Goliath Consulting

AUGUST 24, 2023

In today’s competitive food industry, effective local restaurant marketing is the key to success. For restaurants seeking to increase their customer base, enhance visibility, and build long-lasting relationships with patrons, a well-rounded marketing strategy tailored to the local community is essential.

Loyalty Program 78

Loyalty Program Marketing Email Marketing SEO 78

Goliath Consulting

SEPTEMBER 7, 2023

With technology evolving at a rapid pace, the way customers engage with eateries has undergone a drastic transformation. In this post, we’ll outline top digital marketing strategies that every restaurant should consider to stay competitive in the current digital landscape. Collecting and responding to reviews.

Marketing 78

Marketing SEO Email Marketing Mobile Ordering 78

SpotOn

MARCH 12, 2024

Gigi Cohen is the Director of Marketing for MDP Restaurant Group. In her role, Cohen sets the restaurant marketing strategy, develops social media ads, and tracks the success of their online advertising and email marketing. The rest of our restaurants are in food courts, requiring different marketing strategies.

Email Marketing 98

Email Marketing Social Media Advertising Online Ordering 98

Open for Business

MAY 9, 2024

From transforming your space into an outdoor retreat to making the most of occasions like Father’s Day and Pride Month, there are several ways to elevate your dining experience, attract new guests, and boost your bottom line this season. Look around your restaurant and see what spaces you can offer for private events.

Seasonal Menu 78

Seasonal Menu Social Media Outdoor Email Marketing 78

Buzztime Business

MARCH 12, 2024

After dealing with slow weekend nights for months, you’ve decided to attract more customers by hosting a live trivia night at your restaurant. However, without proper promotion and marketing you’ll be investing in a night as slow as any other. Great idea! But where do you begin? However, great prizes always sweeten bragging rights.

Social Media 78

Social Media Email Marketing Events Customer Experience 78

Modern Restaurant Management

SEPTEMBER 21, 2023

When it comes to attracting customers to restaurants, local SEO is crucial and can optimize their online presence to attract more local customers. First, it's an effective way to attract local customers who are looking for restaurants. You can do this by mail, phone, or email. What Is Local SEO?

SEO 203

SEO Website Management Email Marketing Online Ordering 203

7 Shifts

AUGUST 12, 2020

So far, 2020 has thrown marketing plans, advertising budgets, and restaurant growth out of the window. But as restaurants reopen and business starts to pick up again, it’s important you pick up your marketing plan too. Their business is built on the power of word of mouth—one of, if not the most useful marketing tools in the book.

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Marketing 2020 SEO Loyalty Program 418

Open for Business

MARCH 21, 2023

Word-of-mouth marketing and evangelism marketing are valuable parts of a restaurant’s marketing strategy. Both terms refer to the same thing: getting people to talk about your business and growing your customer base. Quick links What is evangelism marketing and word-of-mouth marketing?

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Marketing Social Media Email Marketing Customer Experience 78

Modern Restaurant Management

AUGUST 8, 2022

But one thing is a universal truth: Without customers at your tables you will fail. Customers come in many forms, so often the focus is on new customers, but the reality is that repeat, loyal customers are really the starting point. According to Cisco, 96 percent of customers prefer a business that offers free WiFi.

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Loyalty Program Social Media Email Marketing Point of Sale 187

Open for Business

JANUARY 26, 2023

And if restaurant owners don’t put restaurant marketing efforts behind a promotion, the best concepts can stall. Who is the target customer base? For a family restaurant, it could be a kid-friendly event happening in the parking lot. Who is the target customer base? Your customer base likely has many categories of guests.

2023 122

2023 Loyalty Program Social Media Seasonal Menu 122

Modern Restaurant Management

JANUARY 9, 2020

These aren’t just adjectives explaining coffee flavors, but should also be terms that describe your coffee shop’s marketing campaigns. Keep reading as we share marketing tips designed to help small coffee shops better compete in today’s market. Attracting New Customers. Retaining Existing Customers.

Marketing 190

Marketing Email Marketing Loyalty Program Social Media 190

Modern Restaurant Management

SEPTEMBER 16, 2020

Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Customers are going to be hesitant to dine indoors. Basant Baruah, Senior Content Marketer, Beaconstac. An app-first experience for restaurant chains. Here are their insights.

