article thumbnail

Staying In Is Here to Stay. What Does that Mean for Restaurant Loyalty Programs? 

Modern Restaurant Management

Despite a brief period of in-person traffic throughout the summer season, consumers have overwhelmingly opted for take-out options from their favorite restaurants. Throughout 2021 and beyond, that answer will largely depend on how restaurants adjust their loyalty programs. Prioritize Digital Experiences.

article thumbnail

Reaching and Keeping the New Generation of Diners with Effective Customer Loyalty

Modern Restaurant Management

Restaurants seeking to capture more Gen Z and millennial diners should support this fast-paced lifestyle with meaningful loyalty programs that save time and encourage return visits. To maximize consumer loyalty, divide diners into separate groups to help you speak to them directly.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Maximizing March Madness Profits for Restaurants Through Advanced Technology Solutions

Modern Restaurant Management

Armed with an omni-channel POS platform, restaurant operators can not only bring an immediate boost in sales during one of the busiest times of the year, but also lay the groundwork for long-term customer engagement and loyalty. Data indicates a notable spike in orders for popular items like chicken wings and pizza during the tournament.

article thumbnail

Beyond the Plate: Evolution and Exploration in the 2024 Restaurant Scene

Modern Restaurant Management

Brands find themselves at a pivotal juncture, where they have the opportunity to both captivate customers and secure their loyalty through a thoughtful blend of innovation and tradition. Familiar, nostalgic menu items draw them in. Promoting ethically-raised meats and sustainable seafood also demonstrates responsible practices.

2024 189
article thumbnail

Five Ways to Enhance and Improve the Takeout and Delivery Customer Experience

Modern Restaurant Management

Dole Out Digital Deals Growing your digital presence enables you to level up your loyalty program and marketing campaigns. This is where automation and leveraging data to drive personalized marketing can make a big impact – building on their sense of loyalty and helping drive connection to your restaurant for your customers.

article thumbnail

MRM Research Roundup: Super Bowl and Valentine’s Day 2024 Edition

Modern Restaurant Management

In this edition of MRM Research Roundup, we feature pizza predictions, Valentine's Day menu trends and lots about loyalty. Valentine's Menu Trends Restaurant guests heavily favor tasting menus this Valentine’s season, according to Lightspeed. percent dip in overall gratuities.

2024 196
article thumbnail

Six Ways Restaurants Can Drive Business Over the Holidays

Modern Restaurant Management

Many restaurants have had to alter how they serve customers, and some have had to close their indoor dining and become creative with extending patio season. If you don’t already have a gift card program, now would be the time to launch one. Make Your Menu Seasonal. Launch a Loyalty Program.