Remove Fine Dining Remove Online Ordering Remove SEO
article thumbnail

How to Find the Target Market for Your Restaurant

ChowNow

Key customer factors that influence dining preferences, from demographics to behavior. These are the people most likely to dine with you based on factors like their age, income, dining preferences, and lifestyle. Climate & Seasonality: Does the weather impact what people order or when they dine out?

Marketing 195
article thumbnail

How to Calculate and Optimize Your Restaurant’s Customer Acquisition Cost (CAC)

7 Shifts

For example, if you run a social media campaign or pay for online ordering integrations, all of these contribute to your overall marketing expenses. Imagine you own a café, and you’ve just run a campaign to boost your online ordering. You spent $800 on Facebook ads and in-store promotions over a month.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

MRM Research Roundup: Valentine’s Day Edition

Modern Restaurant Management

This Valentine's Day edition of Modern Restaurant Management (MRM) magazine's Research Roundup features dining and gifting trends including the importance of experience. Restaurants saw 41 percent more transactions The busiest dining hour? Restaurants saw 41 percent more transactions The busiest dining hour?

2024 221
article thumbnail

Restaurant Website Best Practices With Examples

ChowNow

A great dining experience starts long before someone walks through your door. If your site is clunky, hard to navigate, or missing basic features like a prominent online ordering button, your potential customer will bounce because diners have little to no tolerance for friction or confusion when theyre looking for food.

article thumbnail

6 Tips To Increase Order Volume For Your Restaurant Website

ChowNow

If you want to increase order volume for your restaurant, focusing on online takeout and delivery is key. Since 2014, these channels have grown 300% faster than dine-inand the trend isnt slowing down. But growing online order volume isnt always easy. The fewer steps it takes to complete an order, the better.

Ordering 195
article thumbnail

Simple Restaurant Marketing Plan for 2020 [PDF Template]

7 Shifts

Make all touchpoints of your restaurant feel like the cool, casual, fusion, or fine dining establishment it is. What are they ordering? See how they’re branding themselves online and across social media, and what kind of promotions they’re running throughout the week. Are your customers different in the day than at night?

Marketing 418
article thumbnail

The Pandemic Made Delivery a Necessity for Restaurants. What’s Next? 

Modern Restaurant Management

But as reality of the pandemic sunk in and dining rooms remained closed, it became apparent that ordering delivery and takeout was the best way to help restaurants weather the storm — and there was a significant consumer appetite to do so. By August 2020, Americans reported ordering takeout 2.4 So what’s next?

Delivery 421