The Rail

APRIL 11, 2024

By Eric Tress, Contributor If you are looking for an excellent tool to increase your restaurant’s reservations, email marketing is an effective advertising tool you should consider. But if you want a continuous flow of customers, you must market your services continuously to potential guests, even when business is good.

Email Marketing 52

Email Marketing Reservations Marketing Loyalty Program 52

Modern Restaurant Management

SEPTEMBER 11, 2023

Fortunately, the latest advances in AI technology may keep the lights on for restaurants facing staffing shortages, while also helping these businesses run more efficiently and obtain more customers. Personalized Marketing AI enables restaurants to create personalized marketing campaigns based on customer data.

Technology 212

Technology Seasonal Menu Online Ordering Customer Service 212

7 Shifts

FEBRUARY 15, 2024

The demands of the modern bar are significant: inventory issues, demanding customers, volatile prices, and — perhaps the biggest of all — staffing, scheduling, and other labor concerns. More data-driven decisions Bar management software also typically collects all sorts of data on your operations and your customers.

Inventory 195

Inventory Bar Management Management 195

7 Shifts

FEBRUARY 15, 2024

The demands of the modern bar are significant: inventory issues, demanding customers, volatile prices, and — perhaps the biggest of all — staffing, scheduling, and other labor concerns. More data-driven decisions Bar management software also typically collects all sorts of data on your operations and your customers.

Inventory 195

Inventory Bar Management Management 195

Modern Restaurant Management

JULY 12, 2022

With deep roots in the restaurant industry, we’ve worked with our clients to test a number of strategies to take on Restaurant Week as an opportunity to attract new customers. The best solutions always put the focus on providing a fulfilling end-to-end experience for both your your customers and your staff.

Loyalty Program 221

Loyalty Program Online Ordering Point of Sale Customer Experience 221

7 Shifts

SEPTEMBER 15, 2021

There is a way, to both grow profits and upgrade your customer experience at the same time: suggestive selling. Suggestive selling is a sales tactic that encourages guests to order something that is different from what they had planned to order or usually order in an effort to increase the check size and make their experience better.

Loyalty Program 369

Loyalty Program Customer Experience Customer Service Point of Sale 369

Open for Business

OCTOBER 4, 2022

People fall into two categories when it comes to reservations: Love ‘em or hate ‘em. Guests on team reservations tend to be planners, the people who aren’t willing to wait for a table or roll the dice on where they’ll have dinner. Team no-reservations, on the other hand, prize spontaneity. Reservations bring order to this chaos.

Reservations 78

Reservations Book Waste Online Ordering 78

Touch Bistro

MAY 26, 2021

Dad is king for a day, which means millions of families will be on the hunt for Father’s Day restaurant specials to mark the special occasion. Plan the right Father’s Day restaurant specials and your venue could become the spot for not only Father’s Day feasts, but also repeat business on many other days throughout the year.

Specials 97

Specials 2021 Seasonal Menu Outdoor 97

7 Shifts

NOVEMBER 9, 2022

As a restaurant owner, you know how difficult it is to win a customer's attention and make them keep coming back to your restaurant. Consumer-facing industries like food & beverage see more short-term purchases based on emotional triggers—which means maintaining a healthy bottom line becomes a challenge without a dedicated customer base.

Email Marketing 195

Email Marketing Loyalty Program Social Media Point of Sale 195

Lavu

OCTOBER 13, 2023

You can’t fix your table turnover rate without understanding the two key components: the total number of tables and the total number of customers served over a specific period. This should include all tables available for seating customers. This period could be a day, week, month, or any time frame you choose.

Seating 173

Seating Mobile Ordering Customer Service Cash Management 173

Modern Restaurant Management

MARCH 25, 2022

As the impact of the pandemic wanes, restaurant owners should evaluate the contactless service options they implemented to keep customers and staff safe to see how they can help drive sales. To go contactless, customers scanned a small black and white square called a QR code on their mobile device to see a digital copy of the menu.

Social Media 212

Social Media Email Marketing Mobile Ordering Kitchen Safety 212

Modern Restaurant Management

APRIL 17, 2023

Automation tools also provide value through mobile ordering apps, AI solutions, digital reviews apps, and online reservation software. Mobile Order Applications Mobile smart order apps for waiters help to speed up the service and manage the orders right at the guest’s table.

Mobile Ordering 203

Mobile Ordering Cash Management Online Ordering Front of House 203

The Restaurant Times

JULY 9, 2021

Customer experience plays a crucial role in determining the success of a restaurant business. It is thus important to give your best in making customers happy by coming up with creative restaurant customer service ideas. A happy customer spreads the word about the restaurant and brings along more customers to your place.

