Modern Restaurant Management

JUNE 22, 2020

With six times the engagement of email, text messaging is revolutionizing the marketing strategies of QSR, fast food, and dine-in restaurants. Text marketing offers unique and exciting approaches to generate peak engagement and ultimately drive more successful campaigns. Timing Is Everything.

Communication 193

Communication Email Marketing Customer Service Reservations 193

7 Shifts

JULY 30, 2021

With plenty of restaurants to choose from, you want to make sure yours stands out from the rest. From stand-out social media accounts, to good old-fashioned mail marketing, we'll walk you through 12 unique customer-driving ideas! Write a Marketing Plan. Have them take your followers through a shift in their life!

Email Marketing 370

Email Marketing Social Media Loyalty Program Website Management 370

ChowNow

DECEMBER 2, 2020

When looking for ways to grow your sales, look no further than restaurant email marketing. For the average business using this tried and true communication method, every $1 spent results in $42 earned, according to Litmus. . This makes email a great way to stay top of mind. Step 1: Build your email list.

Email Marketing 78

Email Marketing Marketing Online Ordering Social Media 78

7 Shifts

NOVEMBER 1, 2022

They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. There are more options for eating out than ever before. And the big restaurant brands are only getting bigger , making it even harder to stand out. Video Version.

Seating 221

Seating Email Marketing Marketing SEO 221

Modern Restaurant Management

FEBRUARY 9, 2021

Valentine’s Day is often a busy time for restaurants, but many are now dealing with various challenges amid the pandemic, like no indoor dining or limited capacity as well as more customers opting for carry out. With the Marketing Rule of 7 , it takes an average of seven interactions with a brand before a purchase takes place.

Marketing 219

Marketing Email Marketing Website Management Social Media 219

Modern Restaurant Management

AUGUST 3, 2021

As we return to in-person dining across the country, restaurants are facing yet another challenge: delivering an exceptional customer experience (CX) for guests who come with high expectations after more than a year stuck at home. The entire dining experience has changed in the wake of the pandemic. Beef Up Your Online Presence.

Customer Experience 212

Customer Experience Email Marketing Social Media Online Ordering 212

7 Shifts

JANUARY 31, 2024

The best restaurant managers take customer service a step further, recognizing regulars and personalizing service for a more memorable guest experience. Accounting & finances Many owners—who take the initiative to fund and start the restaurant —expect you to keep the business open and profitable.

Management 397

Management Management Kitchen Safety Front of House 397

Modern Restaurant Management

SEPTEMBER 16, 2020

Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Customers are going to be hesitant to dine indoors. That they can get coronavirus from someone sitting next to them while dining. Here are their insights.

Marketing 233

Marketing Social Media Food Safety Email Marketing 233

7 Shifts

MARCH 10, 2021

The fact that 60% of restaurants fail in their first year and 80% close within five years of their grand opening is an indication that few have what it takes for long-term success. If you want to open a restaurant , or if you're going to take a fresh look at where you are in your journey as a restaurateur, you must develop a business plan.

Management 370

Management Management Small Business Email Marketing 370

ChowNow

JUNE 10, 2024

Here are some effective quick-wins and long-term strategies to do both: Increasing Sales Volume Relative to Expenses: Diversify Revenue Streams: In addition to dine-in and takeout, consider offering catering to bring in bigger ticket sizes. Check out this article to learn more tips to optimize your menu for upselling.

Social Media 78

Social Media Online Ordering Website Management Inventory 78

Culinary Cues

APRIL 26, 2020

Building a well thought out strategy for starting up the restaurant engine after we move forward is paramount and will, in the process of thinking it through, give every chef and restaurateur a spark of excitement to lean on. There is so much to think about, so many decisions to make, and so much angst about what the future holds.

Guest Recovery 312

Guest Recovery Kitchen Safety Customer Service Food Safety 312

7 Shifts

SEPTEMBER 16, 2021

Whichever way you go, remember that for every new restaurant you open, you'll need to conduct any necessary market research and document your planning process with a business plan and a feasibility study. Switching from a fast-casual concept to fine dining can allow for a nice change of pace. Delegating Responsibilities.

Management 370

Management Management Document Hiring 370

7 Shifts

MARCH 27, 2020

However, many states that are forcing restaurants to stop their dine-in services are allowing them to operate as takeout and delivery-only establishments. Do you have delivery drivers who you could hire, or would your FOH staff take on this role for extra pay? In some areas, they are even being legally required to do so.

