7 Shifts

OCTOBER 22, 2024

Nowadays, running a successful restaurant takes more than great food and good service. With 90% of diners checking a restaurant online before visiting, you also need a strong online presence to attract and boost reservations. Let’s explore 26 proven online marketing strategies to help your restaurant thrive.

Book 195

Book Marketing Email Marketing Social Media 195

ChowNow

FEBRUARY 28, 2025

Youre delivering a great dining experience, yet foot traffic remains inconsistent, online engagement is low, and new customers arent coming in as often as youd like. Optimize Your Restaurants Online Presence Your restaurants online presence is often the first touch point for potential guests, so make it count.

2025 195

2025 Email Marketing Social Media Loyalty Program 195

ChowNow

JUNE 12, 2025

And no, increasing restaurant sales doesn’t mean turning your restaurant staff into pushy upsellers trying to squeeze a few extra dollars out of every order. Create Limited-Time Offers That Drive Action Limited-time offers (LTOs) give potential customers a reason to order now, not later.

Loyalty Program 195

Loyalty Program Social Media Online Ordering Email Marketing 195

ChowNow

FEBRUARY 12, 2025

A well-crafted email can remind a past guest to stop by again, encourage reservations for a new seasonal menu, or even boost online orders with a limited-time discount. A well-timed email with a special offer, new menu item, or exclusive promotion can be the nudge they need to place another order.

Email Marketing 195

Email Marketing 2025 Marketing Online Ordering 195

ChowNow

FEBRUARY 12, 2025

New concepts, ghost kitchens, and delivery-only brands are popping up constantly, making it harder for any single restaurant to stand out. Today, customers rely on Google searches, online reviews, and social media to decide where to eat. A strong online presence means more visibility, more orders, and, ultimately, more revenue.

2025 195

2025 Marketing Email Marketing Operations 195

ChowNow

JANUARY 23, 2025

At this point, all it takes is one lousy dining experience to sever the connection you once had with a customer who potentially spent thousands of dollars at your restaurant every year. Its significantly more cost-effective to keep your regulars walking through the door than it is to get a new customer every time you take an order.

2025 195

2025 Loyalty Program Operations Email Marketing 195

7 Shifts

JULY 10, 2020

And now, many states and provinces have already begun rolling out their plans to reopen the economy, and many restaurateurs are now planning out their grand re-opening. 1 Set goals for the event ?? You can book online or give us a call. Here are some goal types to consider (and you don’t have to have just one!):

Events 351

Events Social Media Kitchen Safety Seating 351

Modern Restaurant Management

JULY 12, 2022

The event celebrates another year of connecting hungry guests with discounted meals at restaurants all over the country, and 2022 is shaping up to be a different experience than in years past. Offer Easy Online Ordering. Consumer behaviors are changing rapidly, but there’s one thing you can count on: online ordering.

Loyalty Program 558

Loyalty Program Online Ordering Point of Sale Customer Experience 558

Modern Restaurant Management

MARCH 5, 2021

A well-designed restaurant website will help bring guests from online into your restaurant’s front door. Remove all of the sliding picture panes, which often take up the most expensive real estate on the website. Forty percent of mobile visitors will leave your site if it takes more than 3 seconds to load. Ordering Online.

Mobile Ordering 491

Mobile Ordering Online Ordering Social Media Food Order 491

ChowNow

MAY 2, 2025

When you send consistent, thoughtful updates, you build a direct relationship with your most valuable customersthe people most likely to leave positive online reviews, tell their friends about your restaurant, and keep coming back for more. Fortunately, getting started doesnt have to be complicated.

Email Marketing 195

Email Marketing Loyalty Program Social Media Seasonal Menu 195

7 Shifts

OCTOBER 22, 2024

89% of people do dining research on their phones, so if you’re not making the most of your online presence, you're missing out on a huge opportunity. When a restaurant participates in local events or partners with local businesses, it becomes part of the neighborhood’s fabric.

Marketing 195

Marketing 2025 Social Media Email Marketing 195

ChowNow

MARCH 21, 2025

Without a well-defined target market, restaurants risk wasting resources on strategies that dont connect and menu offerings that dont selltrying to appeal to everyone, but standing out to no one. Climate & Seasonality: Does the weather impact what people order or when they dine out?

Marketing 195

Marketing Social Media Email Marketing Loyalty Program 195

Modern Restaurant Management

FEBRUARY 2, 2022

A vast, community-wide event like Restaurant Week can be the perfect push to start 2022 successfully. Take Advantage of Technology. For example, a handheld POS device will allow you to turn tables faster, improve order accuracy, and speed up service. Undoubtedly, it has become a community favorite across the country.

