7 Shifts

DECEMBER 17, 2020

The ideal customer for your business is the one who comes back time and time again. When it comes to getting people in the door, it’s always easier to get someone back then to find brand-new customers. Retaining an existing customer is five times cheaper than acquiring a fresh face. How to measure customer retention.

Loyalty Program 370

Loyalty Program Social Media Email Marketing Customer Service 370

7 Shifts

NOVEMBER 1, 2022

They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. Your marketing plan is the cornerstone of your restaurant's success and business plan. It is your roadmap to attracting and retaining customers.

Seating 221

Seating Email Marketing Marketing SEO 221

Modern Restaurant Management

AUGUST 24, 2022

There is a myth surrounding traditional outsourcing models amongst small businesses, such as in the restaurant industry, that they are too small to take advantage of the global talent market. It’s an excellent way to improve business processes, reduce cost structure, and make your restaurant business more productive.

Sourcing 180

Sourcing Social Media Front of House Customer Experience 180

Social Hospitality

AUGUST 25, 2019

Restaurant Chatbots can converse with customers without the need for human labor. C ustomer interaction points can range from mobile apps, third-party food aggregator apps, social media, and chat apps. Why Do Chatbots Play a Role for Restaurant Businesses? It can be difficult to employ a great customer service team.

Social Media 253

Social Media Mobile Ordering Email Marketing Website Management 253

7 Shifts

MARCH 10, 2021

These may be traits that come naturally to the best restaurateurs, but they can also learn some valuable habits to help them efficiently and effectively run a business and meet their goals. A successful business plan covers everything from the food you’ll serve to how your restaurant will look and how you want your customers to feel.

Management 370

Management Management Small Business Email Marketing 370

7 Shifts

FEBRUARY 26, 2021

While easy, this way ends up costing more in the short term, does not contribute to long-term growth, and can end up hurting your business. Native or first-party delivery doesn't rely on a separate service to take and send out orders. This comes with two huge advantages: high margins and owned customer data.

Online Ordering 341

Online Ordering Ordering Customer Service Food Order 341

Culinary Cues

AUGUST 7, 2021

We have a problem right now that seems to be universal and there is no shortage of complaints and posts on social media that proclaim the effects, but little is done to point to active solutions. Possible causes: – People have heard how demanding and unforgiving the business can be. So, what might the cause be?

Social Media 474

Social Media Cash Management Blog Equipment 474

Modern Restaurant Management

JANUARY 31, 2024

full service restaurants surveyed plan to introduce catering services. To delve more into the results, Modern Restaurant Management (MRM) magazine reached out to Matt Zibell, VP Technology at TouchBistro. So, to me, finding out that over a quarter of restaurants don’t have a website was a bit surprising.

2024 203

2024 Online Ordering Website Management 2023 203

Modern Restaurant Management

JUNE 24, 2021

Day-to-day demands – coupled with all of the FOH and BOH duties – can be simply too overwhelming for many small restaurant owners. However, having a strategic and effective digital marketing plan in place allows local restaurants to attract new customers and retain the ones they already have. Can customers find you?

Marketing 203

Marketing Social Media Mobile Ordering Website Management 203

Bingage

APRIL 16, 2024

Earning customer loyalty takes time and effort! but the first and most important step is to choose the best loyalty program which can help to gain customer loyalty, engagement, retention and of course revenue generation. Starting a Restaurant business is easy, but running a successful business is a tough task.

Loyalty Program 105

Loyalty Program 2024 Email Marketing Coupons 105

7 Shifts

JULY 16, 2021

Write a Coffee Shop Business Plan. This step and research component is the foundation behind your business, and should be taken seriously! Get to know your future customers, before they even step foot in your door. You may discover that your target customers enjoy an afternoon pick-me-up and are sensitive to price.

License 459

License Hiring Equipment Point of Sale 459

Bingage

APRIL 16, 2024

Earning customer loyalty takes time and effort! but the first and most important step is to choose the best loyalty program which can help to gain customer loyalty, engagement, retention and of course revenue generation. Starting a Restaurant business is easy, but running a successful business is a tough task.

Loyalty Program 104

Loyalty Program 2024 Email Marketing Coupons 104

7 Shifts

JULY 10, 2020

Here’s how to plan your restaurant’s grand opening (or re- opening) to get back to business with a bang. Set a goal for your restaurant’s grand opening—whether it’s seating capacity, an order volume, or revenue for your first day back in business. Pssst, if this is your first opening, check out our blog on How to Start a Restaurant!

