7 Shifts

OCTOBER 22, 2024

To do so, you must have an optimized website and engaging social media profiles. You can send special offers to repeat diners, while promoting delivery options to those who have used your online ordering system. Make sure to add a clear sign-up form to your website and promote it on your social media channels.

Book 195

Book Marketing Email Marketing Social Media 195

Modern Restaurant Management

DECEMBER 18, 2024

L&L Hawaiian Barbecue brings a distinct fusion of Asian, Pacific Islander, and American influences to consumers in the continental U.S. This will be an interesting space to watch as the evolution of online and social commerce directly impacts what consumers demand from restaurant content at every touchpoint.

2025 419

2025 Loyalty Program Social Media Fast Casual 419

Modern Restaurant Management

MARCH 3, 2025

Social media, online reviews, and delivery platforms make digital branding just as important as physical branding. We wanted it to feel high-end but also lively and social. For instance, your menu needs to have the same voice as your social media. Don’t just rely on organic social media.

Social Media 252

Social Media Email Marketing Customer Experience Loyalty Program 252

Modern Restaurant Management

MAY 18, 2021

We bought gift cards for future use, donated to employee relief funds, and shared our favorite spots on social media. It was a challenging few months when many independently-owned establishments had to find their rhythm with the volume and frequency of delivery orders. While many cracked the code, some are still adapting.

Delivery 422

Delivery Kitchen Safety Social Media Online Ordering 422

The Rail

DECEMBER 2, 2024

Have you noticed how food delivery apps are becoming essential in attracting and retaining diners? In this article, we’ll show you exactly how to create a food delivery app tailored to your restaurant’s needs, while staying competitive in a booming industry. The global online food delivery market size was valued at USD 221.65

Delivery 147

Delivery Food Loyalty Program Food Order 147

Modern Restaurant Management

MAY 30, 2025

This includes setting up online ordering and delivery systems, releasing mobile applications for reserving tables, and digitizing their menus. They also adapted how they reach their customers by investing in restaurant and Instagram marketing, working with local influencers, and running targeted advertisements.

Customer Experience 252

Customer Experience Customer Service Social Media Email Marketing 252

Goliath Consulting

SEPTEMBER 6, 2021

It’s now the standard that business owners use social media to promote their businesses. Restaurant owners, especially, must be focused on marketing their products on social media. Social media is an important influence on a consumer’s buying decisions. Build your social media presence.

Social Media 243

Social Media Marketing Influencer Customer Service 243

ChowNow

MARCH 21, 2025

Key customer factors that influence dining preferences, from demographics to behavior. Demographics help you define the basic characteristics of your target diners, giving you insight into who they are, what they can afford, and how their lifestyle influences their dining choices. Lets get started and find your target audience.

Marketing 195

Marketing Social Media Email Marketing Loyalty Program 195

ChowNow

FEBRUARY 28, 2025

Reviews are social currency, and they do more than just build trust with potential customersthey also signal to Google that people are visiting and engaging with your restaurant. Plus, reviews give curious guests insight into what kind of experience they can expect, influencing their decision to place an order.

2025 195

2025 Email Marketing Social Media Loyalty Program 195

Modern Restaurant Management

FEBRUARY 25, 2022

Whether you’re eat-in only or you’re offering deliveries, you're not going to get far in 2022 without a well-designed website. Social media platforms will play just as significant a marketing role for restaurants in 2022. The Influencer Question. Instead, look at macro-influencers.

2022 531

2022 Marketing Email Marketing Social Media 531

Modern Restaurant Management

APRIL 30, 2021

Prominently advertise your commitment to these safety and health guidelines in your social media page and website. For example, most restaurants are partnering or subscribing with food delivery apps, like Food Panda, so you may not need to hire your own delivery personnel. Reach Out to Local Foodies.

Marketing 568

Marketing Food Safety Social Media Small Business 568

Modern Restaurant Management

JANUARY 4, 2023

Despite inflation taking its toll, many people are continuing to prioritize and enjoy the convenience of takeaway and food delivery with recent Deliverect data revealing that more people are purchasing delivery orders today than they were before the recent increase in the cost of living. Quality, Convenient Deliveries Influence Choice.

Social Media 493

Social Media Delivery Consumer Goods Food Order 493

Modern Restaurant Management

MAY 30, 2023

They’re buying too – 40 percent of respondents place takeout orders on their apps and 30 percent place delivery orders. RMS dug deep into many influences on dining choices – including social media. Knowing your audience is essential for social media promotions.

