7 Shifts

JUNE 20, 2022

Ghost kitchens emerged in the back half of the 2010s as delivery apps began to take hold of the dining market. For example, a brand may prepare a bulk of their ingredients in a commissary kitchen, and assemble to order in a ghost kitchen. When is a ghost kitchen a good idea for an operator? Kitchen Pods.

Front of House 436

Front of House Food Truck Back of House Social Media 436

Modern Restaurant Management

JANUARY 31, 2024

Ninety-four percent of operators are planning some form of expansion and more than half of the 600 U.S Additionally, the report found that AI is already part of mainstream restaurant operations as 89 percent of operators surveyed are already using it in their restaurants in some way. What results did you find surprising and why?

2024 201

2024 Online Ordering Website Management 2023 201

Focus POS

MARCH 31, 2021

5 Ways Restaurants with Online Ordering are More Successful. . Due to the pandemic, businesses across all industries have implemented online ordering capabilities in order to keep business booming despite in-house capacity limits or even complete shutdowns. Online ordering also functions as a backup option for restaurants.

Online Ordering 99

Online Ordering Ordering Email Marketing Back of House 99

Modern Restaurant Management

JULY 28, 2022

Customer data is only one segment of the information you need for good sales insights, marketing information, and business analytics. Some great examples for restaurants are: How often the customer orders. What the customer orders. Which of your locations the customer orders from most. What the customer orders.

Loyalty Program 206

Loyalty Program Mobile Ordering Email Marketing Online Ordering 206

7 Shifts

AUGUST 5, 2020

How do you market food delivery and takeout? Food delivery ideas: How to manage staff to boost off-site dining revenue It’s important to have a protocol in place for managing delivery and takeout orders. The order fulfillment process gets slowed down if your staff don’t know who is responsible for what.

Delivery 341

Delivery Food Email Marketing Front of House 341

7 Shifts

JANUARY 31, 2024

Metrics and sheets you'll need to track include cost of goods sold, labor costs, new operating income, profit, and (see below) inventory costs. Marketing & advertising It's your job to ensure the restaurant's seats are full, especially if you're not part of a massive franchise that benefits from corporate advertising.

Management 398

Management Management Kitchen Safety Front of House 398

7 Shifts

NOVEMBER 1, 2022

Restaurant owners and operators wear a lot of hats. They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. It all starts with a great marketing plan. What is a restaurant marketing plan? Table of Contents.

Seating 222

Seating Email Marketing Marketing SEO 222

Modern Restaurant Management

NOVEMBER 23, 2021

Restaurant operators are now looking for solutions to retain customers as colder weather and economic conditions threaten their bottom line. These tags enable staff and operators to surface detailed guest information, including itemized POS data, visit length and frequency, spend history, and even wine preferences.

Loyalty Program 188

Loyalty Program Email Marketing Customer Experience Seasonal Menu 188

Modern Restaurant Management

JANUARY 31, 2023

With the Super Bowl and March Madness coming up, restaurant owners should be preparing now in order to capitalize on the influx of online orders. 5 Use social media and email marketing to promote Super Bowl specials and gift card promotions to attract customers.

Loyalty Program 182

Loyalty Program Social Media Email Marketing Online Ordering 182

Modern Restaurant Management

MAY 31, 2023

Although restaurant operators are no strangers to this shift in behavior, what they may be overlooking is the chance to leverage one of summer’s biggest revenue driving celebrations – Father’s Day. This starts by implementing innovative marketing tools to drive potential revenue.

Marketing 175

Marketing Email Marketing Online Ordering Specials 175

Apicbase

AUGUST 5, 2022

If you look under the bonnet, you will see that struggling businesses often lack a clear restaurant marketing plan. Of course, marketing isn’t the only thing that makes or breaks a business, but it does give you an edge when you expand and open in new locations. You don’t need a fancy consultant to do your marketing.

Marketing 97

Marketing Operations Social Media Email Marketing 97

SpotOn

MARCH 19, 2024

The innovation continues with the company’s release of SpotOn Marketing Assist , its first automated, AI-enabled marketing tool for restaurants.  “At SpotOn, we aim to provide the best technology solutions to independent restaurants, giving them an edge to operate as efficiently as possible.

2024 98

2024 Innovation Email Marketing Point of Sale 98

Modern Restaurant Management

DECEMBER 22, 2021

With the new year just around the corner, many restaurants are deciding how they can enhance their operations going forward. There are different IoT-based solutions on the market designed to decrease downtime, increase energy and operational efficiency and improve overall customer experience. Tableside Ordering & Payment.

