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Omnichannel communications and value-oriented customer expectations are two elements challenging restaurant owners and operators, according to a survey from Klaviyo. Brand websites and web browsing are 533 percent more popular than online marketplaces for restaurant discovery.
Recognizing that social media could be a powerful tool for the hospitality industry, Kim Beechner founded Embark Marketing in her senior year of college. So when we develop a brand’s marketing strategy, we take into consideration operational factors.” “That’s the difference. We’ve been there.
In a recall crisis, the media can be your greatest ally or your worst enemy – it all comes down to how you manage the message. All food businesses need a strategic communications plan that covers what to do before, during, and after a recall. This is why proactive, clear, and consistent communication is crucial.
Current market challenges mean it’s never been harder to operate a coffee business – and this includes marketing and branding. High and volatile green coffee prices , along with increasing operational costs, are creating a more competitive market. Print and offline marketing remain crucial tools.
For a deeper dive into brand messaging, strategy, and authenticity, creating unified guest experiences, and the orchestration of physical and experiential touchpoints, Modern Restaurant Management (MRM) magazine reached out to The Plaid Penguin’s Founder and Sir Idea Man Joe Haubenhofer. The work doesn’t stop with launch though.
An inventory management system with automated restocking alerts keeps your stock levels in check. If customer retention is a priority consider a digital loyalty program or automated marketing tools. Most restaurants have either first-party ordering (your own website or app) or third-party platforms (like DoorDash or Uber Eats).
And in a world where one viral comment or ignored review can snowball, restaurant reputation management isnt just smartits essential. What is Online Reputation Management and Why Does it Matter? Its actively managing how your business is perceived across platforms like Google, Yelp, TripAdvisor, and social media.
They help with reservations and table management, staff scheduling and time management, inventory tracking, rewards programs, automated marketing, and more. These apps make it easier to manage digital orders, streamline kitchen operations, and reach more customers. Reservation and table management apps.
Managing multiple third-party delivery platforms can feel like running several businesses at once. Each platformUber Eats, GrubHub, DoorDashrequires its own tablet, login, and order management system. Order management issues. When managing multiple delivery platforms, keeping track of incoming orders becomes a major challenge.
Those who dont risk losing credibility and in a competitive market, thats not a risk worth taking. From the aforementioned QR codes to artificial intelligence (AI) powered inventory systems, digital tools transform how restaurants manage, monitor, and communicate their supply chain practices. Instead, focus on clarity.
From logistics to marketing, staff communication to moving the kitchen, reopening a restaurant successfully is all about the details. This clarity also lets you communicate confidently with your team and customers, helping them buy into your vision for your restaurants future. Lower rent? More foot traffic?
We specialize in leveraging exclusive channels and marketing know-how to help pizza restaurants excel. We know what it takes to transform a local pizza place into a thriving community business. Marketing, service, and ambiance are essential, but the one thing that matters most is quality. All of it can be “the best.”
People are telling you, in real time, what’s working and what’s not, and listening to that feedback is free market research. Communicate the Changes Don’t let loyal diners feel blindsided. Post about the updates on your restaurant website , social media, and in-store signage. Is there confusion about pricing?
It’s important to have a solid idea of your audience so you can begin communicating with them. Social Media Do: Post Regularly You are a busy restaurant owner or manager, and posting regularly may be just too much. Social Media Don’t: Expect Instant Results Social media marketing isn’t instantaneous.
According to a report by Statista , the online food delivery market in the U.S. Some key trends include: Third-Party Delivery Platforms Companies like DoorDash, Uber Eats, and Grubhub dominate the market, offering restaurants access to a broad customer base. However, reliance on these platforms comes with high commission fees.
This guide breaks down 28 proven strategies that help cut unnecessary expenses, streamline operations, and boost profitability—whether you manage a small café or a multi-location chain. Discovering new ways to reduce costs in restaurant management can boost profits. Let’s dive into what really works in today’s competitive landscape.
The food delivery market is booming, with the industry poised to hit a valuation of$90.3 Restaurants should i nclude language on its website and delivery profiles giving consumers contact information for concerns and refund requests. billion globally by 2030 according to industry data. One of the biggest financial complications?
This is great news if you’re a restaurant owner or manager. You want to analyze your foot traffic, demographics, and new markets. If it’s outdated, you may find your target market takes a pass on dining with you. Digital branding: Make sure your website, social media profiles, and ads match the new branding.
By automating shift planning, minimizing scheduling conflicts, and offering real-time updates, this technology empowers managers to focus on service—not spreadsheets. In a bid to curb the risks associated with human error, many restaurants are choosing to rely on employee scheduling apps or online scheduling websites.
Check with your kitchen manager or accountant for these numbers. In most restaurants, managers can't see how the schedule affects profit margins, so they tend to overstaff to avoid trouble. Inventory management software does that for you. Look in your POS reporting for hourly labor and check your books for the others.
They require specialized support that understands the intricacies of fluctuating revenues, high labor costs, and complex inventory management. This volatility makes accurate forecasting and consistent cash flow management incredibly challenging.
The same theme must be on your website, social media, or other platforms used. Customers should feel welcome before, during, and after a purchase, regardless if from the brick & mortar site, website, or app. It manages orders, payments, staff, and inventory in one place. A secondary piece of branding includes your menu.
