Modern Restaurant Management

JUNE 27, 2025

. “Restaurants can't simply rely on their traditional playbooks anymore," says Forrest Morgeson, Associate Professor of Marketing at Michigan State University and Director of Research Emeritus at the ACSI. "Smaller, Chick-fil-A and Starbucks show broad appeal across regional markets. Regionally, differences arose.

Loyalty Program 371

Loyalty Program 2025 Customer Experience Customer Service 371

Modern Restaurant Management

JUNE 24, 2020

Take the casual-dining chain, TGI Fridays, for example. The best thing to do is find online ordering software that is easy to set up, fast to get started with and doesn’t cost a lot of money. As a result, restaurant marketing, specifically digital marketing, is of extreme importance.

Online Ordering 579

Online Ordering Ordering Coupons Social Media 579

Restaurant Business

JUNE 11, 2025

Symbiosys will allow DoorDash to place ads for restaurants outside of its app—on Google, social media and websites—for the first time. Launched in 2022, it is the fastest-growing retail media network in history, according to the company. Now DoorDash is working to make its ads business bigger and more sophisticated.

Advertising 234

Advertising Fast Casual Social Media Leadership 234

ChowNow

JANUARY 23, 2025

Social media Everyone is on social media , even if every person isnt on the same platform, so youll need to hit each of the major apps like: Instagram Facebook X (Twitter) TikTok Create a buzz with event pages, behind-the-scenes teasers, and countdowns to the big event.

Events 195

Events Seasonal Menu Social Media Customer Experience 195

Restaurant Business

JUNE 24, 2025

Probably not The Bottom Line: The fast-casual Mexican chain remains a shockingly good value and its first-quarter sales slowdown was not out of the ordinary. Social media erupted over portion sizes last year, which had a side effect of creating stress for employees as customers videoed their orders being put together.

Fast Casual 147

Fast Casual Leadership Point of Sale Social Media 147

Modern Restaurant Management

JULY 2, 2021

This sudden interest in food has led to the rise of social media influencer “foodies” whose star power rivals Food Network hosts. And with millions of recipes being shared over social media channels daily, this interest will surely grow over time. The targeting isn't exact, but there are some cost savings.

Social Media 474

Social Media Point of Sale Email Marketing Consumer Goods 474

Modern Restaurant Management

DECEMBER 21, 2020

Restaurant marketing strategy, design, and internal systems will evolve for independents and chains alike in the coming year. In 2021, restaurant marketing strategy, restaurant design, and internal systems—for independents and chains alike—will evolve, and technology and robotics will become commonplace.

2021 478

2021 Online Ordering Email Marketing Advertising 478

Modern Restaurant Management

AUGUST 17, 2020

This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features consumers' dining desires, the power of personalization and the untapped opportunity in localized marketing. Quick service and fast casual segments continue outperforming full-service restaurants by a very wide margin.

2020 493

2020 Mobile Ordering Loyalty Program Food Safety 493

Modern Restaurant Management

JANUARY 8, 2024

This trend reflects the growing popularity of drive-thru and fast-casual dining, coupled with the demand for digital technologies such as QSR digital signage and QR codes. – Corin Camenisch, Product Marketing Lead at SumUp 1 + 0 = 3: The New Math of Marketing!

2024 539

2024 Loyalty Program Cash Management Customer Experience 539

7 Shifts

AUGUST 12, 2020

So far, 2020 has thrown marketing plans, advertising budgets, and restaurant growth out of the window. But as restaurants reopen and business starts to pick up again, it’s important you pick up your marketing plan too. Their business is built on the power of word of mouth—one of, if not the most useful marketing tools in the book.

Marketing 418

Marketing 2020 SEO Loyalty Program 418

7 Shifts

DECEMBER 17, 2020

Once you have access to a guest’s contact info, it creates the opportunity to reach them via email or text and let them know about special offers, new menu items, changing hours, and more. The simplest way to collect customer data in a quick-serve or fast-casual restaurant is to have customers supply it on a sheet of paper at the register.

Loyalty Program 370

Loyalty Program Social Media Customer Service Email Marketing 370

Modern Restaurant Management

DECEMBER 21, 2020

We quickly pivoted to offer Family Meals To Go and have continued to expand our third-party delivery partnerships in key markets, which has contributed to our continued growth, even during one of the most difficult years on record for so many restaurants. Dennis Becker, CEO, Mobivity.

2020 450

2020 Online Ordering Customer Experience Point of Sale 450

Modern Restaurant Management

MAY 5, 2021

Casual Dining velocity has grown by 158 percent over the same period, suggesting many of the Casual Dining business models were able to maintain sales to some degree through pandemic restrictions. All markets within Texas experience negative trends in the week to April 17, following a week of positive trends to April 10.

