Open for Business

JUNE 27, 2023

Loyalty programs gain popularity every year, but there’s nothing new about the practice of rewarding customers for their business. Loyalty programs have come a very long way since then, thanks in part to technology. Quick Links What is a brand loyalty program? What is the purpose of a loyalty program?

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Loyalty Program Point of Sale Mobile Ordering Customer Service 78

Chowly

MAY 25, 2023

billion people use social media worldwide as of 2023. In the United States, roughly seven in 10 Americans use social media on a daily basis to connect with friends, access news, and be entertained. It means that social media is the new hangout spot for most people. It enhances customer experience.

Social Media 52

Social Media SEO Loyalty Program Online Ordering 52

7 Shifts

JULY 30, 2021

From stand-out social media accounts, to good old-fashioned mail marketing, we'll walk you through 12 unique customer-driving ideas! Social Media. Did you know that over 35% of restaurant customers in the U.S. actively follow their favorite restaurants on social media? Write a Marketing Plan.

Email Marketing 370

Email Marketing Social Media Loyalty Program Website Management 370

Modern Restaurant Management

APRIL 11, 2024

The year 2024 promises a journey of adaptation and fierce competition for the restaurant industry as it manages stronger-than-expected economic data and slowing inflation while dealing with the headwinds of short labor supply, more demanding customers and an uncertain political environment. The key lesson both establishments teach?

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2024 Customer Experience Compost Loyalty Program 181

Modern Restaurant Management

APRIL 15, 2024

One of the most important parts of being a successful restaurant manager is having the ability to hear their customers’ concerns. However, it can sometimes take time to get customers to respond to surveys they're given. Customers can be lost to boredom or quit halfway if a survey is too long.

Management 185

Management Management Loyalty Program Social Media 185

Modern Restaurant Management

JUNE 13, 2024

These timeless menu items have been meticulously crafted and perfected over the years, holding a special place in the hearts (and stomachs) of many. While customers crave the comforting familiarity of signature staples, they also yearn for the excitement of new flavors and experiences. In the $387.5

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Seasonal Menu Loyalty Program Innovation Point of Sale 106

7 Shifts

AUGUST 12, 2020

We’ve also included a restaurant marketing plan PDF with all the questions you need to ask (and answer) to get into the minds of your customers and create a marketing recipe for success. There are many restaurants who’ve never touched advertising or social media, and they’ve been the neighborhood’s go-to spot for decades.

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Marketing 2020 SEO Loyalty Program 418

7 Shifts

DECEMBER 17, 2020

The ideal customer for your business is the one who comes back time and time again. When it comes to getting people in the door, it’s always easier to get someone back then to find brand-new customers. Retaining an existing customer is five times cheaper than acquiring a fresh face. How to measure customer retention.

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Loyalty Program Social Media Email Marketing Customer Service 370

Modern Restaurant Management

JANUARY 22, 2024

But precisely, how can you determine what customers want? How can you adjust your B2C marketing strategy to align with their needs and provide an elevated culinary experience? Businesses must remain ahead of the curve by checking all the correct boxes as customer tastes evolve at an unparalleled pace.

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Loyalty Program Dietary Restrictions Mobile Ordering Social Media 146

Modern Restaurant Management

JANUARY 8, 2024

QSRs Shift Focus from Slow-Paced Dining to Swift, Transactional Experiences Quick Service Restaurants (QSRs) are reimagining their dining spaces to prioritize speed, convenience, and personalization over traditional, slow-paced dining experiences. For the second part, click here.

2024 212

2024 Loyalty Program Cash Management Customer Experience 212

Modern Restaurant Management

JULY 12, 2022

The event celebrates another year of connecting hungry guests with discounted meals at restaurants all over the country, and 2022 is shaping up to be a different experience than in years past. The best solutions always put the focus on providing a fulfilling end-to-end experience for both your your customers and your staff.

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Loyalty Program Online Ordering Point of Sale Customer Experience 220

Focus POS

APRIL 8, 2019

When you’re looking for ways to attract and keep customers while increasing your revenue, the best place to start is implementing a customer loyalty and rewards program. Consumers want to feel a sense of personal connection with their favorite businesses and brands, and loyalty programs foster this relationship.

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Loyalty Program Point of Sale POS Reference 113

Open for Business

APRIL 9, 2024

Loyalty is more than a frequent guest punch card or a points-based rewards program in the restaurant world. That’s the definition of loyalty. So why does loyalty matter so much to restaurants? They also serve as brand advocates, spreading their positive experiences to friends and family.

