7 Shifts

DECEMBER 17, 2020

The ideal customer for your business is the one who comes back time and time again. When it comes to getting people in the door, it’s always easier to get someone back then to find brand-new customers. Retaining an existing customer is five times cheaper than acquiring a fresh face. How to measure customer retention.

Loyalty Program 370

Loyalty Program Social Media Email Marketing Customer Service 370

Modern Restaurant Management

JULY 12, 2022

The event celebrates another year of connecting hungry guests with discounted meals at restaurants all over the country, and 2022 is shaping up to be a different experience than in years past. The best solutions always put the focus on providing a fulfilling end-to-end experience for both your your customers and your staff.

Loyalty Program 223

Loyalty Program Online Ordering Point of Sale Customer Experience 223

The Restaurant Times

SEPTEMBER 22, 2021

As a restaurant owner, you understand how critical it is to keep customers coming in through your doors. You have to have loyal customers that love your food even if a pandemic hits the world. Building brand loyalty when starting a new restaurant can save you money and increase your total profitability. Offer Loyalty Points .

Loyalty Program 52

Loyalty Program Social Media POS Email Marketing 52

7 Shifts

AUGUST 12, 2020

So far, 2020 has thrown marketing plans, advertising budgets, and restaurant growth out of the window. But as restaurants reopen and business starts to pick up again, it’s important you pick up your marketing plan too. Their business is built on the power of word of mouth—one of, if not the most useful marketing tools in the book.

Marketing 418

Marketing 2020 SEO Loyalty Program 418

7 Shifts

NOVEMBER 1, 2022

They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. It all starts with a great marketing plan. Your marketing plan is the cornerstone of your restaurant's success and business plan. Marketing Plan Template.

Seating 221

Seating Email Marketing Marketing SEO 221

7 Shifts

OCTOBER 9, 2019

Having an online presence that’s consistent, accessible, and engaging is one of the best ways for your restaurant to make a great first impression to prospective customers. That’s why digital marketing is so important. Read on to learn more about creative digital marketing ideas you can get started on today. Not convinced?

Loyalty Program 284

Loyalty Program Marketing Social Media Mobile Ordering 284

Modern Restaurant Management

OCTOBER 1, 2022

Restaurant marketing revolves around making your business known. Let’s look at low-budget restaurant marketing ideas to succeed in inflationary times. Focus on enhancing customer experience, which is one of the decisive factors for converting visitors into clients. Communicate with Customers on Social Media.

Marketing 203

Marketing Email Marketing SEO Social Media 203

Restaurant Engine

APRIL 26, 2023

You can create customer engagement in many places, including the digital arena. Customer engagement is a term you hear a lot about these days. That’s because it’s one of the most critical marketing tactics you can utilize to grow your restaurant. So, let’s look at four ways restaurants can create customer engagement. #1:

Email Marketing 105

Email Marketing Loyalty Program Social Media Mobile Ordering 105

Modern Restaurant Management

JANUARY 31, 2024

I think most of us know that now, more than ever, the dining experience starts long before the customer even walks through the door. The website is one part of it, but it’s also about maintaining an active social media presence, offering a loyalty program, and investing in ongoing marketing campaigns.

2024 203

2024 Online Ordering Website Management 2023 203

The Restaurant Coach University

MARCH 2, 2017

However, discounting is rarely an effective strategy for developing regular customers, and can even end up hurting your business. We spoke to Donald Burns (aka The Restaurant Coach™) to learn why loyalty programs are a much wiser path to success than giving away your product. There are all kinds of loyalty programs.

Loyalty Program 126

Loyalty Program Coupons Seating Customer Experience 126

7 Shifts

JANUARY 20, 2023

This means big business for restaurants, and a surge in customers and sales. While some restaurants may see a decrease in business on Super Bowl Sunday due to the game being televised, many others see it as an opportunity to bring in more customers. In 2019, diners spent $81.30 on average during Sunday's game. But how do you stand out?

Specials 195

Specials 2023 Social Media Email Marketing 195

7 Shifts

JANUARY 7, 2021

As restaurants reopen and business starts to pick up again, it’s important you pick up your marketing plan, too. To help, we’ve created the ultimate restaurant marketing guide, covering strategy, creative, branding, marketing channels, paid and unpaid advertising, and so much more. So, where do you start?

Marketing 195

Marketing 2021 SEO Loyalty Program 195

Modern Restaurant Management

JUNE 29, 2023

A restaurant omnichannel strategy puts the customer at the center of the dining experience. Now more than ever, customers have more opportunities to engage with restaurants across multiple channels. Meeting Growing Customer Expectations Omnichannel is something customers have now come to expect.

