Modern Restaurant Management

MARCH 3, 2025

Social media, online reviews, and delivery platforms make digital branding just as important as physical branding. We wanted it to feel high-end but also lively and social. For instance, your menu needs to have the same voice as your social media. Don’t just rely on organic social media.

Social Media 251

Social Media Customer Experience Email Marketing Loyalty Program 251

Modern Restaurant Management

JULY 11, 2025

The rise of food as lifestyle content on social media only amplifies this effect. Brand collaborations, whether between two CPG brands or between restaurants and food manufacturers, offer a way to generate excitement, expand reach, and tap into moments in culture, especially when paired with LTOs and social media campaigns.

License 221

License Social Media Retail Loyalty Program 221

ChowNow

FEBRUARY 28, 2025

Reviews are social currency, and they do more than just build trust with potential customersthey also signal to Google that people are visiting and engaging with your restaurant. Build a Rewards Program to Encourage Repeat Visits Getting first-time guests through the door is the hard partbringing them back is much easier.

2025 195

2025 Email Marketing Social Media Loyalty Program 195

Modern Restaurant Management

JULY 11, 2025

Showcase Local and Sustainable Ingredients Showcasing local ingredients in your menu has many advantages, including building customer trust, boosting loyalty, and supporting the local economy. This will give you a chance not only to drive your business online but also to get feedback from guests and update your menu regularly.

Menu 221

Menu Marketing Email Marketing Seasonal Menu 221

Modern Restaurant Management

MAY 22, 2025

Whether they’re commuting to work, grabbing coffee before a shift, or posting on social media, staff wearing your logo helps increase brand visibility in the community. The resulting improvements in both employee satisfaction and customer perception demonstrate the strategic value of a thoughtful uniform program.

Uniforms 221

Uniforms Loyalty Program Front of House Customer Experience 221

ChowNow

FEBRUARY 28, 2025

Small changes in menu layout, descriptions, and pricing can encourage diners to spend more and order more often. Outside of your website, add your ordering link to your social media bios and posts (also, Stories if youre using Instagram). Start by making your best-selling and most profitable menu items front and center.

Ordering 195

Ordering Email Marketing Social Media Online Ordering 195

Modern Restaurant Management

FEBRUARY 24, 2025

Revenue growth in 2024 was largely driven by menu price adjustments. Although concerns about customer sensitivity influenced pricing decisions, only 9 percent of restaurants did not change prices in 2024, down 19 percent from 2023, indicating a stronger shift towards strategic price increases.

2024 251

2024 2023 2025 Loyalty Program 251

Modern Restaurant Management

AUGUST 28, 2024

Recent reports of possible portion-size discrepancies at Chipotle are a cautionary tale for brands, highlighting a few critical issues in the restaurant industry: consistently meeting customer expectations and the swift power of social media. What does the Chipotle situation say about the power of social media to keep brands in check?

Social Media 442

Social Media Loyalty Program Customer Service Customer Experience 442

Modern Restaurant Management

MAY 17, 2023

Born between 1997 and 2012, Generation Z is a demographic known for being tech-savvy and socially conscious. Then, utilizing social media to differentiate your brand and showcase your identity to customers can help your brand stand out. Loyalty rewards don’t have to include discounts and coupons anymore.

Loyalty Program 474

Loyalty Program Mobile Ordering Social Media Online Ordering 474

ChowNow

FEBRUARY 12, 2025

Today, customers rely on Google searches, online reviews, and social media to decide where to eat. Whether its a loyalty program, strategic promotions, or email marketing campaigns, great marketing isnt just about attracting new customersits about keeping the ones you already have coming back.

2025 195

2025 Marketing Email Marketing Operations 195

Modern Restaurant Management

MAY 30, 2023

Our recent survey on restaurant apps, loyalty and dining choices gave us insight into what your customers think. About half of respondents rely on apps for loyalty or rewards promotions, an effective and profitable way to grow your brand’s reach in these price-sensitive times. But don’t just take our word for it.

Loyalty Program 492

Loyalty Program Social Media Download 2023 492

7 Shifts

OCTOBER 28, 2024

For example, if you run a social media campaign or pay for online ordering integrations, all of these contribute to your overall marketing expenses. Many restaurants use POS systems that can differentiate between new and existing customers based on payment methods or loyalty program sign-ups.

Loyalty Program 195

Loyalty Program Fast Casual Social Media Email Marketing 195

ChowNow

FEBRUARY 28, 2025

Running your own online ordering system gives you complete control over pricing, promotions, and customer data, helping you maximize profits while still offering convenience. With your own online ordering system, you can collect emails, send promotions , and encourage repeat business with reward programs or special discounts.

