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When youre updating your online menu or online ordering system, its tempting to just copy over the dish names from your restaurant menu and call it a day. Well-written menu descriptions dont just tell guests whats in a dish; they entice customers, set the tone for your brand, and can increase sales.
They’re comfortable telling technology pertinent information about themselves and then allowing technology to do the work on their behalf. Remember when guests used to walk in, grab a menu, and browse through every page? Today's young workforce (ages 13-28) and quickly behind, Gen Alpha, has been raised on smartphones.
When going through the ordering process, diners want three things: Speed Ease Clarity Your menu categories have more to do with delivering on those expectations than you might think. A well-organized menu—whether it’s a physical menu or an online menu—guides guests quickly to what they’re craving.
One location might offer seamless mobileordering, while another struggles with glitchy payment systems, creating inconsistencies that can frustrate customers and impact revenue. Customers crave simplified steps at the beginning and end of their food service experiences, and it’s not hard to understand why.
"If I had the opportunity, I would encourage them to employ voice analytics, not to automate ordering, but rather to analyze customer/employee conversations for insights into customer experience, operational efficiency, marketing effectiveness, safety compliance, employee engagement, and more, he said. "The
Menu pricing isnt just about covering costsits about finding that sweet spot where profitability, customer perception, and operational reality meet. Understanding the Key Factors in Menu Pricing Before you develop your menu pricing strategies, its important to ground your decisions in the numbers.
This shift highlights the growing reliance on social media for information, making it crucial for restaurants to engage with this audience where they are. Technology plays a key role in this, as smartphones serve as an endless stream of information, entertainment and social connection.
percent menu-price inflation rate. With households increasingly treating dining out as a luxury, every menu item and service interaction becomes a potential make-or-break moment. Red Robin climbs 3 percent to 78 thanks in large part to its focus on menu and food. At the same time, U.S. chain sales grew just 3.1
Online ordering has transformed the restaurant industry, turning what was once a convenience into an absolute necessity. Customers expect to browse menus, place orders, and pay for their meals with just a few taps of their phones. Why Every Restaurant Needs an Online Ordering System The answer is simple: to stay competitive.
The restaurant industry is going mobile, and restaurant apps are at the center of this transformation. Diners want the convenience of ordering, booking, and engaging with their favorite restaurants straight from their phones. Beyond mobileordering, restaurant apps support operations in ways that were never available before.
Build a mobile-friendly restaurant website In 2024, roughly around 63% of all web traffic came from mobile devices. If your website isn’t optimized for mobile, you could be losing out on potential customers. If your website isn’t optimized for mobile, you could be losing out on potential customers.
Keeping menus updated across various online ordering systems and third-party delivery apps can feel like a never-ending game of catch-up. Manually updating menus across multiple online ordering channels is tedious, time-consuming, and prone to mistakes. What is Menu Management Software?
With a few key optimizations, your restaurant can rank higher on Google, get noticed by people searching for places to eat, and ultimately drive more foot traffic and online orders. Restaurants that rank higher in local search results get more foot traffic, online orders, and reservations.
The restaurant industry is rapidly evolving, and mobile food ordering is at the center of this transformation. These mobile food ordering statistics reveal just how quickly digital habits are shifting — and what it means for restaurants trying to stay competitive. At first, mobileordering seemed like a long shot.
77% of diners look at a restaurants website before going out to eat or ordering takeout or delivery. If you dont have a website, that means over three-quarters of the people near your restaurantyour potential customerswill never come in or place an order because they have no way to find you when theyre looking for a place to eat.
Is online ordering inefficient? Experiencing over-ordering or last-minute shortages? With a modern cloud-based POS, restaurants can streamline order taking, reduce human error, and improve the overall speed of service. Are labor costs too high? Do you lose money due to food waste? The best tech investments solve real problems.
Instead of giving up control to outside platforms, some restaurants are shifting to a more direct approach: first-party ordering. This means customers place orders through your own website or appnot a third-party platform. First-Party vs. Third-Party Ordering: Whats the Difference? What is third-party ordering?
The right marketing strategy helps you get the most out of every dollar by increasing customer retention , boosting order volume, and encouraging repeat visits. Between online reservations, third-party delivery apps, and direct ordering from your website, digital interactions often happen before a guest ever steps through your doors.
In this article, you will learn: How to improve your restaurants visibility so more people discover you Engagement strategies that turn first-time visitors into repeat customers Practical marketing tactics to fill more tables and increase takeout orders Here are eight strategies proven to attract more customers to your restaurant.
A well-crafted email can remind a past guest to stop by again, encourage reservations for a new seasonal menu, or even boost online orders with a limited-time discount. A well-timed email with a special offer, new menu item, or exclusive promotion can be the nudge they need to place another order.
In this guide, youll learn how to use ChowNow tools along with a handful of other effective strategies to increase order volume, boost your current customer traffic, and grow your overall sales. Email marketing is one of the most effective ways to stay top-of-mind with customers and remind them its time to order again from your restaurant.
In today's digital landscape, restaurants have become prime targets for cybercriminals who take advantage of potential entry points from point-of-sale systems, online ordering platforms, customer databases, loyalty programs and third-party delivery services. Consider the alarming pattern over the past three years. In January 2023, Yum!
