Modern Restaurant Management

JANUARY 31, 2024

Ninety-four percent of operators are planning some form of expansion and more than half of the 600 U.S full service restaurants surveyed plan to introduce catering services. I think I was most surprised by the fact that 72 percent of FSR operators said they had a dedicated website – I thought this would be higher.

2024 199

2024 Online Ordering Website Management 2023 199

7 Shifts

JUNE 20, 2022

We chatted with some of those most experienced in the ghost kitchen game to find out some myths, best practices, and tips for success in this food service style. Ghost kitchens emerged in the back half of the 2010s as delivery apps began to take hold of the dining market. When is a ghost kitchen a good idea for an operator?

Front of House 435

Front of House Food Truck Back of House Social Media 435

7 Shifts

NOVEMBER 1, 2022

Restaurant owners and operators wear a lot of hats. They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. It all starts with a great marketing plan. What is a restaurant marketing plan?

Seating 221

Seating Email Marketing Marketing SEO 221

7 Shifts

AUGUST 5, 2020

Even as many restaurants around North America reopen for on-premise dining, many customers will continue to opt for off-premise dining options. How do you market food delivery and takeout? Determine who will be responsible for delivering orders to customers. Are there any tips for food delivery and takeout inventory management?

Delivery 341

Delivery Food Email Marketing Front of House 341

Modern Restaurant Management

JANUARY 18, 2023

If 2020 and 2021 were all about helping operators find new revenue streams to reach guests when they couldn’t come into restaurants, then 2022 was all about getting customers back in. In contrast, customers are entering 2023 with higher expectations for stellar experiences when they do choose to spend money on dining out.

2023 186

2023 Guest Recovery Email Marketing Back of House 186

Modern Restaurant Management

MARCH 25, 2022

As the impact of the pandemic wanes, restaurant owners should evaluate the contactless service options they implemented to keep customers and staff safe to see how they can help drive sales. To go contactless, customers scanned a small black and white square called a QR code on their mobile device to see a digital copy of the menu.

Social Media 212

Social Media Email Marketing Mobile Ordering Kitchen Safety 212

SpotOn

MAY 13, 2024

As the summer season approaches, bringing with it longer days and warmer weather, restaurants have a golden opportunity to welcome waves of customers looking for memorable dining experiences.  Lean into marketing Summer brings a shift in consumer behavior and preferences. We can help.

Seasonal Menu 98

Seasonal Menu Outdoor Email Marketing Loyalty Program 98

Modern Restaurant Management

JANUARY 22, 2024

But precisely, how can you determine what customers want? How can you adjust your B2C marketing strategy to align with their needs and provide an elevated culinary experience? Businesses must remain ahead of the curve by checking all the correct boxes as customer tastes evolve at an unparalleled pace.

Loyalty Program 151

Loyalty Program Dietary Restrictions Mobile Ordering Social Media 151

Modern Restaurant Management

SEPTEMBER 21, 2023

When it comes to attracting customers to restaurants, local SEO is crucial and can optimize their online presence to attract more local customers. ” The idea behind local SEO is to ensure that your business appears in search results when people are looking for products or services related to your company in your area.

SEO 198

SEO Website Management Email Marketing Online Ordering 198

Modern Restaurant Management

DECEMBER 22, 2021

With the new year just around the corner, many restaurants are deciding how they can enhance their operations going forward. While there is plenty of technology out there to optimize your establishment, one food service trend is becoming a mainstay: Internet of Things. Alerting authorized service agents of pending repairs.

2022 243

2022 Equipment Email Marketing Customer Service 243

Modern Restaurant Management

APRIL 15, 2024

One of the most important parts of being a successful restaurant manager is having the ability to hear their customers’ concerns. However, it can sometimes take time to get customers to respond to surveys they're given. Customers can be lost to boredom or quit halfway if a survey is too long.

Management 188

Management Management Loyalty Program Social Media 188

Modern Restaurant Management

OCTOBER 20, 2023

To attract customers while accommodating tightened budgets, restaurants should consider employing marketing strategies that leverage data-driven insights to tailor messaging according to consumer needs. However, to best promote potential discounts, they’ll need high-quality insights into what customers want.

Marketing 193

Marketing Loyalty Program Email Marketing Coupons 193

Modern Restaurant Management

MAY 31, 2023

Although restaurant operators are no strangers to this shift in behavior, what they may be overlooking is the chance to leverage one of summer’s biggest revenue driving celebrations – Father’s Day. This starts by implementing innovative marketing tools to drive potential revenue.

