article thumbnail

MRM Research Roundup: Valentine’s Day Edition

Modern Restaurant Management

This Valentine's Day edition of Modern Restaurant Management (MRM) magazine's Research Roundup features dining and gifting trends including the importance of experience. Restaurants saw 41 percent more transactions The busiest dining hour? However: 41 percent said they planned to dine at home instead of dining out.

2024 221
article thumbnail

How to Calculate and Optimize Your Restaurant’s Customer Acquisition Cost (CAC)

7 Shifts

For dining establishments that rely on in-person traffic, a simple way to track new customers is by asking them directly when they place an order or through digital receipts that prompt a brief survey. Instead of casting a wide net with generic ads, use targeted marketing to reach the people most likely to dine at your restaurant.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How To Write A Restaurant About Us Page Description With Examples

ChowNow

Maybe you’re running a second-generation Italian restaurant, staying true to your family recipes, or maybe after years of working in fine dining, you opened a spot that felt more true to you. Boosts SEO by Incorporating Relevant Keywords Including relevant keywords helps your restaurant website show up in local search results.

article thumbnail

How to Find the Target Market for Your Restaurant

ChowNow

Key customer factors that influence dining preferences, from demographics to behavior. These are the people most likely to dine with you based on factors like their age, income, dining preferences, and lifestyle. Climate & Seasonality: Does the weather impact what people order or when they dine out?

Marketing 195
article thumbnail

Decoding Digital Barriers in Restaurant Loyalty Initiatives

Modern Restaurant Management

Techniques like content marketing, SEO optimization, and social media campaigns can work wonders when applied correctly. By diligently tracking these metrics, restaurants can fine-tune their offerings, ensuring that their loyalty programs remain relevant and rewarding.

article thumbnail

Simple Restaurant Marketing Plan for 2020 [PDF Template]

7 Shifts

Make all touchpoints of your restaurant feel like the cool, casual, fusion, or fine dining establishment it is. Creating an SEO optimized website Anyone can create a sleek, multifunctional website these days. One key aspect of your website is search engine optimization (SEO). Create a blog section on your website.

Marketing 418
article thumbnail

Restaurant Website Best Practices With Examples

ChowNow

A great dining experience starts long before someone walks through your door. 77% of diners visit a restaurants website before they dine in or order takeout or delivery. If your site is easy to navigate, fast, and has rich content, it improves your search engine optimization (SEO), making it more likely your website will rank well.