MRM Research Roundup: Midyear Report Card, Cowboy Carter Boost, and the Evolving Pumpkin Craze
Modern Restaurant Management
JULY 31, 2025
Pumpkin with a Purpose New data from SpotOn reveals that independent restaurants are rewriting the rules of seasonal marketing with bold, early, and innovative pumpkin-themed menu rollouts. So far, variations on the ‘pumpkin martini’ are the most popular this year, knocking Pumpkin White Russians out of last years #1 spot.
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