7 Shifts

NOVEMBER 1, 2022

Restaurant owners and operators wear a lot of hats. They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. It all starts with a great marketing plan. What is a restaurant marketing plan? Video Version.

Seating 221

Seating Email Marketing Marketing SEO 221

7 Shifts

MARCH 10, 2021

There are many reasons why a restaurant fails — no industry experience on the part of the owner, poor location, not enough operating capital — but the main reason is a lack of planning. A restaurant operations overview report can also give you valuable insights. Marketing is an integral part of every business plan.

Management 370

Management Management Small Business Email Marketing 370

Modern Restaurant Management

DECEMBER 10, 2020

Digital marketing is a key ingredient that can help restauranteurs connect with customers to achieve both. Digital marketing strategies can be a force multiplier for bringing back loyal restaurant customers, attracting new customers and increasing brand awareness. Some of these strategies include: Optimizing the Website.

Marketing 224

Marketing Social Media SEO Website Management 224

Modern Restaurant Management

FEBRUARY 9, 2021

This article includes some simple digital marketing strategies that restaurants can quickly implement ahead of the Valentine’s Day holiday. With the Marketing Rule of 7 , it takes an average of seven interactions with a brand before a purchase takes place. Give Your Website All of the Love.

Marketing 219

Marketing Email Marketing Website Management Social Media 219

Modern Restaurant Management

JANUARY 22, 2024

How can you adjust your B2C marketing strategy to align with their needs and provide an elevated culinary experience? How do you manage your restaurant in a modern and efficient way? You can craft a B2C marketing strategy that is interesting, relevant, and successful by following this checklist.

Loyalty Program 146

Loyalty Program Dietary Restrictions Mobile Ordering Social Media 146

Modern Restaurant Management

JUNE 24, 2021

As a restaurant owner, digital marketing can be a daunting task that takes up valuable time, energy, and resources. Most simply do not have the time needed to research digital marketing strategies, let alone implement them. This often means marketing and advertising efforts are done on-the-fly or simply 86’d.

Marketing 199

Marketing Social Media Mobile Ordering Website Management 199

Modern Restaurant Management

SEPTEMBER 16, 2020

Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Basant Baruah, Senior Content Marketer, Beaconstac. Below are a few examples of small and big F&B chains applying unique marketing techniques. Here are their insights.

Marketing 233

Marketing Social Media Food Safety Email Marketing 233

7 Shifts

MARCH 27, 2020

states are forcing non-essential businesses to stop operations. However, many states that are forcing restaurants to stop their dine-in services are allowing them to operate as takeout and delivery-only establishments. How to communicate your COVID-19 restaurant closure. Manage expectations by creating a timeline for updates.

Social Media 312

Social Media Restaurant Law Employee Relations Communication 312

Culinary Cues

DECEMBER 30, 2019

The following provides some “food for thought”, maybe even a “look in the mirror” checklist for those who are drifting away from those initial goals. [] THINKING THEY CAN MANAGE THROUGH OTHERS. Even the most loyal guest will start to drift away if they can’t depend on the service, the product, or the hours of operation.

Cash Management 268

Cash Management Point of Sale Leadership Website Management 268

SpotOn

MAY 8, 2024

Countless business operations compete for your attention and, inevitably, some will fall by the wayside. Transactional emails are a good case in point. Email marketing often hogs the limelight, at the expense of transactional emails. What are transactional emails? Sometimes this can be a pretty big deal.

Small Business 52

Small Business Email Marketing Mobile Ordering Social Media 52

Open for Business

NOVEMBER 21, 2022

Once upon a time, most restaurants operated on a patchwork of paper systems involving notebooks and back-of-the-napkin calculations, not to mention information owners and managers kept in their heads, hunches, and habits. Manage your team and costs. Communicate with guests. Table management software. Quick links.

Technology 147

Technology Front of House Back of House Online Ordering 147

7 Shifts

FEBRUARY 26, 2021

What are the benefits of self-operated delivery for restaurants? These fees, when not managed, cut deep into razor-thin margins, and in some cases, can contribute to a restaurant closing for good. Send customers special offers, communicate directly, and keep them up to date. Does it integrate with my restaurant’s website?

Online Ordering 341

Online Ordering Ordering Customer Service Food Order 341

Restaurant365

DECEMBER 4, 2020

Certainly, 2020 brought challenges for the restaurant industry that most owners and operators didn’t see coming. COVID-19 has prompted massive changes in how restaurants operate. Other restaurants had to shift operations to a limited-capacity model, adjusting labor and food costs to match new sales levels.

