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Why Data Is the Secret Ingredient for Successful Loyalty Programs

Modern Restaurant Management

Data to consider includes: Demographics: Information such as gender, race, income, and age can reveal trends and patterns within specific groups. Personal Information: Contact details such as phone numbers or email addresses can help you reach your audience through additional channels.

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Enticing Restaurant Customers with Loyalty Programs and SMS

Modern Restaurant Management

Marketers and business leaders have heard the saying, “It’s cheaper to keep a customer than acquire a new one.” ” Usually, this comes up in conversations regarding B2B marketing strategies, but it also applies within the realm of B2C brands — especially restaurants.

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Boost Your Restaurant Business with Five Local Marketing Tips

Modern Restaurant Management

So it makes good business sense to revamp your marketing strategies. Today, examine the effects the pandemic has had on the restaurant and food service industry as well as five simple but effective marketing techniques to boost your local business. Five Local Marketing Strategies. Highlight Your Safety and Hygiene Protocols.

Marketing 568
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Five Ways for Restaurants to Thrive When Offices Reopen

Modern Restaurant Management

Merchandise new take-out procedures that will make customers feel more secure — such as curbside pickup and mask and glove requirements. Find out this information beforehand and make the overall experience smoother for your driver and customer. Take payment digitally or over the phone, and email receipts to avoid handling paper.

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The Recipe for Rebranding Success: Transforming Your Restaurant’s Image

Modern Restaurant Management

Rebranding is the process of creating a new identity both visually and strategically through a new logo, website, and marketing strategy. Define Your Reasoning A rebrand allows a company to start fresh with a new logo, website, or marketing strategy that better matches its business plan.

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Ultimate Restaurant Website Design Guide for Beginners

7 Shifts

According to a survey conducted by S&P Global Market Intelligence, 40% of Americans are ordering more food for takeout and delivery now than they were before the pandemic. After all, intuitive design and up-to-date information can turn a website visitor into a paying customer. Observe what makes these websites appealing.

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What Restaurateurs Need to Know Right Now About the COVID-19 Pandemic

ChowNow

Market these bundles to parents, since they’re great for keeping kids entertained while they’re home from school. If your restaurant has any branded merchandise, such as t-shirts, mugs, or hats, don’t forget to include it on your menu. Put grocery and pantry goods on the menu, too. Unfortunately, there’s some fine print here.