7 Shifts

AUGUST 12, 2021

In today's highly competitive environment, restaurant marketing requires precise, dependable, and complete consumer data. Data acquired about your actual consumers can be used in both online and offline marketing campaigns. Consider online marketing for restaurant engagement to be a long-term commitment. Email Marketing.

Marketing 397

Marketing Loyalty Program Email Marketing Social Media 397

Modern Restaurant Management

OCTOBER 1, 2020

Many have started offering their menus on third-party delivery websites. Some have white-labeled those same delivery services for integration within their organizations, and others have built out programs for pick up or delivery entirely in house. Looking at the data proves much of what we already know.

Delivery 198

Delivery Loyalty Program Download Online Ordering 198

7 Shifts

JUNE 20, 2022

A ghost kitchen (also known as a delivery-only restaurant, cloud kitchen, or dark kitchen) is a restaurant that is solely focused on cooking to-go meals. One ghost kitchen may contain multiple units where different brands can prepare food for delivery, and in some cases, pickup. What are the benefits of a ghost kitchen model?

Front of House 435

Front of House Food Truck Back of House Social Media 435

Goliath Consulting

AUGUST 2, 2022

The restaurant industry saw a significant increase in delivery and takeout during the COVID-19 lockdown. However, most restaurants were still getting more delivery orders than ever. Restaurants found that ramping up their delivery services had mitigated some of their losses from in-person dining during 2020 and 2021.

Delivery 78

Delivery Online Ordering Food Website Management 78

7 Shifts

NOVEMBER 9, 2022

A great email newsletter. When done right, email marketing works wonders—you stay top of mind and increase order values. of customers make a monthly purchase based on marketing emails. But what makes email newsletters such an effective marketing strategy for restaurants? Emails are easy to track.

Email Marketing 195

Email Marketing Loyalty Program Social Media Point of Sale 195

7 Shifts

JANUARY 20, 2023

Go all-in on pick-up and delivery Truth is: Most people will stay at home. Delivery and pick-up orders tend to be higher during the Super Bowl than any other time of year. So if you're looking to boost your sales during the big game, delivery and pick-up are the way to go. Be prepared for a surge in business. Junior M.A.F.I.A.)

Specials 195

Specials 2023 Social Media Email Marketing 195

Modern Restaurant Management

JULY 28, 2022

Customer data is only one segment of the information you need for good sales insights, marketing information, and business analytics. How the customer prefers to order (for delivery, for pick-up or to dine-in). By comparing the information collected over time, you can better understand changes in your business and your market.

Loyalty Program 208

Loyalty Program Mobile Ordering Email Marketing Online Ordering 208

Social Hospitality

JUNE 28, 2023

In the ever-evolving world of restaurants, establishing effective marketing strategies is an important stepping stone to success. Whether you’re a new restaurant or a well-established entity, it’s crucial to keep your marketing as fresh as your food. There are plenty of tried-and-tested restaurant marketing strategies.

Marketing 195

Marketing Email Marketing Social Media Seasonal Menu 195

7 Shifts

NOVEMBER 1, 2022

They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. Delivery and takeout options are endlessly accessible for most. It all starts with a great marketing plan. What is a restaurant marketing plan?

Seating 221

Seating Email Marketing Marketing SEO 221

ChowNow

DECEMBER 16, 2020

The restaurant delivery business has grown enormously in recent years, and it shows no signs of fading. Since the start of the COVID-19 pandemic, roughly half of all consumers have ordered delivery from a restaurant, and delivery sales have increased by 120 percent. That said, it can be difficult to get delivery right.

Delivery 78

Delivery Email Marketing Mobile Ordering Online Ordering 78

Bingage

JULY 18, 2020

Digital marketing is not a new term now, but with the consistent appearance of new patterns and innovations, it is developing continually. Everybody knows about its significance, yet without fusing the latest trends & strategies in digital marketing, the business can’t receive its greatest rewards. More info is here.

Delivery 98

Delivery Social Media Marketing Online Ordering 98

7 Shifts

APRIL 28, 2020

Now more than ever, food delivery is top of mind for restaurant operators. During COVID-19, where most areas have mandated restaurant closures, delivery is one of the only ways for restaurants to make up their sales—and choosing the right delivery platform can help your restaurant succeed. SkipTheDishes.

Online Ordering 341

Online Ordering Ordering FOH Food Safety 341

Restaurant Engine

JUNE 23, 2021

The pandemic presented an opportunity for restaurant delivery services. Did you know that more than 60% of consumers in the United States say they order food for delivery once a week? For most of your restaurant customers, delivery is an expected service. Yet, offering delivery can be expensive for restaurants.

