This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
The restaurant experience was once solely comprised of human-to-human, in-person experiences. In 2022, with the introduction of ChatGPT, we saw restaurants – and just about everyother industry – look for ways to incorporate artificial intelligence within their customer operations.
Steady OnlineOrdering Brings Food Waste, Donations to the Forefront of Priorities Ordering food online increases restaurant sales, but it also can potentially increase wasted food if proactive measures aren’t taken – for both the business and consumers at home.
Increasing your restaurants onlineorder volume doesnt have to feel like an impossible task. In this guide, well walk through seven practical ways to boost your restaurants onlineorder volume. The fewer clicks it takes to place an order, the better. Thats where local SEO and direct onlineordering come in.
With social media shaping trends, culture and commerce around the clock, younger generations are increasingly using these platforms to discover new dining experiences. Now is the time for restaurant brands to ask: Are we merging human insight with technology to craft meaningful customer journeys? Benihana exemplifies this approach.
Pizza restaurants are poised to continue their evolution this year and incremental changes, especially in the areas of artificial intelligence, operational efficiency and customer preferences, will create both challenges and opportunities for pizzeria owners. This not only frees up labor but also reduces order errors.
For example, an app might offer 15% off your first order. When done on a large scale, this wastes the platform’s marketing budget and eventually leads them to cut down on promotions, slowing order volumes for restaurants. What are some common fraud activities you are seeing that affect restaurants? In 2023, over 1.5
Today, Google reviews have become a massive deciding factor for customers, who are now more likely than ever to leave their own feedback.But here’s the twist: a good star rating isn’t enough anymore. In many cities, restaurants need thousands of reviews to even be considered by customers.
First, consumers are demanding more convenience and customization, pushing brands to rethink their menus and service models. Customers expect seamless onlineordering, loyalty programs, and delivery options, and franchise systems need to invest in tech to stay competitive.
And no, increasing restaurant sales doesn’t mean turning your restaurant staff into pushy upsellers trying to squeeze a few extra dollars out of every order. Create Limited-Time Offers That Drive Action Limited-time offers (LTOs) give potential customers a reason to order now, not later.
It is atop the list for restaurants looking to modernize, differentiate, and elevate experiences. The question now becomes – how to make sense of that data and use it to elevate the dining experience. consumers now use digital wallets as they seek a convenient, contactless payment experience. Data, Data, Data.
The tool from the East Coast vegan chain — a digital take on a split-flap mechanical display that appears on its website and in the chain’s ordering app — estimates the amounts of water, land, CO2, and oil saved by eating vegan burgers. The “ PLNT Impact Tracker ” on PLNT Burger’s website wants you to think about what you’re eating.
Restaurants collect a ton of customer data. Every onlineorder, email sign up, and reward program interaction generates valuable insightsbut if that data just sits there, youre missing a major opportunity. Think about it: What if you could automatically send a special offer to a customer who hasnt ordered in a while?
An onlineordering system is table stakes for every restaurant these days. But if you're still on the fence about implementing online food ordering software at your establishment, take a look at some of the latest stats from the National Restaurant's Association's 2025 State of the Restaurant Industry Report.
By the time you finish this article, youll know how to approach restaurant marketing the right way and not waste time doing guesswork, crossing your fingers, and then hoping you see new customers walking through the door. Customers have more choices, higher expectations, and countless ways to discover (or overlook) your restaurant.
When youre updating your online menu or onlineordering system, its tempting to just copy over the dish names from your restaurant menu and call it a day. Well-written menu descriptions dont just tell guests whats in a dish; they entice customers, set the tone for your brand, and can increase sales.
The answer to why your restaurant needs a website is simple: if you dont have a website, you are 100%, without a doubt, missing out on hundreds, if not thousands of customers. 77% of diners look at a restaurants website before going out to eat or ordering takeout or delivery. By now, customers expect every business to have a website.
For a deeper dive into brand messaging, strategy, and authenticity, creating unified guest experiences, and the orchestration of physical and experiential touchpoints, Modern Restaurant Management (MRM) magazine reached out to The Plaid Penguin’s Founder and Sir Idea Man Joe Haubenhofer. A strong restaurant brand goes beyond a logo.
Its the number one way customers discover new restaurants and if your business isnt showing up in the search results, youre losing diners to competitors who are. Local restaurant SEO is the best way to attract new customers, and its easier than you thinkyou dont need to be a technical expert to start seeing real results.
As a restaurant manager or operator, you are the driving force in productivity – leading your staff and keeping customers happy. This leads to the abnormally high turnover rate most operators experience today. There will always be a customer on the receiving end of that waste of time.
Understanding your target market is the foundation of making smart decisions for your menu, pricing, and overall guest experience. Key customer factors that influence dining preferences, from demographics to behavior. A restaurant target market is the specific group of customers your restaurant is designed to attract.
When someone searches for your restaurant online, what do they see? Whether you like it or not, your restaurants online reputation is shaping first impressions long before a guest walks through your doors or even places an order. What is Online Reputation Management and Why Does it Matter? And those impressions matter.
“Consumers want more from their overall search experiences, and the multi-platform discovery journey is a hunt for authenticity, especially for Gen Z," said Monica Ho, Chief Marketing Officer, SOCi. "At These trends together signal a clear need for businesses to diversify how and where they show up online.
