without time-intensive and costly marketing initiatives? What allows simple WiFi to move past WiFi “marketing”? Real-Time Offers.

Loyalty Program 181

Loyalty Program Social Media Email Marketing Point of Sale 181

ChowNow

FEBRUARY 27, 2024

Effective restaurant marketing means reaching diners wherever they are. To gain more diners and drive more orders, restaurants need to optimize their mobile marketing and make it easier to order. What’s mobile marketing? Why mobile marketing for restaurants? In today’s world, that means their mobile devices.

Marketing 78

Marketing Mobile Ordering Email Marketing Online Ordering 78

7 Shifts

MARCH 30, 2022

The National Restaurant Association projects restaurant sales will hit $898 billion this year -more than $200 billion more than in 2021. Answer: restaurant advertising and marketing. After two years of only being able to order takeout and having to wear a mask when not at the table, restaurants are poised to bounce back in 2022.

Advertising 370

Advertising 2022 Social Media Email Marketing 370

Indoor Media

FEBRUARY 28, 2019

Let’s be honest: we’re pretty much all addicted to our phones and social media at this point. hours every day on social media. Speaking of eating…if you’re not using social media for your restaurant, now’s the time to create a strategy as part of your restaurant’s marketing and advertising plan.

Social Media 78

Social Media Advertising Food Truck Fast Casual 78

Modern Restaurant Management

MARCH 30, 2022

Restaurants are making use of workflow automation to increase efficiency in numerous ways inlcuding customer service automation and sales and marketing automation. Sales teams and marketers are deploying sales and marketing technology to automate the customers' journey and accelerate conversions.

Front of House 178

Front of House Social Media Email Marketing Point of Sale 178

Modern Restaurant Management

MARCH 25, 2022

As the impact of the pandemic wanes, restaurant owners should evaluate the contactless service options they implemented to keep customers and staff safe to see how they can help drive sales. While QR codes are a great tool for contactless service, they have a wide variety of uses, particularly when it comes to marketing. At least 63.6

Social Media 212

Social Media Email Marketing Mobile Ordering Kitchen Safety 212

Ken Burgin

OCTOBER 12, 2021

Singles Day Restaurant Marketing – 11 November. Black Friday Restaurant Marketing – 26 November. Extra points for loyalty customers, or a double discount when they order online. Mix online and offline deals, to encourage awareness of online sales. Cyber Monday Restaurant Marketing – 29 November.

Marketing 133

Marketing Social Media Merchandise Online Ordering 133

Modern Restaurant Management

JANUARY 31, 2023

The first step in this process should be analyzing the data from their point-of-sale system – labor costs, game days sales and more. Use data to identify high-traffic times during the Super Bowl and offer promotions or discountsduring those times to increase sales.

Loyalty Program 175

Loyalty Program Social Media Email Marketing Online Ordering 175

The Rail

JANUARY 13, 2023

By Julia Nikolaus, Contributor As a restaurateur or manager, you know just how competitive the non-alcoholic beverage market can be. Below, we'll outline several approaches that will help propel your restaurant forward by making it more visible than ever before -- all while boosting sales! #1 1 - Use Unique Brand-Focused Materials.

Beverage 116

Beverage Marketing Point of Sale Social Media 116

Modern Restaurant Management

APRIL 7, 2020

One of the first instincts for cost-cutting measures is to eliminate marketing. However, history shows time and again: businesses that continue marketing through downturns emerge stronger, and enjoy robust consumer loyalty. Businesses that continue marketing through downturns emerge stronger, and enjoy robust consumer loyalty.

Marketing 198

Marketing Tip Distribution Loyalty Program Healthcare 198

7 Shifts

FEBRUARY 21, 2023

Post about them on social media. Use this in combination with your POS sales data to identify your best employees based on stats as well as intuition. Host a team social Teamwork and collaboration are essential for your operations to run smoothly. People are the heart of the restaurant.

Front of House 382

Front of House Social Media Back of House Sports 382

Lavu

JUNE 11, 2019

As a restaurant owner, you likely know how much of an impact social media can have on your restaurant’s traffic. Although it can be overwhelming to keep up with the ever-changing landscape of social media, the hard work can reward you with increased restaurant traffic. ” 3: Use Hashtags to Create Social Buzz.

Social Media 66

Social Media Point of Sale Fast Casual Customer Experience 66

7 Shifts

MARCH 10, 2022

TouchBistro - a point of sale (POS) app for iPads - allows servers to take payments tableside, managers to monitor sales activities, and accountants and administrators quick access to valuable performance trends. Top Restaurant Management Apps. Try 7shifts for Free. Apple | Android. TouchBistro. Team Communication. QuickBooks.

Management 195

Management Management Operations Point of Sale 195

Modern Restaurant Management

MAY 17, 2023

Born between 1997 and 2012, Generation Z is a demographic known for being tech-savvy and socially conscious. Then, utilizing social media to differentiate your brand and showcase your identity to customers can help your brand stand out. Avoid simply churning out content for the sake of building presence on an app.

Loyalty Program 186

Loyalty Program Mobile Ordering Social Media Customer Experience 186

Modern Restaurant Management

AUGUST 31, 2023

An increase in sales. Here are some ways: Ask your marketing and sales team. Your restaurant marketing and sales teams will always know what selling points your customers respond to best. Build and Nurture Relationships with Local Media Local media decide what stories get published.

Social Media 130

Social Media Email Marketing Influencer Events 130

7 Shifts

SEPTEMBER 20, 2022

Here you'll find links to our favorite blog and support articles, information about 7shifts Academy, our social media profiles, and more. Check us out on social media. From sales per labor hour to food cost percentages and many more. These resources are designed to help you excel. Table of Contents. 7shifts 101.

FOH 195

FOH BOH Social Media Fine Dining 195