Events 351

Events Social Media Kitchen Safety Seating 351

Modern Restaurant Management

APRIL 24, 2023

A strong catering business can be a restaurant’s biggest moneymaker. Start contacting customers in August to plan for holiday parties, but spend the first half of the year honing your catering operation. Just about all of my customers cater, and these are a few of the tips that I usually provide.

Catering 197

Catering Website Management Point of Sale Travel 197

Modern Restaurant Management

OCTOBER 28, 2021

Regardless of your restaurant’s chosen policies in response to the pandemic — and there are a wide range of approaches — your customers need to know what they can expect when visiting your establishment. Both owned and earned media are available to nearly every restaurant that promotes itself to the public.

Communication 202

Communication Social Media Menu Loyalty Program 202

7 Shifts

NOVEMBER 9, 2022

As a restaurant owner, you know how difficult it is to win a customer's attention and make them keep coming back to your restaurant. Consumer-facing industries like food & beverage see more short-term purchases based on emotional triggers—which means maintaining a healthy bottom line becomes a challenge without a dedicated customer base.

Email Marketing 195

Email Marketing Loyalty Program Social Media Point of Sale 195

Modern Restaurant Management

SEPTEMBER 16, 2020

Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Customers are going to be hesitant to dine indoors. Below are a few examples of small and big F&B chains applying unique marketing techniques. Here are their insights.

Marketing 234

Marketing Social Media Food Safety Email Marketing 234

Indoor Media

SEPTEMBER 6, 2018

If you’re a small business owner, chances are you’ve been traumatized by online customer reviews. Many consumer review websites offer no help when it comes to responding to complaints (seriously, making me pay to leave a comment is just bribery), while others even hide your well-earned reviews from the world.

Small Business 78

Small Business Customer Experience Customer Service Social Media 78

Modern Restaurant Management

FEBRUARY 9, 2021

Valentine’s Day is often a busy time for restaurants, but many are now dealing with various challenges amid the pandemic, like no indoor dining or limited capacity as well as more customers opting for carry out. Give Your Website All of the Love. This means fast-loading and easy to navigate on a phone while on the go.

Marketing 221

Marketing Email Marketing Website Management Social Media 221

Social Hospitality

OCTOBER 28, 2020

The hospitality industry is the poster child of customer-centricity and always putting the customers’ needs first. Customers are now accustomed to a new level of customer care. Thus, those in the world of hospitality need to, again, elevate their own service and boost the experience they provide to guests.

Hospitality 237

Hospitality Hotels Customer Service Customer Experience 237

Social Hospitality

OCTOBER 28, 2020

The hospitality industry is the poster child of customer-centricity and always putting the customers’ needs first. Customers are now accustomed to a new level of customer care. Thus, those in the world of hospitality need to, again, elevate their own service and boost the experience they provide to guests.

Hospitality 195

Hospitality Hotels Customer Service Customer Experience 195

SpotOn

MAY 1, 2024

Getting your business discovered by potential customers is a challenging task. Small businesses can use paid ads, social media promotion, and other clever tactics to lure curious local customers to try a new food spot. Does SEO matter for local businesses?

SEO 52

SEO Definition Online Ordering Website Management 52

Culinary Cues

DECEMBER 30, 2019

I have the privilege of working with many different restaurants and food businesses. Some are owned by individuals who have the knowledge and the wisdom of seasoned business people, while others struggle to find a path to survival. We should never underestimate the importance of customer perceptions, expectations, and new ideas.

Cash Management 269

Cash Management Point of Sale Leadership Website Management 269

Modern Restaurant Management

MAY 21, 2020

The news may raise concerns for both customers and operators alike because it’s no secret just how contagious COVID-19 can be in public places. Here’s a quick checklist to help you make safe choices while ensuring business continuity: Redesign Your Offerings. Offer Safe and Contact-Free Services.

Social Media 215

Social Media Food Safety Cash Management Kitchen Safety 215

Modern Restaurant Management

APRIL 2, 2020

At this point, the story is global – businesses in communities around our country and world have shuttered, many at the direction of local, state or national governments as we battle the COVID-19 pandemic. Explore Creative New Ways to Deliver Your Product or Service. new customer base during and even after the quarantine ends.