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Marketing Social Media Food Safety Email Marketing 234

The Rail

NOVEMBER 10, 2023

By Viktoria Arsenteva, Contributor In the hyper-competitive restaurant industry, effective marketing can be the difference between a bustling dining room and a quiet one. Are they families looking for a cozy dining experience, or Millennials seeking the latest gastronomic trend? Invest in professional food photography.

Advertising 59

Advertising Loyalty Program Email Marketing Mobile Ordering 59

Modern Restaurant Management

JUNE 18, 2020

Even as lockdown restrictions are eased, it's likely to be a long time before the dining experience returns to anything resembling the previous norm. Many experts believe that the industry has been irrevocably altered by the experience of living through the CV pandemic. And how can you infuse your optimism into your marketing?

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Marketing Social Media Email Marketing Innovation 227

The Rail

APRIL 4, 2024

Depending on where you plan on moving, each neighborhood has its own set of rules that could significantly influence your business operations. These movers have extensive experience with commercial relocations and are well-equipped to move your bar fixtures and alcohol inventory safely.

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Bar Customer Experience Email Marketing Customer Service 52

Modern Restaurant Management

JANUARY 8, 2024

QSRs Shift Focus from Slow-Paced Dining to Swift, Transactional Experiences Quick Service Restaurants (QSRs) are reimagining their dining spaces to prioritize speed, convenience, and personalization over traditional, slow-paced dining experiences. For the second part, click here.

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2024 Loyalty Program Cash Management Customer Experience 215

7 Shifts

JANUARY 7, 2021

As restaurants reopen and business starts to pick up again, it’s important you pick up your marketing plan, too. To help, we’ve created the ultimate restaurant marketing guide, covering strategy, creative, branding, marketing channels, paid and unpaid advertising, and so much more. So, where do you start?

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Marketing 2021 SEO Loyalty Program 195

Open for Business

APRIL 3, 2023

The “4 Ps of marketing” may sound like blah business jargon to restaurant types, but these four principles—product, price, place, and promotion—can magnetize new guests and keep regulars coming back. Here’s how to put the 4 Ps of marketing to work for your restaurant, plus a few examples to get you started.

Marketing 78

Marketing Email Marketing Social Media Loyalty Program 78

The Restaurant Times

NOVEMBER 17, 2022

We are in a day and age where people continuously seek thrills, new experiences and the sensation of the unknown. When it comes to restaurants, especially, guests search for locations that offer unique food, a comfortable ambiance, and only the best customer service. How To Successfully Do Pop-up Marketing.

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Marketing 2023 Email Marketing Social Media 52

The Rail

FEBRUARY 29, 2024

Whether expanding your business or seeking a better market position, relocating presents opportunities and challenges. Let's dive in and make your move a seamless and rewarding experience! It enables you to determine the alignment of your restaurant with the target market, potential competition, and regulatory requirements.

Restaurant Law 52

Restaurant Law Email Marketing Customer Experience Outdoor 52

Next Restaurants

OCTOBER 31, 2019

It’s time to craft an attention-grabbing digital marketing campaign. Once guests arrive, hit them with delectable dishes, incredible service, and an unforgettable dining experience. With these restaurant industry marketing trends, guests will line up to try a slice of whatever you’re serving. The result?

Email Marketing 84

Email Marketing Marketing Loyalty Program Social Media 84

Indoor Media

NOVEMBER 4, 2021

Many customers may feel better eating takeout than visiting your restaurant in person due to the ongoing COVID-19 pandemic. However, in 2020, loyal customers spent twice as much on takeout meals compared to those who were not members. You can promote your offerings with a website, email newsletters, and social media.

Loyalty Program 78

Loyalty Program Email Marketing Social Media Advertising 78

Goliath Consulting

AUGUST 16, 2023

In today’s technologically driven era, the restaurant industry is no stranger to the digital space’s influence. With social media platforms leading the charge, there has been a profound impact on how eateries connect with their patrons and curate dining experiences. Community Building The platform emphasizes deeper connections.

Social Media 78

Social Media Email Marketing Customer Experience Innovation 78

7 Shifts

MARCH 27, 2020

What measures can you take to make customers feel more comfortable ordering from you? Whether you decide to close your restaurant partially or fully, it’s important to communicate your decision properly to staff and customers. Make sure that staff know about your COVID-19 restaurant closure before customers do.

Social Media 312

Social Media Restaurant Law Employee Relations Communication 312

Open for Business

MARCH 23, 2023

Restaurant marketing jobs are some of the most important roles in the hospitality industry. A solid marketing strategy will help you attract new guests and keep them coming back, but marketing duties often fall to the bottom of a busy restaurant owner or manager’s to-do list.

