ChowNow

FEBRUARY 12, 2025

This guide will teach you everything you need to know about getting started with restaurant marketing. By the time you finish this article, youll know how to approach restaurant marketing the right way and not waste time doing guesswork, crossing your fingers, and then hoping you see new customers walking through the door.

2025 195

2025 Marketing Email Marketing Operations 195

Modern Restaurant Management

NOVEMBER 15, 2023

Virtual Restaurants can be a great way to test new menu ideas or reach a new market. Here are some simple tips on how to market a virtual restaurant: Create a Strong Brand Your restaurant's brand sets it apart from the competition and creates expectations for your customers.

Marketing 492

Marketing SEO Social Media Mobile Ordering 492

Modern Restaurant Management

JUNE 24, 2021

As a restaurant owner, digital marketing can be a daunting task that takes up valuable time, energy, and resources. Most simply do not have the time needed to research digital marketing strategies, let alone implement them. This often means marketing and advertising efforts are done on-the-fly or simply 86’d. A double win!

Marketing 508

Marketing Social Media Mobile Ordering Website Management 508

7 Shifts

OCTOBER 9, 2020

According to a survey conducted by S&P Global Market Intelligence, 40% of Americans are ordering more food for takeout and delivery now than they were before the pandemic. This rise in digital interactions has made it critical for restaurants to have well-designed websites. Restaurant website design ideas from real restaurants.

Design 397

Design Online Ordering Social Media Website Management 397

ChowNow

MARCH 21, 2025

Understanding your target market is the foundation of making smart decisions for your menu, pricing, and overall guest experience. Without a well-defined target market, restaurants risk wasting resources on strategies that dont connect and menu offerings that dont selltrying to appeal to everyone, but standing out to no one.

Marketing 195

Marketing Social Media Email Marketing Loyalty Program 195

Modern Restaurant Management

FEBRUARY 12, 2021

As a restaurant owner, you’ve put some serious thought into your interior design, menu development and ambience creation to make your guests feel comfortable and attract more people to visit. But have you thought about your website design? Align your web design with your style. Align Your Web Design with Your Style.

Design 520

Design Online Ordering Mobile Ordering Reservations 520

Modern Restaurant Management

NOVEMBER 22, 2019

While SEO is most-often associated with keywords and content, site design does play a role in searchability. In fact, designing a mobile-first website isn’t a bad idea for restaurateurs. As a restauranteur, one of your most valuable skills is delegation, and digital marketing is an ideal area to outsource.

SEO 349

SEO Social Media Email Marketing Customer Experience 349

Modern Restaurant Management

SEPTEMBER 16, 2020

Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Basant Baruah, Senior Content Marketer, Beaconstac. Below are a few examples of small and big F&B chains applying unique marketing techniques. Here are their insights.

Marketing 585

Marketing Social Media Food Safety Email Marketing 585

Modern Restaurant Management

JUNE 10, 2020

Many hoteliers and restaruanteurs have wondered what to do about their marketing, do they pause it, carry on, spend less, spend more? But the question remains, what should they do about marketing during a pandemic like coronavirus? What You Can Do with Your Marketing Budget. Focus on Digital Marketing.

Hospitality 518

Hospitality Marketing Social Media SEO 518

7 Shifts

AUGUST 12, 2020

So far, 2020 has thrown marketing plans, advertising budgets, and restaurant growth out of the window. But as restaurants reopen and business starts to pick up again, it’s important you pick up your marketing plan too. Their business is built on the power of word of mouth—one of, if not the most useful marketing tools in the book.

Marketing 418

Marketing 2020 SEO Loyalty Program 418

Modern Restaurant Management

OCTOBER 4, 2021

Whether you’re handling marketing for a chain restaurant, or just trying to heighten the visibility of your own local mom and pop diner, here are seven pro tips for restaurant marketing that will give your eating establishment a much-needed boost. Accurate Brand Personality Representation. Color Choice Matters.

Marketing 474

Marketing Loyalty Program Social Media Online Ordering 474

Modern Restaurant Management

MAY 27, 2022

Using images in restaurant email marketing is a great way to reach your current audience and expand as well. But how can I use images in my restaurant email marketing campaigns? But even if you stay within these parameters, you still need to test your images before sending out your email marketing. Include Webpage Links.

