7 Shifts

NOVEMBER 9, 2022

Consumer-facing industries like food & beverage see more short-term purchases based on emotional triggers—which means maintaining a healthy bottom line becomes a challenge without a dedicated customer base. A great email newsletter. When done right, email marketing works wonders—you stay top of mind and increase order values.

Email Marketing 195

Email Marketing Loyalty Program Social Media Point of Sale 195

Lavu

MARCH 19, 2020

It is on the top of everyone’s mind and unavoidable online – the novel coronavirus and COVID-19 pandemic. This is why having an online ordering system for takeout and delivery is more important now than ever. Unknowingly, they had an advantage, being frontrunners in online ordering and curbside delivery.

Online Ordering 93

Online Ordering Ordering Social Media Mobile Ordering 93

Lavu

MAY 27, 2020

Khatri, CEO of Lavu and MenuDrive, wrote that the National Restaurant Association 2019 State of the Industry report indicated that nearly half of adults were more likely to order food delivery online than just two years prior. While, on the other hand, restaurants adjust to curbside delivery and takeout orders.

Online Ordering 78

Online Ordering Ordering Loyalty Program Mobile Ordering 78

Modern Restaurant Management

MARCH 25, 2022

To go contactless, customers scanned a small black and white square called a QR code on their mobile device to see a digital copy of the menu. Some restaurants even took safety a step further by eliminating in-person ordering and offering contactless payment. Having great online reviews can also help drum up business.

Social Media 215

Social Media Email Marketing Mobile Ordering Kitchen Safety 215

7 Shifts

AUGUST 12, 2020

So far, 2020 has thrown marketing plans, advertising budgets, and restaurant growth out of the window. But as restaurants reopen and business starts to pick up again, it’s important you pick up your marketing plan too. Which is where your restaurant marketing plan comes in.

Marketing 418

Marketing 2020 SEO Loyalty Program 418

7 Shifts

DECEMBER 17, 2020

The ideal customer for your business is the one who comes back time and time again. Growing a loyal customer base is a key to growing your business and keeping it profitable year-over-year. Customer retention is one of the most cost-efficient ways to grow your business. This applies to in-person asking as well as online forms.

Loyalty Program 370

Loyalty Program Social Media Email Marketing Customer Service 370

7 Shifts

MARCH 10, 2021

They have a passion for food, an adventurous spirit, a strong work ethic, and the ability to teach and lead. These may be traits that come naturally to the best restaurateurs, but they can also learn some valuable habits to help them efficiently and effectively run a business and meet their goals.

Management 370

Management Management Small Business Email Marketing 370

Modern Restaurant Management

FEBRUARY 10, 2022

You’ve decided to focus on your restaurant's social media marketing. In this post, we'll explain what it is, why you need one, and what links you can add to give your social media marketing a jumpstart. That's because they’re handy marketing tools! Online Menu Link. Online Ordering Link.

Social Media 189

Social Media Online Ordering Seasonal Menu Email Marketing 189

Modern Restaurant Management

DECEMBER 8, 2023

This is a very busy time for restaurants. With this uptick in business, there are three things independent restaurants should watch out for this season to ensure your business is prepared to meet the holiday demand. Don’t forget the uptick in pick-up and delivery orders as well.

Food Supply 117

Food Supply Seasonal Menu Email Marketing Front of House 117

Modern Restaurant Management

OCTOBER 20, 2023

Rebranding is the process of creating a new identity both visually and strategically through a new logo, website, and marketing strategy. It’s important to start with understanding why you want to rebrand in order to drive the right kind of change. Your ideal audience is the people you want to order your food.

Email Marketing 183

Email Marketing Online Ordering Food Truck Merchandise 183

ChowNow

FEBRUARY 27, 2024

Effective restaurant marketing means reaching diners wherever they are. To gain more diners and drive more orders, restaurants need to optimize their mobile marketing and make it easier to order. What’s mobile marketing? Why mobile marketing for restaurants? Not sure where to start? Learn more.

Marketing 78

Marketing Mobile Ordering Email Marketing Online Ordering 78

Modern Restaurant Management

JUNE 24, 2021

As a restaurant owner, digital marketing can be a daunting task that takes up valuable time, energy, and resources. Day-to-day demands – coupled with all of the FOH and BOH duties – can be simply too overwhelming for many small restaurant owners. Think for a moment about your restaurant’s current online presence.