2022 244

2022 Equipment Email Marketing Customer Service 244

Modern Restaurant Management

JANUARY 18, 2023

If 2020 and 2021 were all about helping operators find new revenue streams to reach guests when they couldn’t come into restaurants, then 2022 was all about getting customers back in. To meet their expectations, operators can use detailed, data-driven guest profiles. Personalization with Data. Making More Informed Decisions.

2023 188

2023 Guest Recovery Email Marketing Back of House 188

Modern Restaurant Management

MAY 31, 2023

Although restaurant operators are no strangers to this shift in behavior, what they may be overlooking is the chance to leverage one of summer’s biggest revenue driving celebrations – Father’s Day. This starts by implementing innovative marketing tools to drive potential revenue.

Marketing 167

Marketing Email Marketing Online Ordering Specials 167

SpotOn

MAY 13, 2024

  From crafting a summer menu that celebrates seasonal ingredients to offering cool beverages can enhance customer loyalty, adapting to the busy season with innovative menu ideas and online ordering can set your restaurant apart. Lean into marketing Summer brings a shift in consumer behavior and preferences. We can help.

Seasonal Menu 98

Seasonal Menu Outdoor Email Marketing Loyalty Program 98

Modern Restaurant Management

MARCH 25, 2022

Some restaurants even took safety a step further by eliminating in-person ordering and offering contactless payment. At least 45 percent of Americans preferred reading the menu, ordering, and paying with their phone to reduce touch points during the pandemic, according to an online survey of 2,081 people conducted by Appetize.

Social Media 214

Social Media Email Marketing Mobile Ordering Kitchen Safety 214

Modern Restaurant Management

JANUARY 22, 2024

How can you adjust your B2C marketing strategy to align with their needs and provide an elevated culinary experience? You can craft a B2C marketing strategy that is interesting, relevant, and successful by following this checklist. But precisely, how can you determine what customers want?

Loyalty Program 171

Loyalty Program Dietary Restrictions Mobile Ordering Social Media 171

ChowNow

FEBRUARY 5, 2021

When looking for the right online ordering platform for your multi-location restaurant, it’s important to choose one that will help you remain profitable and give you the tools you need to run a successful business. . While there is no shortage of online ordering services to choose from, not all online ordering partners are alike.

Online Ordering 78

Online Ordering Ordering Email Marketing Mobile Ordering 78

Modern Restaurant Management

DECEMBER 5, 2022

Contactless payment solutions drive operators’ revenue and elevate customer experiences, but how can the technology set restaurants up for long-term success? Before the pandemic, many restaurants across the country experimented with contactless order and payment solutions but did so with a relative lack of urgency.

Loyalty Program 224

Loyalty Program Mobile Ordering Employee Relations Customer Experience 224

SpotOn

MAY 22, 2024

But I’m skeptical of how much “AI” is actually being applied to solutions vs talked about, and am even more skeptical of operators’ comfort level using it.  Earlier this year, we introduced AI and automation to our marketing software with Marketing Assist.

2024 111

2024 Point of Sale Tip Distribution Email Marketing 111

Mad Mobile

FEBRUARY 16, 2024

A 2022 Deloitte Study found that consumers spend an incredible 20% more when ordering through technology like tableside ordering , online menus, and handheld POS devices. Implementing QR code ordering is one of the fastest ways to quickly implement digital ordering. Fortunately, working with them is simple.

Ordering 40

Ordering Loyalty Program Social Media Mobile Ordering 40

7 Shifts

AUGUST 18, 2020

To help restaurants thrive and adapt, the 7shifts team brought together a number of industry thought-leaders to share how they have adapted their operations to capitalize on the new opportunities in the market. a bi-weekly email digest of the most important stories affecting restaurateurs right now.

Social Media 195

Social Media Email Marketing Online Ordering Website Management 195

SpotOn

MARCH 12, 2024

Gigi Cohen is the Director of Marketing for MDP Restaurant Group. MDP Restaurant Group operates concepts nationwide, including their newest concept: Bambuu Asian Eatery. In her role, Cohen sets the restaurant marketing strategy, develops social media ads, and tracks the success of their online advertising and email marketing.

Email Marketing 98

Email Marketing Social Media Advertising Online Ordering 98

7 Shifts

MARCH 10, 2021

There are many reasons why a restaurant fails — no industry experience on the part of the owner, poor location, not enough operating capital — but the main reason is a lack of planning. A restaurant operations overview report can also give you valuable insights. Marketing is an integral part of every business plan.