Hospitality 88

Hospitality Loyalty Program Online Ordering Mobile Ordering 88

Open for Business

MAY 19, 2023

And showing that you’re aware of the latest trends can attract new guests, build loyalty, and raise your profile. Innovations like AI, robots , and even QR codes can help restaurants succeed by keeping labor costs down while still delivering on guest experience. Bar seating with light bites continues to be a hospitality trend.

2023 78

2023 Hospitality Loyalty Program Email Marketing 78

The Rail

NOVEMBER 10, 2023

By Viktoria Arsenteva, Contributor In the hyper-competitive restaurant industry, effective marketing can be the difference between a bustling dining room and a quiet one. Are they families looking for a cozy dining experience, or Millennials seeking the latest gastronomic trend? Invest in professional food photography.

Advertising 59

Advertising Loyalty Program Email Marketing Mobile Ordering 59

Open for Business

APRIL 3, 2023

The “4 Ps of marketing” may sound like blah business jargon to restaurant types, but these four principles—product, price, place, and promotion—can magnetize new guests and keep regulars coming back. Here’s how to put the 4 Ps of marketing to work for your restaurant, plus a few examples to get you started.

Marketing 78

Marketing Email Marketing Social Media Loyalty Program 78

The Rail

MARCH 21, 2023

They help with everything from always have an updated menu, to faster service, to direct in-house marketing, and even less stressful staff! In this way, QR codes not only enhance the dining experience for customers but also help restaurants streamline their operations and reduce costs.

Social Media 111

Social Media Email Marketing Front of House Customer Experience 111

Open for Business

MARCH 21, 2023

Word-of-mouth marketing and evangelism marketing are valuable parts of a restaurant’s marketing strategy. Both terms refer to the same thing: getting people to talk about your business and growing your customer base. Quick links What is evangelism marketing and word-of-mouth marketing?

Marketing 78

Marketing Social Media Email Marketing Customer Experience 78

Open for Business

NOVEMBER 21, 2022

Online reservation system. Make the pen-powered reservation book a thing of the past by moving the reservation-making process online. A system like OpenTable takes reservations day and night, running the book even when you’re away from the restaurant. Restaurant customer relationship management (CRM) software.

Technology 147

Technology Front of House Back of House Online Ordering 147

QSR Automations

DECEMBER 22, 2023

Online reservation and booking Although online reservations aren’t exactly new, we can see that numerous businesses are attempting to improve the customer experience on that front. The pandemic has forced restaurants to rethink how they approach admitting customers into their premises.

2024 52

2024 Loyalty Program Online Ordering Customer Service 52

Apicbase

AUGUST 5, 2022

If you look under the bonnet, you will see that struggling businesses often lack a clear restaurant marketing plan. Of course, marketing isn’t the only thing that makes or breaks a business, but it does give you an edge when you expand and open in new locations. You don’t need a fancy consultant to do your marketing. It doesn’t.

Marketing 97

Marketing Operations Social Media Email Marketing 97

Sling

JULY 24, 2023

There is an ever-growing market of specialized software for all of the outside-the-kitchen things restaurateurs have to think about. Kudos helps you do that and also allows employees to recognize each other, with the ability to set up custom rewards, like gift cards.

2023 78

2023 Management Management Tip Distribution 78

Cheetah

OCTOBER 22, 2020

As businesses are gradually reopening in California , restaurants are coming up with reopening marketing strategies to fit a COVID-19 world. Now we’re here to share with you 4 proven marketing tips and techniques to help you keep loyal customers and get some new ones. Reopening Marketing Tips for Worried Diners.

Marketing 78

Marketing Loyalty Program Social Media Email Marketing 78

Open for Business

MAY 4, 2023

Restaurant service is one of the most important factors in any hospitality experience. Excellent customer service can be the difference between success and closing your doors. “We It’s actually the whole experience, the memories that are created … It’s the non-tangibles we remember.”

Take-out 78

Take-out 2023 Customer Service Online Ordering 78

Open for Business

OCTOBER 20, 2023

Quick links Market research and business plan Location and layout Budgeting and costs Licenses and legal requirements Creating the menu Staffing Technology and systems Marketing and branding Opening your restaurant Market research and business plan Market research and crafting a solid business plan are foundational steps in opening a restaurant.