Online Ordering 195

Online Ordering Ordering Email Marketing Mobile Ordering 195

Modern Restaurant Management

JUNE 1, 2023

By now, loyalty programs have shifted from a “nice-to-have” to a “need-to-have” for restaurants looking to retain customers and drive revenue amid record inflation figures and increased prices. In fact, research from Accenture found that more than 90 percent of companies have some sort of loyalty program.

Loyalty Program 449

Loyalty Program Customer Experience POS Customer Service 449

ChowNow

MARCH 7, 2025

Every online order, email sign up, and reward program interaction generates valuable insightsbut if that data just sits there, youre missing a major opportunity. The more you understand your customers, the better you can fine-tune your marketing and pricing strategies. Restaurants collect a ton of customer data.

Loyalty Program 195

Loyalty Program Email Marketing Online Ordering Point of Sale 195

ChowNow

FEBRUARY 21, 2025

Mobile ordering has become the preferred method for customers, with 71% saying they would rather use a restaurants branded mobile app over third-party platforms because its more affordable, easy to use, and personalized due to loyalty programs. Be sure to understand the pricing structure and how it fits into your budget.

2025 195

2025 Loyalty Program Mobile Ordering Online Ordering 195

Modern Restaurant Management

JANUARY 8, 2024

– Jaime Bettencourt, SVP of Revenue Growth & Brand Strategy, Mood Media Over the coming years, we can expect technology to play an increasingly pivotal role in the restaurant industry. To capture their attention and loyalty, businesses, including restaurants, must prioritise easy access and convenience.

2024 539

2024 Loyalty Program Cash Management Customer Experience 539

Modern Restaurant Management

AUGUST 11, 2021

Restaurants can benefit from reaching out to diners on social media or via email to let them know their support is appreciated. leveraged Tork resources to promote Take Back the Lunch Break in stores and on social media. Modest reductions in price can spur increased traffic from new patrons who value a deal.

Loyalty Program 495

Loyalty Program Social Media Mobile Ordering Online Ordering 495

Modern Restaurant Management

JANUARY 22, 2024

Using technology to facilitate contactless payments, online ordering, and quick table rotation can increase consumers’ satisfaction and loyalty. Implement personalized suggestions, loyalty programs, and special incentives to make each diner feel appreciated and understood.

Loyalty Program 453

Loyalty Program Mobile Ordering Dietary Restrictions Social Media 453

Modern Restaurant Management

OCTOBER 6, 2022

Data reveals that bars with happy-hour programs had an average increase in revenue of 26 percent during happy hours. Happy hour promotions can help build brand loyalty and create a sense of community around your business. Don't forget that the happy hour crowd is a price-sensitive bunch. Load Up the Menu With Shareables.

Loyalty Program 508

Loyalty Program Social Media Point of Sale Customer Experience 508

Modern Restaurant Management

AUGUST 19, 2022

People relish knowing they can enjoy familiar food, a consistent experience and, usually, affordable prices. One surefire way to help your restaurant stand out is to incorporate a new mover marketing program to capture new residents before they form loyalties with the competition. Leverage social media.

Franchise 492

Franchise Franchising Social Media Loyalty Program 492

Modern Restaurant Management

OCTOBER 1, 2022

Restaurants, in turn, have to deal with skyrocketing prices on products and fuel. Communicate with Customers on Social Media. Meet your guests on social media. Promoting a business on social media is as easy as taking a photo of your meals and clicking the “Share” button.

Marketing 508

Marketing Email Marketing Social Media SEO 508

ChowNow

MARCH 14, 2025

Offer Incentives and Loyalty Programs Your next step is to give customers a reason to order more frequently from your restaurant, and a well-structured rewards program is the easiest and most effective way to do this. Reward repeat customers with a loyalty program. With 72.5%

Ordering 195

Ordering Mobile Ordering Online Ordering Email Marketing 195

Modern Restaurant Management

APRIL 22, 2024

Fast food restaurants are all about convenience with the latest step in providing convenience for guests being the welcoming of digital payments and corresponding loyalty apps. First, reward programs turn physical goods into digital goods that are easy to move around, have no upper-value limit, and barely need monetization.

Food 508

Food Loyalty Program Consumer Goods Customer Experience 508

7 Shifts

AUGUST 12, 2020

There are many restaurants who’ve never touched advertising or social media, and they’ve been the neighborhood’s go-to spot for decades. Complete a competitor analysis This will not only inform decisions such as pricing and menu ideas—but it can serve as inspiration too. Loyalty programs Who doesn’t love free stuff?

