The Rail

FEBRUARY 7, 2025

Behind-the-Scenes Content and Storytelling Modern consumers want transparency and authenticity from their favorite brands, including restaurants. Special events make for good video content as well. These storytelling elements make the experience more memorable and encourage customer loyalty.

Marketing 130

Marketing Serving Loyalty Program Social Media 130

7 Shifts

OCTOBER 9, 2019

Engage your Customers with Loyalty Programs Restaurant loyalty programs have come a long way from the days of the “10 stamps on a business card = 1 free beverage” system. There are a few things you can do to take your loyalty program to the next level.

Loyalty Program 284

Loyalty Program Marketing Social Media Mobile Ordering 284

7 Shifts

OCTOBER 22, 2024

72% of American consumers prefer to do business with companies that share their values both in the retail and restaurant industries. The good news is there are plenty of ways to engage in local marketing, both online and offline. This can help build trust and loyalty among residents who appreciate businesses that give back.

Marketing 195

Marketing 2025 Social Media Email Marketing 195

7 Shifts

NOVEMBER 1, 2022

Maybe it's great food, a good happy hour, or an attractive atmosphere. Vertical short-form video has quickly become a popular way to consume content, and TikTok is likely to blame. How we consume food, how menus are engineered , and even how restaurants are designed all owe a hat tip to IG. Creating an SEO-optimized website.

Seating 221

Seating Email Marketing Marketing SEO 221

ChowNow

SEPTEMBER 9, 2024

From a Sprout Social survey , 68% of consumers say they use social media to learn about products and brands. According to Epsilon research , 80% of consumers are more likely to make a purchase if a brand offers personalized experiences. If your marketing efforts are focused on increasing loyalty, this is a great KPI to measure.

Marketing 195

Marketing Email Marketing Social Media Loyalty Program 195

7 Shifts

MAY 23, 2024

Offer smaller portions as options Large and generous food servings are usually welcomed by customers who love a good deal, as they can get more food by paying less. In this digital age, good plating can serve as your marketing tool if customers love what they see, snap a photo, and upload it to social media.

Social Media 195

Social Media Loyalty Program Email Marketing SEO 195

7 Shifts

JUNE 16, 2024

How do you create a good restaurant marketing strategy? You can reward your customers for their loyalty by establishing a card system wherein they'll get a stamp (or a sticker) for every purchase they make. As more consumers become health-conscious, they’re also becoming more concerned about where their food comes from.

Marketing 195

Marketing 2024 Email Marketing Social Media 195

7 Shifts

AUGUST 18, 2024

Buying into a franchise can be a good option because it provides support and brand recognition. This could be a good choice if you find a business that is already established and has a loyal customer base. Another option is to look into government programs that might offer financial assistance for small businesses.

Bar 370

Bar License Email Marketing Customer Service 370

Bingage

JULY 18, 2020

Their target consumer base is tech-savvy and stays energetic on social media platforms. Do Register Locally (Basic SEO). Have an SEO Friendly Website. If you wanna increase online food ordering traffic, then having an SEO friendly website could help with it. Tips for making an SEO friendly website – 1.

Delivery 98

Delivery Social Media Marketing Online Ordering 98

Bingage

JULY 18, 2020

Their target consumer base is tech-savvy and stays energetic on social media platforms. Do Register Locally (Basic SEO). Have an SEO Friendly Website . If you wanna increase online food ordering traffic, then having an SEO friendly website could help with it. Tips for making an SEO friendly website – .

Delivery 98

Delivery Marketing Social Media Email Marketing 98

Lavu

MARCH 6, 2020

The aim is to encourage repeat customers and cultivate customer loyalty. They demonstrate more loyalty towards the restaurant and promote it more. . Identifying top-selling and underperforming items to customer menu based on consumer preferences. Restaurant rewards and loyalty programs. CRM integration.

Technology 78

Technology Marketing Loyalty Program Social Media 78

Aaron Allen & Associates

MARCH 3, 2022

The cost of goods sold (COGS) has a significant impact on profitability, so it’s critical to get inventory levels right. Facility Management can be a time consuming task when trying to keep lists of equipment and infrastructure to repair. Some popular programs include QuickBooks, Sage 50cloud, and Xero.