Marketing 203

Marketing Social Media Mobile Ordering Website Management 203

Social Hospitality

AUGUST 25, 2019

When it comes to digital marketing for restaurants , there are various avenues to explore. C ustomer interaction points can range from mobile apps, third-party food aggregator apps, social media, and chat apps. Why Do Chatbots Play a Role for Restaurant Businesses? Why Do Chatbots Play a Role for Restaurant Businesses?

Social Media 253

Social Media Mobile Ordering Email Marketing Website Management 253

Modern Restaurant Management

APRIL 14, 2020

The National Restaurant Association launched an industry grassroots education and engagement resource available online at RestaurantsAct.com. Hundreds of restaurants are already taking advantage of this offer in Cox markets nationwide, with presence in ads similar to this one from Pensacola that is running today.

Online Ordering 212

Online Ordering Back of House Customer Service Small Business 212

ChowNow

JANUARY 6, 2021

Read on for 5 tips that will help you run a successful and profitable business this year. . Invest in the right online ordering platform. Online ordering became a vital lifeline for restaurants at the peak of the COVID-19 pandemic. How to: Find the Best Online Ordering System for Your Restaurant.

2021 148

2021 Mobile Ordering Online Ordering Download 148

Next Restaurants

JUNE 30, 2020

No one could have predicted how massive the pandemic impacted the food and hospitality industry. Owners are faced with the challenge of keeping their business alive even amidst limited gatherings, quarantines, curfews, and the fear of infection. Don’t just post drool-worthy food photos of your takeout menu items (still do though!)

Social Media 160

Social Media Email Marketing Online Ordering Food Safety 160

Modern Restaurant Management

FEBRUARY 9, 2021

Valentine’s Day is often a busy time for restaurants, but many are now dealing with various challenges amid the pandemic, like no indoor dining or limited capacity as well as more customers opting for carry out. With the Marketing Rule of 7 , it takes an average of seven interactions with a brand before a purchase takes place.

Marketing 221

Marketing Email Marketing Website Management Social Media 221

Modern Restaurant Management

SEPTEMBER 16, 2020

Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Basant Baruah, Senior Content Marketer, Beaconstac. Below are a few examples of small and big F&B chains applying unique marketing techniques. Here are their insights.

Marketing 234

Marketing Social Media Food Safety Email Marketing 234

Bingage

JULY 18, 2020

Digital marketing is not a new term now, but with the consistent appearance of new patterns and innovations, it is developing continually. Everybody knows about its significance, yet without fusing the latest trends & strategies in digital marketing, the business can’t receive its greatest rewards. More info is here.

Delivery 98

Delivery Social Media Marketing Online Ordering 98

SpotOn

MAY 1, 2024

Getting your business discovered by potential customers is a challenging task. Small businesses can use paid ads, social media promotion, and other clever tactics to lure curious local customers to try a new food spot. Does SEO matter for local businesses? What exactly is search engine optimization (SEO)?

SEO 52

SEO Definition Online Ordering Website Management 52

Open for Business

JANUARY 26, 2023

And if restaurant owners don’t put restaurant marketing efforts behind a promotion, the best concepts can stall. Look at shift occupancy reports to find the less busy times. Online ordering People are so crazy about online ordering that it makes sense to promote heavily if you have it. What is the goal?

2023 122

2023 Loyalty Program Social Media Seasonal Menu 122

SpotOn

MAY 21, 2024

School's out, the farmer's markets are booming, and summer vacation plans are finally coming to life. Operating limited hours or closing completely on the 4th of July can benefit your hardworking staff or give you a chance to reset before another busy weekend. It's peak summer.

Specials 52

Specials Online Ordering Seasonal Menu Social Media 52

Cheetah

APRIL 23, 2021

In this fourth and final chapter of the Ghost Kitchen 101 series we look at the marketing strategies that empower ghost kitchen brands, help increase their online visibility and enable them to crush the competition. The only arena where virtual restaurant brands can compete over visibility is online. Reading Time: 6 minutes.

Email Marketing 148

Email Marketing Social Media Online Ordering Customer Experience 148

7 Shifts

JANUARY 7, 2021

As restaurants reopen and business starts to pick up again, it’s important you pick up your marketing plan, too. To help, we’ve created the ultimate restaurant marketing guide, covering strategy, creative, branding, marketing channels, paid and unpaid advertising, and so much more. What are they ordering?

Marketing 195

Marketing 2021 SEO Loyalty Program 195

Indoor Media

FEBRUARY 15, 2021

If you are a small business restaurant owner, then you already know that balancing the day to day operations at your restaurant with any other task is a big ask. Whether it’s rent, back of house maintenance, securing new appliances, or fresh food — those costs add up.

