Modern Restaurant Management

JULY 30, 2025

Whether it’s a loyalty program, a seasonal menu, or a community initiative, every change tends to pass through multiple departments and approvals. This keeps your menu dynamic and lets you test ideas without commitment. Learn Faster. Large organizations often move slowly by necessity. You’ll boost morale and guest interest.

Small Business

ChowNow

JANUARY 23, 2025

Maybe hosting an event could pump some new life into your restaurant. We searched high and low for every restaurant event idea out there, then boiled them down to what we believe are the most exciting and effective restaurant events to keep regulars ecstatic and new customers talking.

Events

Modern Restaurant Management

JUNE 3, 2025

This will also allow the operator to concentrate on the operational and menu aspects, ensuring that both customer service and menu innovation remain exceptional and continuously evolving. A focus on social media marketing, building relationships with loyal customers, and running local promotions can go a long way.

Marketing

7 Shifts

OCTOBER 22, 2024

To do so, you must have an optimized website and engaging social media profiles. Collaborate with nearby businesses for events or promotions, and ask them to include a link to your website on their site. Use it to share updates, special events, or new menu items. It's an active marketing tool.

Book

Modern Restaurant Management

AUGUST 1, 2025

A remarkable 74 percent of diners report returning to an establishment after a memorable event so by offering curated experiences and special events, operators can effectively engage their customer base as well as foster long-term loyalty. Restaurant operators have an opportunity to leverage the trend of experience-driven dining.

Serving

Modern Restaurant Management

MARCH 18, 2025

With social media shaping trends, culture and commerce around the clock, younger generations are increasingly using these platforms to discover new dining experiences. This shift highlights the growing reliance on social media for information, making it crucial for restaurants to engage with this audience where they are.

2025

ChowNow

AUGUST 8, 2025

Share behind-the-scenes content, promote popular menu items, and spotlight your loyalty program to keep diners engaged and coming back. Highlight your menu and your fans Use your posts to show off new menu items, fan favorites, or seasonal specials. You don’t need a fancy camera, just keep it real and relatable.

Ordering

Restaurant Business

AUGUST 11, 2025

The two fan favorites, off the chicken chain’s menu for several years, are returning as limited-time offers while supplies last. Potato Wedges were discontinued in 2020, but the Louisville, Kentucky, fast-food brand reported that since then, the call for their return garnered thousands of social media comments and online petition signatures.

Menu

ChowNow

FEBRUARY 28, 2025

This includes hours of operation (including holiday updates), your website link, phone number, and menu. Reviews are social currency, and they do more than just build trust with potential customersthey also signal to Google that people are visiting and engaging with your restaurant. Upload high-quality photos.

2025

Modern Restaurant Management

DECEMBER 31, 2024

From salted egg yolks and chili crunch fusions to mushroom-infused teas and freeze-dried fruit powder garnishes, Kimpton’s in-house experts share the standout ingredients, menu items and techniques that will come to the table in 2025.

Beverage

Modern Restaurant Management

APRIL 4, 2025

Modern Restaurant Management (MRM) magazine asked Murray for her insights on how and why to change a restaurant’s concept, social media marketing, and more. I’ve also taken surveys on social media and asked people what they wanted to see and eat. They are the ones leaving reviews and making social media posts.

Social Media

ChowNow

MAY 2, 2025

The right restaurant newsletter doesnt just share updates; it keeps customers invested in your brand, your menu, and your next move. Its your chance to turn casual diners into consistent regulars, promote new menu items before they even hit the table, and build a real sense of community around your restaurant.

Email Marketing

Modern Restaurant Management

MARCH 3, 2025

The restaurant needs cohesion, from signage to menu design to uniforms. Social media, online reviews, and delivery platforms make digital branding just as important as physical branding. We created a simple menu focused on a brand experience that merged nostalgia with modern efficiency.

Social Media

Modern Restaurant Management

JUNE 6, 2025

Naturally engaging for the senses, videos attract attention in a sea of content, get diners interested in your menu, and encourage visitors. Showcasing New Menu Items and Specials Several aspects of the restaurant experience affect the guest’s perception, but the menu is arguably the most important.

Marketing

ChowNow

MARCH 21, 2025

Understanding your target market is the foundation of making smart decisions for your menu, pricing, and overall guest experience. Without a well-defined target market, restaurants risk wasting resources on strategies that dont connect and menu offerings that dont selltrying to appeal to everyone, but standing out to no one.

Marketing

ChowNow

FEBRUARY 7, 2025

Increase sales by promoting high-margin menu items and special offers. Promotions, local SEO, and social media ads can help bring more people through your door. A strong social media presence, community partnerships, and local events can get your name in front of more potential customers.

Marketing

7 Shifts

OCTOBER 22, 2024

When a restaurant participates in local events or partners with local businesses, it becomes part of the neighborhood’s fabric. Add high-quality photos and videos regularly, posting as soon as new dishes are added to your menu. Keep your hours updated as well, especially if you have special holiday hours or seasonal changes.

Marketing

ChowNow

FEBRUARY 12, 2025

Today, customers rely on Google searches, online reviews, and social media to decide where to eat. By defining your ideal customer, you can tailor your branding, social media content, and promotions to resonate with the right peoplerather than wasting marketing dollars on an audience that isnt a good fit.

2025

ChowNow

JUNE 12, 2025

Think seasonal menu items, weekend-only bundles, or one-day-only discounts; the urgency motivates guests to take action soon. The best part is these promos don’t require big budgets or deep discounts, but they consistently boost restaurant sales while keeping your menu new and exciting.