Online Ordering 492

Online Ordering Loyalty Program Social Media Mobile Ordering 492

Modern Restaurant Management

DECEMBER 18, 2024

. – Misty Chalk, vice president, Americas at BrightSign AI Continues to Revolutionize Restaurant Operations and Guest Services: The restaurant sector is poised for a seismic shift as AI integration takes center stage. The restaurant sector is poised for a seismic shift as AI integration takes center stage.

2025 419

2025 Loyalty Program Social Media Fast Casual 419

Modern Restaurant Management

MARCH 20, 2020

If you’re like me, chances are you’ve probably ordered food online or through an app at least once in the last couple of weeks. We’re not alone — market research company Frost & Sullivan projects that online/mobile ordering will be a $200 billion dollar industry by 2025.

Online Ordering 540

Online Ordering Email Marketing Website Management Franchising 540

ChowNow

FEBRUARY 7, 2025

To get the most out of your marketing budget, be very clear with your goals. Do you want to drive more online orders? Investing in digital ads, email marketing , and an optimized online ordering system that can boost sales. Online Ads (Google, Facebook, Yelp, etc.) Are you trying to increase foot traffic?

Marketing 195

Marketing Email Marketing Social Media Loyalty Program 195

ChowNow

FEBRUARY 21, 2025

Diners want the convenience of ordering, booking, and engaging with their favorite restaurants straight from their phones. Beyond mobile ordering, restaurant apps support operations in ways that were never available before. Online ordering and delivery apps.

2025 195

2025 Loyalty Program Mobile Ordering Online Ordering 195

ChowNow

FEBRUARY 21, 2025

Third-party delivery apps start out as a convenient way to reach new customers, but they always take a significant chunk of your profits. While these platforms do bring in orders, they also come with the price of high commission fees, loss of customer data, and a weaker connection between you and your guests.

Ordering 195

Ordering Email Marketing Online Ordering Social Media 195

ChowNow

JANUARY 27, 2025

sunday.gravy Pizzana Known for their elevated take on Neapolitan pizza, Pizzana has become a staple in Los Angeles dining scene with several locations throughout the city. Patrons could donate Caesar salads for $9 or pizzas for $12 by ordering it for pickupthen the Ronan team would deliver the food themselves to first responders and evacuees.

Food Supply 300

Food Supply Social Media Food Order Take-out 300

Modern Restaurant Management

MAY 14, 2020

Ensuring a positive digital customer experience entails optimizing various channels and technological infrastructure to improve how customers navigate a restaurant’s online persona. And with economic uncertainty looming, many consumers are ordering out less frequently and cooking at home more.

Customer Experience 558

Customer Experience Online Ordering Social Media Mobile Ordering 558

Modern Restaurant Management

APRIL 30, 2021

Consumers and customers have changed their behavior due to the events of the previous year. Focus on changing the processes of your restaurant to accommodate the new realities and to reach out to customers living in your local areas. Release press releases or send out emails to your customers regarding the partnership.

Marketing 568

Marketing Food Safety Social Media Small Business 568

ChowNow

JUNE 20, 2025

Restaurant operators who neglect their Google Business Profile are missing out on the 62% of customers who turn to Google when looking for a place to eat. The goal is to fill out and optimize your business profile so well that your restaurant will consistently be at the top of that local search result.

Online Ordering 195

Online Ordering Website Management Customer Experience Seasonal Menu 195

Modern Restaurant Management

MARCH 7, 2023

If you run a bar or restaurant, you already know how important it is to have an online presence. In today's competitive market, you must ensure your business can be easily found online. Here are ten reasons why your bar and restaurant needs SEO: Boost Your Online Visibility Put your business on the map with SEO!

SEO 493

SEO Bar Online Ordering Social Media 493

ChowNow

APRIL 25, 2025

In this article, you will learn: How to turn in-store and online ordering guests into email subscribers What incentives and touchpoints actually grow a valuable restaurant email list How to automate your email marketing so it works while you sleep Lets start with why email still matters in the age of algorithms. So why does it work?

Email Marketing 195

Email Marketing Marketing Loyalty Program Online Ordering 195

Modern Restaurant Management

SEPTEMBER 24, 2020

According to Morgan Stanley estimates, online delivery is set to grow from $260 billion in 2017 to $325 billion in 2020 – and possibly $470 billion by 2025. And be sure to include napkins with every order to promote good hygiene. Eating out, or taking out, is never just about the food.