Contactless payment solutions drive operators’ revenue and elevate customerexperiences, but how can the technology set restaurants up for long-term success? Before the pandemic, many restaurants across the country experimented with contactless order and payment solutions but did so with a relative lack of urgency.
Sweetgreen implemented tech solutions to improve their operations, boost sustainability , and personalize customers’ experiences. Innovative tech tools, like AI, can improve forecasting, inventory management, scheduling, customer service, marketing, and many other essential business tasks. Manage labor shortages.
Every restaurant faces operational challengeseven with a great menu and a talented team, bottlenecks can slow service, frustrate customers, and cut into profits. A single missteplike a delayed order or a system glitchcan throw off an entire shift. Staff scramble, customers grow impatient, and suddenly, a busy night turns into chaos.
Rifrullo Café, a cozy farm-to-table restaurant in Brookline, Massachusetts, hums with customers on a steamy July mid-morning. As a chef, I have a responsibility to do my best to create good environments for people, customers, and the community,” says Marnell-Suhanosky. These restaurants try to tackle them all. Community, environment.
There was a time when 70% of F&B employees didn’t receive training for customer service. Without the right training, even the best menu or ambiance can fall short due to poor service, leading to dissatisfied customers and lost revenue. A well-structured restaurant training program will let you turn this around.
The ultimate goal of branding is to create an emotional connection with your customers that encourages them to choose you over your competitors. Thats why we created this easy guide to restaurant branding: to make certain you never miss an opportunity to connect with your customers. But how do you get there? for that exact same meal.
Increased Emphasis on OnlineOrdering. This combination of pressures has brands doubling down on digital ordering – effectively reducing the labor cost of this process. As an example, Chipotle brought its entire Halloween “Boorito” experience into the Roblox environment. Final Thoughts.
A great dining experience starts long before someone walks through your door. Nearly every customer journey begins with a search on Google, then a scroll through several restaurant websites before something catches their eye. 77% of diners visit a restaurants website before they dine in or order takeout or delivery.
Every day, youre juggling staff, food quality, inventory, customer service, purchasing, and moreall while trying to cultivate a dining experience that wows your customers enough to keep them coming back. Customer Service and Experience Great food and drink is only truly enjoyed when its coupled with a great service experience.
Monitor OrderSources. It’s crucial that you know where every onlineorder is originating from. This will allow you to know when adjustments need to be made, whether to your own ordering site or your third-party listings. Maintain a Similar CustomerExperience.
Guests will expect to know every aspect of sourcing and meal preparation, which will disrupt traditional back-of-house systems with technology that connects the farm to the food. We’re seeing massive disruption to front-of-house systems, too, delivering personalized guest experiences from order to payment to final delivery.
Restaurants will focus on creating story-driven dining experiences, harnessing technology and local partnerships to deepen emotional engagement with guests, according to the "2024 State of the Industry: Future of In-Restaurant Dining" report by Incisiv in collaboration with Toshiba Global Commerce Solutions.
Create a Strong Online Presence While platforms like Instagram and TikTok can generate buzz for a restaurant, many Gen Z customers are still looking to traditional platforms like Yelp and Google Maps when choosing a restaurant to visit; therefore, marketing strategies should focus on creating a strong online presence for the overall brand.
Yet they share a similar objective – influencing and serving customers wherever they are and with whatever they want. Modernizing customerexperiences and maintaining satisfaction are top priorities for retail and restaurant owners. Retailers also needed to streamline ordering ahead for curbside pick-up.
89% of people do dining research on their phones, so if you’re not making the most of your online presence, you're missing out on a huge opportunity. Whether through supporting local charities or participating in food drives, local restaurants can become go-to places for customers who want to support their community.
Additionally, restaurants will experience a significant shift in technology and customer service. Additional care should be taken to ensure that the sources of outside air have proper clearances from other building exhaust sources such as grease or toilet exhaust. Embracing Different Dining Experiences.
The pandemic has taught the society at large to transact online accelerating digital transformation within the restaurant and hospitality verticals. As a new normal emerges, it will be more important than ever to elevate the dining experience with experiences that are personal and delightful. And this will take some time.
Like any business, you may occasionally have to deal with an unhappy customer. Widespread adoption of branded apps, onlineordering and delivery, accelerated by the Covid crisis, has forced restaurants to deal with an issue that they’ve mostly avoided until now: chargebacks. The Impact of OnlineOrdering.
Adaptability became non-negotiable as takeout, delivery, and digital ordering shifted from secondary revenue streams to essential lifelines." Digital not only powers seamless experiences but also unlocks guest data that can elevate hospitality across all touchpoints, both digital and in-person.
Its the sum of everything about your restaurant, from your menu design and decor to the tone you use when replying to comments on social media or greeting customers walking through the door. Its not just about looking good (though that is a part of it); its about creating an emotional connection that shapes the entire customerexperience.
Restaurants have been making a comeback while a global pandemic still clutches owners, staff, and customers. Recent industry studies have reported that 63 percent of restaurant consumers prefer to order delivery directly from restaurants, mostly due to the excessive customer fees associated with third party ordering apps.
Menu pricing isnt just about covering costsits about finding that sweet spot where profitability, customer perception, and operational reality meet. Too high, and youll drive customers away. High-end restaurants can charge more for the experience, leaving wiggle room for a higher food cost percentage. The special-occasion spot?
We organize all of the trending information in your field so you don't have to. Join 49,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content