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Increasing your restaurants onlineorder volume doesnt have to feel like an impossible task. In this guide, well walk through seven practical ways to boost your restaurants onlineorder volume. The first step is making sure your website is mobile-friendly. The fewer clicks it takes to place an order, the better.
Onlineordering has transformed the restaurant industry, turning what was once a convenience into an absolute necessity. In 2025, the US online food delivery market is expected to reach $424.9 Customers expect to browse menus, place orders, and pay for their meals with just a few taps of their phones. billion in revenue.
Modern Restaurant Management (MRM) magazine asked restaurant industry experts for their views on what trends and challenges owners and operators can expect to see in 2025. When consumers order more food online, it’s clearly good for business – but it can also make it harder for businesses to manage inventory.
Diners are turning to onlineordering in increasing numbers because of COVID-19 pandemic restrictions on on-premise dining. According to a survey conducted by S&P Global Market Intelligence, 40% of Americans are ordering more food for takeout and delivery now than they were before the pandemic.
An onlineordering system is table stakes for every restaurant these days. But if you're still on the fence about implementing online food ordering software at your establishment, take a look at some of the latest stats from the National Restaurant's Association's 2025 State of the Restaurant Industry Report.
Today, customers rely on Google searches, online reviews, and social media to decide where to eat. People want convenience, transparency, and a connection to the brands they support, and that starts with how you market your restaurant online. A strong online presence means more visibility, more orders, and, ultimately, more revenue.
With 90% of diners checking a restaurant online before visiting, you also need a strong online presence to attract and boost reservations. To do so, you must have an optimized website and engaging social media profiles. Let’s explore 26 proven online marketing strategies to help your restaurant thrive.
The concept goes far beyond a simple online menu or QR code. Every dine-in experience starts with a menu, so having yours available online is the first step to going contactless. However, restaurants have discovered that not all online menus are made the same. Every restaurant should look into hosting its own onlineordering.
With a few key optimizations, your restaurant can rank higher on Google, get noticed by people searching for places to eat, and ultimately drive more foot traffic and onlineorders. How to improve your website and listings to rank higher in local searches. If you havent done this yet, it should be your top priority.
Creating and deliver engaging content, maintaining customer communications, establishing an online presence, reviewing data-driven analytics, setting up paid advertising initiatives…all of these important steps take time. Think for a moment about your restaurant’s current online presence. Can they view your menu online?
Is onlineordering inefficient? Experiencing over-ordering or last-minute shortages? Experiencing over-ordering or last-minute shortages? An inventory management system with automated restocking alerts keeps your stock levels in check. Are you aiming to speed up service, cut labor costs, or increase online sales?
For a long time, third-party delivery apps seemed like the easiest way to get your restaurant online and in front of new customers. Instead of giving up control to outside platforms, some restaurants are shifting to a more direct approach: first-party ordering. First-Party vs. Third-Party Ordering: Whats the Difference?
If you want to increase order volume for your restaurant, focusing on online takeout and delivery is key. But growing onlineorder volume isnt always easy. Many restaurants struggle with high third-party app fees, low website traffic, and clunky ordering experiences that drive customers away.
Ensuring a positive digital customer experience entails optimizing various channels and technological infrastructure to improve how customers navigate a restaurant’s online persona. And with economic uncertainty looming, many consumers are ordering out less frequently and cooking at home more.
Some of these strategies include: Optimizing the Website. Optimizing restaurant websites is an important part of driving sales in any business climate but is critical in the pandemic environment. Consumers are online now more than ever, and restaurants need to engage with them where they are. Ensure they are fast loading.
Diners want the convenience of ordering, booking, and engaging with their favorite restaurants straight from their phones. Beyond mobile ordering, restaurant apps support operations in ways that were never available before. Onlineordering and delivery apps. Reservation and table management apps.
Beyond the brick and mortar, there are many digital assets to manage during the transition phase. The challenge then becomes finding and purchasing a new domain name appropriate for the restaurant, updating all of the collateral branding pieces, online listings, social media, (possibly email accounts) and starting from scratch with SEO.
If you want to escape the guesswork and increase your monthly profits, you need to use menu engineeringit blends psychology, data, and clever design to help you sell more of your most profitable items. Menu engineering is the process of using data and design to make your menu more profitable.
” The space earned that moniker because staff used it to handle delivery orders from a multitude of online platforms. He also added a POS system and created a mobile-friendly website. Each platform was independently designed, with its own system and hardware. For them, it had become a logistical nightmare.
Not too long ago, the restaurant storefront and menu helped to attract customers, but now an online presence is more important than ever. So how do you optimize your online presence and dominate local search results? To do this, nothing could be easier: just go to the Google My Business website and create your account.
In mid-November, sweetgreen opened its first advanced order vehicle pickup window, “sweetlane” in Schaumburg, Illinois. As the first of its fleet, the “sweetlane” provides an effortless experience for visitors in vehicles to pickup onlineorders through a drive-up window.
Online food delivery thrives as phones become one-stop shops for ordering and tracking meals. This convenience has made the online food delivery market massive, with global revenues of over $1 trillion in 2023 alone. They must choose whether to use third-party onlineordering platforms or handle delivery in-house.
Modern AI exists without the limitations that you see in movies, operating on everything from the smartphones in your pocket to the website that uses machine learning to track COVID-19. Sometimes that means that food comes out too hot when another order comes out too cold. Capacity Management. Restaurant Logistics.
