Modern Restaurant Management

MARCH 28, 2025

This generation prioritizes social responsibility over traditional brand loyalty and gravitates toward integrity, sustainability, and values-driven experiences. Below are five key approaches we at Groucho’s Deli have successfully implemented to attract and retain Gen Z customers.

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Modern Restaurant Management

JANUARY 2, 2025

Opening a restaurant in competitive markets like South Florida is no easy task. In California, annual fees for a liquor license can also reach up to $1M, depending on factors like operating hours, customer policies, and whether the establishment offers on-site brewing. Bureau of Labor Statistics.

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Modern Restaurant Management

JUNE 2, 2025

Following up with Attest, Modern Restaurant Management (MRM) magazine secured further insights from Sam Killip, VP of Customer Success. With dining out becoming more of an occasional treat, it's very important that guests have a great experience – whether that's at an upmarket restaurant or a fast food outlet.

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Modern Restaurant Management

OCTOBER 5, 2022

Here’s how loyalty programs often pan out: A customer downloads the app. Although the average consumer belongs to 15 or so loyalty programs, they use fewer than seven. So how can you make your loyalty program stand out instead of going stale? Digital Touchpoints that Feed Customer Appetite.

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Modern Restaurant Management

DECEMBER 17, 2024

With so many people leaving the industry, restaurants stepped up—raising wages, creating new opportunities, and doubling down on the employee experience. Similarly, AI-driven thermostats will optimize indoor climates, enhancing the comfort of both staff and customers while balancing energy usage.

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Modern Restaurant Management

JULY 27, 2022

Digital loyalty programs surged 124 percent during the height of the pandemic, helping restaurants drive more frequent visits and higher check averages from devoted customers, according to market researcher NPD Group. Having a loyalty program today is table stakes. Loyalty Lessons Learned.

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Modern Restaurant Management

MARCH 8, 2021

Marketers and business leaders have heard the saying, “It’s cheaper to keep a customer than acquire a new one.” ” Usually, this comes up in conversations regarding B2B marketing strategies, but it also applies within the realm of B2C brands — especially restaurants.

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Modern Restaurant Management

APRIL 14, 2025

The report found that loyalty is eroding as brands worked hard to offer new limited time offers, value meals, upgraded loyalty programs, and digital innovations. Diners are looking for a better overall experience, from streamlined ordering to more inviting restaurant environments. The survey of 1,500 U.S.-based

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Modern Restaurant Management

SEPTEMBER 12, 2024

Every restaurant’s mission is to get customers in the door and then keep them coming back for more. While there’s no single recipe for recruitment and retention success, many restaurateurs are leveraging a proven approach: loyalty programs. times more likely to experience double-digit revenue growth.

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Modern Restaurant Management

DECEMBER 27, 2024

With AI’s growing prominence in marketing discussions this year, brands have begun navigating both its potential and pitfalls. For restaurant operators, these challenges underscore the importance of thoughtful decisions that boost efficiency and drive customer retention. Start small by choosing technology that connects easily.

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Modern Restaurant Management

MAY 22, 2023

Promotions and loyalty programs are necessary to convince Americans to dine out more frequently, according to new research from Provoke Insights and Modern Restaurant Management (MRM) magazine. “Establishments should ensure that the experience is worthwhile to the customer with high customer service and great food. .

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Modern Restaurant Management

MAY 28, 2025

“Consumers want more from their overall search experiences, and the multi-platform discovery journey is a hunt for authenticity, especially for Gen Z," said Monica Ho, Chief Marketing Officer, SOCi. "At The customer journey is now a dynamic, multi-platform experience. “This shift is already happening.

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Modern Restaurant Management

JANUARY 18, 2021

As the world quickly came to a screeching halt in the early months of 2020, restaurants quickly accelerated an already existing shift towards digitalization to adapt to customers' new safety and priorities. Throughout 2021 and beyond, that answer will largely depend on how restaurants adjust their loyalty programs.

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Modern Restaurant Management

MAY 15, 2023

Here are five ways to enhance your restaurant’s takeout and delivery operations to improve customer experience and open the door to more profit. Mobile apps improve order customization and customer autonomy over the ordering process while also increasing overall brand awareness and local restaurant perception.

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Modern Restaurant Management

MAY 29, 2025

Too often, what customers found was a clunky experience marked by poor scanning results, slow click-throughs and the need to download third-party apps just to engage with the expected content. McDonald's started incorporating QR codes across their mobile apps and throughout their brand loyalty programs. Not at all.

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Modern Restaurant Management

DECEMBER 23, 2024

Restaurants and bars are leaning into automation to address staffing shortages, enhance operational efficiency, and meet rising customer expectations for speed and consistency. Personalization Through Data Today’s consumers want experiences tailored to their preferences, and the hospitality industry is rising to meet these expectations.

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Modern Restaurant Management

OCTOBER 26, 2023

Modern payment solutions that provide the ultimate convenience and enable customers to order and pay how they prefer are on the rise this holiday season, empowering restaurants to deliver an improved experience without sacrificing the quality of service. In the U.S.

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7 Shifts

OCTOBER 22, 2024

Let’s explore 26 proven online marketing strategies to help your restaurant thrive. From improving your Google listing to leveraging customer reviews, these tips will show you how to boost your visibility and drive more traffic to your restaurant. A smooth mobile experience keeps people engaged and leads to more online bookings.