Email Marketing 508

Email Marketing Marketing SEO Social Media 508

7 Shifts

OCTOBER 22, 2024

Let’s explore 26 proven online marketing strategies to help your restaurant thrive. Target location-specific searches for more visibility The ultimate goal of your online marketing campaigns should be to bring in local customers to your restaurant. To do so, you must have an optimized website and engaging social media profiles.

Book 195

Book Marketing Email Marketing Social Media 195

ChowNow

FEBRUARY 13, 2025

A well-designed website does more than just make a good first impression. A well-designed website signals professionalism and legitimacy. A polished, well-designed website establishes your restaurant as trustworthy, credible, and able to meet modern customer expectations.

Social Media 195

Social Media Online Ordering SEO Email Marketing 195

7 Shifts

OCTOBER 22, 2024

If you feel that digital marketing isn’t giving your local restaurant the results you need, then it's time to explore more targeted strategies. Local restaurant marketing can help you reach your target audience more effectively. Local restaurant marketing can help you reach your target audience more effectively.

Marketing 195

Marketing 2025 Social Media Email Marketing 195

Modern Restaurant Management

JANUARY 31, 2025

Two-thirds of restaurant leaders believe AI or automation will improve their business in each of the 15 areas we asked about, the most popular of which are marketing and promotions (77 percent), inventory management (77 percent), payments (76 percent), menu optimization (76 percent), and staff management (75 percent).

Marketing 221

Marketing Loyalty Program 2024 2025 221

ChowNow

FEBRUARY 28, 2025

In this article, you will learn: How to improve your restaurants visibility so more people discover you Engagement strategies that turn first-time visitors into repeat customers Practical marketing tactics to fill more tables and increase takeout orders Here are eight strategies proven to attract more customers to your restaurant.

2025 195

2025 Email Marketing Social Media Loyalty Program 195

ChowNow

FEBRUARY 21, 2025

Leverage Local SEO and Direct Online Ordering When people are hungry and searching for a place to eat, they usually turn to Google. Thats where local SEO and direct online ordering come in. Promote Online Ordering Through Social Media and Email Marketing On social media, showcase your food in a way that makes people crave it.

Online Ordering 195

Online Ordering Ordering Email Marketing Mobile Ordering 195

7 Shifts

AUGUST 12, 2021

In today's highly competitive environment, restaurant marketing requires precise, dependable, and complete consumer data. Data acquired about your actual consumers can be used in both online and offline marketing campaigns. Consider online marketing for restaurant engagement to be a long-term commitment. Email Marketing.

Marketing 397

Marketing Email Marketing Loyalty Program Social Media 397

ChowNow

JUNE 20, 2024

Aside from making sure everything is up and running properly and customers are happy, owning and operating a restaurant often means you work as your own marketing machine, and oftentimes, you have to get creative. That’s where SEO for restaurants comes in and can be incredibly important. What is SEO?

SEO 195

SEO Social Media Website Management Mobile Ordering 195

Modern Restaurant Management

FEBRUARY 12, 2024

If a domain name is lost, the valuable search engine optimization (SEO) associated with it is erased. The challenge then becomes finding and purchasing a new domain name appropriate for the restaurant, updating all of the collateral branding pieces, online listings, social media, (possibly email accounts) and starting from scratch with SEO.

Social Media 454

Social Media SEO Online Ordering Website Management 454

Next Restaurants

JULY 23, 2021

As a restaurant business owner, it is sometimes difficult to juggle operating and marketing your restaurant all at once. Luckily, even beginners can easily get started with digital marketing by following a tried and true set of best practices that are used by so many others to great success. 1 Research, Research, Research.

SEO 179

SEO Website Management Email Marketing Social Media 179

7 Shifts

OCTOBER 23, 2020

Here are a few things to consider: The pros and cons of the DIY approach to restaurant website design Pros: Making your own website for your restaurant is much more affordable than hiring professional help. Hiring a website designer or developer usually starts at $1k to customize a template or $10k to build a completely custom website.

Website Management 370

Website Management Online Ordering Hiring SEO 370

Modern Restaurant Management

MAY 28, 2021

Making the Most of Your Marketing. Food photography should be a crucial component of your marketing strategy. People will start to associate you with your food when your marketing is done the right way. But, chances are you got into the restaurant business to manage or cook, not to market. Managing SEO.

Social Media 546

Social Media Website Management Mobile Ordering Food Order 546

7 Shifts

OCTOBER 22, 2019

Creating an Instagram marketing strategy for your restaurant is just a part of getting your business up and running. Instagram is influencing menu offerings, restaurant design, and marketing strategies. There are three main steps to creating a winning restaurant Instagram marketing strategy.