Social Media 312

Social Media Restaurant Law Employee Relations Communication 312

7 Shifts

SEPTEMBER 20, 2022

Check us out on social media. 20 Restaurant Skills You'll Quickly Learn on the Job : If you're not sure how to list working at a restaurant on your resume, check out the 20 most sought-after restaurant skills. Let us know how we can improve this page here. Table of Contents. 7shifts 101. Resources for working in restaurants.

FOH 195

FOH BOH Social Media Fine Dining 195

Modern Restaurant Management

JULY 12, 2022

With deep roots in the restaurant industry, we’ve worked with our clients to test a number of strategies to take on Restaurant Week as an opportunity to attract new customers. Be In Charge of Your Own Marketing. Restaurants continue to face labor and supply chain issues, plus rising food costs.

Loyalty Program 220

Loyalty Program Online Ordering Point of Sale Customer Experience 220

Culinary Cues

JUNE 16, 2020

Is the relationship of food and dining much less important to all stakeholders? Dining out was unavailable and we got by, we re-introduced ourselves to cooking at home and dusted off those skills that had been dormant, or added some new ones that had here-to-for not existed. Is this where we are at?

Social Media 287

Social Media Entertainment Email Marketing Customer Experience 287

Social Hospitality

OCTOBER 28, 2020

Market trends, industry-specific waves, and recognizing emerging customer behavior patterns are all relevant. People have limited dining out and getaway options. To do this, more hospitality brands use unifying communication platforms. This mindset is now embodied by other industries as well. Deliver Better Service.

Hospitality 237

Hospitality Hotels Customer Service Customer Experience 237

7 Shifts

OCTOBER 9, 2020

Diners are turning to online ordering in increasing numbers because of COVID-19 pandemic restrictions on on-premise dining. According to a survey conducted by S&P Global Market Intelligence, 40% of Americans are ordering more food for takeout and delivery now than they were before the pandemic.

Design 397

Design Social Media Mobile Ordering Online Ordering 397

Modern Restaurant Management

DECEMBER 30, 2020

The arrival of colder weather probably means the end of outdoor dining in many parts of the country. Still, survey data from the National Restaurant Association offers hope that many diners will maintain current on-premises (outside dining) habits through the winter. Marketing Moves to Make Now. The end is now in sight.

Loyalty Program 205

Loyalty Program Email Marketing Online Ordering Employee Relations 205

Open for Business

NOVEMBER 21, 2022

Communicate with guests. A system like OpenTable takes reservations day and night, running the book even when you’re away from the restaurant. Better yet, it can send email and text confirmations without restaurant staff ever picking up the phone. For starters, the dining room should have: A warm, appealing vibe for guests.

Technology 147

Technology Front of House Back of House Online Ordering 147

Restaurant Engine

APRIL 26, 2023

That’s because it’s one of the most critical marketing tactics you can utilize to grow your restaurant. Conduct a survey through your email marketing, text messaging, website, and social media channels. tweet this) Use it to find out what your customers want and need. If they offer a phone number, you can now text them.

Email Marketing 106

Email Marketing Loyalty Program Social Media Mobile Ordering 106

Modern Restaurant Management

JANUARY 8, 2024

QSRs Shift Focus from Slow-Paced Dining to Swift, Transactional Experiences Quick Service Restaurants (QSRs) are reimagining their dining spaces to prioritize speed, convenience, and personalization over traditional, slow-paced dining experiences. Read the first part, here. For the second part, click here.

2024 212

2024 Loyalty Program Cash Management Customer Experience 212

Social Hospitality

OCTOBER 28, 2020

Market trends, industry-specific waves, and recognizing emerging customer behavior patterns are all relevant. People have limited dining out and getaway options. To do this, more hospitality brands use unifying communication platforms. This mindset is now embodied by other industries as well.

Hospitality 195

Hospitality Hotels Customer Service Customer Experience 195

Clover - Restaurants

MAY 10, 2024

A June 2023 study by PYMNTS found 62% of restaurant consumers use Google to search for restaurants, making it the top online source where people find dining information. Digital marketing efforts like social media, email marketing, pay-per-click advertising, and search engine optimization can help you build a strong presence online.

Marketing 52

Marketing Email Marketing Social Media POS 52

ChowNow

FEBRUARY 27, 2024

Effective restaurant marketing means reaching diners wherever they are. To gain more diners and drive more orders, restaurants need to optimize their mobile marketing and make it easier to order. What’s mobile marketing? Why mobile marketing for restaurants? In today’s world, that means their mobile devices.