Loyalty Program 148

Loyalty Program Email Marketing Advertising Back of House 148

Modern Restaurant Management

AUGUST 17, 2020

This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features consumers' dining desires, the power of personalization and the untapped opportunity in localized marketing. Fatigued by cooking at home, consumers are anxious to dine at their favorite restaurants according to a new Oracle Food and Beverage study.

2020 197

2020 Loyalty Program Mobile Ordering Fast Casual 197

Cheetah

JANUARY 13, 2022

From their humble, though ingenious, beginnings as copper tokens and stamps, through the era of credit card clubs, to today’s mobile apps, loyalty programs have become indispensable marketing tools. 3 rd party delivery apps, ghost kitchens and privately owned franchises are all fighting for the same market share.

Loyalty Program 148

Loyalty Program Mobile Ordering Airlines Merchandise 148

ChowNow

JANUARY 6, 2022

Read on for 5 tips that will help you run a successful and profitable business this year. . Invest in the right online ordering platform. Online ordering became a vital lifeline for restaurants at the peak of the COVID-19 pandemic. How to: Find the Best Online Ordering System for Your Restaurant.

2022 78

2022 Mobile Ordering Online Ordering Download 78

Open for Business

OCTOBER 26, 2022

Here’s what you need to know about restaurant CRMs and how using one could benefit your business: Quick links. Run more targeted marketing campaigns. It includes guests’ email addresses and phone numbers. It records the details of when a guest last visited the restaurant, how much money they spent, and what they ordered.

Email Marketing 78

Email Marketing Customer Service Online Ordering Customer Experience 78

SpotOn

APRIL 8, 2024

The National Restaurant Association says 45% of consumers plan to eat out or order online that day, making it the busiest and most profitable holiday of the year for restaurants everywhere. 💡 4 in 10 consumers will eat out or order online on Mother's Day. Check it out, then call your mother.

2024 98

2024 Seasonal Menu Social Media Loyalty Program 98

Ken Burgin

OCTOBER 12, 2021

With business turned upside down in the pandemic, we need every excuse for a party or promotion. Singles Day Restaurant Marketing – 11 November. Have special deals available, and this time singles don’t get the small table up the back! Black Friday Restaurant Marketing – 26 November.

Marketing 133

Marketing Social Media Merchandise Online Ordering 133

Ken Burgin

JULY 17, 2022

Review the range of menu styles and pricing – small, medium, large still works for pricing and range. If you haven’t heard from them, phone, text or email – this year needs more aggressive marketing. Upgrade your Booking System: is a book still adequate, or emailing PDF docs to be filled in and returned?

Email Marketing 153

Email Marketing Book Merchandise Seasonal Menu 153

Open for Business

MAY 19, 2023

Quick Links Technology Relationships Food and Menus Technology trends to watch People are drawn to the restaurant business because they don’t want to be glued to a screen all day. Digital ordering has been a game changer, and the latest trends for 2023 could change how hospitality businesses operate even more.

2023 78

2023 Hospitality Loyalty Program Email Marketing 78

Bingage

JULY 18, 2020

Digital marketing is not a new term now, but with the consistent appearance of new patterns and innovations, it is developing continually. Everybody knows about its significance, yet without fusing the latest trends & strategies in digital marketing business can’t receive its greatest rewards. Let’s start – .

Delivery 98

Delivery Marketing Social Media SEO 98

SpotOn

FEBRUARY 27, 2024

Advertise your egg hunt ahead of time through social media and email marketing, as well as in your restaurant's entryway so diners know to look out for pastel-colored surprises. An easter menu can help your kitchen and servers manage the increased traffic and help you maximize profits during a busy shift.

Social Media 52

Social Media Seasonal Menu Email Marketing Online Ordering 52

ChowNow

DECEMBER 16, 2020

The restaurant delivery business has grown enormously in recent years, and it shows no signs of fading. Since the start of the COVID-19 pandemic, roughly half of all consumers have ordered delivery from a restaurant, and delivery sales have increased by 120 percent. Use the right packaging to keep your food delicious.

Delivery 78

Delivery Email Marketing Mobile Ordering Online Ordering 78

QSR Automations

DECEMBER 22, 2023

Owners have had to adapt to new ways of business and staffing shortages. Online reservation and booking Although online reservations aren’t exactly new, we can see that numerous businesses are attempting to improve the customer experience on that front.

2024 52

2024 Loyalty Program Online Ordering Customer Service 52