2021 490

2021 Coupons Loyalty Program Consumer Goods 490

The Rail

DECEMBER 2, 2024

By Kateryna Reshetilo, Contributor Are you a restaurant owner looking for ways to keep up with the fast-changing demands of your customers? The global online food delivery market size was valued at USD 221.65 The graph below illustrates how these models interact within the market: 1. Social media login for easy access.

Delivery 147

Delivery Food Loyalty Program Food Order 147

Modern Restaurant Management

FEBRUARY 27, 2020

This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features the National Restaurant Association's State of the Indusrty Report, food industry pressures, foodservice opportunities, influencer marketing, foot traffic analysis and the dining-out dollar. 2020 State of the Restaurant Industry.

2020 481

2020 Influencer Point of Sale Food Safety 481

Modern Restaurant Management

JULY 30, 2021

The model recognizes the importance of in-person interactions, while continuing to practice social distancing guidelines. Clean Juice will also feature Tebow in social media, web, point-of-purchase materials product development, and more. with restaurant concepts in more than ten countries.

Franchising 508

Franchising Franchise Fast Casual Point of Sale 508

7 Shifts

JULY 12, 2024

Semi-variable costs Semi-variable costs have both fixed and variable components, such as maintenance, repairs, and marketing expenses. As for marketing, focus on cost-effective strategies such as social media and email marketing. Managing staff and ensuring consistent quality can also be challenging.

Food Truck 397

Food Truck Customer Service Seasonal Menu Loyalty Program 397

7 Shifts

DECEMBER 18, 2023

This keeps information from getting lost in the text and email shuffle. Many fast food chains already have successful kiosk setups, with McDonald’s being the most prominent. This information can then influence your marketing initiatives. Employee retention Employee turnover is a huge challenge in the current restaurant market.

Management 397

Management Management Email Marketing Point of Sale 397

Modern Restaurant Management

JULY 14, 2020

In this edition of MRM News Bites, we feature robots in fast food, virtual education and chef-inspired, plant-based ice cream. Customers will see Black-owned carousels on DoorDash in select markets including Washington D.C, Openness Moving Forward : Market from weaknesses and allow them to become your strength.

Mobile Ordering 410

Mobile Ordering Certification Loyalty Program Kitchen Safety 410

Modern Restaurant Management

MAY 27, 2020

Aramark examined front and back of house processes to establish tailored playbooks for all of its businesses and market segments, leveraging innovative solutions, new service methods, and rigorous safety protocols. Posting appropriate signage and floor decals to encourage social distancing. Increasing grab-and-go meal options.

Food Safety 441

Food Safety Kitchen Safety Mobile Ordering Guest Recovery 441

Modern Restaurant Management

JUNE 28, 2024

“Both full-service and fast food restaurant customers are skewing a bit more toward higher income levels and college graduates,” says Forrest Morgeson, Associate Professor of Marketing at Michigan State University and Director of Research Emeritus at the ACSI. Chains affected include McDonald’s (visits down ~2.5

2024 294

2024 Mobile Ordering White Paper Food Order 294

Indoor Media

SEPTEMBER 26, 2017

You know you need restaurant promotions to bring in new customers, but when you’re a fast-casual restaurant owner, this is often at the bottom of a very long to-do list, especially if you’re just starting out. Check out these tips to avoid these advertising mistakes we’ve seen fast-casual restaurants make over the years.

Fast Casual 78

Fast Casual Advertising Casual Social Media 78

7 Shifts

AUGUST 2, 2024

Customer acquisition cost (CAC) CAC is used by restaurants to measure the effectiveness of their marketing efforts, whether they're advertising on social media or utilizing coupons, deals, and local print ads. Employee turnover rate How often are your employees leaving their positions?

Point of Sale 397

Point of Sale Inventory Seasonal Menu Cash Management 397

Goliath Consulting

JANUARY 6, 2019

Once the restaurant’s training, inventory, financials, and human resources are aligned, Clay Darden, Goliath’s Marketing Manager works within the community to drive sales and volume. He will manage social media accounts to create a noticeable online presence and create trackable promotions to increase the marketing budget efficiency.

Management 150

Management Management Front of House Back of House 150

7 Shifts

JANUARY 7, 2021

As restaurants reopen and business starts to pick up again, it’s important you pick up your marketing plan, too. To help, we’ve created the ultimate restaurant marketing guide, covering strategy, creative, branding, marketing channels, paid and unpaid advertising, and so much more. What are they ordering?