This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features trends in off-premise, coffee wars, the AI lifeline, the return of lunch, and how teens spend their dollars. Many see these options not just as operational updates, but as strategic growth opportunities in a changing market.
Finally, they look at how well your websitecommunicates with their systems through technical optimization. Weeks 2-3: We optimize your website’s technical structure to communicate effectively with voice assistants. Any discrepancy in your address, phone number, or business hours can hurt your visibility.
In today’s dynamic hospitality landscape, characterized by fluctuating demand, intense competition, and escalating operational costs, revenue management for the hospitality industry isn’t just an advantage; it’s a necessity. Key Takeaways Learn proven revenue management strategies for the hospitality industry.
Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Basant Baruah, Senior Content Marketer, Beaconstac. Below are a few examples of small and big F&B chains applying unique marketing techniques. Here are their insights.
Digital marketing is a key ingredient that can help restauranteurs connect with customers to achieve both. Digital marketing strategies can be a force multiplier for bringing back loyal restaurant customers, attracting new customers and increasing brand awareness. Some of these strategies include: Optimizing the Website.
This article includes some simple digital marketing strategies that restaurants can quickly implement ahead of the Valentine’s Day holiday. With the Marketing Rule of 7 , it takes an average of seven interactions with a brand before a purchase takes place. Give Your Website All of the Love.
As a restaurant owner, digital marketing can be a daunting task that takes up valuable time, energy, and resources. Most simply do not have the time needed to research digital marketing strategies, let alone implement them. This often means marketing and advertising efforts are done on-the-fly or simply 86’d.
That's where old-fashioned consistent marketing efforts comes into play. "It’s "It’s important to think long term," HungerRush's SVP of Marketing Shannon Chirone told Modern Restaurant Management (MRM) magazine. "Cutting A balanced mix of online marketing and local marketing is ideal. "Make
It’s a new world for restaurant owners and managers. Marketing and communications has never been more important, but it has shifted: It’s no longer just about marketing your establishment, but also communicating how your business is changing operations to help protect customers and employees.
There is no other visual that can communicate as effectively and quickly as video. Also, there is no other marketing medium that can reach your customers as best and as affordable as email marketing. In fact, 65 percent of small businesses use email to communicate with their clients. So why not capitalize on it?
This preference for environmentally conscious brands makes it critical for restaurants to find ways to integrate sustainability into operations and develop a plan to promote these sustainability initiatives through various channels including digital, marketing materials, and streamlined internal communications and messaging.
With more states lifting sanctions on dine-in options, Modern Restaurant Management (MRM) magazine reached out to Yelp's Small Business Expert Emily Washcovick to learn about ways restaurants can successfully make the transition and slowly ramp up operations, while keeping guest and staff safety top of mind.
As per a recently published report by Future Market insights, the Takeaway and Delivery Food market is going to witness accelerated demand in the coming years with online food platforms. The concept was tested in 23 markets exclusively through DoorDash. Ghost Kitchen to emerge as the New Normal in the Post-Pandemic Era?
Suddenly, the ability to engage customers digitally – to take orders via apps and websites, to fulfill orders via delivery and curbside pickup, all occurring “outside the four walls” – became existential. A technical, operational, and marketing transformation needed to happen, and it couldn’t happen fast enough.
Modern Restaurant Management (MRM) magazine asked Suzi Tripp, VP of Insights at digital transformation firm Brooks Bell how restaurants loyalty programs are evolving and the importance of having a head of loyalty who understands why people buy, how they buy and how often they buy. What do these programs provide to an organization?
For restaurant owners or franchise managers, the importance of brand purpose and social responsibility can’t be overstated, especially when attracting the Gen Z demographic. Brand purpose is crucial in the management of restaurants as it can significantly enhance customer loyalty, employee engagement, and overall business performance.
In this Q&A with Modern Restaurant Management (MRM) magazine, Washcovick offers some ways restaurants can engage their customers and their community in these unprecedented times. " What are the most effective ways to reach customers and engage with them and the community? and how they can best reach you.
How can you adjust your B2C marketing strategy to align with their needs and provide an elevated culinary experience? How do you manage your restaurant in a modern and efficient way? You can craft a B2C marketing strategy that is interesting, relevant, and successful by following this checklist.
Beyond the brick and mortar, there are many digital assets to manage during the transition phase. If the restaurant uses a third-party hosting service for its website, be sure to get record of the login information and contact information of the service provider. The same applies to websites on other platforms like WordPress or Drupal.
Modern Restaurant Management (MRM) magazine connected with Kim Lawton, founder and CEO of New York City-based marketing agency Enthuse to discuss social media accountability, safeguarding a brand, best practices and more. Lawton has 25 years of experiential operations and marketing experience spanning branded consumer products.
Plus, 43 percent of consumers told business news and insights website The Manifest that they prefer to order delivery from restaurants directly rather than from a third-party service. Focus digital marketing on upsales by extending an offer while consumers are on site or creating an order off-premises. One precedes the other.
Whether it's personalizing the drive-through experience or reliably managing store hours, a strong network can power the restaurant management tools and apps that QSRs need to streamline front- and back-of-house operations, enhance dining experiences, and keep guests happy. Easing Customer and Employee Friction.
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