Customer Service 59

Customer Service Customer Experience Consumer Goods Social Media 59

Touch Bistro

MAY 26, 2021

The short answer is offering enticing 4th of July specials. The right 4th of July specials will drive traffic to your restaurant, helping you take advantage of one of the biggest celebrations of the year. Planning 4th of July Specials for Your Restaurant. A mobile POS that you can take tableside to capture customer orders. .

Specials 111

Specials 2021 Merchandise Mobile Ordering 111

SpotOn

MARCH 5, 2024

With 90% of restaurant operators reporting their customers are more value-conscious than they used to be, restaurants need to build their brand and drive guest loyalty with value-driven incentives. "SpotOn For example, a March Madness campaign is created for a pizza restaurant wanting to drive more online orders. 

Marketing 115

Marketing Email Marketing Social Media Loyalty Program 115

Modern Restaurant Management

AUGUST 9, 2022

Today’s Happy Hour Special: Paying By Text Message. Restaurants have been making a comeback while a global pandemic still clutches owners, staff, and customers. Restaurants can even deliver a simple text message to accept customer payments instead of taking credit cards over the phone while others wait on hold.

Loyalty Program 197

Loyalty Program Mobile Ordering Kitchen Safety Online Ordering 197

Modern Restaurant Management

FEBRUARY 9, 2021

The National Retail Federation estimates that 41 percent of consumers will celebrate Valentine’s day with a special dinner or celebration at home. Restaurant websites should have a clean, uncluttered feel and customers should easily be able to navigate between pages. Make Your Menu the Main Course.

Marketing 219

Marketing Email Marketing Website Management Social Media 219

7 Shifts

SEPTEMBER 20, 2021

The restaurant tech industry is a growing one, with software and services designed to streamline almost every aspect of your business. Delivery, scheduling, inventory management, reservations, and guest management have seen technological advancements over the past few years, and it's just the beginning. Third-party delivery.

Technology 370

Technology Front of House Social Media Back of House 370

7 Shifts

SEPTEMBER 26, 2022

Food Service Skills For Your Resume. 5 Restaurant & Food Service Skills for Your Resume. Food Service, Kitchen, & Hospitality Tech. Managers have to deal with all of the above, on top of restaurant accounting software, online review management, and others. 15 'Soft' Food Service Skills For Your Resume [List].

Front of House 370

Front of House Back of House Kitchen Safety Food Safety 370

7 Shifts

MARCH 10, 2022

Reservation software keeps your hosts organized, review sites provide you with actionable feedback on your performance, and staff management software keeps your team in sync with auto scheduling. As diners flock back to restaurant dining rooms after an extended hiatus, reservations have become more important than ever. Apple | Android.

Management 195

Management Management Operations Point of Sale 195

Modern Restaurant Management

MARCH 31, 2021

Smart business owners who find inexpensive, creative ways to anticipate and fulfill customers’ needs will stand out through COVID-19 and beyond. Here are some needs that customers are likely to be prioritizing right now, with some low-cost ideas on how to meet those needs. Safety and Normalcy. The Human Touch.

Customer Service 186

Customer Service Customer Experience Online Ordering Hospitality 186

7 Shifts

DECEMBER 17, 2020

The ideal customer for your business is the one who comes back time and time again. When it comes to getting people in the door, it’s always easier to get someone back then to find brand-new customers. Retaining an existing customer is five times cheaper than acquiring a fresh face. How to measure customer retention.

Loyalty Program 370

Loyalty Program Social Media Email Marketing Customer Service 370

7 Shifts

AUGUST 12, 2020

We’ve also included a restaurant marketing plan PDF with all the questions you need to ask (and answer) to get into the minds of your customers and create a marketing recipe for success. But would a first-time customer know what your restaurant is made of by sitting at a table? Which is where your restaurant marketing plan comes in.

Marketing 420

Marketing 2020 SEO Loyalty Program 420

7 Shifts

JULY 10, 2020

Stay tuned for a few special tips from Melissa Bensky, one of Toronto’s most prolific foodgrammers with her account, @tastethesix. Set a goal for your restaurant’s grand opening—whether it’s seating capacity, an order volume, or revenue for your first day back in business. You can book online or give us a call.