Delivery 80

Delivery Online Ordering Loyalty Program Customer Service 80

Bingage

JULY 18, 2020

Digital marketing is not a new term now, but with the consistent appearance of new patterns and innovations, it is developing continually. Everybody knows about its significance, yet without fusing the latest trends & strategies in digital marketing business can’t receive its greatest rewards. More info is here.

Delivery 98

Delivery Marketing Social Media SEO 98

Modern Restaurant Management

NOVEMBER 23, 2021

Auto-tags free up staff to create more meaningful moments, offer recommendations through targeted marketing, and make a lasting impression on guests when they dine on-site. Leveraging guest data from both on- and off-premises, operators can also use personalized marketing automation to boost guest loyalty.

Loyalty Program 190

Loyalty Program Email Marketing Customer Experience Seasonal Menu 190

EATER

SEPTEMBER 29, 2021

Free grocery delivery has served to cloak the human cost of labor, leading consumers to expect a free service that was never really free If going to the grocery store and having groceries delivered costs pretty much the same amount of money, why would anyone go to the grocery store ever again? Marekuliasz/Shutterstock.

Delivery 98

Delivery Email Marketing Food Food Supply 98

Lavu

APRIL 22, 2020

Did you know with Lavu’s partnership with MenuDrive, you can partner with premier delivery services for free? If you haven’t taken advantage of this free online ordering and delivery integration tool, click here. Partnering with a Delivery Service Saves Time and Money.

Delivery 91

Delivery Online Ordering Mobile Ordering Loyalty Program 91

The Food Corridor

MAY 7, 2020

Two common themes are food businesses transitioning to online ordering for delivery or curbside pickup, and others turning to an ecommerce model. Transition to Food Delivery or Ecommerce. Create a Streamlined Delivery Menu. Your delivery menu needs to be focused and full of favorites. Delivery Logistics.

Delivery 98

Delivery Food Online Ordering Email Marketing 98

Modern Restaurant Management

JANUARY 31, 2023

5 Use social media and email marketing to promote Super Bowl specials and gift card promotions to attract customers. Between social media, loyalty programs, apps and email/text, restaurants have a built-in database of loyal customers. This can help increase sales and also encourage repeat business.

Loyalty Program 185

Loyalty Program Social Media Email Marketing Online Ordering 185

Modern Restaurant Management

JANUARY 22, 2021

Marketing a restaurant looks completely different today than it did heading into 2020. Not only are marketers in the restaurant space facing the fallout of the pandemic, they are dealing with the implications of ever-increasing privacy concerns. One of the best places to meet your customers is in their email inbox.

Marketing 204

Marketing Email Marketing Loyalty Program Point of Sale 204

Modern Restaurant Management

JANUARY 22, 2024

How can you adjust your B2C marketing strategy to align with their needs and provide an elevated culinary experience? You can craft a B2C marketing strategy that is interesting, relevant, and successful by following this checklist. Conduct market research to verify that your pricing corresponds to perceived value.

Loyalty Program 182

Loyalty Program Dietary Restrictions Mobile Ordering Social Media 182

ChowNow

JANUARY 15, 2021

Among all takeout and delivery providers, we rank number one in the categories of Best Relationship , Best Support , and Easiest to Do Business With. We also earned a placement in G2’s Grid Report , which marked us as a takeout and delivery leader due to our market presence and client satisfaction. We’re always here.

Delivery 148

Delivery Online Ordering Mobile Ordering Email Marketing 148

7 Shifts

DECEMBER 17, 2020

Customer retention is important because it measures how good your restaurant is at making your customers happy and bringing them back in the door (or ordering delivery). The basic information you should be collecting is first and last name, phone number, and email address. Why is customer retention important?

Loyalty Program 370

Loyalty Program Social Media Email Marketing Customer Service 370

7 Shifts

MAY 1, 2020

However, pivoting your business model to takeout and delivery is not always the best—or only—option your restaurant has to boost sales during this time. Available from our sister restaurant @unasaskatoon for pickup or delivery. Alcohol delivery ?? You don’t have to be a brewery or bar to get into the delivery game either.

FOH 364

FOH Online Ordering Delivery Food Supply 364

Modern Restaurant Management

OCTOBER 20, 2023

To attract customers while accommodating tightened budgets, restaurants should consider employing marketing strategies that leverage data-driven insights to tailor messaging according to consumer needs. Through cookies and pixels, marketers have collected consumer data as they navigated the rise of the Internet.