Loyalty Program 492

Loyalty Program Social Media 2023 Download 492

Modern Restaurant Management

MAY 30, 2025

This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features delivery data, tariff troubles, summer dining trends, and Beer Serves America. Additionally, consumers continue to favor delivery transactions, which are up by 383 percent since 2020. billion transactions and $67 billion in sales in 2024.

Fast Casual 251

Fast Casual Food Point of Sale Mobile Ordering 251

Modern Restaurant Management

SEPTEMBER 16, 2020

If they have outdoor dining and require all of their staff to wear masks and gloves, practicing social distancing in the restaurant, they should prominently display those things everywhere. Lastly, put up a sign that says your restaurant is open and practicing social distancing. Doing these things accomplishes that and then some.

Marketing 585

Marketing Social Media Food Safety Email Marketing 585

7 Shifts

OCTOBER 22, 2024

Traditional marketing strategies, like national TV ads, billboards, or widespread social media campaigns, can generate awareness, but they aren’t that effective when it comes to connecting with local customers. Use local keywords in your social media posts, too. Keep the entry process simple.

Marketing 195

Marketing 2025 Social Media Email Marketing 195

Modern Restaurant Management

JANUARY 28, 2022

Use Social Media to Promote Your Business. Ghost kitchens are a modern concept, so using modern promotional techniques like social media makes sense. You should use social media to highlight your brand values and your menu and products; the personality of your restaurant concept should shine through.

Social Media 528

Social Media Small Business Advertising Food Order 528

Modern Restaurant Management

MARCH 23, 2020

With each delivery and/or pickup order it’s a good idea to include a coupon or gift card that can be used in the future only during a dine-in visit. This idea can be applied to dine-in, pickup, and delivery orders. If feasible, you can offer customers the option of placing bulk pickup and/ or delivery orders. Bulk Is Best.

Marketing 507

Marketing Back of House Employee Relations Social Media 507

Modern Restaurant Management

FEBRUARY 27, 2020

This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features the National Restaurant Association's State of the Indusrty Report, food industry pressures, foodservice opportunities, influencer marketing, foot traffic analysis and the dining-out dollar. 2020 State of the Restaurant Industry.

2020 482

2020 Influencer Point of Sale Food Safety 482

Modern Restaurant Management

MAY 17, 2023

Born between 1997 and 2012, Generation Z is a demographic known for being tech-savvy and socially conscious. As one of the largest generations of consumers, they continually influence the ways restaurants innovate, and there are identifiable characteristics that differentiate Gen Z consumers from their older counterparts.

Loyalty Program 474

Loyalty Program Mobile Ordering Social Media Online Ordering 474

Modern Restaurant Management

DECEMBER 12, 2023

It seems almost everyone, from social media influencers to evening news anchors, is extolling the capabilities of this emerging tech. For instance, our waiter robot, Servi, can handle tasks such as food delivery and table clearing, enabling restaurants to operate more efficiently with fewer employees.

Customer Service 507

Customer Service Customer Experience Social Media Innovation 507

Modern Restaurant Management

AUGUST 24, 2021

Is our social media presence a cost center or an action driver? With the right digital tools in place, restaurants can acquire and utilize better data to sell more food and transition the perception of marketing from a cost center to a profit center. Does the cost of a SaaS-based recommendation engine outweigh its benefits?

Marketing 520

Marketing Social Media Download Back of House 520

Modern Restaurant Management

FEBRUARY 10, 2021

Working with the right social media influencers can therefore enhance your reputation. When approaching particular influencers, remember that knowledge and credibility carry a lot more weight in the gluten-free community than the number of followers an influencer has.

Marketing 453

Marketing Social Media Online Ordering Demo 453

Modern Restaurant Management

MARCH 8, 2023

We relied on local shops and grocery deliveries when hunkering inside our homes. That’s why social media can be a game-changer for the hospitality industry. Creating engaging experiences is vital for restaurants looking to stay competitive today, and social media is a great place to begin and end those experiences.

Social Media 450

Social Media Customer Experience Website Management Customer Service 450

Modern Restaurant Management

FEBRUARY 18, 2020

” Their answers touched on a variety of subjects including AI, virtual reality, virtual kitchens, staffing and retention, social media marketing, sustainability and third-party delivery. One great thing about the online delivery market is that it produces massive amounts of data.