Marketing 195

Marketing 2021 SEO Loyalty Program 195

SpotOn

DECEMBER 27, 2024

Guests get free food and operators gain a database of loyal customers, a tool for increasing sales, and a way to differentiate themselves in a competitive market. Or perhaps you run a casual dining restaurant , and you want guests filling tables beyond peak hours. These are popular with chain restaurants and fast casual restaurants.

Loyalty Program 52

Loyalty Program Point of Sale Online Ordering Front of House 52

SpotOn

NOVEMBER 29, 2024

"Gastropub" has become a popular restaurant industry term, alongside "fast casual" and "small plates." " The term gastropub combines "gastronomy" and "pub," promising high quality food and drinks and a down-to-earth, casual vibe. The scotch egg is a classic gastro pub menu item.

Fast Casual 52

Fast Casual Seasonal Menu Fine Dining Food Order 52

Modern Restaurant Management

MAY 12, 2020

” “SevenRooms is ushering in a new era for hospitality, delivering on innovative products for operators in the face of uncertainty in our market,” said Terence Tubridy, Owner of In Good Company Hospitality. Social Distance Tech. A 360-degree guest experience platform is a must-have for operators.”

Mobile Ordering 376

Mobile Ordering Online Ordering Food Order Hospitality 376

7 Shifts

DECEMBER 18, 2023

This keeps information from getting lost in the text and email shuffle. Many fast food chains already have successful kiosk setups, with McDonald’s being the most prominent. This information can then influence your marketing initiatives. Employee retention Employee turnover is a huge challenge in the current restaurant market.

Management 195

Management Management Email Marketing Point of Sale 195

Restaurant Engine

DECEMBER 23, 2020

This also lest you adhere to strict social distancing guidelines for safety. According to Market Watch , the pandemic has more than doubled the business of food-delivery apps. Whether you’re fast casual, fine dining, or something in between, pivoting to takeaway meal options as well as in person options will serve you well. #5:

2021 111

2021 Online Ordering Fine Dining Mobile Ordering 111

Lavu

MARCH 6, 2020

At the heart of restaurant technology for marketing is customer analytics. The three important aspects of improving customer service include customer engagement, digital marketing channels, and customer relationship management (CRM) integration. . Email marketing or reaching out to customers via email.

Technology 78

Technology Marketing Social Media Loyalty Program 78

Black Box Intelligence

MARCH 10, 2020

While casual dining’s YOY dine-in comp sales in Texas improved by almost 11 percentage points compared with the previous week, the improvement for fast casual and quick service were a much lower 3.4 Upscale casual improved beverage by 3 percentage points and fine dining by an industry leading 14 percentage points.

Point of Sale 124

Point of Sale Guest Recovery Fine Dining Fast Casual 124

Indoor Media

AUGUST 8, 2017

But, in the midst of wearing all these hats, you may forget about your restaurant’s marketing and advertising. Whether you own a fast casual, quick serve, family dining or fine dining restaurant here is a guide that includes 10 things to consider as you work on your restaurant marketing and advertising plan.

Advertising 78

Advertising Coupons Social Media Email Marketing 78

Touch Bistro

MAY 26, 2021

Conversely, if your restaurant is more casual, diners may be more willing to go completely red, white, and blue for the day. Marketing and Promotions. Use marketing strategies such as social media (Facebook and Instagram), restaurant email marketing , your website, direct mail, and paid advertising.

Specials 111

Specials 2021 Merchandise Mobile Ordering 111

SpotOn

SEPTEMBER 20, 2024

Plus, they know how to market them and attract customers.  We sent monthly email newsletters to existing customers, ran weekend brunch specials, and started offering new menus. We sent monthly email newsletters to existing customers, ran weekend brunch specials, and started offering new menus.

Loyalty Program 98

Loyalty Program Online Ordering Point of Sale Customer Service 98

Restaurant Business

JUNE 27, 2025

Jeff had nailed bagel making by then, and started selling his bagels online, using social media. “The That led to selling bagels at farmers markets. The families became fast friends. and Bruegger’s, Jeff sees a world of opportunity for bagels made better, especially in markets he sees as “bagel deserts.”

165

165

Marketing4Restaurants

DECEMBER 22, 2019

Founded and hosted by renowned marketing restaurant expert James Eling, Secret Sauce provides viewers from 102 countries tips on how to step up your A-game in developing best restaurant practices and marketing strategies. A Template For A Great Marketing Campaign For Your Restaurant. Smart Pizza Marketing. Secret Sauce.

2020 98

2020 Tip Distribution Email Marketing Fast Casual 98