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Recognizing that social media could be a powerful tool for the hospitality industry, Kim Beechner founded Embark Marketing in her senior year of college. So when we develop a brand’s marketing strategy, we take into consideration operational factors.” The service industry truly saved my life. We’ve been there.
As digital transactions become ubiquitous, businesses across all sectors are embracing innovations that reshape the way they interact with customers. According to Statista , the global online food delivery market size was valued at $151.5 According to Statista , the global online food delivery market size was valued at $151.5
Every restaurant owner is familiar with a POS system and knows how essential a strong system is to every aspect of restaurant operations and management. However, for restaurant owners looking to expand their operations, a POS system can help reduce some of the stress and questions associated with doing so.
Understanding your target market is the foundation of making smart decisions for your menu, pricing, and overall guest experience. Without a well-defined target market, restaurants risk wasting resources on strategies that dont connect and menu offerings that dont selltrying to appeal to everyone, but standing out to no one.
Restaurants and bars are leaning into automation to address staffing shortages, enhance operational efficiency, and meet rising customer expectations for speed and consistency. Innovative service models, such as pop-up bars with unique themes or hyper-localized menus, will keep customers coming back.
Nowadays, running a successful restaurant takes more than great food and good service. Let’s explore 26 proven online marketing strategies to help your restaurant thrive. If your website isn’t optimized for mobile, you could be losing out on potential customers.
If you feel that digital marketing isn’t giving your local restaurant the results you need, then it's time to explore more targeted strategies. Local restaurant marketing can help you reach your target audience more effectively. Local restaurant marketing can help you reach your target audience more effectively.
With nearly every organization today adopting digital transformation strategies, many companies are focusing on providing more digital solutions to customers. By making your digital engagements more personal and authentic, you're building stronger customer relationships and distancing yourself from the competition.
A modern point of sale (POS) system utilizes modern technology that can help streamline your business operations and improve the guest experience. What is Restaurant POS Integration? A POS system acts as a central channel for managing orders, payments, and customer interactions.
To delve more deeply into the results, Modern Restaurant Management (MRM) magazine reached out to Hope Neiman, Tillster’s chief marketing officer. Guests are significantly pulling back their discretionary spending, which is directly influencing when, how, and what they choose to order at quick-service and fast-casual restaurants.
This system utilizes real-time data to forecast demand and adjust production accordingly, thereby reducing food waste and enhancing service speed ( Emerging, 2024 ). On the marketing front, restaurant owners are expected to promote their business while managing day-to-day operations. During peak hours, popular items stay stocked.
What was once a gradual process turned into a rapid transformation, permanently reshaping how restaurants operate and interact with customers. Customers have now fully embraced the benefits of using restaurant technology, and to keep up with guests evolving expectations, the tech industry is growing at an incredible rate.
Restaurants collect a ton of customer data. Think about it: What if you could automatically send a special offer to a customer who hasnt ordered in a while? When used strategically, customer data can help you personalize marketing, streamline operations, and create a better dining experience for your guests.
In this article, well show you how to consolidate your delivery apps into one system so you can end tablet chaos, improve takeout operation, and ensure customers get their food fast, hot, and, most importantly, accurate. Without a centralized way to manage orders, mistakes pile up quickly, causing headaches for both staff and customers.
"These tariffs could deeply affect the food service and hospitality industries on both sides of the border," Alex Thalassinos, President of Silverware POS, one of the first tech providers dedicated to Canada’s hospitality industry, told Modern Restaurant Management (MRM) magazine. AI is also boosting staff productivity.
Implementing a proactive holiday security plan ensures the safety of your staff, customers, and business. Keep your POS systems encrypted and updated, install robust firewalls and anti-malware software, and regularly patch vulnerabilities. Their visible presence also reassures customers and employees alike.
In 2025, the US online food delivery market is expected to reach $424.9 Customers expect to browse menus, place orders, and pay for their meals with just a few taps of their phones. Customers expect the convenience of ordering from their phones, and if they cant do so easily, theyll go somewhere else. billion in revenue.
Youre not just managing food and staff, youre battling slim profit margins, high operating expenses, and constantly changing customer preferences. Part of it comes from lumping together all service-providing businesses or misunderstanding what failure means. Who are your customers ? So why the disconnect?
These metrics give you a clear picture of your delivery performancefrom order volume and customer retention to delivery speed and profitability. This might seem like a small detail, but it plays a big role in the overall delivery experience and significantly impacts customer experience. What Impacts Order Volume?
Juggling multiple food delivery apps means switching between tablets, manually entering orders into the POS, and trying to keep track of ever-changing fees and commissions. Its a recipe for chaos, leading to mistakes, slower service, and shrinking profit margins. But what if all your food delivery apps were in one place?
Building an integrated tech stack is essential for independent restaurants that want to streamline operations and improve customerservice. Core Elements of a Restaurant Tech Stack: Point of Sale (POS) Systems: “The POS is the heart of the restaurant’s tech stack, as it needs to talk to every other system,” says Deliverect.
Every day, youre juggling staff, food quality, inventory, customerservice, purchasing, and moreall while trying to cultivate a dining experience that wows your customers enough to keep them coming back. CustomerService and Experience Great food and drink is only truly enjoyed when its coupled with a great service experience.