Loyalty Program

Modern Restaurant Management

APRIL 16, 2025

"After COVID, people are craving social dining experiences where the detail is leveled up." Unlike omakase, which centers on raw fish, kaiseki is a cooked and composed tasting menu that flows with the rhythm of the seasons. The multi-course experience is served at a 10-seat counter with two seatings per evening.

Back of House

ChowNow

AUGUST 8, 2025

Unlike email (which already performs well with a 42.35% open rate) and social media, text message marketing gives you a direct line to customers that can’t be matched by any other marketing method. Unlike email or social media posts, these messages don’t get buried in an inbox or throttled by an algorithm.

Ordering

Modern Restaurant Management

FEBRUARY 27, 2025

. “We’re thrilled to collaborate with Dylan, who is the perfect partner for us because she also combines a bunch of amazing things – she’s a talented and successful artist, basketball star, entrepreneur, activist, fashionista, and social media influencer. JA: Social media is huge for us.

Franchising

Modern Restaurant Management

DECEMBER 11, 2024

It's not just the merch on the menu that is driving traffic to the brand with a misison to create spaces that blend sports and leisure and offer innovative cocktails, next-level architecture and high-end designer decor with elevated bar bites, retro games, and exclusive event nights. BUT most importantly I put it on all staff!

Merchandise

ChowNow

JANUARY 23, 2025

The rewards themselves are flexible toodiscounts, free menu items, or other perks that align with your restaurants offer. Here are the most effective ways to accomplish this: Stay active on social media: Share updates about your menu, highlight special events, or give followers a behind-the-scenes look at your restaurants operations.

2025

ChowNow

FEBRUARY 13, 2025

It puts you in control of your brand, helps customers find you online, and makes it easier for them to view your menu, book a table, or place an orderand thats just the beginning. You find one that looks promising, but theres no websitejust a few scattered social media posts. Frustrating, right?

Social Media

ChowNow

MAY 30, 2025

If youve got a big outdoor patio, maybe a summer evening special event is the best move. Leverage your restaurants social media insights, feedback from staff and customers, and even your order history to shape your decision. Limited-time offers also give you content for social media, email, and your website.

Ordering

The Restaurant Group

DECEMBER 28, 2024

Introduction Social media has transformed the restaurant industry into a dynamic, interactive space. By adopting strategic social media practices, you can expand your reach, attract diners, and create a loyal community around your restaurant. A strong social media presence is like your restaurants digital storefront.

Social Media

Restaurant Business

JULY 29, 2025

29, 2025 Facebook Twitter LinkedIn The Farmstand Fresh & Affordable Menu offers six Dipping Boxes, starting at $9.99 | Photos courtesy of Farmer Boys Combo meals are a dime a dozen these days, as chains strive to deliver the value cash-strapped consumers are demanding. By Patricia Cobe on Jul. By Patricia Cobe on Jul.

Menu

Modern Restaurant Management

FEBRUARY 24, 2025

Revenue growth in 2024 was largely driven by menu price adjustments. While higher wages and benefits correlated with improved business performance, they also necessitated menu price increases, creating a challenging balance between operational sustainability and customer affordability.

2024

Restaurant Business

JULY 2, 2025

Fast-casual Condado Tacos—which prefers calling itself “next-gen casual”—has long had a bar program with a selection of conventional margaritas and beers to go with its Mexican-style menu and vibe. But those same margaritas had been on the menu since 2014 when the bar, so to speak, was set a bit lower. By Patricia Cobe on Jul.

Fast Casual

The Restaurant Group

DECEMBER 1, 2024

Introducing new menu items is more than just adding dishes to your offerings—it’s about crafting an experience that captivates your guests and keeps them coming back for more. A well-planned new menu launch not only boosts customer engagement but also reinforces your restaurant’s brand identity.

Menu

ChowNow

AUGUST 1, 2025

Influencer marketing sounds like something reserved for big-name brands with massive budgets and full-time social media managers. diners trying out a new restaurant because of social media, now’s the time to make influencer marketing a part of your marketing strategy, without blowing your budget or partnering with the wrong people.

Influencer

The Rail

MARCH 25, 2025

By Jordan Hayes, Contributor Relocating a restaurant is a major event that offers an opportunity to rebrand, refresh, and create excitement among your customers. Explain the reasons behind the move whether it's to accommodate growing demand, enhance customer experience, or introduce new menu offerings.

Social Media

ChowNow

FEBRUARY 12, 2025

Email marketing might not be as flashy as social media marketing, but for restaurants, its possibly the most effective way to stay connected with customers. Unlike social media platforms, where the algorithm overlords dictate who will and will not see your posts, emails go straight to your customers inboxeswhich they check daily.

Email Marketing

Modern Restaurant Management

NOVEMBER 4, 2024

This kind of marketing is all about personal connection—think community events, social media shoutouts, and customer engagement. Consistency Is Key : Whether it’s regular social media posts or monthly newsletters, keeping your customers engaged is all about showing up and staying on their radar.

Loyalty Program

The Rail

FEBRUARY 7, 2025

Leveraging engaging and authentic video content allows restaurants to showcase their menu offerings, build a recognizable brand identity, and create a loyal base of regulars and word-of-mouth referrals. Showcasing New Menu Items and Specials While many aspects of a restaurant shape the experience guests have, the most important is the menu.

Serving

7 Shifts

OCTOBER 28, 2024

For example, if you run a social media campaign or pay for online ordering integrations, all of these contribute to your overall marketing expenses. If you run a burger joint near a college campus, you could create social media content and promotions tailored to students' preferences and budgets.

Loyalty Program