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Omnichannel communications and value-oriented customer expectations are two elements challenging restaurant owners and operators, according to a survey from Klaviyo. Brand websites and web browsing are 533 percent more popular than online marketplaces for restaurant discovery.
Just like a well-crafted mission statement will help guide your business decisions, identifying and understanding your target customers and competitors through restaurant market research will give your business a competitive edge. Let’s take the guesswork out of starting your food business and set your establishment up for success.
Modern Restaurant Management (MRM) magazine asked restaurant industry experts for their views on what trends and challenges owners and operators can expect to see in 2025. When consumers order more food online, it’s clearly good for business – but it can also make it harder for businesses to manage inventory.
The restaurant experience has quickly become a digital landscape. While a boon for both restauranteurs and customers in the name of increased sales, greater convenience, and streamlined payment processes, these cashless payment systems add new vulnerabilities to already often-targeted point-of-sale systems.
Rifrullo Café, a cozy farm-to-table restaurant in Brookline, Massachusetts, hums with customers on a steamy July mid-morning. As a chef, I have a responsibility to do my best to create good environments for people, customers, and the community,” says Marnell-Suhanosky. Food service buildings in the U.S.,
A third of diners said their favorite restaurant changed in the past 12 months, with “better food” (46 percent) and “better value” (40 percent) cited as the leading reasons, according to Tillster’s 2025 Phygital Index Report. The survey of 1,500 U.S.-based Have guests’ needs changed?
At the same time, a rise in fast-food prices driven by inflation is reshaping consumer behavior, with many customers now treating fast food as a splurge rather than a convenience. The future of dining will center on creating smarter, simpler, and more personal experiences for customers.
This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features the present and future of AI use in F&B, The Splintered Path to Purchase, the Datassential 500 Awards, and where chefs are earning six figures. Red Robin climbs 3 percent to 78 thanks in large part to its focus on menu and food.
” As the agency celebrates its 15th anniversary, Embark is unveiling a new logo, updated website , and a refreshed slogan: “For the industry, by the industry.” ” to reflect their marketing philosophy and experience in both sectors. I got support, and they gained real-world experience. It was a win-win.
Nowadays, running a successful restaurant takes more than great food and good service. To do so, you must have an optimized website and engaging social media profiles. From improving your Google listing to leveraging customer reviews, these tips will show you how to boost your visibility and drive more traffic to your restaurant.
By the time you finish this article, youll know how to approach restaurant marketing the right way and not waste time doing guesswork, crossing your fingers, and then hoping you see new customers walking through the door. Customers have more choices, higher expectations, and countless ways to discover (or overlook) your restaurant.
And in a world where one viral comment or ignored review can snowball, restaurant reputation management isnt just smartits essential. What is Online Reputation Management and Why Does it Matter? Its actively managing how your business is perceived across platforms like Google, Yelp, TripAdvisor, and social media.
Youll learn how to: Make your website easier to use Improve your restaurants online visibility so more customers find you Offer rewards to create more repeat customers Leverage third-party apps to drive more customers to your direct ordering system And so much more. If customers have to hunt for it, they might not bother.
What was once a gradual process turned into a rapid transformation, permanently reshaping how restaurants operate and interact with customers. Customers have now fully embraced the benefits of using restaurant technology, and to keep up with guests evolving expectations, the tech industry is growing at an incredible rate.
In 2025, the US online food delivery market is expected to reach $424.9 Customers expect to browse menus, place orders, and pay for their meals with just a few taps of their phones. Customers expect the convenience of ordering from their phones, and if they cant do so easily, theyll go somewhere else. billion in revenue.
When customers are looking for a new place to eat, one of the first steps in that journey is checking reviews. Reviews give your restaurant the credibility it needs to attract new customers on a daily basis. Collecting direct feedback from customers and sharing it with the world is pivotal to growing your business year after year.
For a deeper dive into brand messaging, strategy, and authenticity, creating unified guest experiences, and the orchestration of physical and experiential touchpoints, Modern Restaurant Management (MRM) magazine reached out to The Plaid Penguin’s Founder and Sir Idea Man Joe Haubenhofer. Having a digital presence is critical.
Its the number one way customers discover new restaurants and if your business isnt showing up in the search results, youre losing diners to competitors who are. Local restaurant SEO is the best way to attract new customers, and its easier than you thinkyou dont need to be a technical expert to start seeing real results.
“We are making sure that we keep our food, aesthetic and brand all aligned and consistent,” Murray said. “Now, you will be able to come inside of any of our four locations and get your food fresh to order with great flavor, amazing taste and superior customer service.”
In this guide, youll learn how to use ChowNow tools along with a handful of other effective strategies to increase order volume, boost your current customer traffic, and grow your overall sales. Email marketing is one of the most effective ways to stay top-of-mind with customers and remind them its time to order again from your restaurant.
If your business isnt keeping up with the changes, you risk falling behind and not meeting modern customer expectations. For operators, restaurant apps mean higher sales, greater customer retention, and smoother day-to-day operations. Beyond mobile ordering, restaurant apps support operations in ways that were never available before.
This doesnt mean cutting corners and sacrificing the customerexperience; its about knowing where your money is going, spotting leaks early, and fine-tuning whats already working. For most restaurants, the ideal food cost falls between 30% and 40% , though that number can vary depending on your concept and location.