Marketing 167

Marketing Email Marketing Online Ordering Specials 167

7 Shifts

MARCH 10, 2021

There are many reasons why a restaurant fails — no industry experience on the part of the owner, poor location, not enough operating capital — but the main reason is a lack of planning. A successful business plan covers everything from the food you’ll serve to how your restaurant will look and how you want your customers to feel.

Management 370

Management Management Small Business Email Marketing 370

Modern Restaurant Management

NOVEMBER 23, 2021

Restaurant operators are now looking for solutions to retain customers as colder weather and economic conditions threaten their bottom line. Customers now expect more than a simple rewards program or general mailing list. Enhancing the In-Person Experience. Connecting On- and Off-Premises Data.

Loyalty Program 185

Loyalty Program Email Marketing Customer Experience Seasonal Menu 185

Modern Restaurant Management

MAY 25, 2022

Operating a successful restaurant is no easy task, and the fruits of your labor are dependent on a variety of factors. Quality food and top tier service with the incentivization of loyalty programs and a good location should be enough to get a good share of local customers. But what happens when you hit your local ceiling?

Email Marketing 185

Email Marketing Social Media Food Truck Loyalty Program 185

Modern Restaurant Management

APRIL 3, 2024

Statista’s market insights forecast the global cost of cybercrime will increase from $9.22T in 2024 to $13.82T in 2028. With modern threats proving to be more persistent, severe, and impactful, franchisors and franchisees must work together to protect the brand’s reputation and maintain customer trust.

Email Marketing 188

Email Marketing Franchise Franchising Point of Sale 188

Apicbase

AUGUST 5, 2022

If you look under the bonnet, you will see that struggling businesses often lack a clear restaurant marketing plan. Of course, marketing isn’t the only thing that makes or breaks a business, but it does give you an edge when you expand and open in new locations. You don’t need a fancy consultant to do your marketing. It doesn’t.

Marketing 97

Marketing Operations Social Media Email Marketing 97

Modern Restaurant Management

NOVEMBER 3, 2022

However, the term ‘get more Google reviews’ receives approximately 14,000 annual global searches, suggesting business owners and marketeers are struggling to find the secret to success. But you’re missing out on a ton of opportunity if you’re not asking your customers for a review of your product or service.

Email Marketing 198

Email Marketing Customer Service Website Management Customer Experience 198

Modern Restaurant Management

MAY 31, 2023

Although restaurant operators are no strangers to this shift in behavior, what they may be overlooking is the chance to leverage one of summer’s biggest revenue driving celebrations – Father’s Day. This starts by implementing innovative marketing tools to drive potential revenue.

Marketing 167

Marketing Email Marketing Online Ordering Specials 167

Modern Restaurant Management

JANUARY 8, 2024

Modern Restaurant Management (MRM) magazine asked restaurant industry experts for their views on what trends and challenges owners and operators can expect to see in 2024. Consider, for instance, a scenario in which your Point of Sale (POS) system can forecast the popularity of a new dish based on historical customer behaviour.

2024 212

2024 Loyalty Program Cash Management Customer Experience 212

SpotOn

MARCH 12, 2024

Gigi Cohen is the Director of Marketing for MDP Restaurant Group. MDP Restaurant Group operates concepts nationwide, including their newest concept: Bambuu Asian Eatery. In her role, Cohen sets the restaurant marketing strategy, develops social media ads, and tracks the success of their online advertising and email marketing.

Email Marketing 98

Email Marketing Social Media Advertising Online Ordering 98

Modern Restaurant Management

FEBRUARY 18, 2022

It’s essential to adopt sound marketing strategies for your in-house food delivery business. Here are some tips to best advertise that you offer delivery services. Offer Quality Services. Excellent Customer Services : Your customer service rep and delivery employees reflect the image of the business.

Delivery 181

Delivery Marketing Email Marketing Social Media 181

Modern Restaurant Management

JUNE 20, 2023

So, how do you attract more customers to your restaurant in the competitive market? Social proof in marketing leverages the fact that consumers trust the actions and opinions of other users to make decisions. Therefore, positive feedback on review websites builds a prospective customer’s trust.

Social Media 198

Social Media Email Marketing SEO Consumer Goods 198

Modern Restaurant Management

OCTOBER 11, 2022

For the past several years—and especially since the pandemic—restaurant brands have focused on enhancing digital experiences that allow them to offer more off-premise options and streamline operations to address staff shortages. Dutch Bros: Empowering the customer to personalize their experience.

