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Maybe hosting an event could pump some new life into your restaurant. We searched high and low for every restaurant event idea out there, then boiled them down to what we believe are the most exciting and effective restaurant events to keep regulars ecstatic and new customers talking.
News prices commodities Breakfast Joe Guszkowski is a senior editor with Restaurant Business covering technology and casual-dining chains. Investors are leery about fast-food chains and they’re jumping onto a few key casual-dining bandwagons. Sign up here. View All Articles by This Author Want breaking news at your fingertips?
at the Italian casual-dining chain as its investments in affordability and Uber delivery paid off. 20, 2025 Facebook Twitter LinkedIn Consumers are finding value in casual-dining brands like Olive Garden. Same-store sales at the Italian casual-dining chain spiked 6.9% By Joe Guszkowski on Jun.
Fast-casual Condado Tacos—which prefers calling itself “next-gen casual”—has long had a bar program with a selection of conventional margaritas and beers to go with its Mexican-style menu and vibe. The 20 puree flavor possibilities were eventually narrowed down to six that were test marketed in Michigan.
This guide will teach you everything you need to know about getting started with restaurant marketing. By the time you finish this article, youll know how to approach restaurant marketing the right way and not waste time doing guesswork, crossing your fingers, and then hoping you see new customers walking through the door.
And heres the other thing about focusing on customer retention: it saves you a boatload of money on marketing. New customers require you to convince them to come in and eatand this usually requires a lot of marketing tactics to keep your brand on the top of their minds. Marketing = tons of your money. Thats huge!
Fast-casual Panera Bread has been going through significant change over the past two years, with multiple board and leadership changes. News leadership Fast_Casual Lisa Jennings is a veteran restaurant industry reporter and editor who covers the fast-casual sector, independent restaurants and emerging chain concepts.
Continue to Site >>> Menu C-stores are stealing fast-food tactics. Not quite yet An easy way to bring bold Korean flavors to modern menus From BBQ to beverages, menus are seeing a lot of action Food C-stores are stealing fast-food tactics. Sounds like the hallmarks of any solid fast-food restaurant. By Heather Lalley on Jun.
Premium Emerging Brands Olive & Finch lets diners dictate how they want to experience the brand This growing premium fastcasual out of Denver is expanding with an all-day menu priced no higher than $20. But that doesn’t mean that it hasn’t changed with consumer demand.
Understanding your target market is the foundation of making smart decisions for your menu, pricing, and overall guest experience. Without a well-defined target market, restaurants risk wasting resources on strategies that dont connect and menu offerings that dont selltrying to appeal to everyone, but standing out to no one.
Knowing how to calculate and optimize your customer acquisition cost (CAC) can help you make smarter decisions about your marketing and advertising strategies. CAC lets you get a clearer view of how your marketing efforts impact your bottom line. This way, you can attract the right customers at a lower cost.
. “Restaurants can't simply rely on their traditional playbooks anymore," says Forrest Morgeson, Associate Professor of Marketing at Michigan State University and Director of Research Emeritus at the ACSI. "Smaller, Chick-fil-A and Starbucks show broad appeal across regional markets. Regionally, differences arose.
deals this week as fast-food pizza chains work to reverse stubbornly weak sales. deals this week as fast-food pizza chains work to reverse stubbornly weak sales. deals this week as fast-food pizza chains work to reverse stubbornly weak sales. The deals intensify a tradition of value marketing in the pizza business.
It’s tempting to chase quick wins with deep discounts or paid promos, but those tactics usually eat into your margins as fast as they spike short-term numbers. Include direct links to your online ordering page in your bio, posts, and promotional emails. Offer set packages for meetings, staff lunches, or small events.
Salad is rising as the next drive-thru concept The fast-casual Greenlane is plotting growth across Florida with investor and NFL star Rob Gronkowski working the drive-thru window. But Tampa-based Greenlane is among a growing number of fast-casual concepts making freshly prepared salads a drive-thru option.
That led to selling bagels at farmers markets. The families became fast friends. and Bruegger’s, Jeff sees a world of opportunity for bagels made better, especially in markets he sees as “bagel deserts.” The pandemic was in full swing, and we got really busy, like 300-400 DMs whenever we dropped a menu,” he said. We’d sell out.
Even before current events arose, online ordering capabilities and digital touchpoints were becoming nearly ubiquitous. Take the casual-dining chain, TGI Fridays, for example. The best thing to do is find online ordering software that is easy to set up, fast to get started with and doesn’t cost a lot of money.
First, we seek a deep understanding of the restauranteur’s vision and values, as well as their target audience and market positioning. Finally, we look at the launch strategy and marketing plan. We want a new brand to hit the market with impact. First is standing out in a market more crowded today than ever before.
The fast-food franchisor is asking a federal court to sign off on its decision to terminate Paradigm Investment Group’s franchise agreement. Private-equity firm Savory Fund made a major investment in casual-dining chain Hawkers Asian Street Food. million last year, that’s more than double the next closest chain.
The New Jersey-based fast-casual chain has been acquired by private-equity firm Thompson Street Capital Partners, the company announced Wednesday. News acquisitions franchising Lisa Jennings is a veteran restaurant industry reporter and editor who covers the fast-casual sector, independent restaurants and emerging chain concepts.
News Emerging Brands technology Lisa Jennings is a veteran restaurant industry reporter and editor who covers the fast-casual sector, independent restaurants and emerging chain concepts. Become a Restaurant Business member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.
11, 2025 Facebook Twitter LinkedIn Huddle House will add drive-thrus as it moves into more urban and suburban markets. | A rendering of Perkins Griddle & Go fast-casual concept. Simultaneously, the company also created a fast-casual version of Perkins called Griddle & Go, another nod to younger, on-the-go customers.