2021 78

2021 Operations Mobile Ordering Social Media 78

Sling

JULY 24, 2023

Restaurant management software is a rapidly expanding niche of software development. Some of these apps are designed to solve specific problems, like shift scheduling or point of sale , while others boast all-in-one suites for every aspect of restaurant management.

2023 78

2023 Management Management Tip Distribution 78

ChowNow

AUGUST 26, 2021

These cases became unbelievably frequent and they’ve somehow become so increasingly routine that it has made it impossible to continue to operate a business under these conditions.”. Some of these instances can be prevented by encouraging clear and open communication with customers. Toast charges you $15 whenever a chargeback is filed.

Operations 78

Operations Online Ordering Food Safety Mobile Ordering 78

ChowNow

MARCH 26, 2021

These cases became unbelievably frequent and they’ve somehow become so increasingly routine that it has made it impossible to continue to operate a business under these conditions.”. Some of these instances can be prevented by encouraging clear and open communication with customers. Toast charges you $15 whenever a chargeback is filed.

Operations 88

Operations Online Ordering Food Safety Mobile Ordering 88

Perfect Daily Grind

APRIL 4, 2023

It’s fair to say that many specialty coffee brands base their marketing strategies around the idea that coffee consumers want to be more connected to farmers. You may also like our article on why more producers don’t market their own coffee. Kosta Kallivrousis is the Sales Manager at Algrano in the US. But why is this?

Consumer Goods 144

Consumer Goods Sustainability Email Marketing Café 144

Modern Restaurant Management

FEBRUARY 2, 2022

Meanwhile, operators get the opportunity to grow their customer databases and turn new customers into loyal regulars. All that said, grappling with supply chain and labor shortages and with an imperative to keep everyone safe continues to put restaurant operators in a tough position. And that's not all. Go Digital.

Loyalty Program 190

Loyalty Program Online Ordering Social Media Mobile Ordering 190

Modern Restaurant Management

APRIL 8, 2020

In this Q&A with Modern Restaurant Management (MRM) magazine, Washcovick offers some ways restaurants can engage their customers and their community in these unprecedented times. " What are the most effective ways to reach customers and engage with them and the community? and how they can best reach you.

Small Business 199

Small Business Social Media Consumer Goods Communication 199

Open for Business

JANUARY 28, 2024

On the flip side, many successful restaurant groups are now looking at food trucks as opportunities to more successfully service their internal catering needs and serve as a marketing vehicle for their restaurants. Then you can get quotes from builders outside your state to get a better understanding of what the competitive market might be.

Food Truck 78

Food Truck Food Social Media Mobile Ordering 78

Ken Burgin

JULY 5, 2022

Every week in the Hospo Reset Newsletter, we share a product or service that’s caught our eye – for kitchen & beverage management, staffing, facilities management, marketing and overall productivity. Food, Menus and Kitchen Management. Coffee and Beverage Management. Design and Facility Management.

Kitchen Safety 78

Kitchen Safety Food Safety Website Management Online Ordering 78

Modern Restaurant Management

DECEMBER 21, 2020

Modern Restaurant Management (MRM) magazine asked restaurant industry insiders for their perspection on 2020: What lessons did you learn and what do you feel the restaurant industry learned this year? WSJ reported that more than half of ad spending is shifting to digital platforms as the pandemic caused shifts in marketing strategies.

2020 148

2020 Online Ordering Point of Sale Cash Management 148

Get Beyond

NOVEMBER 6, 2023

Consult last year’s sales information, website data, and social media metrics to see if there’s anything you can immediately improve on. Beta test the online customer experience It may have been a minute since you took a deep dive into your website. In addition to improving the website, consider eliminating pain points from the site.

Small Business 52

Small Business Point of Sale Email Marketing Online Ordering 52

Focus POS

SEPTEMBER 10, 2020

When you operate a restaurant, you require the best tools for the job. It can increase mobility within your restaurant, and more importantly, improve communication between systems and staff. Restaurants can leverage software like upselling prompts to conduct better and more effective marketing.

POS 97

POS Loyalty Program Email Marketing Mobile Ordering 97

Deliverect

MARCH 4, 2021

In this interview JP Then, the founder of Slerp , an e-commerce platform and order management system for the UK hospitality sector, shares valuable tips and tricks for the modern omni-channel restaurant that wants to optimize their online sales channels. Every operator needs to sweat every channel.

