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Restaurant Marketing Has Evolved: Unlock the Preferences of the Modern Customer

Modern Restaurant Management

To attract customers while accommodating tightened budgets, restaurants should consider employing marketing strategies that leverage data-driven insights to tailor messaging according to consumer needs. Through cookies and pixels, marketers have collected consumer data as they navigated the rise of the Internet.

Marketing 197
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2024 Outlook: Restaurant Trends and Challenges, Part Three

Modern Restaurant Management

This trend reflects the growing popularity of drive-thru and fast-casual dining, coupled with the demand for digital technologies such as QSR digital signage and QR codes. The future of restaurant businesses will likely involve a hybrid approach, combining the efficiency of technology with the warmth and personal touch of human service.

2024 215
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Survey Says: Restaurateurs Are Making Expansion Plans

Modern Restaurant Management

Despite challenges including inventory costs, commission fees and staff turnover, many restaurant owners are expressing optimism about moving forward, according to TouchBistro’s 2024 State of Restaurants Report. What can restaurant operators do to better handle inventory and labor challenges?

2024 203
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The ultimate guide to restaurant technology for restaurant owners

Open for Business

Restaurant technology has changed everything about the way people do business today. Better yet, it can send email and text confirmations without restaurant staff ever picking up the phone. It can sync with a loyalty program. It empowers restaurant owners to send highly targeted marketing messages.

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How to write a restaurant marketing plan that puts butts in seats [Ideas and Strategies]

7 Shifts

They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. It all starts with a great marketing plan. Your marketing plan is the cornerstone of your restaurant's success and business plan. Marketing Plan Template.

Seating 221
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Hospitality trends restaurants should know in 2023

Open for Business

As guest preferences change and new developments in technology come out, keeping up to date can help you in several key ways. First of all, making the most of technology can boost your bottom line by helping you do more with less without compromising hospitality.

2023 78
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Food Truck Technology to Invest In

Lavu

Across the country, food truck operators are relying on the latest technology to streamline operations, manage wait times, inform customers, and so much more. Today, we list the must-have technologies for food trucks. Help your guests ease through your food truck experience with fast card technology. Where are you now?