Events 351

Events Social Media Kitchen Safety Seating 351

7 Shifts

OCTOBER 9, 2019

Having an online presence that’s consistent, accessible, and engaging is one of the best ways for your restaurant to make a great first impression to prospective customers. The first thing you’re going to do is search online for a place that meets these criteria, right? Not convinced? Picture this: It’s a Sunday.

Loyalty Program 284

Loyalty Program Marketing Social Media Mobile Ordering 284

Open for Business

NOVEMBER 21, 2022

Online reservation system. Make the pen-powered reservation book a thing of the past by moving the reservation-making process online. A system like OpenTable takes reservations day and night, running the book even when you’re away from the restaurant. Pre-shift reporting. QR codes are here to stay.

Technology 147

Technology Front of House Back of House Online Ordering 147

Restaurant Engine

MAY 22, 2024

1: Offer Lunch-Only Specials For many businesspeople eating out every day can get expensive. Offer specials to entice the office crowd to lunch. Your specials might even reach office workers who are a little further away from your office. So, do everything you can to streamline your service. tweet this) How?

Loyalty Program 103

Loyalty Program Email Marketing Coupons Online Ordering 103

7 Shifts

NOVEMBER 1, 2022

They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. It is your roadmap to attracting and retaining customers. Identify Target Customers. Restaurant owners and operators wear a lot of hats. Table of Contents.

Seating 222

Seating Email Marketing Marketing SEO 222

7 Shifts

SEPTEMBER 15, 2021

There is a way, to both grow profits and upgrade your customer experience at the same time: suggestive selling. Suggestive selling is a sales tactic that encourages guests to order something that is different from what they had planned to order or usually order in an effort to increase the check size and make their experience better.

Loyalty Program 195

Loyalty Program Customer Experience Customer Service Point of Sale 195

Modern Restaurant Management

JUNE 29, 2023

A restaurant omnichannel strategy puts the customer at the center of the dining experience. Now more than ever, customers have more opportunities to engage with restaurants across multiple channels. Meeting Growing Customer Expectations Omnichannel is something customers have now come to expect.

Hospitality 88

Hospitality Loyalty Program Online Ordering Mobile Ordering 88

ChowNow

OCTOBER 19, 2023

This program provides ChowNow’s clients with special access and exclusive discounts to unique product integrations and services, from front- to back-of-house, and everywhere in between. ChowNow’s integration to Square allows restaurants to receive and fulfill every order into one POS and simplify their operations.

Front of House 78

Front of House Back of House Online Ordering Certification 78

Modern Restaurant Management

JUNE 27, 2022

Restaurant customers do everything from their phones. They may have discovered you from an Eater article, booked their reservation through OpenTable, or located you via Google Maps, and they will surely review their experience on Yelp — whether positive or negative — when their meal is complete. Try an Online Form Builder.

Online Ordering 199

Online Ordering Customer Service Fast Casual Recycling 199

Social Hospitality

DECEMBER 1, 2019

Not to mention: you must always deliver a memorable experience for customers. This is true for everything processing reservations and orders, to marketing, to being able to deliver entertainment in your establishment. Then, there are reservation management systems. People can also place orders on the tablet.

Technology 195

Technology Website Management Entertainment Point of Sale 195

ChowNow

OCTOBER 18, 2023

This program provides ChowNow’s clients with special access and exclusive discounts to unique product integrations and services, from front- to back-of-house, and everywhere in between. ChowNow’s integration to Square allows restaurants to receive and fulfill every order into one POS and simplify their operations.

Front of House 78

Front of House Back of House Online Ordering Certification 78

Modern Restaurant Management

SEPTEMBER 14, 2022

You are sitting in your favorite restaurant and have placed an order on a tablet at your table. After a few seconds of placing the order, a notification appears on your messaging app. Ding* ‘Your order is being prepared by Chef Bot 19 and will be delivered to your table in approximately 19 minutes. What are AI and ML?

Front of House 207

Front of House Mobile Ordering Loyalty Program Back of House 207

Touch Bistro

JULY 9, 2021

Restaurant reservation systems have become essential to running a successful restaurant. Restaurant reservation systems are specifically designed to help to automate the tedious process of taking and managing bookings. However, not all restaurant reservation systems are created equal. TouchBistro Reservations.

Reservations 52

Reservations 2021 Website Management POS 52

Modern Restaurant Management

JUNE 24, 2021

Creating and deliver engaging content, maintaining customer communications, establishing an online presence, reviewing data-driven analytics, setting up paid advertising initiatives…all of these important steps take time. Think for a moment about your restaurant’s current online presence. Can customers find you?

Marketing 199

Marketing Social Media Mobile Ordering Website Management 199