2023 78

2023 Marketing Social Media Email Marketing 78

Open for Business

OCTOBER 20, 2023

Quick links Market research and business plan Location and layout Budgeting and costs Licenses and legal requirements Creating the menu Staffing Technology and systems Marketing and branding Opening your restaurant Market research and business plan Market research and crafting a solid business plan are foundational steps in opening a restaurant.

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License Email Marketing Seasonal Menu Front of House 78

Open for Business

JUNE 30, 2023

A well-established restaurant brand can create return customers and encourage them to sing your praises to others. If there are a dozen pizza restaurants in the area, you’ve got to communicate why hungry customers should choose your pizza—and make them feel great about making that choice.

Loyalty Program 78

Loyalty Program Email Marketing Social Media Customer Experience 78

Restaurant Clicks

JANUARY 28, 2020

A restaurant grand opening is an exciting event, and a successful one can help start your restaurant off on the right foot. Attracting customers to your grand opening will kick off your future marketing strategies and begin growing your client base. . Invite Influencers. Unique Grand Opening Ideas for Restaurants.

Social Media 78

Social Media Entertainment Influencer Customer Experience 78

Restaurant Engine

NOVEMBER 23, 2022

With some creative social media marketing you can convert your followers. Did you know that social media influences more than 50% of diners ? Whether you are focusing on Facebook, Instagram, Twitter, TikTok, or Snap Chat, you should know how to convert social media fans into paying customers. social media marketing.

Social Media 78

Social Media Coupons Email Marketing Online Ordering 78

Modern Restaurant Management

OCTOBER 31, 2019

Allow Customers to Make Reservations Online. Adding a simple widget like Open Table’s Make a Reservation for customers brings several advantages. Promotions help get first time customers in the door. They range the gamut from loyalty points ( Fivestarts ) to local events ( Restaurant Week ). Offer Online Promotions.

SEO 127

SEO Social Media Email Marketing Point of Sale 127

Mad Mobile

FEBRUARY 16, 2024

Welcome to the digital age of dining, where QR codes are becoming the cornerstone of a modern, efficient, and engaging restaurant experience. By scanning codes with a smartphone, customers are taken to your digital content instantly — be it menus, special offers, or even your social media pages. Why are restaurants using QR codes?

Ordering 40

Ordering Loyalty Program Social Media Mobile Ordering 40

The Restaurant Times

JANUARY 18, 2022

In recent years, restaurant marketing has gotten considerably more sophisticated. Every company needs a marketing plan that addresses the “Four Ps” of product, pricing, place, and promotion. Those in charge of restaurant marketing and the new business generation encounter intriguing challenges. Google My Business .

Marketing 52

Marketing Social Media SEO Email Marketing 52

360Training

JUNE 18, 2020

Customers rely on restaurant reviews more than any other type of local business. According to TripAdvisor, online photos influence 60% of potential restaurant customers. Responding to reviews will show your restaurant’s potential customers that you care about your reputation. They’re the new word of mouth.

Social Media 78

Social Media Email Marketing Online Ordering Customer Experience 78

EATER

AUGUST 19, 2021

As restaurateurs got creative to make up for lost income during the pandemic, many saw opportunity in selling more than just graphic tees and totes to customers who wanted to show their support. The first part of any project is always about getting to know the client, to learn about their personal stories and who their customers are.

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Design Food Social Media Merchandise 107

Modern Restaurant Management

DECEMBER 21, 2020

We’ve found our guests really appreciate and need that experience now more than ever. Restaurants had to quickly adapt by adding outdoor seating while creating an inviting atmosphere, as well as offering the same experience your customers are used to receiving at your establishment via delivery and takeout.

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2020 Kitchen Safety Food Safety Loyalty Program 197

The Restaurant Times

FEBRUARY 24, 2022

Restaurant marketing in today’s highly competitive industry necessitates precision, consistency, and thorough consumer data. Both online and offline marketing strategies can benefit from data gathered about your actual customers. What measures must one take to build a loyal customer base ? Know Your Customer.

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2022 Loyalty Program Email Marketing Customer Service 52

7 Shifts

DECEMBER 18, 2023

This keeps information from getting lost in the text and email shuffle. When customer complaints or employee concerns come up, each manager can get up to speed just by reading the log book. Kiosk ordering Your busy customers don’t always have time to wait in line. Management log books also cut down on confusion.

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Management Management Email Marketing Point of Sale 397