Marketing 78

Marketing Mobile Ordering Email Marketing Online Ordering 78

Next Restaurants

JUNE 30, 2020

According to a report by marketing research firm Nielsen, there has been a 15% increase in social media app usage since the pandemic. So, save on your marketing budget and use social media marketing tools for best results on social media. . One mode of communicating is through social media.

Social Media 160

Social Media Email Marketing Online Ordering Food Safety 160

Modern Restaurant Management

OCTOBER 21, 2020

Raise your hand if your 2020 marketing plan included messaging about wearing a mask. How about weeks-long dining room shutdowns? And when it comes to those marketing plans, 2020’s lessons will, at least, provide good advice for 2021 and the years to come. When it comes to marketing, we doubled down on our digital efforts.

2021 193

2021 2020 Marketing Social Media 193

The Restaurant Times

AUGUST 29, 2020

As restrictions are now easing in many regions, operators are slowly beginning to reopen their dine-in restaurants. However, customers are still wary of venturing out, and restaurants can no longer rely on word of mouth or offline mediums to keep their businesses top of mind. How To Market Your Restaurant During Reopening.

Marketing 105

Marketing Social Media Email Marketing Loyalty Program 105

Cheetah

APRIL 23, 2021

In this fourth and final chapter of the Ghost Kitchen 101 series we look at the marketing strategies that empower ghost kitchen brands, help increase their online visibility and enable them to crush the competition. Luckily, marketing in the digital world is just as diverse and evolved as in the physical world. Reading Time: 6 minutes.

Email Marketing 148

Email Marketing Social Media Online Ordering Customer Experience 148

7 Shifts

FEBRUARY 26, 2021

The easiest way to get your food out there is by partnering with a third-party delivery app. But when it’s so dead simple to get listed on third-party delivery marketplaces and take orders, why do all the other work to create your own system when you are a time-strapped restaurateur? So—you’re ready to take orders.

Online Ordering 341

Online Ordering Ordering Customer Service Food Order 341

ChowNow

FEBRUARY 12, 2021

In fact, 80 percent of consumers rely on digital tools like an easy-to-use website and online ordering system , as motivating factors in deciding where they’ll dine. In the age of COVID-19, when dine-in and foot traffic are limited, being online is vital to maintaining your engagement with customers and boosting your restaurant’s success.

Email Marketing 148

Email Marketing Online Ordering Social Media Customer Service 148

7 Shifts

JANUARY 31, 2024

The best restaurant managers take customer service a step further, recognizing regulars and personalizing service for a more memorable guest experience. Accounting & finances Many owners—who take the initiative to fund and start the restaurant —expect you to keep the business open and profitable.

Management 195

Management Management Kitchen Safety Front of House 195

Modern Restaurant Management

DECEMBER 28, 2020

Delivery and take-out will continue to be the most popular way consumers will get their restaurant meals in a COVID and post-COVID world. And three, above all, we see the need for digital marketing automation continuing and growing into 2021 and beyond. Here are their responses. To read part one, click here.

2021 229

2021 Mobile Ordering Loyalty Program Kitchen Safety 229

Kounta

AUGUST 13, 2019

Communicating in person. Here are some tips on what to focus on when communicating with a customer in-person: Non-verbal communication: This includes tone of voice, voice quality, eye contact when talking (a big one!), Where people often go wrong is communicating one thing verbally, and another non-verbally.

Communication 49

Communication Hospitality Email Marketing Social Media 49

Open for Business

APRIL 9, 2024

Developing an effective loyalty program that encourages guests to return to your restaurant takes time and effort. When guests know they’ll get extra benefits every time they dine at your restaurant, they’ll be incentivized to return consistently. It may require some patience, though.

Loyalty Program 78

Loyalty Program Social Media Email Marketing Point of Sale 78

Gourmet Marketing

JUNE 9, 2020

There are multiple ways to communicate your restaurant’s reopening plans, and it’s not just by hanging an “Open” sign on your door. From marketing tactics to updated health and safety measures, below are vital communications to consider. Once you reopen, continue to push out content for your audience.

Communication 53

Communication Food Safety Email Marketing Social Media 53

Next Restaurants

JANUARY 27, 2021

As we now move forward into 2021 , it’s more obvious than ever that digital marketing is essential in this industry. Communicating online and making sure your patrons know your hours, offers, policies, procedures and more can keep things going strong even if you’re only offering takeout orders. Here are some tips you can use today!

Marketing 111

Marketing Email Marketing Online Ordering Social Media 111