Regular customers make up the backbone of any restaurants sales , but if you put a group of restaurant owners around a table, the conversation inevitably focuses on growth through new customer acquisition. But first, why is customer retention such a big deal? Sales: 80% of sales typically come from 20% of clients. Thats huge!
A bar is a profitable business option if you’re looking to enter the food industry. It just goes to show how important drink pricing and cost management are to maximizing profits. Start by tracking all the income your bar generates, including sales from drinks, food, and any additional services.
It’s the foundation of knowing your actual food cost. When done correctly, dish costing helps you control food costs, reduce food waste, and price items in a way that supports your restaurant’s financial health without alienating guests. Accuracy matters, especially when food prices fluctuate.
Its not just about good food anymoreits about trust, reputation, and visibility. The Impact of Online Reviews on Restaurants: What it Means for Your Business Whether youre paying attention to them or not, your online reviews are affecting your business and your customer trust and loyalty.
Managing multiple third-party delivery platforms can feel like running several businesses at once. In this article, well show you how to consolidate your delivery apps into one system so you can end tablet chaos, improve takeout operation, and ensure customers get their food fast, hot, and, most importantly, accurate.
Operators who ignore this opportunity risk losing significant revenue to their competitors while missing out on the chance to build a stronger connection with their customers. Many restaurants struggle with high third-party app fees, low website traffic, and clunky ordering experiences that drive customers away.
With rapid advances happening across various industries, including the food industry, you might be wondering: What does AI have to do with running my restaurant? AI isnt about replacing peopleits about making everyday tasks faster, smarter, and easier to manage. The short answer? More than you think.
By Leo Clarke, Contributor More so now than ever before, restaurant guests are looking for an experience when eating out, rather than just a satisfying meal. A huge part of this experience is the customer service they receive at every contact point within the restaurant – and even after they’ve left.
Whether through supporting local charities or participating in food drives, local restaurants can become go-to places for customers who want to support their community. It helps allocate resources directly to those who are most likely to become loyal, repeat customers. Go to the Google Business page and claim your restaurant.
It blends sales data, food cost, and menu psychology to help you stop guessing and start making decisions that grow your margins. Real menu engineering efforts are grounded in hard numbers: data, food cost percentage, and how much profit each dish actually brings in, so you know exactly what to promote, rework, or cut.
Music can play a role to enhance the dining experience, setting the mood and complementing the menu and design. A made-for-business streaming service ensures restaurants are playing legal music, enables operators to enhance the customerexperience and eliminates the danger of hefty fines.
However, it’s best to understand how cost-effective your current customer acquisition efforts are before dedicating resources to it. Knowing how to calculate and optimize your customer acquisition cost (CAC) can help you make smarter decisions about your marketing and advertising strategies.
You can’t treat your restaurant’s online presence as a set-it-and-forget-it digital business card anymore; it’s a dynamic growth engine for attracting new customers, driving repeat visits, and boosting direct orders. Drive Direct Orders and Reservations A strong online presence encourages potential customers to take action.
Restaurant review sites aren’t just for diners—they’re also savvy tools for restaurant operators to gather customer feedback and help control the narrative around their dining experience. But again: how do you know which ones deserve your attention? Add high-quality photos. family-friendly,” “vegetarian options”) 2.
When business slows down, its easy to blame the season, the weather, or people not going out like they used to, but sometimes all customers need is a good reminder or the right reason to show up again. Encouraging repeat visits from loyal customers? Or bring in a wave of new customers who havent tried your place yet?
In this article, youll learn: How menu management software streamlines menu updates and eliminates manual errors Why outdated or inconsistent menus can impact customer satisfaction and revenue Key features to look for when choosing the right software for your restaurant Lets explore why every restaurant needs menu management software.
Changing the restaurant enhances the dining experience and demonstrates to the patrons that the company values them. 1 Simplify the Dining Area for Comfort and Style Updating the dining area produces a friendly environment that invites guests to remain longer and enjoy their food.
Are you moving to provide a better customer base? This clarity also lets you communicate confidently with your team and customers, helping them buy into your vision for your restaurants future. Look into the demographics, competitors, local food trends, foot traffic, and even parking availability. Lower rent? More foot traffic?
Why Menu Categories Make Or Break the CustomerExperience Most diners don’t read menus top to bottom or word for word—they scan them. Smart menu design uses categories to break choices into manageable parts—Appetizers, Salads, Mains, Sweet Dishes, etc.—so Use that flexibility to experiment. Here’s how to do that.
Dining habits change, food costs fluctuate, and customer preferences can shift depending on what’s trending. The reason why this happens can vary, but it’s usually one of these three scenarios: Regular customers are tired of ordering the same menu items and want to try something new. And it’s not just about the food itself.
By Indiana Lee, Contributor Guests want to know where their food comes from, how it was raised, and whether it aligns with their values. According to a study from Delierect , 43% of restaurant diners say they are willing to pay more for sustainable dishes, and 68% believe restaurants should take active steps to reduce food waste.
Brands are forced to strike a balance between quality, value, and customer service. As third wave and specialty coffee proliferated in the late 2000s, the way that coffee brands communicated with their customers changed significantly. Print and offline marketing remain crucial tools. The impact of AI on SEO is most notable.
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