article thumbnail

Balancing Dining Experiences with Cost-Conscious Strategies

Modern Restaurant Management

Maximizing Diner Discovery : Most restaurant operators know that their digital presence is an essential marketing tool. For back of house, operators should focus on tech that drives speed, efficiency, and cost savings. In the front of house, there should be a more cautious approach to ensure customer service is always at the forefront.

article thumbnail

Why Your Restaurant Needs Front-of-House Automation Workflows

Modern Restaurant Management

Restaurants are making use of workflow automation to increase efficiency in numerous ways inlcuding customer service automation and sales and marketing automation. Sales teams and marketers are deploying sales and marketing technology to automate the customers' journey and accelerate conversions. Cost savings.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

No Tax on Tips? What Restaurant Operators Need to Know Now

Modern Restaurant Management

Both the House and Senate have introduced versions of the bill, which, if passed, would allow tipped workers to exempt a portion of their tip income from federal taxes. In a competitive labor market, that could give operators a much-needed advantage in retention and hiring. But it’s not without complications. Misinformation.

article thumbnail

Wrapping Up a Restaurant Marketing Trend

Modern Restaurant Management

At the beginning of the pandemic, Paul Dioguardi, owner of Colorado-based Hickory House Ribs, realized there was only so much he could do with the amount of available restaurant tables so he decided to focus on growing the catering side of the business. His updated marketing strategy included new wrapping for their catering van.

Marketing 493
article thumbnail

Seven Top Restaurant Marketing Ideas And Trends

Modern Restaurant Management

Your customer’s word-of-mouth advocacy is an invaluable marketing strategy. If you pull a joker, the meal is on the house. Make Use of Local SEO and Content Marketing. Aside from using Google My Business, you may also use content marketing to promote your restaurant. Let the pictures speak a thousand words.

Marketing 567
article thumbnail

Twenty Years of Change: How Hospitality Tech Evolved and What’s Next

Modern Restaurant Management

Front-of-house teams juggled high guest expectations with paper logs, manual reports, and legacy systems that weren’t built to keep up with the pace of service. They’re the operational nerve center—linking the front-of-house, back-of-house, and everything in between. Real-time insights?

article thumbnail

The Ultimate Guide To Restaurant Marketing: Strategies for Restaurant Operators In 2025

ChowNow

This guide will teach you everything you need to know about getting started with restaurant marketing. By the time you finish this article, youll know how to approach restaurant marketing the right way and not waste time doing guesswork, crossing your fingers, and then hoping you see new customers walking through the door.

2025 195