Understanding your target market is the foundation of making smart decisions for your menu, pricing, and overall guest experience. Without a well-defined target market, restaurants risk wasting resources on strategies that dont connect and menu offerings that dont selltrying to appeal to everyone, but standing out to no one.
If you want to increase order volume for your restaurant, focusing on online takeout and delivery is key. But growing online order volume isnt always easy. Many restaurants struggle with high third-party app fees, low website traffic, and clunky ordering experiences that drive customers away.
As customers increasingly turn to online ordering for convenience and safety, restaurants must adapt to stay competitive. Essential Features of a Food Delivery App for Restaurants A successful food delivery app comprises three key components: Customer App : Menu browsing with detailed descriptions and high-quality images.
The right restaurant newsletter doesnt just share updates; it keeps customers invested in your brand, your menu, and your next move. Its your chance to turn casual diners into consistent regulars, promote new menu items before they even hit the table, and build a real sense of community around your restaurant.
The dining experience gains complexity from teaching your employees the craft of narrative about menu items including information on local materials, cooking methods, or cultural value of meals. Creating a user-friendly, mobile-optimized reservation system helps to lower friction points that could otherwise deter return business.
While these platforms do bring in orders, they also come with the price of high commission fees, loss of customer data, and a weaker connection between you and your guests. Its up to you to educate them on the impact and show them why ordering direct makes a difference. can be an eye-opener for customers.
How do you handle multiple tables and orders at once? How would you recommend menu items to guests to enhance their dining experience? Have you ever handled a situation where a customer asked for a dish not on the menu? What steps would you take if a customer received the wrong order? How did you resolve it?
2 Fresh and Local Ingredients Elevate the Menu Using fresh, locally grown foods freshens the menu and demonstrates quality consciousness. Creative menu changes can draw foodies searching for the next outstanding taste sensation. A good menu update also indicates that the eatery values taste, health, and community.
The report also includes additional key industry insights, including: Delivery sales and transactions increased industry-wide despite economic uncertainty: Kiosk as a channel is up 27 percent YoY and 49 percent since 2020, and mobile is up 21 percent YoY and 368 percent since 2020. billion in 2024 and is anticipated to rise at a CAGR of 3.74
By accurately tracking ingredient costs and streamlining menu pricing, it helps restaurants minimize waste, maintain profit margins, and make data-driven decisions. Dynamic pricing : Adjust menu prices based on fluctuating ingredient costs to protect profit margins.
They connect tools like inventory tracking, payroll, and online ordering into one system, allowing real-time data access for smarter decisions. Key benefits include: Efficiency : Automates workflows like inventory management and order processing. When backend systems work efficiently, it leads to faster, more accurate service.
Foot traffic or heat mapping, menu item engagement, or consumer demographics by time of day. The quicker businesses can feed that information back into operations, the better, whether for personalized dining, staffing optimization, or advertising and marketing. As of 2024, over half of U.S.
Modern point-of-sale systems go beyond order processing—they streamline operations, reduce bottlenecks, and improve table turnover. Here are five key features that can help: MobileOrdering : Speeds up order placement by letting customers order via their smartphones. times faster than traditional methods.
With the right POS features for allergen management, restaurants can track ingredients, flag allergens, and communicate vital information quickly between staff and customers. KDS Integration : Streamline order preparation with allergen-specific alerts. Ingredient Tracking : Log ingredients, sync updates, and track supplier details.
Multilingual Menus for Restaurants are transforming the dining experience by breaking language barriers and enhancing customer satisfaction. These menus not only improve accessibility for a diverse range of customers but also streamline restaurant operations by simplifying menu management and order processing.
An online ordering system is table stakes for every restaurant these days. But if you're still on the fence about implementing online food ordering software at your establishment, take a look at some of the latest stats from the National Restaurant's Association's 2025 State of the Restaurant Industry Report.
There are numerous ways to improve your table turnover rate, such as implementing efficient reservation systems, optimizing menu design, and training staff to handle table management effectively. When the server initially comes to the table, drinks should be ordered. Within ten minutes of ordering the drinks, food should be ordered.
This reflects the positive impact loyalty programs have on driving revenue, with 83 percent of restaurant leaders saying their loyalty program successfully drives up order or basket size, as well as repeat visits (82 percent) and return on investment (78 percent). ” A Year of Challenges U.S.
From streamlining orders to managing inventory and staff, these systems provide the tools restaurant owners need to stay competitive in 2025 and beyond. Improved Efficiency: Faster order processing, reduced errors, and better table turnover. Data Insights: Real-time data helps optimize staffing, menu adjustments, and inventory.
Key benefits: Track customer behavior (order frequency, visit times). Analyze menu performance (best/worst sellers, seasonal trends). Modern POS systems capture a wealth of customer details – like purchase history, peak visit times, and menu preferences – that can reshape your marketing efforts when used effectively.
One of the most effective tools for achieving this is mobile inventory management. In this article, well explore how mobile inventory management is transforming the way restaurants operate and how it can boost your restaurants performance in 2025 and beyond.
This helps visually impaired users understand what’s being shown and make informed choices. sbb-itb-b95d74b Steps to Create Accessible Digital Menus Conducting Regular Accessibility Checks Regularly testing your digital menu ensures it works for everyone, including users with disabilities. 1 between text and background.
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