Management 120

Management Management Mobile Ordering Point of Sale 120

Lavu

APRIL 17, 2020

Your customers want to hear from you a survey conducted on March 8, 2020, found that 56% of consumers want to hear from you now, and they want to know what steps you’re taking to ensure you’ll be around after the pandemic. Consumers want to support brands they trust and those that share their values.

Marketing 97

Marketing Email Marketing Social Media Loyalty Program 97

Sling

JULY 4, 2021

Contact a local SEO business or go the DIY route instead. It may even generate positive press, which is always a good thing. For two, if you incorporate SEO best practices (and you should), you can acquire readers who may become patrons. 19) Show Off Good Publicity. Good service can make or break a restaurant these days.

Marketing 78

Marketing Social Media Loyalty Program Food Truck 78

The Restaurant Times

SEPTEMBER 22, 2021

A poorly created website can reflect poorly on your business, regardless of how good your food, service, or ambience are. Everyone relies on social media sites like Facebook, Twitter, Instagram, and Pinterest to search for a good restaurant. SEO aids in the visibility and attraction of visitors to your restaurant’s website.

Social Media 59

Social Media SEO Website Management Online Ordering 59

Touch Bistro

MAY 26, 2021

And Independence Day 2021 may be the busiest one yet, with 46% of American consumers reporting that they’re excited to dine out again as pandemic restrictions are loosened. Everything you need to know about social media, digital marketing, SEO, and more! Good weather means patio season is already in full swing. Download Now.

Specials 111

Specials 2021 Merchandise Mobile Ordering 111

Touch Bistro

JULY 15, 2021

Everything you need to know about social media, digital marketing, SEO, and more! A good rule of thumb is to aim for 2-3 posts per week (although it can vary depending on the channel). If people come in with that specific code, you can track the discount within your POS and get a good idea of how successful the campaign was.

Marketing 77

Marketing 2021 Email Marketing Social Media 77

BNG Point of Sale

SEPTEMBER 8, 2021

For an effective response to consumer demand and convenience to customers, ensure your business is easy to find online. Search engine optimization begins with your website, specifically with your web optimization (SEO). Your website will not be found by search engines if it is not SEO-friendly. Speed Up Your Service .

Delivery 52

Delivery Point of Sale Food Online Ordering 52

Gourmet Marketing

SEPTEMBER 23, 2021

Establish a loyalty program to offer your customers rewards. A loyalty program is a fantastic way to get your customers to come back again and again. There are a number of ways to approach a loyalty program and how it works will ultimately depend on your personal preferences. In-restaurant ideas.

Marketing 61

Marketing 2021 Social Media Website Management 61

Marketing4Restaurants

MAY 20, 2021

This episode talks about how restaurant online ordering systems are helping food establishments and the value it brings to consumers. Know how you can boost web traffic and sales using these tools, and understand how you can provide the best customer experience to leave a good impression. What this Means for Restaurants.

Online Ordering 52

Online Ordering Ordering Email Marketing Point of Sale 52

Lavu

MARCH 11, 2020

A good system should be easy to use, integrate into your restaurant operations, and require minimal training hours to master. In the past, restaurant owners considered a good POS system as easy to use, inexpensive, and able to process sales and transactions. Tableside Ordering. Online Ordering and Delivery.

Management 78

Management Management Cash Management Mobile Ordering 78

Takeaway Solutions

FEBRUARY 17, 2019

Get a good idea of how many delivery orders you can fulfill in a day, including a calculation of your slow vs busy hours. While you don't necessarily need anyone new, it's a good best practice to have one person officially in charge of reading off delivery orders and making sure they follow through. In theory, the sky's the limit.

Delivery 62

Delivery Online Ordering Dietary Restrictions Catering 62

Modern Restaurant Management

FEBRUARY 10, 2023

Local optimization for restaurants works best when targeting diners within a neighborhood or community, and SEO is ideal when you’re not targeting a specific location (like if you want more brand awareness of a multi-chain business, for example). Your Restaurant Website Checklist of Features 1.

Social Media 492

Social Media Mobile Ordering Email Marketing Online Ordering 492

Modern Restaurant Management

JULY 20, 2021

Since morning meal visits are habitual, recovery for this daypart will depend on consumers returning to workplaces and schools. The ability for restaurants, particularly full service restaurants, to operate at total capacity, consumer comfort with dining in, and more business and recreational travel will aid recovery at the dinner daypart.

2021 474

2021 Guest Recovery Online Ordering Point of Sale 474