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Loyalty Program Social Media Email Marketing Point of Sale 78

7 Shifts

OCTOBER 9, 2019

Having an online presence that’s consistent, accessible, and engaging is one of the best ways for your restaurant to make a great first impression to prospective customers. Engage your Customers with Loyalty Programs Restaurant loyalty programs have come a long way from the days of the “10 stamps on a business card = 1 free beverage” system.

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Loyalty Program Marketing Social Media Mobile Ordering 284

The Restaurant Times

SEPTEMBER 22, 2021

As a restaurant owner, you understand how critical it is to keep customers coming in through your doors. You have to have loyal customers that love your food even if a pandemic hits the world. Building brand loyalty when starting a new restaurant can save you money and increase your total profitability. Offer Loyalty Points .

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Loyalty Program Social Media POS Email Marketing 52

Modern Restaurant Management

AUGUST 8, 2022

But one thing is a universal truth: Without customers at your tables you will fail. Customers come in many forms, so often the focus is on new customers, but the reality is that repeat, loyal customers are really the starting point. According to Cisco, 96 percent of customers prefer a business that offers free WiFi.

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Loyalty Program Social Media Email Marketing Point of Sale 174

SpotOn

MAY 13, 2024

As the summer season approaches, bringing with it longer days and warmer weather, restaurants have a golden opportunity to welcome waves of customers looking for memorable dining experiences.  Just log in to your SpotOn Dashboard to access free email and social media templates. We can help.

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Seasonal Menu Outdoor Email Marketing Loyalty Program 98

Modern Restaurant Management

OCTOBER 6, 2022

Data reveals that bars with happy-hour programs had an average increase in revenue of 26 percent during happy hours. So, you can attract new customers and encourage existing ones to stick around for a bit longer with happy hour promotions. Make a Special Menu, Don't Include Everyday Things. Load Up the Menu With Shareables.

Loyalty Program 199

Loyalty Program Social Media Point of Sale Customer Experience 199

7 Shifts

NOVEMBER 1, 2022

They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. It is your roadmap to attracting and retaining customers. Identify Target Customers. Restaurant owners and operators wear a lot of hats. Table of Contents.

Seating 221

Seating Email Marketing Marketing SEO 221

7 Shifts

JANUARY 20, 2023

This means big business for restaurants, and a surge in customers and sales. While some restaurants may see a decrease in business on Super Bowl Sunday due to the game being televised, many others see it as an opportunity to bring in more customers. In 2019, diners spent $81.30 on average during Sunday's game. But how do you stand out?

Specials 195

Specials 2023 Social Media Email Marketing 195

Modern Restaurant Management

OCTOBER 4, 2021

Whether it’s a family-friendly diner or a five-star full-course gastronomical experience, there is a personality behind it, and it should be reflected in every bit of marketing that you do. Experts suggest calming, fresh greens for a restaurant that focuses on a healthy menu, for instance. Manage Social Media.

Marketing 186

Marketing Loyalty Program Social Media Online Ordering 186

7 Shifts

NOVEMBER 9, 2022

As a restaurant owner, you know how difficult it is to win a customer's attention and make them keep coming back to your restaurant. Consumer-facing industries like food & beverage see more short-term purchases based on emotional triggers—which means maintaining a healthy bottom line becomes a challenge without a dedicated customer base.

Email Marketing 195

Email Marketing Loyalty Program Social Media Point of Sale 195

Goliath Consulting

AUGUST 24, 2023

For restaurants seeking to increase their customer base, enhance visibility, and build long-lasting relationships with patrons, a well-rounded marketing strategy tailored to the local community is essential. These are the basics of local restaurant marketing to attract customers and cultivate loyalty.

Loyalty Program 78

Loyalty Program Marketing Email Marketing SEO 78

7 Shifts

JANUARY 7, 2021

We’ve also included a restaurant marketing plan PDF with all the questions you need to ask (and answer) to get into the minds of your customers and create a marketing recipe for success. There are many restaurants who’ve never touched advertising or social media, and they’ve been the neighborhood’s go-to spot for decades.

Marketing 195

Marketing 2021 SEO Loyalty Program 195

Culinary Cues

AUGUST 28, 2020

Engage in social media even more than before – post positive info daily. Remember all of those exciting things that you did to draw customers in when business was great? Social distancing is un-nerving in restaurant settings – how can you make it fun? FIND WAYS TO MAINTAIN THE EXPERIENCE. CREATING A BUZZ.

