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Emailmarketing might not be as flashy as social media marketing, but for restaurants, its possibly the most effective way to stay connected with customers. When used correctly, restaurant emailmarketing keeps your restaurant top of mind, turning occasional diners into loyal regulars.
Steady Online Ordering Brings Food Waste, Donations to the Forefront of Priorities Ordering food online increases restaurant sales, but it also can potentially increase wasted food if proactive measures aren’t taken – for both the business and consumers at home.
Regular customers make up the backbone of any restaurants sales , but if you put a group of restaurant owners around a table, the conversation inevitably focuses on growth through new customer acquisition. Sales: 80% of sales typically come from 20% of clients. Marketing = tons of your money. Thats huge!
Your customer email list is your most valuable marketing asset, giving you an incredible ROI of $42 for every $1 you spend. But just building an email list isnt enough. And heres the real advantage: email still outperforms social media when it comes to open rates, click-through rates, and return on investment.
Let’s explore 26 proven online marketing strategies to help your restaurant thrive. Target location-specific searches for more visibility The ultimate goal of your online marketing campaigns should be to bring in local customers to your restaurant. To do so, you must have an optimized website and engaging social media profiles.
In this article, you will learn: How to improve your restaurants visibility so more people discover you Engagement strategies that turn first-time visitors into repeat customers Practical marketing tactics to fill more tables and increase takeout orders Here are eight strategies proven to attract more customers to your restaurant.
This guide will teach you everything you need to know about getting started with restaurant marketing. By the time you finish this article, youll know how to approach restaurant marketing the right way and not waste time doing guesswork, crossing your fingers, and then hoping you see new customers walking through the door.
If you feel that digital marketing isn’t giving your local restaurant the results you need, then it's time to explore more targeted strategies. Local restaurant marketing can help you reach your target audience more effectively. Local restaurant marketing can help you reach your target audience more effectively.
If youve got a big outdoor patio, maybe a summer evening special event is the best move. If youve got a big outdoor patio, maybe a summer evening special event is the best move. A restaurant marketing strategy that works for a sports bar might fall flat at a vegan cafe. Most importantly, know your audience.
Current market challenges mean it’s never been harder to operate a coffee business – and this includes marketing and branding. High and volatile green coffee prices , along with increasing operational costs, are creating a more competitive market. Print and offline marketing remain crucial tools.
Restaurants less so How the owner of Krystal and Logan's Roadhouse makes it work Financing Olive Garden sales surge on delivery and free take-home meals Same-store sales rose 6.9% Same-store sales at the Italian casual-dining chain spiked 6.9% same-store sales decline in the same quarter a year ago.
First, we seek a deep understanding of the restauranteur’s vision and values, as well as their target audience and market positioning. First, we seek a deep understanding of the restauranteur’s vision and values, as well as their target audience and market positioning. We want a new brand to hit the market with impact.
In this article, you will learn: How to educate customers on why direct ordering matters Simple incentives to encourage direct orders Ways to streamline and promote your direct ordering system Lets explore the best ways to shift customer behavior and grow your direct ordering sales. Something as simple as We appreciate your support!
Quick-service restaurants maintain a steady customer satisfaction score of 79 (on a 100 point scale), while full-service restaurants — despite slipping 2 percent to 82 — remain one of the highest-rated industries in the Index, according to the American Customer Satisfaction Index (ACSI®) Restaurant and Food Delivery Study 2025.
deals this week as fast-food pizza chains work to reverse stubbornly weak sales. deals this week as fast-food pizza chains work to reverse stubbornly weak sales. deals this week as fast-food pizza chains work to reverse stubbornly weak sales. price point. By Jonathan Maze on Jul. Photo courtesy of Domino's.
For operators, restaurant apps mean higher sales, greater customer retention, and smoother day-to-day operations. They help with reservations and table management, staff scheduling and time management, inventory tracking, rewards programs, automated marketing, and more. Online ordering and delivery apps.
The global online food delivery market size was valued at USD 221.65 The graph below illustrates how these models interact within the market: 1. Comprehensive analytics dashboard for insights into customer preferences and sales trends. Customer data management for targeted promotions and personalized marketing.
That led to selling bagels at farmers markets. By Lisa Jennings on Jun. 27, 2025 Facebook Twitter LinkedIn Jeff's Bagel Run has 15 units open, expecting to reach 30 by the end of the year. Photo courtesy of Jeff's Bagel Run. Jeff Perera jokes that his bagel chain is the result of a love story. “I We went full bagel,” he said.
In-store sales at convenience stores hit a record $335.5 Not quite yet An easy way to bring bold Korean flavors to modern menus From BBQ to beverages, menus are seeing a lot of action Food C-stores are stealing fast-food tactics. And fast-food customers Convenience-store foodservice grew 5% last year and is expected to jump another 5.7%
11, 2025 Facebook Twitter LinkedIn Huddle House will add drive-thrus as it moves into more urban and suburban markets. | Systemwide sales fell 5.3% By Joe Guszkowski on Jun. All photos courtesy of Ascent Hospitality Management A pair of legacy family-dining brands are out to prove that age is only a number.
If you’re looking to make the most of this high-energy day, here are 8 restaurant promotion ideas to help you stand out and drive sales. Use your POS system to track sales and determine the winning teams dish. Check your sales data to figure out what dishes will be the best sellers.
They are popping up more often in conversations this year, and they point toward deeper trends in the restaurant tech market. They are popping up more often in conversations this year, and they point toward deeper trends in the restaurant tech market. By Joe Guszkowski on Jun. Add these six terms to your vocabulary.