License 78

License Email Marketing Seasonal Menu Front of House 78

Lavu

MARCH 6, 2020

The success of a restaurant depends on the ability to attract and retain customers. To improve restaurant customer engagement and satisfaction, restaurant leverage should technology to offer better services. At the heart of restaurant technology for marketing is customer analytics. Customer Engagement.

Technology 78

Technology Marketing Loyalty Program Social Media 78

Mad Mobile

FEBRUARY 29, 2024

A good POS system can help you keep your customers and employees happy with speedy, accurate service. While legacy POS systems are clunky and expensive to maintain, new cloud-based systems are flexible and easy to customize. We’ll walk you through the bells and whistles and show you why CAKE is the best bar POS system on the market.

POS 40

POS Bar Brewery Customer Service 40

Touch Bistro

MAY 26, 2021

In 2019, research by BRP Consulting found that 38% of dining experiences now involve smartphones or mobile devices. And this number only increased during the COVID-19 pandemic – especially for those restaurant brands with a mobile loyalty program. Of course, not all restaurant apps are created equal. Native Mobile Apps.

Loyalty Program 52

Loyalty Program Customer Experience Download Mobile Ordering 52

Tableo

JUNE 26, 2023

Regaining consumers who have had a less-than-stellar experience is a daunting and difficult task. This article explores the value of customer retention and the techniques that can successfully recoup unhappy clients. Apologise sincerely: Show genuine remorse for their negative experience. So let’s get started!

Social Media 40

Social Media Customer Experience Loyalty Program Customer Service 40

Open for Business

JUNE 15, 2023

Empathy might not be part of your restaurant’s training program—yet. But knowing how to teach empathy can make a serious impact on your staff, customers, and the bottom line. This important skill can create a positive workplace culture and improve the hospitality experience for guests. After all, hospitality is a two-way street.

Hospitality 78

Hospitality Loyalty Program Communication Training 78

Modern Restaurant Management

MARCH 19, 2020

Listen to experts from legal, business, and marketing to join us to discuss the lasting implications of the coronavirus outbreak. I closed my own restaurant, Mezze Bistro + Bar, and it was heartbreaking,” said Bo Peabody, Co-Founder and Executive Chairman at Seated, and a restaurateur with more than 20 years of experience.

Loyalty Program 172

Loyalty Program Seating Email Marketing Restaurant Law 172

Gourmet Marketing

AUGUST 17, 2021

OpenTable is a reservation management system that has many great features to help you easily manage your food service business, including shift planning, guest profiling, reporting and analytics, and online reservations. These include reservation management, waitlist management, table management, and POS integration. .

Loyalty Program 52

Loyalty Program Reservations Online Ordering Website Management 52

Bingage

NOVEMBER 18, 2019

This is a great time to come above all the daily restaurant task like ordering and cooking the same food and serving the favourite dish of customers. Approaching a customer for infrequent products can be tough but can be easily achieved with combo offers. STOP Offering Loyalty Points!! Go with Mild decoration. Promote via SMS.

Loyalty Program 81

Loyalty Program Social Media Email Marketing Advertising 81

Restaurant365

APRIL 9, 2020

Marketing for restaurants has never been more critical. Your online presence is a key component of a successful marketing effort for your restaurant business. When considering starting a marketing campaign, it’s first essential to understand your target audience. Prioritize local SEO. Promote user-generated content (UGC).

Marketing 88

Marketing Social Media SEO Email Marketing 88

Touch Bistro

APRIL 27, 2021

It’s clear that a well-design restaurant website is key to getting customers in the door (or ordering online), but great restaurant website design is a lot harder to achieve than you might think. Email Sign-Up Forms: Even if you don’t have a loyalty program, collecting customer emails is a great way to stay in touch with your guests.

Design 92

Design 2021 Online Ordering Website Management 92

Modern Restaurant Management

JULY 30, 2021

This program, piloted last year, is designed to help KFC team members build short-term savings and create lasting savings behaviors. However, according to a 2019 report from the Federal Reserve Bank, 37 percent of all Americans could not cover an unexpected $400 expense without going into debt.

Franchise 203

Franchise Franchising Fast Casual Point of Sale 203

BNG Point of Sale

AUGUST 25, 2021

Whether customers reference your menu on your website or through the help of an outside delivery service, online ordering has become a more common and more convenient way for customers to support local restaurants. . Having reserved parking for customers and delivery services ensures people can pick up orders easily.

Loyalty Program 52

Loyalty Program Social Media Point of Sale Customer Service 52