Social Media 438

Social Media Communication Loyalty Program Training 438

Modern Restaurant Management

FEBRUARY 2, 2022

Meanwhile, operators get the opportunity to grow their customer databases and turn new customers into loyal regulars. Thankfully, using the right technology the right way can help you do more with less to elevate your guest experience and improve profit margins. Optimize Your Menu. Take Advantage of Technology.

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Loyalty Program Online Ordering Social Media Mobile Ordering 190

Modern Restaurant Management

MAY 16, 2023

In today's fast-paced world, quick-service restaurants (QSRs) are constantly looking for ways to attract new customers while keeping their existing ones happy. By displaying menu items, offers, and specials on screens, QSR operators can effectively communicate with their customers and influence their purchasing decisions.

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Loyalty Program Seasonal Menu Advertising Customer Experience 132

Open for Business

AUGUST 4, 2023

Next gen loyalty programs are a smart, effective way for restaurants to stand out and build a stronger connection with guests. These creative, personalized loyalty programs use tech and customer data to create an experience that goes way beyond discounts.

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2023 Loyalty Program Customer Experience Customer Service 78

SpotOn

MARCH 12, 2024

In her role, Cohen sets the restaurant marketing strategy, develops social media ads, and tracks the success of their online advertising and email marketing. For months, Cohen has been using Marketing Assist, an automated marketing tool that creates customized email, Facebook, and Google marketing campaigns.

Email Marketing 98

Email Marketing Social Media Advertising Online Ordering 98

Squirrel Systems

FEBRUARY 28, 2024

In today’s fast-paced digital world, restaurants have many technological tools to enhance customer experience, streamline operations, and grow their brand through positive word of mouth. Two such powerful tools are loyalty programs and reservation systems.

Reservations 52

Reservations Loyalty Program Customer Experience Mobile Ordering 52

Open for Business

JANUARY 26, 2023

Before launching any new menu promotion idea, it’s a good idea to go back to basics and get clear a few basic points first. Who is the target customer base? Many restaurant owners offer a percentage off a meal or specific menu item. Who is the target customer base? Your customer base likely has many categories of guests.

2023 122

2023 Loyalty Program Social Media Seasonal Menu 122

7 Shifts

MARCH 27, 2020

Due to the volatile situation caused by COVID-19, restaurateurs across the globe are having to temporarily close their businesses to support social distancing. If your restaurant does decide to go the takeout and delivery route: Is your restaurant’s menu optimized for takeout? Do you have takeout packaging in stock?

Social Media 312

Social Media Restaurant Law Employee Relations Communication 312

Modern Restaurant Management

OCTOBER 1, 2022

Focus on enhancing customer experience, which is one of the decisive factors for converting visitors into clients. Other actionable tips for better SEO and conversions are as follows: Customize product site search to streamline the process of locating the desired content. Communicate with Customers on Social Media.

Marketing 199

Marketing Email Marketing SEO Social Media 199

Modern Restaurant Management

JULY 13, 2022

While there are budgetary differences between a chain restaurant vs an single location, investment in technology must be made in order to meet new customer expectations and ease the burden of staffing shortages. Maximizing this opportunity for free marketing is key to developing deep relationships with customers and building customer loyalty.

Franchise 204

Franchise Franchising Operations Loyalty Program 204

Lavu

NOVEMBER 17, 2023

Therefore, exploring effective ways to increase sales and carefully managing expenses, pricing, and menu offerings become vital strategies in maintaining a healthy profit margin. To boost profitability, they streamline menus, use cost-effective ingredients, and implement digital technologies. How are a Restaurant’s Profits Measured?

Fast Casual 123

Fast Casual Fine Dining Food Truck Loyalty Program 123

Modern Restaurant Management

AUGUST 25, 2022

Restaurants pivoted to contactless ordering with open arms for sanitary and social distancing purposes, and embraced digital platforms and apps that enabled streamlined delivery and curbside pickup. The benefits of automation are two-fold for your existing and future employees and your customers.

Technology 186

Technology Mobile Ordering Social Media Customer Experience 186

The Rail

MARCH 21, 2023

They help with everything from always have an updated menu, to faster service, to direct in-house marketing, and even less stressful staff! By placing QR codes in strategic locations throughout the restaurant, your guests can easily access the information they need without needing physical menus or lengthy interactions with waitstaff.

Social Media 111

Social Media Email Marketing Front of House Customer Experience 111