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Modern Restaurant Management

DECEMBER 18, 2024

It is atop the list for restaurants looking to modernize, differentiate, and elevate experiences. The question now becomes – how to make sense of that data and use it to elevate the dining experience. consumers now use digital wallets as they seek a convenient, contactless payment experience. Data, Data, Data.

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ChowNow

MARCH 21, 2025

Understanding your target market is the foundation of making smart decisions for your menu, pricing, and overall guest experience. Without a well-defined target market, restaurants risk wasting resources on strategies that dont connect and menu offerings that dont selltrying to appeal to everyone, but standing out to no one.

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ChowNow

FEBRUARY 7, 2025

Many restaurant operators have misconceptions about average order volume (AOV) and how it works, making statements like: I need more customers to make more money. In fact, boosting AOV is one of the easiest and most effective ways to increase revenue while improving the customer experience for your guests.

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ChowNow

FEBRUARY 12, 2025

Email marketing might not be as flashy as social media marketing, but for restaurants, its possibly the most effective way to stay connected with customers. When used correctly, restaurant email marketing keeps your restaurant top of mind, turning occasional diners into loyal regulars.

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Modern Restaurant Management

JUNE 18, 2025

Music done well in restaurants makes all the difference in how long guests will stay, whether they have a good experience and most importantly, how much money they will spend. My experience is that the managers and staff set the music to the levels that they like with less concern for the guest experience.

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Modern Restaurant Management

MARCH 24, 2025

Restaurant brands are seeking out emerging technology to be more efficient and using data analytics to improve the drive-thru experience and this is only the beginning, according to Tim Tang, Director of Enterprise Solutions at Hughes. "The conversation between employees and customers is a rich resource of actionable insights. . "If

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ChowNow

FEBRUARY 12, 2025

This guide will teach you everything you need to know about getting started with restaurant marketing. By the time you finish this article, youll know how to approach restaurant marketing the right way and not waste time doing guesswork, crossing your fingers, and then hoping you see new customers walking through the door.

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Modern Restaurant Management

JANUARY 31, 2025

The research found that businesses worldwide – particularly restaurants – intend to experiment more in 2025, especially with customer retention programs like loyalty, as they face the triple challenge of sustained high inflation, shrinking consumer wallets and the need to raise prices across the board.

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Modern Restaurant Management

JANUARY 12, 2022

Brands that have shifted to a more customer-centric approach have an understanding of loyalty as being earned and not sold. Loyalty programs are commonplace today, a necessity and important part of restaurant marketing strategy. What do these programs provide to an organization? Suzi Tripp.

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Modern Restaurant Management

OCTOBER 4, 2021

Whether you’re handling marketing for a chain restaurant, or just trying to heighten the visibility of your own local mom and pop diner, here are seven pro tips for restaurant marketing that will give your eating establishment a much-needed boost. Accurate Brand Personality Representation. Fast food chain Carl’s Jr.

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Modern Restaurant Management

OCTOBER 30, 2024

. "We are seeing many restaurants, chains and independents use price value messages to win new customers and grow visits and loyalty with existing customers. Consumers, regardless of country or income level, expect to have the experience they paid for when choosing the restaurant."

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Modern Restaurant Management

FEBRUARY 1, 2022

Smart QSR and fast casual chains like Chipotle and Shake Shack reconfigured their strategies to lean heavily into delivery apps, digital ordering, and loyalty programs. So, what can marketers of fast casuals do to bring people back to their brick-and-mortar locations? But most importantly, respond to all customer reviews.

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ChowNow

JUNE 12, 2025

The real wins come from small, smart shifts; things like improving your online ordering system, highlighting your most profitable dishes, and giving existing customers more reasons to come back. Create Limited-Time Offers That Drive Action Limited-time offers (LTOs) give potential customers a reason to order now, not later.

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Modern Restaurant Management

JANUARY 22, 2021

Marketing a restaurant looks completely different today than it did heading into 2020. Not only are marketers in the restaurant space facing the fallout of the pandemic, they are dealing with the implications of ever-increasing privacy concerns. Operations have shifted to a more digital experience. Be Driven by the Right Data.

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Modern Restaurant Management

MARCH 11, 2022

In addition to cost savings, there is plentiful evidence that consumers prefer online ordering and will select dining brands based on the ease of that experience. As brands struggled to survive in the earlier part of the pandemic, the acquisition market was ripe for bargain hunters.

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Modern Restaurant Management

JULY 8, 2024

At a time when the competition for the guest dollar and loyalty is fierce, it's a challenge to stand out. How can a brand develop a loyalty program that is relevant for a variety of guests? What are the best practices for building a new loyalty program?

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Modern Restaurant Management

DECEMBER 1, 2020

With new health and safety guidelines and constantly-evolving regulations, restaurant owners are faced with unique challenges to continue delivering a positive dining experience to customers. And while the pressures of the pandemic continue, customer loyalty can play a role in whether or not restaurants will sink or swim.

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ChowNow

JANUARY 23, 2025

Regular customers make up the backbone of any restaurants sales , but if you put a group of restaurant owners around a table, the conversation inevitably focuses on growth through new customer acquisition. But first, why is customer retention such a big deal? Marketing = tons of your money. Thats huge!

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Modern Restaurant Management

NOVEMBER 19, 2021

With all the challenges on your plate, implementing a robust marketing plan might not be on your radar. However, taking steps to increase your loyal customer base will ensure your restaurant flourishes during this difficult season. Here are a few unique marketing ideas designed to boost customer traffic and develop loyal customers.

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