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How Does a Single-Location Independent Operator Restaurant Compete with Chain Franchises?

Modern Restaurant Management

Even in the best of times, it’s mostly been an uphill battle for single location restaurants to compete with chain franchises. Differences in manpower, brand recognition, technology and marketing budgets have all presented significant challenges for single location restaurants to compete for market share. Marketing.

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The Power of Storytelling: Secrets to Content Marketing for Franchise Restaurants

Modern Restaurant Management

Franchise brands have many goals in common: enter a new market; attract new franchisees, employees and loyal customers; increase average unit volume (AUV); and accelerate franchise expansion strategies. Why should an entrepreneur consider franchising your concept over others? Let’s talk about how to tell your story.

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MRM Franchise Feed: Church’s Goes Hybrid and Curry Up Incentives Now

Modern Restaurant Management

MRM Franchise Feed features news about the restaurant franchise (MUFSO) landscape. The model recognizes the importance of in-person interactions, while continuing to practice social distancing guidelines. Clean Juice will also feature Tebow in social media, web, point-of-purchase materials product development, and more.

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Practical Restaurant Marketing Inspiration in 2022

Modern Restaurant Management

The modern restaurant has a lot of competition, including other local restaurants, franchises, and the biggest of national chains. To stand out and get more customers means focusing more on marketing. If you’re looking for ways to up your restaurant marketing game, here are the practical steps you should be taking in 2022.

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How Restaurants Can Protect Their Business and Customers from QR Code Fraud

Modern Restaurant Management

While there’s no method that is 100% effective at preventing and eliminating new threats to businesses and their patrons, becoming familiarized with the way scammers work can save a business- whether its family-owned or a mega franchise- from taking a hit. What are QR scams and how do they work?

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Writing a New Chapter in Crisis Communication

Modern Restaurant Management

No evident change in marketing or communication strategy. Below are excerpts from my conversation with Landon Eckles , CEO & Co-Founder of Clean Juice , and Renee Israel , Chief Franchise Officer of Modern Restaurant Concepts , which features the Modern Market Eatery & Lemonade brands. COVID-19 proactive communication.

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How to Get a Competitive Advantage For Your New Restaurant

Modern Restaurant Management

Who can blame you for wanting a small slice of such a big market? And, although many people think that the restaurant industry is dominated by franchises, 70 percent of restaurants are single-unit operations, according to the National Restaurant Association. Create strong social media relationships with customers.