Did you know that three in four customers will visit a restaurant's website before dining at that restaurant? In an era when enabling onlineordering is essential to running a restaurant, having an online presence for your restaurant is critical. Restaurant website builders make your website easy to update and maintain.
A short menu can slim down the food costs through streamlined inventory management, as well as reduced food waste. For restaurant owners, this structure means much lower overhead costs, no service staff, using ghost -kitchen POS system, and delivery-only ordering. We’re way beyond ordering in on a lazy night.
As catering orders grew, so did the demand on his time. Without the right tools in place, scaling onlineorders in a sustainable way became more difficult to manage. Third-party platforms helped generate some new orders, but the tradeoff came at a cost. Reduce the amount of revenue lost to high commission fees.
AI isnt about replacing peopleits about making everyday tasks faster, smarter, and easier to manage. It allows AI to understand and respond to human language, which is how virtual assistants can answer customer questions or take onlineorders. The best restaurant-focused AI tools are designed to support staff not replace them.
Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Keegan Brown, Marketing Manager Easy On Hold & Brand Music. What’s working right now: Hours should be updated everywhere: Facebook, google my business, yelp, your website, etc.
Modern Restaurat Management (MRM) magazine is collaborating with the team at MarketScale on The Main Course , a podcast that aims to explore the intense and competitive modern restaurant industry. "We Barbara Castiglia , MODERATOR – Modern Restaurant Management. The Main Course. Space is limited, so click here to register.
On-Demand Delivery for Square Online Store. Square is launching On-Demand Delivery for Square Online Store where sellers can dispatch a courier through delivery partners for orders placed directly on their website. Processing is free on all on-demand delivery orders through July 8, 2020—up to $50,000 in sales.
For a deeper dive into brand messaging, strategy, and authenticity, creating unified guest experiences, and the orchestration of physical and experiential touchpoints, Modern Restaurant Management (MRM) magazine reached out to The Plaid Penguin’s Founder and Sir Idea Man Joe Haubenhofer. Having a digital presence is critical.
Our brand has adapted to this unprecedented situation in several different ways, primarily through digital ordering and special promotions. In terms of promotions, Mighty Quinn’s is offering 15 percent off of all delivery and takeout orders placed through our website and app. Our efforts have not gone unnoticed.
As per a recently published report by Future Market insights, the Takeaway and Delivery Food market is going to witness accelerated demand in the coming years with online food platforms. As restaurants shuttered across the world due to the pandemic in 2020, deliveries and takeout orders soared.
Oftentimes, the best solution isn’t as elusive as we think, and that’s certainly the case with new restaurant tech designed to enable you to do more with less. For example, a handheld POS device will allow you to turn tables faster, improve order accuracy, and speed up service. And that's not all. Go Digital.
Step-by-Step Guide to Costing a Dish If the idea of costing a dish sounds like spreadsheets and stress, don’t worry, we’re breaking it down into five manageable steps. If you’re using a restaurant management system or inventory management system, you may already have this data on hand. Every smart pricing move starts here.
Time Management: 80% of tasks completed often come from 20% of the effort. Its significantly more cost-effective to keep your regulars walking through the door than it is to get a new customer every time you take an order. Customers earn rewards by meeting thresholds you define, whether its the number of orders or total dollars spent.
Suddenly, the ability to engage customers digitally – to take orders via apps and websites, to fulfill orders via delivery and curbside pickup, all occurring “outside the four walls” – became existential. In March of 2020, the world changed. The results are profound.
The right promotion at the right time can reignite business, whether that means a packed dining room on a slow weekday or reconnecting with loyal customers who havent ordered in a while. Are you trying to increase your direct onlineordering ? Limited-time offers also give you content for social media, email, and your website.
launched its COVID-19 online operator resource, the US Foods Restaurant Reopening Blueprint. Adapting with a tighter, more focused menu to allow kitchens to better plan labor and prep needs and manage enhanced sanitation routines. Upserve is offering its Virtual POS and OnlineOrdering tools for free for 12 months to any restaurant.
While staffing has always topped the list of restaurant owner/manager pain points, it now seems to be at crisis proportions. Instead of belaboring the issue, Modern Restaurant Management (MRM) magazine went to the experts for some solutions. Customers can order and pay without speaking to a human and a runner delivers the food.
But, chances are you got into the restaurant business to manage or cook, not to market. It’s often worth it to hire a marketing manager who knows how to strategize and build your brand by: Planning campaigns and specific messaging. Optimizing your website and social media pages. Managing SEO.
In order to improve the customer experience, build trust, and protect customer data, restaurants must be diligent in their QR code implementation efforts. A free, online QR code generator encodes information into a QR code. Align QR Code Design with Your Larger Branding Efforts. Avoid Free QR Code Generators.
A well-designed layout lets guests feel calm and lets servers move fast. The design also reveals that the company values customer comfort and takes immense satisfaction in its space. 3 Improve Technology for Accelerated Service Consumers value faster orders and payments made possible by adding or enhancing technology.
Leading restaurants are teaming up with tech brands in order to offer their customers a better service, but many remain unaware of retail’s unique security challenges. In order to understand why cybersecurity is important for restaurants, you only need to scan the recent headlines. Why Is Cybersecurity Important for Restaurants?
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