Mobile Ordering 539

Mobile Ordering Front of House Customer Service Customer Experience 539

Modern Restaurant Management

MARCH 26, 2020

With many states ordering dine-in restaurants to shutter, getting the word out if you can offer curbside pickup, delivery and takeout is crucial. The study found before engaging with a business or service, nearly all consumers (97 percent) conduct a local online search, with 78 percent of purchase decisions influenced by social content.

Social Media 526

Social Media Food Order Small Business Delivery 526

Modern Restaurant Management

JULY 29, 2022

billion on national television advertisements, and digital spend is also on the rise given the increasing influence of social media platforms like TikTok. How do brands know if their media spend is making an impact with diners? In 2021, QSR brands spent an estimated $1.8

Advertising 522

Advertising Take-out Marketing Social Media 522

Modern Restaurant Management

JUNE 18, 2020

The rapidly-shifting cultural and social trends are challenging for all types of business, but it can be particularly frustrating for established businesses that were enjoying success up until recent events. Perhaps you've always used Facebook ads, but now approaching a local influencer might be more effective. Flexibility.

Marketing 568

Marketing Social Media Email Marketing Innovation 568

EATER

APRIL 8, 2025

Sometimes their solutions can be colonial see the rise in homesteading on social media and its colonial background and practice and sometimes they can be liberatory. It was ostensibly out of fear of flying, but I also hated the social pressure to fly, and the way you lose your autonomy upon boarding because you cant get off.

Training 279

Training Food Travel Social Media 279

ChowNow

JANUARY 23, 2025

Personalize the Customer Experience Dale Carnegie, author of How to Win Friends and Influence People , once said: A persons name is, to that person, the sweetest, most important sound in any language. For more expert tips, check out our article on social media marketing for restaurants. Absolutely.

2025 195

2025 Loyalty Program Operations Email Marketing 195

7 Shifts

AUGUST 12, 2021

In that sense, make sure to double-check your NAP across the web to ensure its consistency and accuracy, as this directly influences your SEO ranking and search visibility. Engagement on Social Media. According to brightlocal , at least 87% of internet users are influenced by reviews and comments. Online Delivery.

Marketing 397

Marketing Email Marketing Loyalty Program Social Media 397

Modern Restaurant Management

APRIL 1, 2020

This crisis has highlighted how delivery and takeout channels are the new norms in the industry. While the situation is acute right now, it provides an opening for you to further enhance your delivery and takeout channels. Restaurants must focus on engaging customers through the takeout and delivery experience.

Guest Recovery 414

Guest Recovery Customer Experience Social Media Food Order 414

Modern Restaurant Management

MAY 8, 2020

Marketing messaging must shift to encouraging already loyal customers to come out for contactless access to food, drive-through speediness or free delivery charges. Timeout from Fighting : Let’s call it half-time for the great fast-food social media wars.

Marketing 443

Marketing Franchising Franchise Social Media 443

ChowNow

FEBRUARY 28, 2025

In 2025, the US online food delivery market is expected to reach $424.9 Whether theyre grabbing takeout on the way home from work or scheduling a delivery for later that day, digital ordering has become the norm. Third-party delivery apps take a big cut of every salesometimes as much as 30%. billion in revenue.

Online Ordering 195

Online Ordering Ordering Email Marketing Mobile Ordering 195

Modern Restaurant Management

APRIL 15, 2020

The sharp decline in sales has reached all restaurant dayparts as regular daily routines got upended by the social distancing guidelines. Free delivery – Free delivery was cited by nearly half of all survey respondents as something stores and restaurants can do to earn their business during COVID-19.

2020 493

2020 Point of Sale Fast Casual Online Ordering 493

ChowNow

APRIL 25, 2025

Its the sum of everything about your restaurant, from your menu design and decor to the tone you use when replying to comments on social media or greeting customers walking through the door. Branding is how your restaurant shows up in the world and connects with customersvisually, emotionally, and experientially. Polished and refined?

Mobile Ordering 195

Mobile Ordering Social Media Email Marketing Customer Experience 195

ChowNow

APRIL 25, 2025

With a restaurant email list, operators have a direct line of communication with guests that cant be blocked by third-party platforms that hide your customer data or social media algorithms that no one really understands. And unlike paid ads or delivery apps, your email marketing list is something you fully own.

Email Marketing 195

Email Marketing Marketing Loyalty Program Online Ordering 195