Management 370

Management Management Small Business Email Marketing 370

ChowNow

AUGUST 26, 2021

These cases became unbelievably frequent and they’ve somehow become so increasingly routine that it has made it impossible to continue to operate a business under these conditions.”. Online orders for food and beverage grew an incredible 93 percent between 2019 and 2020. Entirely incorrect orders. Food poisoning or allergies.

Operations 78

Operations Online Ordering Food Safety Mobile Ordering 78

Modern Restaurant Management

FEBRUARY 18, 2022

It’s essential to adopt sound marketing strategies for your in-house food delivery business. Whatever they do and say to customers from initial inquiries to delivered order can make difference between a satisfied or unsatisfied customer. Tracking and Updates : Ensure you give updates and tracking details of customers' orders.

Delivery 186

Delivery Marketing Email Marketing Social Media 186

Modern Restaurant Management

DECEMBER 8, 2023

A – Account for Extra Foot Traffic If you haven’t already planned for the rush, you should start now to get your operation ready for the last weeks of the year. Don’t forget the uptick in pick-up and delivery orders as well. So, be sure that you’re not pushing off your orders and think strategically ahead.

Food Supply 116

Food Supply Seasonal Menu Email Marketing Front of House 116

Modern Restaurant Management

SEPTEMBER 21, 2023

How to Optimize Your Website for Local SEO Here are some tips to optimize your website for local SEO: Include Location Information on Your Site : Make sure to include details like your restaurant's address, phone number, and operating hours. You can do this by mail, phone, or email. Respond to All Reviews : Even negative ones.

SEO 201

SEO Website Management Email Marketing Online Ordering 201

Modern Restaurant Management

OCTOBER 11, 2022

For the past several years—and especially since the pandemic—restaurant brands have focused on enhancing digital experiences that allow them to offer more off-premise options and streamline operations to address staff shortages. Increase the efficiency of marketing spend by 10 to 30 percent.

Social Media 215

Social Media Email Marketing Customer Experience Communication 215

7 Shifts

APRIL 15, 2020

Foot traffic has dropped for the majority of restaurants in North America, with revenue switching to online ordering and pickups instead. The order can be placed through the phone or online, and in both cases can notify the user through text and/or email that order is ready to pick up.

Online Ordering 362

Online Ordering Email Marketing Social Media Food Order 362

Modern Restaurant Management

JANUARY 22, 2021

Marketing a restaurant looks completely different today than it did heading into 2020. The pandemic forced restaurants to completely transform how they operate, which naturally impacts how they interact with consumers. Operations have shifted to a more digital experience. Leveraging email is a great starting point.

Marketing 201

Marketing Email Marketing Loyalty Program Point of Sale 201

Modern Restaurant Management

OCTOBER 1, 2022

Restaurant marketing revolves around making your business known. It combines different online and offline strategies to promote a restaurant and increase orders. Let’s look at low-budget restaurant marketing ideas to succeed in inflationary times. Send Relevant Emails. Does this type of marketing work in 2022?

Marketing 201

Marketing Email Marketing SEO Social Media 201

ChowNow

MARCH 26, 2021

These cases became unbelievably frequent and they’ve somehow become so increasingly routine that it has made it impossible to continue to operate a business under these conditions.”. Online orders for food and beverage grew an incredible 93 percent between 2019 and 2020. Entirely incorrect orders. Food poisoning or allergies.

Operations 88

Operations Online Ordering Food Safety Mobile Ordering 88

Modern Restaurant Management

FEBRUARY 27, 2023

While most restaurant operators will seek outside funding to get the second location running, it still takes time for a unit to become profitable once the doors open. Businesses can run promotions, such as early bird specials, to attract budget-conscious diners and use an email database to get the word out.

Cash Management 188

Cash Management Point of Sale Inventory Email Marketing 188

7 Shifts

JANUARY 31, 2024

Metrics and sheets you'll need to track include cost of goods sold, labor costs, new operating income, profit, and (see below) inventory costs. Marketing & advertising It's your job to ensure the restaurant's seats are full, especially if you're not part of a massive franchise that benefits from corporate advertising.

Management 195

Management Management Kitchen Safety Front of House 195

Open for Business

MAY 16, 2024

A website can be a powerful tool for marketing your restaurant. Accessibility and convenience for guests Make it easy for potential customers to find baseline information about your restaurant, like location, menu, hours of operation, and contact details. A method to collect guest email addresses. Vital restaurant information.

Website Management 78

Website Management Email Marketing SEO Seasonal Menu 78