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MRM Research Roundup: Valentine’s Day Edition

Modern Restaurant Management

This Valentine's Day edition of Modern Restaurant Management (MRM) magazine's Research Roundup features dining and gifting trends including the importance of experience. Restaurants saw 41 percent more transactions The busiest dining hour? Restaurants saw 41 percent more transactions The busiest dining hour?

2024 221
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How to Find the Target Market for Your Restaurant

ChowNow

Key customer factors that influence dining preferences, from demographics to behavior. These are the people most likely to dine with you based on factors like their age, income, dining preferences, and lifestyle. Climate & Seasonality: Does the weather impact what people order or when they dine out?

Marketing 195
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How to Calculate and Optimize Your Restaurant’s Customer Acquisition Cost (CAC)

7 Shifts

For example, if you run a social media campaign or pay for online ordering integrations, all of these contribute to your overall marketing expenses. Imagine you own a café, and you’ve just run a campaign to boost your online ordering. You spent $800 on Facebook ads and in-store promotions over a month.

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Restaurant Website Best Practices With Examples

ChowNow

A great dining experience starts long before someone walks through your door. If your site is clunky, hard to navigate, or missing basic features like a prominent online ordering button, your potential customer will bounce because diners have little to no tolerance for friction or confusion when theyre looking for food.

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Simple Restaurant Marketing Plan for 2020 [PDF Template]

7 Shifts

Word of mouth is fantastic, but when it comes to scaling a restaurant or reopening after months of closure, you need to rely on more than just the possibility of a customer loving your food and telling their friends about it. Make all touchpoints of your restaurant feel like the cool, casual, fusion, or fine dining establishment it is.

Marketing 418
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The Pandemic Made Delivery a Necessity for Restaurants. What’s Next? 

Modern Restaurant Management

But as reality of the pandemic sunk in and dining rooms remained closed, it became apparent that ordering delivery and takeout was the best way to help restaurants weather the storm — and there was a significant consumer appetite to do so. By August 2020, Americans reported ordering takeout 2.4 So what’s next?

Delivery 421
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MRM Research Roundup: Experimentation, Valentine’s Vibe Shift, and Wine Cork Market

Modern Restaurant Management

This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features news of dramatic Valentine's Day shift, best food scenes, and the evolution of c-store foodservice. Food-away-from-home spending is likely to see modest growth as softer consumer spending patterns prevail. ” A Year of Challenges U.S.

Marketing 221