Coupons 596

Coupons Social Media Online Ordering Customer Experience 596

Modern Restaurant Management

SEPTEMBER 16, 2020

Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Extra side, desert, take-home dressing, etc. Pizza chains still getting orders via phone 70 percent of the time. Everything now just takes a little extra effort but it’s all mostly doable.

Marketing 585

Marketing Social Media Food Safety Email Marketing 585

Modern Restaurant Management

JULY 9, 2025

Like the Adams’, most business owners aren’t taught how to build or leverage business credit when they start out. Most Restaurants Are Taking on More Debt The restaurant industry has seen a substantial increase in debt levels. Even more telling, 42 percent of operators reported taking out loans in just the past six months.

Cash Management 221

Cash Management Small Business Equipment Technology 221

Modern Restaurant Management

AUGUST 3, 2021

Every town has different restrictions–from limited options like parking lot cabanas for outdoor-only dining to full, open indoor dining–and many people have varying degrees of comfort dining out. Beef Up Your Online Presence. For example, one local restaurant in my area runs a week-long Maine lobster event in the summer.

Customer Experience 539

Customer Experience Social Media Email Marketing Online Ordering 539

ChowNow

JUNE 6, 2025

77% of diners go online to research a restaurant before deciding where to eat. Creating a strong online presence starts with understanding that today’s diners make most of their decisions through their phones or laptops: they search online, scroll, read reviews, and click links long before they ever set foot in your restaurant.

Social Media 195

Social Media Online Ordering Email Marketing Website Management 195

Modern Restaurant Management

APRIL 29, 2021

Some operators are willing to have you work today, get paid tomorrow in order to get people in place to handle their minimum requirements. Restaurants are switching out dinnerware for full paper and plastic to eliminate the need for a dishwasher (it’s one position but it’s one of the toughest to fill).

Fast Casual 553

Fast Casual Hiring Online Ordering Front of House 553

ChowNow

MAY 27, 2025

Originally from Nassau, Bahamas, Nicholas started out cooking for friends and small events, catering on weekends simply because he enjoyed doing it. As demand grew and his reputation spread, he began taking the business more seriously, scaling slowly but steadily. Now, Nicholas is taking the next step.

Online Ordering 195

Online Ordering Website Management Small Business Catering 195

ChowNow

FEBRUARY 19, 2025

Yes, it does take time, but not as much as youd think, so long as you follow these seven stepsyour team will learn faster, retain information better, and not disrupt business. If training takes too long, it slows down service. This means fewer missed orders, fewer delays, and a smoother workflow overall. Assign a training lead.

Training 195

Training Online Ordering Customer Service Reference 195

Modern Restaurant Management

JULY 3, 2024

Crafting a Captivating Website Experience Your restaurant's website is the first point of contact for many potential customers, making it crucial to create a captivating online experience. With the majority of online searches now conducted on mobile devices, having a mobile-responsive website is non-negotiable.

SEO 489

SEO Website Management Online Ordering Mobile Ordering 489

ChowNow

JUNE 27, 2025

The problem is, with dozens of restaurant review sites online, which ones should you focus on to give you the most impact, and how can you optimize each site to work in your favor? Think of it as the online hub of your restaurant’s online reputation, and it’s often the first impression you make in local search results and Google Maps.

Website Management 195

Website Management SEO Book Customer Experience 195

Modern Restaurant Management

JANUARY 3, 2024

We will discuss how to build customer communication and what aspects to prioritize to make your establishment stand out and thrive. For example, consider a post idea: “You can order your morning takeaway coffee in our cafe.” Participate in local events, such as festivals, quests, fundraisers, or sports tournaments.

2024 520

2024 Social Media Customer Experience Events 520

Modern Restaurant Management

MAY 28, 2021

It’s also not enough to pull out your smartphone, snap a few dishes, and call it a day. Spearheading promotional events. Especially now, when more people are ordering food online , a marketing manager can help to make sure every menu item has an appropriate photo and your digital ordering system is running smoothly.

Social Media 546

Social Media Website Management Mobile Ordering Food Order 546

ChowNow

JANUARY 30, 2025

What steps do you take to establish that emotional connection? Within this guide, youll discover proven strategies that help you stand out in a crowded market, captivate your ideal customers, and turn casual diners into lifelong regulars. Think of each element as the leg of a tableyou take one out, and everything comes crashing down.

Email Marketing 195

Email Marketing Mobile Ordering Customer Experience Online Ordering 195