Social Media 195

Social Media Small Business Customer Service Cash Management 195

Modern Restaurant Management

MAY 14, 2020

Ensuring a positive digital customer experience entails optimizing various channels and technological infrastructure to improve how customers navigate a restaurant’s online persona. Creating Digital Customer Experiences: Three Best Practices. This isn’t just about ensuring a website looks nice.

Customer Experience 223

Customer Experience Online Ordering Social Media Mobile Ordering 223

Chowly

FEBRUARY 23, 2024

Overview In 2023, small restaurant owners faced challenges but stayed strong, supported by loyal customers and robust spending. The restaurant industry’s optimism rests on customer loyalty, with 9 in 10 consumers considering dining out an essential lifestyle choice. Job opportunities expanded, with over 2.6

2024 96

2024 Loyalty Program 2023 Point of Sale 96

RGU

JANUARY 1, 2020

Debra Murphy As I was working on my content audit , I came across a couple of posts on small business marketing trends for the years 2013 and 2014. Each trend became a marketing must-have for small businesses. 8 small business marketing trends essentials1. 8 small business marketing trends essentials1.

Small Business 52

Small Business Marketing Email Marketing Mobile Ordering 52

RGU

SEPTEMBER 29, 2019

Ironistic ​As a small business owner, your day-to-day activities require wearing many hats. One of the most important, but overlooked, hats that you wear is marketing your product or service. There are so many high-quality free tools available on the internet to keep any small business growing.

Small Business 40

Small Business Marketing Email Marketing Social Media 40

Goliath Consulting

MAY 19, 2020

And while a little competition never hurts, continuing investments in your catering program will be paramount to your business’s success. Here are four strategies you can use in your existing catering business to gain a competitive edge in the crowded catering landscape. Take some time to explore what you can achieve as a business.

Catering 151

Catering Social Media Loyalty Program Online Ordering 151

Ordyx

AUGUST 2, 2019

For many small businesses, figuring out the best approach to finding new customers and keeping the current ones can be a stressful task that must be repeated again each day. Keep reading for tips on how to make sure your business has the right tech to suit your needs.

Small Business 52

Small Business Email Marketing Customer Service Website Management 52

Modern Restaurant Management

MARCH 19, 2020

Food bloggers and influencers are modern-day critics that can wield enough persuasive power to make or break a hospitality business. Any restaurant or F&B business can leverage this form of marketing to their benefit, it just requires a little know-how in the realm of digital networking. Find Bloggers in Your Niche.

Influencer 213

Influencer Marketing Social Media Online Ordering 213

Indoor Media

AUGUST 1, 2020

Have you ever wondered what prospects see when they search for your business online ? In just one week, you can put your business on the map (literally and figuratively) by tackling the online directories that pack the most local SEO punch. It’s how Google and other search engines identify your business across different listings.

SEO 147

SEO Social Media Website Management Customer Service 147

Indoor Media

JULY 29, 2020

Groupon is a website that allows businesses to promote coupons through their website and email list. This coupon advertising program is available for all types of businesses – big and small. Groupon is so enticing to users because of the steep discounts offered by businesses. Acquire new customers!

Coupons 154

Coupons Advertising Website Management Small Business 154

Modern Restaurant Management

APRIL 14, 2020

To add resources to these guides, reach out to Modern Restaurant Management (MRM) magazine Executive Editor Barbara Castiglia at bcastiglia@modernrestaurantmanagement.com with news. This new site is a one-stop hub of critical information for restaurants, employees, customers and industry partners. MRM Restaurant Survival Guide Updates.

Online Ordering 212

Online Ordering Back of House Customer Service Small Business 212

Open for Business

JULY 7, 2023

The complexity of hospitality makes it difficult to define exactly, but it always includes exceptional customer service, empathy for guests, and creating a comfortable and inviting atmosphere. Most restaurants are laser-focused on the food and beverage they provide, but this is only one small part of creating hospitality.

Hospitality 78

Hospitality 2023 Front of House Social Media 78

Indoor Media

OCTOBER 4, 2021

Google My Business (GMB) is a free Google service intended for local businesses. This free tool offers numerous advantages for business owners looking to become more visible on the world’s largest search engine. What is a Google My Business Listing?

Advertising 78

Advertising Social Media Website Management Email Marketing 78