Personalized restaurant marketing using POS data is a powerful way to drive sales and foster customer loyalty. By tapping into the insights your POS system provides, you can tailor marketing efforts that speak directly to the needs and preferences of your customers. Here’s how: What is POS Data?
Personalized marketing helps restaurants connect with customers by tailoring offers and experiences to individual preferences. With 62% of consumers leaving brands that fail to personalize experiences , personalized restaurant marketing can increase revenue by 10-30%. favorite dishes, dining frequency).
It's complicated Olive Garden parent Darden Restaurants could sell Bahama Breeze Olive Garden sales surge on delivery and free take-home meals Premium OPINION Financing Does Chipotle have a structural problem? And then the company reported its first negative same-store sales quarter in five years. By Jonathan Maze on Jun.
Guests get free food and operators gain a database of loyal customers, a tool for increasing sales, and a way to differentiate themselves in a competitive market. Points-based loyalty program With this kind of loyalty program, customers earn points per purchase. What are some different kinds of customer loyalty programs?
Through monthly operator meetings, local events, and industry partnerships, SpotOn is helping restaurateurs learn from one another and build collective strength. “This campaign is about lifting up the entire industry with knowledge and community that make real-world profit possible.”
Take your restaurant marketing to the next level with AI tools. In this article, we look at how you can leverage AI tools to optimize your restaurants marketing in 2025. In this article, we look at how you can leverage AI tools to optimize your restaurants marketing in 2025. Heres how to optimize your marketing with AI.
Modern point-of-sale systems go beyond order processing—they streamline operations, reduce bottlenecks, and improve table turnover. Likewise, Domino’s app has become a sales powerhouse, accounting for over half of the chain’s revenue. In the fast-paced world of food service, every second counts. Restaurants For U.S.
This calculation involves dividing the cost of food sold by the total food sales and multiplying the result by 100 to get the food cost. Discovering new ways to reduce costs in restaurant management can boost profits. Focusing on making more money is essential to keep your business successful in the long run.
With the global cloud POS market projected to grow 18.2% Cloud-based POS systems offer instant access to critical data – sales figures, staff performance, and customer preferences – via any internet-connected device. Offline Functionality: Keeps operations running smoothly even during internet outages.
Quickly becoming an urban icon, with their increase in popularity, many breweries now need an integrated all-in-one point of sale (POS) system. Now, pubs can process transactions on the spot while delivering kegs to restaurants, events, and festivals. Here to stay, gone are the days of dingy warehouse brew factories.
These changes have become permanent shifts in how they target customers, market themselves, and design their offerings." Special events have become a big reason for going out, making unique dining experiences more important than ever. This shift ensures that operations run smoothly, and sales revenue is optimized.
In May, the number of news searches that resulted in no click-throughs was nearly 69%, up 14 points from a year ago, according to Similarweb, implying that people are searching for something, reading the overview and leaving without clicking on anything. Here are some tips and tricks to consider. By Joe Guszkowski on Jul.
Whether you want more customization, smoother POS integration , or simply a more professional look on your TVs and tablets, the market is full of digital beer menu software worth considering. POS integration : Does it connect with your point-of-sale system for auto-syncing? YOU MAY ALSO LIKE.
As a global leader in hospitality industry accounting and advisory services, Paperchase empowers businesses across diverse markets to navigate their financial complexities with precision and foresight. Grasp why specialized hospitality accountancy is not just an advantage, but a necessity, over general accounting practices.
Restaurant profit margin calculator How to lower restaurant costs How to increase restaurant sales Gross and net profit margins for restaurants In restaurants, profit margin is the percentage of revenue left over after expenses and costs are taken out. We all know it. Restaurant profit margins are pretty low.
For many restaurants, you have access to a loyalty program right through your point of sale system or digital platforms. With a well-crafted strategy, you can market to your customers on an ongoing basis as well, strengthening the customer relationship. Promoting new menu items or events. Market to your customers.
By Joe Guszkowski on Jul. 18, 2025 Facebook Twitter LinkedIn Red Robin could refranchise up to 75 locations. Photo: Shutterstock Red Robin Gourmet Burgers is shrinking its corporate workforce as it prepares to operate fewer of its own restaurants.
24, 2025 Facebook Twitter LinkedIn Chipotle's same-store sales declined two quarters in a row for the first time in a decade. Chipotle Mexican Grill reported its second straight quarterly same-store sales decline, which is the first time that happened in a decade. It had one negative same-store sales quarter during that period.
But this years black-tie event, held amid a growing body of anti-immigrant policies enacted by the Trump administration, was especially passionate and moving. But this years black-tie event, held amid a growing body of anti-immigrant policies enacted by the Trump administration, was especially passionate and moving.
While many operators struggled to keep expenses – particularly food and labor costs – under control, they also observed an increase in guest traffic and in profit margins, in part due to strong takeout and delivery sales. outlining the top challenges facing the industry, alongside the emerging trends shaping it.
The first step in this process should be analyzing the data from their point-of-sale system – labor costs, game days sales and more. Use data to identify high-traffic times during the Super Bowl and offer promotions or discountsduring those times to increase sales.
The event celebrates another year of connecting hungry guests with discounted meals at restaurants all over the country, and 2022 is shaping up to be a different experience than in years past. Keep things running smoothly by using an integrated point-of-sale system that allows you to do everything in one place.
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