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Restaurant Loyalty Programs to Boost Revenues

Cheetah

Restaurants, retailers and airlines have been using loyalty programs to drive revenue for nearly three centuries. From their humble, though ingenious, beginnings as copper tokens and stamps, through the era of credit card clubs, to today’s mobile apps, loyalty programs have become indispensable marketing tools.

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Staying In Is Here to Stay. What Does that Mean for Restaurant Loyalty Programs? 

Modern Restaurant Management

Over the past year, many restaurants have reduced the stress of the system by having consumers order online, by phone or mobile app, while additionally offering curbside delivery at the nearest point of retail. Throughout 2021 and beyond, that answer will largely depend on how restaurants adjust their loyalty programs.

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Five Ways to Enhance and Improve the Takeout and Delivery Customer Experience

Modern Restaurant Management

Enhance Your Digital Presence Grubhub projects 40 percent of restaurant orders in 2023 will take place online. Create or enhance your website and make sure you offer an “order online” option that is easy to find. You can also consider creating your own mobile app.

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The Rise of Exclusivity: VIP vs Traditional Discounting

Modern Restaurant Management

Offering discounts to incentivize customers to enroll and engage with loyalty programs has been a common practice in the restaurant industry for years. Targeted loyalty benefits focused on access and exclusivity are essential tools to drive cost-effective guest engagement. Additionally, the Backdoor “Secret.”Menu

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Beyond the Plate: Evolution and Exploration in the 2024 Restaurant Scene

Modern Restaurant Management

Brands find themselves at a pivotal juncture, where they have the opportunity to both captivate customers and secure their loyalty through a thoughtful blend of innovation and tradition. Additionally, digital menus and order-ahead options enhance convenience and offer personalized customization.

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What Guests Want from the QSR Experience

Modern Restaurant Management

Sixty one percent of diners would leave a drive-thru line with five or more cars in front of them, according to a survey on QSR ordering preferences from Xenial. During the pandemic, QSRs invested heavily in technology so they could serve consumers across a variety of channels depending on their preferences.

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11 Restaurant Marketing Strategies That Work in 2021 & 2022

7 Shifts

Loyalty Rewards. Restaurant loyalty programs , when done correctly, can increase repeat sales. This method is used by several large food chains, like Starbucks, Panera Bread, and TGI Fridays, which have attracted millions of customers due to their loyalty programs. There are several factors to consider.

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