Social Media 209

Social Media Email Marketing Customer Experience Communication 209

7 Shifts

JANUARY 31, 2024

This includes greeting guests and thanking them for their patronage, conducting tableside checks, and resolving any customer complaints quickly, effectively, and empathetically. The best restaurant managers take customer service a step further, recognizing regulars and personalizing service for a more memorable guest experience.

Management 195

Management Management Kitchen Safety Front of House 195

Modern Restaurant Management

JANUARY 4, 2022

From the moment they set foot inside your restaurant to the first time they log onto your website, your customers are sharing vital pieces of information that can fundamentally change how your brand operates. To understand what customer intelligence is, we have to define what it means for restaurants.

Point of Sale 212

Point of Sale Customer Service Email Marketing Website Management 212

SpotOn

MAY 8, 2024

Countless business operations compete for your attention and, inevitably, some will fall by the wayside. Transactional emails are a good case in point. Email marketing often hogs the limelight, at the expense of transactional emails. What are transactional emails? Sometimes this can be a pretty big deal.

Small Business 52

Small Business Email Marketing Mobile Ordering Social Media 52

7 Shifts

FEBRUARY 26, 2021

What are the benefits of self-operated delivery for restaurants? Native or first-party delivery doesn't rely on a separate service to take and send out orders. This comes with two huge advantages: high margins and owned customer data. Owning your customer and delivery data is invaluable. Should I hire my own drivers?

Online Ordering 341

Online Ordering Ordering Customer Service Food Order 341

Next Restaurants

MAY 8, 2024

This is a struggle for about 80% of restaurateurs worldwide, as they understand customer preferences and deal with higher food costs and fierce competition. From innovative marketing techniques to strategic menu optimization, these methods offer a roadmap for encouraging repeat business and feeling excited to welcome new customers.

Loyalty Program 106

Loyalty Program Social Media Point of Sale Online Ordering 106

Modern Restaurant Management

DECEMBER 28, 2023

AI is now playing a role in many significant areas ranging from enhancing supply chain management to streamlining customer interactions, ultimately ensuring seamless functioning within restaurants. But AI powered technologies are not limited to kitchen operations. They also extend to customer-facing areas of the business.

2024 120

2024 Dietary Restrictions Customer Experience Customer Service 120

SpotOn

MARCH 19, 2024

The innovation continues with the company’s release of SpotOn Marketing Assist , its first automated, AI-enabled marketing tool for restaurants.  “At SpotOn, we aim to provide the best technology solutions to independent restaurants, giving them an edge to operate as efficiently as possible.

2024 98

2024 Innovation Email Marketing Point of Sale 98

Modern Restaurant Management

MAY 1, 2023

Cybercriminals are increasingly targeting restaurants, seeking to steal sensitive customer data and disrupt business operations. First, they typically store significant customer and employee data, including names, addresses, and credit card information. Restaurants are attractive targets for cybercriminals for several reasons.

Insurance 198

Insurance Email Marketing Employee Relations Customer Experience 198

7 Shifts

APRIL 28, 2020

Now more than ever, food delivery is top of mind for restaurant operators. A built-in customer base that eliminates your customer acquisition cost ?? Alex Rechichi, CEO of Crave It Restaurant Group, also revealed on a recent webinar that Skip The Dishes is giving up to 15% of commission back to the operators. ??

Online Ordering 341

Online Ordering Ordering FOH Food Safety 341

Modern Restaurant Management

MARCH 30, 2022

Restaurants are making use of workflow automation to increase efficiency in numerous ways inlcuding customer service automation and sales and marketing automation. Automating customer service tasks helps to improve the customer experience. Improving customer service. Improving customer service.

Front of House 178

Front of House Social Media Email Marketing Point of Sale 178

The Restaurant Times

MARCH 10, 2022

Now is the time for the industry players to come up with a plan to settle down the disorderliness triggered by the pandemic, which is where the restaurant operation manual comes in. It will intensify the competition among the 42,070 industry players to capture market share in a steeply recuperating market.

2022 52

2022 Operations Customer Service Email Marketing 52

Modern Restaurant Management

AUGUST 8, 2022

But one thing is a universal truth: Without customers at your tables you will fail. Customers come in many forms, so often the focus is on new customers, but the reality is that repeat, loyal customers are really the starting point. According to Cisco, 96 percent of customers prefer a business that offers free WiFi.

Loyalty Program 178

Loyalty Program Social Media Email Marketing Point of Sale 178