But it wasn’t quite so bad for fast-casual concepts , which outpaced other categories with 9% growth in 2024, according to Technomic. Fast-casual chicken chains, including Dave’s Hot Chicken, saw double-digit sales growth, while fast-casual pizza continued to falter. By Heather Lalley on Jun.
Probably not The Bottom Line: The fast-casual Mexican chain remains a shockingly good value and its first-quarter sales slowdown was not out of the ordinary. Among fast-casual chains, the slowdown was more pronounced. This graphic shows those slowdowns using two-year same-store sales data to filter out one-time events.
The convenience-retailing giant on Wednesday announced a Craveables Value Menu, pitting it in head-to-head competition with fast-food chains also looking to win consumers over with low prices. marketing retail News Heather Lalley is the managing editor of Restaurant Business, Foodservice Director and CSP Daily news. Sign up here.
In addition to delivery, it now offers software such as online ordering and mobile apps, and will soon add reservations and marketing tools with the pending acquisition of SevenRooms. “At News marketing delivery technology Joe Guszkowski is a senior editor with Restaurant Business covering technology and casual-dining chains.
Casual Dining velocity has grown by 158 percent over the same period, suggesting many of the Casual Dining business models were able to maintain sales to some degree through pandemic restrictions. All markets within Texas experience negative trends in the week to April 17, following a week of positive trends to April 10.
They are popping up more often in conversations this year, and they point toward deeper trends in the restaurant tech market. For fast-food restaurants, where every second counts, this could be a particularly valuable tool, especially as more transactions come through digital channels. Add these six terms to your vocabulary.
Formerly with Yum Brands, Davenport worked with Pizza Hut for more than nine years, including as managing director for global franchise markets and managing director for the Middle East, Turkey and Africa. The eight-unit fast-casual concept Off The Hook Restaurants is beefing up its executive team as it plans growth in Louisiana.
The company plans to expand into more markets and expects to have thousands of bots on the ground by the end of the year, which it says will give it the largest autonomous vehicle fleet in the world. News technology delivery finance Joe Guszkowski is a senior editor with Restaurant Business covering technology and casual-dining chains.
This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features consumers' dining desires, the power of personalization and the untapped opportunity in localized marketing. Quick service and fastcasual segments continue outperforming full-service restaurants by a very wide margin.
And fast-food customers Chef Jonathon Sawyer discusses his Chicago restaurant, Kindling, and his latest TV appearance Are we reaching peak chicken tender saturation on menus? It’s easy to score what’s marketed as a Dubai Chocolate Bar at specialty retail food stores; in New York City a 7-ounce bar sells for about $19.
We quickly pivoted to offer Family Meals To Go and have continued to expand our third-party delivery partnerships in key markets, which has contributed to our continued growth, even during one of the most difficult years on record for so many restaurants. Dennis Becker, CEO, Mobivity.
News independents chefs Lisa Jennings is a veteran restaurant industry reporter and editor who covers the fast-casual sector, independent restaurants and emerging chain concepts. Become a Restaurant Business member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.
This trend reflects the growing popularity of drive-thru and fast-casual dining, coupled with the demand for digital technologies such as QSR digital signage and QR codes. – Corin Camenisch, Product Marketing Lead at SumUp 1 + 0 = 3: The New Math of Marketing!
To put the new Whopper on the menu, the Miami-based fast-food burger chain had to bring in the brisket, Carolina gold BBQ sauce and crispy onions. “A A fun fact is that the brisket is actually pit smoked. Its smoked slowly over 10 to 14 hours, then shredded and blended with a traditional barbecue sauce,” Young added.
Last month, DoorDash announced plans to acquire reservations and marketing service SevenRooms for $1.2 It will allow DoorDash to help restaurants grow their on-premise business by turning reservations data into targeted marketing opportunities. billion in a deal that officially closed last week.
By Kateryna Reshetilo, Contributor Are you a restaurant owner looking for ways to keep up with the fast-changing demands of your customers? The global online food delivery market size was valued at USD 221.65 The graph below illustrates how these models interact within the market: 1. If so, you’re not alone. from 2023 to 2030.
So far, 2020 has thrown marketing plans, advertising budgets, and restaurant growth out of the window. But as restaurants reopen and business starts to pick up again, it’s important you pick up your marketing plan too. Their business is built on the power of word of mouth—one of, if not the most useful marketing tools in the book.
Semi-variable costs Semi-variable costs have both fixed and variable components, such as maintenance, repairs, and marketing expenses. As for marketing, focus on cost-effective strategies such as social media and emailmarketing. On the other hand, weather and events significantly affect customer flow.
This keeps information from getting lost in the text and email shuffle. Many fast food chains already have successful kiosk setups, with McDonald’s being the most prominent. This information can then influence your marketing initiatives. Employee retention Employee turnover is a huge challenge in the current restaurant market.
On Thursday, the casual-dining chain promoted Lyle Tick, its president and chief concept officer, to the top job. News casual_dining Joe Guszkowski is a senior editor with Restaurant Business covering technology and casual-dining chains. By Joe Guszkowski on Jun. Sign up here. Get today’s need-to-know restaurant industry intelligence.
The company said Seattle is now the most expensive delivery market in the U.S., In most markets, courier pay fluctuates on a per-order basis depending on things like time and distance. News delivery regulation Joe Guszkowski is a senior editor with Restaurant Business covering technology and casual-dining chains. Sign up here.
Hybrid restaurants provide food sections in which customers can sit down and enjoy a meal or a drink, and then they can make their way to the market section where they can buy “take-home and takeout and satisfies grab-and-go appetites.” This can also be used depending on the time of day, group size, event, and more.
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