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How to Write Online Menu Descriptions (with Examples)

ChowNow

When youre updating your online menu or online ordering system, its tempting to just copy over the dish names from your restaurant menu and call it a day. Well-written menu descriptions dont just tell guests whats in a dish; they entice customers, set the tone for your brand, and can increase sales.

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How to Hire Gen Z for Your Restaurant

Modern Restaurant Management

They’re comfortable telling technology pertinent information about themselves and then allowing technology to do the work on their behalf. Remember when guests used to walk in, grab a menu, and browse through every page? Today's young workforce (ages 13-28) and quickly behind, Gen Alpha, has been raised on smartphones.

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How To Optimize Menu Categories For Better Sales And Simpler Decisions

ChowNow

When going through the ordering process, diners want three things: Speed Ease Clarity Your menu categories have more to do with delivering on those expectations than you might think. A well-organized menu—whether it’s a physical menu or an online menu—guides guests quickly to what they’re craving.

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Restaurant Giants Declare War on Digital Chaos

Modern Restaurant Management

One location might offer seamless mobile ordering, while another struggles with glitchy payment systems, creating inconsistencies that can frustrate customers and impact revenue. Customers crave simplified steps at the beginning and end of their food service experiences, and it’s not hard to understand why.

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‘In the Future, Customers Will Drive Up to a Drive-Thru to Just Pick Up Their Food.’

Modern Restaurant Management

"If I had the opportunity, I would encourage them to employ voice analytics, not to automate ordering, but rather to analyze customer/employee conversations for insights into customer experience, operational efficiency, marketing effectiveness, safety compliance, employee engagement, and more, he said. "The

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Restaurant Menu Pricing: How to Set Prices That Boost Profits And Keep Customers

ChowNow

Menu pricing isnt just about covering costsits about finding that sweet spot where profitability, customer perception, and operational reality meet. Understanding the Key Factors in Menu Pricing Before you develop your menu pricing strategies, its important to ground your decisions in the numbers.

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2025: The Year of Contradictions in the Restaurant Industry

Modern Restaurant Management

This shift highlights the growing reliance on social media for information, making it crucial for restaurants to engage with this audience where they are. Technology plays a key role in this, as smartphones serve as an endless stream of information, entertainment and social connection.

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