Marketing 284

Marketing Social Media SEO Consumer Goods 284

7 Shifts

MAY 31, 2024

Let’s be honest - you’re a restaurant operator, not a marketing expert. However, with so much software on the market today, how do you know what to use and where to start? To help you out, we've listed some of the most used tools that even beginners in digital marketing can easily navigate.

2024 221

2024 Marketing Email Marketing SEO 221

The Rail

MAY 22, 2025

From signage to internet marketing, consistency across all media helps to define your restaurant and creates cohesiveness. Platforms for connection abound from local farmers' markets, culinary festivals, to charitable fundraisers. Tip #3: Designing Visual Assets that Leave a Lasting Impression Your visuals speak before your food does.

Social Media 130

Social Media Front of House SEO Back of House 130

Modern Restaurant Management

AUGUST 12, 2024

Raydiant’s “The State of AI in Restaurants” report found that 62 percent of restaurant leaders believe that AI offers a significant competitive advantage to restaurants that adopt it, with 67% feeling well-positioned to leverage AI for market differentiation.

Audits 449

Audits Back of House Employee Relations SEO 449

EATER

OCTOBER 21, 2024

Craft instant can be traced back to 2016, when two competing small-scale producers entered a market traditionally dominated by industry giants such as Folgers, Nescafé, and Starbucks. We brew a high-extract concentrate that preserves as much nuance and flavor as we can,” says Nate Kaiser, Swift’s founder and SEO.

Back of House 292

Back of House SEO Uniforms 2016 292

Modern Restaurant Management

OCTOBER 31, 2019

With various types of devices ranging from an Apple iPad Pro to a Google Pixel, your website’s content needs to reformat on the fly, better known as responsive design. Focus on SEO. SEO, which stands for search engine optimization, is the practice of receiving top results on Google, Bing or Yahoo for specific keyword phrases.

SEO 318

SEO Social Media Email Marketing Point of Sale 318

7 Shifts

JANUARY 7, 2021

As restaurants reopen and business starts to pick up again, it’s important you pick up your marketing plan, too. To help, we’ve created the ultimate restaurant marketing guide, covering strategy, creative, branding, marketing channels, paid and unpaid advertising, and so much more. What are they ordering?

Marketing 195

Marketing 2021 SEO Loyalty Program 195

ChowNow

MARCH 14, 2025

In this article, youll learn: How to optimize your restaurant website for more orders The best marketing strategies to increase online visibility How to use incentives and customer data to grow sales Lets dive into the top six ways you can increase order volume for your restaurants website. Use email marketing to re-engage past customers.

Ordering 195

Ordering Mobile Ordering Online Ordering Email Marketing 195

7 Shifts

NOVEMBER 1, 2022

They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. It all starts with a great marketing plan. Your marketing plan is the cornerstone of your restaurant's success and business plan. Marketing Plan Template.

Seating 221

Seating Email Marketing Marketing SEO 221

ChowNow

MAY 16, 2025

A well-designed website can make that decision easy by showing off your great food, smoothly guiding customers to place an order, and making your restaurant the place they want to be. A well-designed website with updated hours, a clean menu, and high-quality images builds confidence and makes your restaurant stand out.

Mobile Ordering 195

Mobile Ordering Loyalty Program Online Ordering Download 195

Goliath Consulting

AUGUST 24, 2023

In today’s competitive food industry, effective local restaurant marketing is the key to success. For restaurants seeking to increase their customer base, enhance visibility, and build long-lasting relationships with patrons, a well-rounded marketing strategy tailored to the local community is essential.

Loyalty Program 195

Loyalty Program Marketing Email Marketing SEO 195

The Rail

DECEMBER 12, 2024

A new neighborhood or city means a new market to explore. It might be time to update marketing materials menus, emails, and even your website to bring everything in line with your new look. If youre setting up shop in a new location, design your restaurant with your brand in mind. Spend some time researching the area.

SEO 130

SEO Customer Service Social Media Email Marketing 130

ChowNow

JULY 11, 2025

Unlike other review sites, Yelp’s algorithm is designed to detect and penalize any content that appears to be a review manipulated by a restaurant. Does my Yelp rating affect my SEO or Google presence? Encouraging Better Reviews Without Violating Yelp’s Guidelines Yelp makes one thing very clear: don’t ask for reviews. Absolutely.

Customer Service 221

Customer Service Social Media Customer Experience Online Ordering 221