How you approach restaurant marketing can be broken into two main categories: Attracting new customers to your restaurant Earning more from the customers you already have Most restaurant operators pour time and money into the first, but often overlook the massive opportunity in the second.
If your business isnt keeping up with the changes, you risk falling behind and not meeting modern customer expectations. For operators, restaurant apps mean higher sales, greater customer retention, and smoother day-to-day operations. Online ordering and delivery apps. Here is an example of a restaurants branded app.
Menu pricing isnt just about covering costsits about finding that sweet spot where profitability, customer perception, and operational reality meet. Too high, and youll drive customers away. Somewhere in between is the number that makes sense for your food costs, your market, and your restaurants unique position.
POS systems do more than just process payments they enable restaurants to personalize menus by analyzing customer data. Learn more in our latest post: How POS Systems Enable Menu Personalization. Customer Insights : Track orders, dietary preferences, and trends. This ensures menus are always accurate and up-to-date.
It factors in all your operating expenses, like labor, rent, insurance, equipment repairs, marketing, and more. Some well-run quick service restaurants can push it as high as 17% , while full service restaurants tend to sit on the lower end range of 4%-5% due to higher labor costs and more complex operations.
A customizable POS system gives restaurants the power to adapt, integrate, and innovate without being locked into rigid software limitations. Whether you’re connecting loyalty programs, online ordering, or inventory tools, open APIs make it possible to tailor your POS to match your exact operational needs. What is an Open API?
POS systems do more than handle payments they utilize POS data to help restaurants analyze and manage seasonal sales trends. By leveraging POS data, restaurants can adjust inventory, staffing, and marketing strategies to maximize profits during busy periods and minimize waste during slow seasons.
Start by analyzing these Top 7 POS Sales Reports to know where your restaurant is headed. These reports help you understand sales trends, manage inventory, optimize staffing, and improve customer satisfaction. Customer Reports : Understand guest behavior, loyalty, and spending habits to enhance customer engagement and retention.
Choosing the best POS system for bars in 2025 is essential for streamlining operations, enhancing customer experience, and maximizing profits. A modern POS system for bars goes beyond just processing paymentsit helps with inventory management, staff scheduling, and real-time sales tracking. Transaction fees apply.
This doesnt mean cutting corners and sacrificing the customer experience; its about knowing where your money is going, spotting leaks early, and fine-tuning whats already working. A good labor cost percentage to shoot for is between 20%-30% , depending on your service style and local wage laws. Are you overstaffed on slow days?
Running a restaurant efficiently requires more than great food and service—it demands the right technology working at peak performance. One of the most overlooked tools in your operation is your point of sale (POS) system. When properly configured, it can streamline workflows, reduce errors, and improve customer turnaround times.
Cloud-Based POS Systems are transforming how restaurants operate by enabling remote management, faster updates, and seamless integration with other tools. Cloud-based POS systems are transforming the restaurant industry by addressing common challenges like outdated technology, inefficiencies, and data management issues.
Managing special occasion promotions is easier than ever with the best POS system features and integrated online ordering. These advanced tools empower restaurants to create personalized offers, track customer data, and automate processes to enhance customer loyalty and streamline operations.
Your POS system does more than process payments—it reflects the overall health of your restaurant. From wait times and staff efficiency to sales trends and customer satisfaction, POS system performance offers critical insights into daily operations. POS systems come in as many different flavors as there are businesses.
By Kateryna Reshetilo, Contributor Are you a restaurant owner looking for ways to keep up with the fast-changing demands of your customers? Today, more than ever, restaurants are turning to custom-built apps to improve convenience, streamline operations, and foster customer loyalty. If so, you’re not alone. from 2023 to 2030.
Today’s guests do not separate marketing from technology, or digital from in-person. That is why breaking down silos between marketing and information technology (IT) has become more than a smart operational move, but a competitive imperative. That only works if marketing and technology are in sync from the beginning.
At Ansa, we’re at the forefront of this dramatic shift to contactless payments, providing restaurants with a leading white-labeled digital wallet solution to simplify POS-agnostic contactless payments and meet the next generation of guests where they are. Technology continues to transform restaurant operations.
AI is no longer just a buzzword, its a reality that is reshaping how restaurants operate, interact with customers, and make decisions. From automating routine tasks to enhancing customer experiences, AI is revolutionizing the restaurant industry in ways that were unimaginable just a few years ago.
A modern Restaurant POS System does far more than just process payments—it powers the entire dining experience. From managing orders and tracking inventory to analyzing sales data in real time, today’s POS systems are essential tools for restaurants of all sizes. Wondering what is a POS system for a restaurant?
Every restaurant faces operational challengeseven with a great menu and a talented team, bottlenecks can slow service, frustrate customers, and cut into profits. Staff scramble, customers grow impatient, and suddenly, a busy night turns into chaos. Overworked employees and impatient customers. The result?
That’s where POS inventory tools step in to help. Key Ways POS Systems Save Restaurants Money: Real-Time Tracking : Automatically updates stock levels as orders are placed, reducing waste and preventing stockouts. When a customer places an order, the POS system instantly adjusts inventory levels for each ingredient used.
Start by tracking all the income your bar generates, including sales from drinks, food, and any additional services. For example, if you serve craft cocktails or premium wine, customers may be willing to pay more because of the perceived value. This final number is your net profit.
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