Online Ordering 145

Online Ordering Mobile Ordering Email Marketing Website Management 145

Modern Restaurant Management

DECEMBER 28, 2020

Modern Restaurant Management (MRM) magazine asked restaurant industry experts for their opinions on what we can expect in 2021. And three, above all, we see the need for digital marketing automation continuing and growing into 2021 and beyond. Change management needs to be a top priority. Here are their responses.

2021 229

2021 Mobile Ordering Loyalty Program Kitchen Safety 229

Get Beyond

JANUARY 4, 2024

For example, if you’re coming up against writer’s block crafting a marketing email, it could be the perfect time to turn to ChatGPT to help you write a rough draft. If your business is digital-first, take the time to review customer chat transcripts, email copy, and the website experience to improve the online shopping experience.

2024 52

2024 Small Business Cash Management Email Marketing 52

Modern Restaurant Management

MAY 21, 2020

The news may raise concerns for both customers and operators alike because it’s no secret just how contagious COVID-19 can be in public places. Be open and transparent with your employees – tell them about the changes in your operations and use additional measures to keep your employees safe: Provide Safety Gear.

Social Media 197

Social Media Food Safety Cash Management Kitchen Safety 197

7 Shifts

FEBRUARY 8, 2024

Restaurants turned to restaurant management apps to navigate this change, and it appears there’s no going back. 7shifts Most managers are familiar (and frustrated) with traditional paper scheduling techniques. 7shifts Most managers are familiar (and frustrated) with traditional paper scheduling techniques. Try 7shifts for free.

Operations 367

Operations Management Management Mobile Ordering 367

Modern Restaurant Management

APRIL 14, 2020

To add resources to these guides, reach out to Modern Restaurant Management (MRM) magazine Executive Editor Barbara Castiglia at bcastiglia@modernrestaurantmanagement.com with news. The National Restaurant Association-managed site also provides a direct connection to the industry’s grassroots engagement platform.

Online Ordering 207

Online Ordering Back of House Customer Service Small Business 207

7 Shifts

FEBRUARY 8, 2024

Restaurants turned to restaurant management apps to navigate this change, and it appears there’s no going back. 7shifts Most managers are familiar (and frustrated) with traditional paper scheduling techniques. 7shifts Most managers are familiar (and frustrated) with traditional paper scheduling techniques. Try 7shifts for free.

Operations 352

Operations Management Management Mobile Ordering 352

ChefMod

OCTOBER 6, 2021

In a bid to counteract these negative effects in the restaurant industry, the government established various regulations to ensure the safe operation of the restaurant industry. But, how have they managed to stay up and running so far? Even a small vegetable vendor can take orders via some kind of online ordering platform.

2021 52

2021 Email Marketing Front of House Cash Management 52

Sling

JULY 4, 2021

Restaurant marketing has changed dramatically over the past 20 years. With the rise of the internet and the ubiquity of smartphones and tablets, the vast majority of marketing efforts are concentrated online. But there are still effective marketing channels available offline too. Not sure how to get your website on page one?

Marketing 78

Marketing Social Media Loyalty Program Food Truck 78

Bingage

JANUARY 29, 2021

We all know that the F&B industry is one of the hardest-hit industry during the pandemic that made drastic changes in the way it operates. Sharing some useful tips to increase your restaurant sales in 2021 – Latest Read: Digital Marketing Tactics for Online Delivery Restaurants. Increase sales through automated SMS marketing.

2021 98

2021 Email Marketing Demo Loyalty Program 98

Lavu

MARCH 6, 2020

At the heart of restaurant technology for marketing is customer analytics. This way, restaurant owners and managers can unlock insights into such data and turn the insight into action. Gathering vital customer information to launch marketing outreach program and establish a repeat customer base. Restaurant CRM communication.

Technology 78

Technology Marketing Loyalty Program Social Media 78

Perfect Daily Grind

APRIL 17, 2023

Buying coffee Alongside this, over the past few centuries, the trade of green coffee has largely been exclusive to a small group of larger multinational importers, exporters, and roasters who dominated the global coffee market. Phil Schluter is the Managing Director at Covoya Europe. These includes market prices for coffee.

Technology 114

Technology Transportation Online Ordering Small Business 114

The Food Corridor

MAY 7, 2020

With revenue for many shared kitchen operators and tenants wiped out by mass cancellations and closures, we’ve had a lot of requests for advice on transitioning to a different model. . Whatever you decide to do, the first step is to activate communication channels with your customers to let them know what’s going on.

Delivery 98

Delivery Food Online Ordering Email Marketing 98