Marketing 198

Marketing Loyalty Program Email Marketing Coupons 198

SpotOn

MARCH 12, 2024

Gigi Cohen is the Director of Marketing for MDP Restaurant Group. In her role, Cohen sets the restaurant marketing strategy, develops social media ads, and tracks the success of their online advertising and email marketing. The rest of our restaurants are in food courts, requiring different marketing strategies.

Email Marketing 98

Email Marketing Social Media Advertising Online Ordering 98

Restaurant365

MARCH 4, 2022

This article was written by Katie Fairchild, Senior Vice President of Marketing at Restaurant365 and featured in Hospitality Technology. For example, by specifying “BBQ take out in Austin,” or “Chinese food delivery Plano,” you will face less competition compared to using a broader keyword set such as “restaurants in Austin.”

SEO 156

SEO Email Marketing Website Management Consumer Goods 156

Goliath Consulting

SEPTEMBER 7, 2023

In this post, we’ll outline top digital marketing strategies that every restaurant should consider to stay competitive in the current digital landscape. Email Marketing: Beyond Newsletters Segment your email list based on preferences. Additionally: Personalize emails with the recipient’s name.

Marketing 78

Marketing SEO Email Marketing Mobile Ordering 78

Next Restaurants

JUNE 30, 2020

According to a report by marketing research firm Nielsen, there has been a 15% increase in social media app usage since the pandemic. So, save on your marketing budget and use social media marketing tools for best results on social media. . Takeout & Delivery is Paramount. Connect with Your Guests Online.

Social Media 160

Social Media Email Marketing Online Ordering Food Safety 160

Cheetah

MAY 1, 2020

In an effort to help San Francisco restaurants stay afloat in this unstable economic reality, Mayor London Breed has recently capped the fees food delivery apps can charge restaurants at 15%. “In What they don’t know is that every time they place an order via a third-party food delivery app it’s costing the restaurant money.

Delivery 109

Delivery Food Mobile Ordering Insurance 109

EATER

JUNE 28, 2021

San Francisco’s forever-ceiling on what delivery apps charge restaurants is the first in the country. Last week, San Francisco’s Board of Supervisors voted unanimously to approve a permanent cap on the delivery fees third-party apps like DoorDash and Grubhub are allowed to charge restaurants for each order.

Delivery 91

Delivery Restaurant Law Email Marketing Customer Service 91

7 Shifts

AUGUST 18, 2020

To help restaurants thrive and adapt, the 7shifts team brought together a number of industry thought-leaders to share how they have adapted their operations to capitalize on the new opportunities in the market. a bi-weekly email digest of the most important stories affecting restaurateurs right now.

Social Media 195

Social Media Email Marketing Online Ordering Website Management 195

7 Shifts

FEBRUARY 26, 2021

The easiest way to get your food out there is by partnering with a third-party delivery app. But when it’s so dead simple to get listed on third-party delivery marketplaces and take orders, why do all the other work to create your own system when you are a time-strapped restaurateur? It will still cost you to run your own delivery.

Online Ordering 341

Online Ordering Ordering Customer Service Food Order 341

7 Shifts

APRIL 15, 2020

The order can be placed through the phone or online, and in both cases can notify the user through text and/or email that order is ready to pick up. Staples contactless pickup instructions Boson Pizza Contactless Pickup and Delivery Instructions 5. Next, you should create a communication channel for the pickup.

Online Ordering 362

Online Ordering Email Marketing Social Media Food Order 362

Cheetah

APRIL 23, 2021

In this fourth and final chapter of the Ghost Kitchen 101 series we look at the marketing strategies that empower ghost kitchen brands, help increase their online visibility and enable them to crush the competition. Luckily, marketing in the digital world is just as diverse and evolved as in the physical world. Reading Time: 6 minutes.

Email Marketing 148

Email Marketing Social Media Online Ordering Customer Experience 148

Modern Restaurant Management

OCTOBER 21, 2020

Raise your hand if your 2020 marketing plan included messaging about wearing a mask. Curbside takeout and no-contact delivery are the norms. Curbside takeout and no-contact delivery are the norms. And when it comes to those marketing plans, 2020’s lessons will, at least, provide good advice for 2021 and the years to come.

2021 198

2021 2020 Marketing Social Media 198

ChowNow

NOVEMBER 18, 2020

2020 has put a spotlight on delivery. Dining room closures nationwide due to the COVID-19 pandemic has made delivery a critical part of business operations. Many restaurateurs have been left to evaluate the best food delivery service for their restaurant. . Sixty-eight percent said that delivery increased their revenue.

Delivery 78

Delivery Food Customer Service Customer Experience 78