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From Fumbling to Flourishing: Fixing Common Restaurant Marketing Errors

Modern Restaurant Management

First, AI can help personalize the customer experience by analyzing data to send tailored marketing messages, recommend menu items, and create dynamic loyalty programs that keep customers coming back. A focus on social media marketing, building relationships with loyal customers, and running local promotions can go a long way.

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How to Find the Target Market for Your Restaurant

ChowNow

Lifestyle Choices: Do they prefer fast, casual meals or long, social dining experiences? How to Research and Identify Your Ideal Customers Now that you understand the key factors that give you a broad definition of your target market, the next step is gathering real data to pinpoint exactly who your ideal customers are.

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2025 Outlook: Experts Weigh In on Restaurant Trends and Challenges, Part Three

Modern Restaurant Management

In 2025, we anticipate more restaurant brands will develop their own white-labeled digital wallets in partnership with companies like Ansa to provide customers easy-to-use payments with the added benefit of personalized loyalty incentives.

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MRM Research Roundup: Holiday Spending, Franchise Optimism, and Pickle Energy

Modern Restaurant Management

Those priorities include increased marketing and sales efforts alongside new benefits and programs to attract and retain staff. Cottage cheese had a social media-fueled renaissance. But this trend wasn't just seen on social media. Franchise 2.0:

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Double Restaurant Revenue Today with The Email Campaigns

The Restaurant Group

What Is Restaurant Email Marketing Simple Definition of Restaurant Email Marketing Restaurant email marketing involves sending targeted, personalized emails directly to your customers. Why Restaurant Email Marketing Works So Well It Reaches Customers Directly Emails bypass social media algorithms and land directly in customer inboxes.

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MRM Research Roundup: Midyear Report Card, Cowboy Carter Boost, and the Evolving Pumpkin Craze

Modern Restaurant Management

Operational improvements and technology upgrades improved customer experience at some restaurants:Investments in digital ordering, loyalty programs and tabletop technology drove higher satisfaction for brands like Outback Steakhouse, Chili’s and Applebee’s.

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8 Restaurant Performance Metrics You Need to Track

The Restaurant Group

Gross Profit Margin Definition of Gross Profit Margin Gross profit margin shows the money left after subtracting the cost of goods sold (CoGS) from total sales. Break-Even Point Definition of the Break-Even Point The break-even point is when your total revenue equals your total expenses.