Marketing 418

Marketing 2020 SEO Loyalty Program 418

ChowNow

FEBRUARY 21, 2025

While these platforms do bring in orders, they also come with the price of high commission fees, loss of customer data, and a weaker connection between you and your guests. Promote this offer on your website, social media, and even in-store signage to encourage customers to make the switch.

Ordering 195

Ordering Email Marketing Online Ordering Social Media 195

Modern Restaurant Management

MARCH 11, 2025

. – Sophia Goldberg, Founder and CEO, Ansa The big lesson I learned is that I've had to continue to adapt my pricing, because people are still watching their spending. That's why we instituted lower-priced lunch specials and made other adjustments. Technology continues to transform restaurant operations.

Front of House 221

Front of House Loyalty Program Recruiting Customer Experience 221

Modern Restaurant Management

AUGUST 3, 2022

David Portalatin, NPD Food Industry Advisor and author of Eating Patterns in America, said there are three ways consumers are responding higher menu prices: they trade down to lower-priced items; cut back on the number of items ordered; or reduce restaurant visits altogether. Increase in specials and promos.

Social Media 450

Social Media Online Ordering Loyalty Program Pricing 450

The Rail

DECEMBER 2, 2024

Today, more than ever, restaurants are turning to custom-built apps to improve convenience, streamline operations, and foster customer loyalty. Building a food delivery app for your restaurant can help you expand your reach, streamline operations, and foster customer loyalty. Social media login for easy access.

Delivery 147

Delivery Food Loyalty Program Food Order 147

ChowNow

NOVEMBER 11, 2020

Encourage direct orders using your social media channels. Explain that ordering directly from your restaurant ordering system often means more affordable prices for them, too. Grubhub prices are often higher for diners because many restaurants will try to offset the cost of commissions with higher menu prices.

Ordering 345

Ordering Loyalty Program Online Ordering Mobile Ordering 345

Modern Restaurant Management

DECEMBER 31, 2024

Those priorities include increased marketing and sales efforts alongside new benefits and programs to attract and retain staff. The primary response was menu price increases, with nearly 61 percent of respondents adjusting prices to cope with the new reality. Cottage cheese had a social media-fueled renaissance.

Franchise 221

Franchise Franchising 2024 Mobile Ordering 221

Modern Restaurant Management

MAY 30, 2023

Our recent survey on restaurant apps, loyalty and dining choices gave us insight into what your customers think. About half of respondents rely on apps for loyalty or rewards promotions, an effective and profitable way to grow your brand’s reach in these price-sensitive times. But don’t just take our word for it.

Pricing 221

Pricing Loyalty Program Social Media Download 221

Cheetah

JANUARY 13, 2022

Restaurants, retailers and airlines have been using loyalty programs to drive revenue for nearly three centuries. From their humble, though ingenious, beginnings as copper tokens and stamps, through the era of credit card clubs, to today’s mobile apps, loyalty programs have become indispensable marketing tools.

Loyalty Program 148

Loyalty Program Mobile Ordering Airlines Merchandise 148

ChowNow

MAY 9, 2025

Factors like portion size, seasonal ingredients, and market price changes all affect this number, which is why inventory management and regular updates to your recipes and pricing matter. This includes your social media ads, loyalty programs , printed flyers, local event sponsorships, discounts, and PR.

Operations 195

Operations Email Marketing Food Supply Seasonal Menu 195

Modern Restaurant Management

APRIL 27, 2020

Additional funding has been allocated for the Paycheck Protection Program (PPP ). How to create engaging social media content to stay connected with customers. To make it easy for restaurants of all sizes and types to adapt to these changes, OpenTable is introducing a new Open Door ’ pricing program.

Mobile Ordering 494

Mobile Ordering Webinar Loyalty Program Online Ordering 494

Modern Restaurant Management

JANUARY 31, 2025

The research found that businesses worldwide – particularly restaurants – intend to experiment more in 2025, especially with customer retention programs like loyalty, as they face the triple challenge of sustained high inflation, shrinking consumer wallets and the need to raise prices across the board.

Marketing 221

Marketing Loyalty Program 2024 2025 221

SpotOn

DECEMBER 27, 2024

Loyalty programs offer a rare win-win for restaurant operators and guests alike. 💡 According to the National Restaurant Association , 96% of restaurantgoers say that loyalty programs are a way to earn more "bang for their buck." Like most facets of the industry, restaurant loyalty is easier said than done.

Loyalty Program 52

Loyalty Program Point of Sale Online Ordering Front of House 52