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‘Cookie-Cutter Marketing Doesn’t Work in this Industry.’

Modern Restaurant Management

Recognizing that social media could be a powerful tool for the hospitality industry, Kim Beechner founded Embark Marketing in her senior year of college. So when we develop a brand’s marketing strategy, we take into consideration operational factors.” “That’s the difference. We’ve been there.

Marketing 332
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Untapped Areas of Profitability in a Full-Service Restaurant

Squirrel Systems

Promoting event hosting for corporate gatherings, birthdays, and special occasions via digital marketing. Exclusive early access to new menu items via email or push notifications. Ways to boost profitability include: Using smart kitchen display systems (KDS) to streamline takeout and delivery prep.

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Restaurant Profit Margin: 7 Ways To Actually Make Your Operation More Profitable

SpotOn

This is all the income from your food and beverage sales, catering, branded merchandise, packaged goods, venue hire, etc. Your Cost of Goods Sold are your food and beverage costs along with the cost of any merchandise you sell. You should be able to find this data in your POS reporting. Labor costs. Overhead costs.

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MRM Research Roundup: Delivery Fraud, the Playground Effect, and Top 100 Places to Eat

Modern Restaurant Management

SpotOn worked with Penta to conduct a nationwide survey of 200 independent and chain restaurant operators to better understand the state of financial literacy among US operators in major markets including including Seattle, San Francisco, Los Angeles, Dallas, St. Louis, Chicago, New York, Pittsburgh, Washington DC, Miami, Denver, and Detroit.

Delivery 221
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Five Ways for Restaurants to Thrive When Offices Reopen

Modern Restaurant Management

Merchandise new take-out procedures that will make customers feel more secure — such as curbside pickup and mask and glove requirements. Deliver on Delivery. Delivery offers fewer chances for guest recovery than dine-in. Each office may have unique delivery requirements. Use checklists to eliminate order mistakes.

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Boost Your Restaurant Business with Five Local Marketing Tips

Modern Restaurant Management

So it makes good business sense to revamp your marketing strategies. Today, examine the effects the pandemic has had on the restaurant and food service industry as well as five simple but effective marketing techniques to boost your local business. Five Local Marketing Strategies. Highlight Your Safety and Hygiene Protocols.

Marketing 568
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Enticing Restaurant Customers with Loyalty Programs and SMS

Modern Restaurant Management

Marketers and business leaders have heard the saying, “It’s cheaper to keep a customer than acquire a new one.” ” Usually, this comes up in conversations regarding B2B marketing strategies, but it also applies within the realm of B2C brands — especially restaurants.