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‘Cookie-Cutter Marketing Doesn’t Work in this Industry.’

Modern Restaurant Management

Recognizing that social media could be a powerful tool for the hospitality industry, Kim Beechner founded Embark Marketing in her senior year of college. So when we develop a brand’s marketing strategy, we take into consideration operational factors.” “That’s the difference. And I love that.

Marketing 332
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How this entrepreneur's bagel runs became a business

Restaurant Business

But learning how to make his wife a great bagel ended up creating a business, Jeff’s Bagel Run, which now has 15 locations and is franchising. Jeff had nailed bagel making by then, and started selling his bagels online, using social media. “The That led to selling bagels at farmers markets. to franchise the bagel brand.

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Newk's, Beans & Brews, The Dead Rabbit and more make moves to bolster leadership

Restaurant Business

Cheek served in the role from 2014 to 2019, before moving to Modern Market. Now Cheek is back at Newk’s, which is part of the FSC Franchise Co. In addition, Beans & Brews has hired Carrie Cohen as senior manager of digital marketing. And Rachel Day is the new senior manager of social media for the brand.

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How Does a Single-Location Independent Operator Restaurant Compete with Chain Franchises?

Modern Restaurant Management

Even in the best of times, it’s mostly been an uphill battle for single location restaurants to compete with chain franchises. Differences in manpower, brand recognition, technology and marketing budgets have all presented significant challenges for single location restaurants to compete for market share. Marketing.

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The Power of Storytelling: Secrets to Content Marketing for Franchise Restaurants

Modern Restaurant Management

Franchise brands have many goals in common: enter a new market; attract new franchisees, employees and loyal customers; increase average unit volume (AUV); and accelerate franchise expansion strategies. Why should an entrepreneur consider franchising your concept over others? Let’s talk about how to tell your story.

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MRM Franchise Feed: Church’s Goes Hybrid and Curry Up Incentives Now

Modern Restaurant Management

MRM Franchise Feed features news about the restaurant franchise (MUFSO) landscape. The model recognizes the importance of in-person interactions, while continuing to practice social distancing guidelines. Clean Juice will also feature Tebow in social media, web, point-of-purchase materials product development, and more.

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Practical Restaurant Marketing Inspiration in 2022

Modern Restaurant Management

The modern restaurant has a lot of competition, including other local restaurants, franchises, and the biggest of national chains. To stand out and get more customers means focusing more on marketing. If you’re looking for ways to up your restaurant marketing game, here are the practical steps you should be taking in 2022.

2022 531