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‘Cookie-Cutter Marketing Doesn’t Work in this Industry.’

Modern Restaurant Management

Recognizing that social media could be a powerful tool for the hospitality industry, Kim Beechner founded Embark Marketing in her senior year of college. So when we develop a brand’s marketing strategy, we take into consideration operational factors.” The service industry truly saved my life. We’ve been there.

Marketing 474
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2025 Restaurant Payment Trends and Predictions

Modern Restaurant Management

As digital transactions become ubiquitous, businesses across all sectors are embracing innovations that reshape the way they interact with customers. According to Statista , the global online food delivery market size was valued at $151.5 According to Statista , the global online food delivery market size was valued at $151.5

2025 447
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Scaling Success: How to Leverage a POS System for Restaurant Expansion

Modern Restaurant Management

Every restaurant owner is familiar with a POS system and knows how essential a strong system is to every aspect of restaurant operations and management. However, for restaurant owners looking to expand their operations, a POS system can help reduce some of the stress and questions associated with doing so.

POS 221
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How to Find the Target Market for Your Restaurant

ChowNow

Understanding your target market is the foundation of making smart decisions for your menu, pricing, and overall guest experience. Without a well-defined target market, restaurants risk wasting resources on strategies that dont connect and menu offerings that dont selltrying to appeal to everyone, but standing out to no one.

Marketing 195
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Embracing the Future: Key Trends Shaping the Restaurant, Bar, and Hospitality Industry in 2025

Modern Restaurant Management

Restaurants and bars are leaning into automation to address staffing shortages, enhance operational efficiency, and meet rising customer expectations for speed and consistency. Innovative service models, such as pop-up bars with unique themes or hyper-localized menus, will keep customers coming back.

2025 346
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26 Proven Ways to Market Your Restaurant Online and Increase Bookings

7 Shifts

Nowadays, running a successful restaurant takes more than great food and good service. Let’s explore 26 proven online marketing strategies to help your restaurant thrive. If your website isn’t optimized for mobile, you could be losing out on potential customers.

Book 195
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The Ultimate Guide to Local Restaurant Marketing 2025

7 Shifts

If you feel that digital marketing isn’t giving your local restaurant the results you need, then it's time to explore more targeted strategies. Local restaurant marketing can help you reach your target audience more effectively. Local restaurant marketing can help you reach your target audience more effectively.

Marketing 195