Restaurant Engine

JANUARY 13, 2021

Is social media marketing on the menu for your restaurant’s marketing plan? Not only are you responsible for staff, your menu, your customers, and keeping everything moving, you are responsible for marketing your restaurant in the best way possible. Let’s look at some integral ideas for making social media work for you. #1:

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Social Media Marketing Email Marketing Coupons 98

Modern Restaurant Management

NOVEMBER 7, 2023

That’s because 41 percent of people prefer to order food online rather than in-store. If you’re not marketing yourself online or devising a powerful local search engine optimization (SEO) strategy, how are they going to find you? In many cases, trends are a good thing. This isn’t one of those cases.

Marketing 204

Marketing Social Media SEO Front of House 204

7 Shifts

OCTOBER 9, 2020

Diners are turning to online ordering in increasing numbers because of COVID-19 pandemic restrictions on on-premise dining. According to a survey conducted by S&P Global Market Intelligence, 40% of Americans are ordering more food for takeout and delivery now than they were before the pandemic. Online ordering - Ditto.

Design 397

Design Social Media Mobile Ordering Online Ordering 397

Modern Restaurant Management

MAY 21, 2021

As an owner or manager, you’re already well aware that your team and your customers are the lifeblood of your enterprise. Considering your customers as part of your team may be an even more constructive approach. Just like your team, you need to engage with your customers. Build a Community for Your Brand.

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Social Media Customer Experience Email Marketing Online Ordering 204

7 Shifts

OCTOBER 9, 2019

Having an online presence that’s consistent, accessible, and engaging is one of the best ways for your restaurant to make a great first impression to prospective customers. The first thing you’re going to do is search online for a place that meets these criteria, right? Not convinced? Picture this: It’s a Sunday.

Loyalty Program 284

Loyalty Program Marketing Social Media Mobile Ordering 284

Indoor Media

APRIL 2, 2018

Steve tried all sorts of stuff to improve his company’s social media growth, but he never got a ton of traction on his posts. He was constantly researching how to improve social media KPIs, and all he could find was POST MORE. Scale Down Your Social Channels. Put your customer first.

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Social Media Online Ordering Customer Experience Small Business 78

7 Shifts

JANUARY 31, 2024

This includes greeting guests and thanking them for their patronage, conducting tableside checks, and resolving any customer complaints quickly, effectively, and empathetically. The best restaurant managers take customer service a step further, recognizing regulars and personalizing service for a more memorable guest experience.

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Management Management Kitchen Safety Front of House 397

7 Shifts

NOVEMBER 1, 2022

They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. It is your roadmap to attracting and retaining customers. Identify Target Customers. Restaurant owners and operators wear a lot of hats. Table of Contents.

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Seating Email Marketing Marketing SEO 221

Modern Restaurant Management

OCTOBER 19, 2022

Between holiday get-togethers, end-of-year corporate gatherings and dinners with loved ones from out of town, it’s essential for restaurant brands to pay attention to their online visibility to maximize the season ahead. When done right, SEO can build brand awareness, increase web traffic and drive overall online customer engagement.

SEO 190

SEO Social Media Website Management Online Ordering 190

Modern Restaurant Management

SEPTEMBER 16, 2020

Customers are going to be hesitant to dine indoors. By providing a safe, pleasant and healthy indoor dining experience, and promoting and marketing it to your new and past customers, restaurants can help to hasten the return of customers and keep everyone safe. An app-first experience for restaurant chains.

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Marketing Social Media Food Safety Email Marketing 234

7 Shifts

JANUARY 7, 2021

We’ve also included a restaurant marketing plan PDF with all the questions you need to ask (and answer) to get into the minds of your customers and create a marketing recipe for success. There are many restaurants who’ve never touched advertising or social media, and they’ve been the neighborhood’s go-to spot for decades.

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Marketing 2021 SEO Loyalty Program 195

Social Hospitality

MAY 6, 2020

Amidst the current COVID-19 pandemic, there is a lot of negativity online and in the news. Nevertheless, some brands have demonstrated how to be good to their customers, associates, healthcare providers, and communities during this time. Hotel Trundle has done a fantastic job of staying positive with their online presence.

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Hospitality Airlines Healthcare Hotels 388

7 Shifts

SEPTEMBER 20, 2022

Here you'll find links to our favorite blog and support articles, information about 7shifts Academy, our social media profiles, and more. Free online courses. Check us out on social media. From upset customers to drama with your coworkers, here are ways to help manage the storm. Table of Contents.

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FOH BOH Social Media Fine Dining 195

7 Shifts

NOVEMBER 9, 2022

As a restaurant owner, you know how difficult it is to win a customer's attention and make them keep coming back to your restaurant. Consumer-facing industries like food & beverage see more short-term purchases based on emotional triggers—which means maintaining a healthy bottom line becomes a challenge without a dedicated customer base.

Email Marketing 195

Email Marketing Loyalty Program Social Media Point of Sale 195

The Restaurant Times

NOVEMBER 17, 2021

Restaurants are now adjusting to the new normal and online ordering is paving the path to success for many restaurants. Dine-in income has dropped by over half and as a result, numerous eateries have closed or are considering transitioning to online ordering. In House Online Restaurant Ordering System – The Basics

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Online Ordering Ordering Front of House Food Order 52

ChowNow

JANUARY 22, 2021

Now that you’ve invested in your own restaurant app for online ordering , your next question is likely, “How do I encourage my customers to use it?”. Incentivizing app downloads is important because it gives you a boost in visibility and customer loyalty. Run an app only promotion.

Email Marketing 148

Email Marketing Mobile Ordering Social Media Download 148

Modern Restaurant Management

OCTOBER 4, 2021

Whether it’s a family-friendly diner or a five-star full-course gastronomical experience, there is a personality behind it, and it should be reflected in every bit of marketing that you do. And color choice can directly impact that appeal — and even motivate the consumer to step in and order up. Manage Social Media.

Marketing 190

Marketing Loyalty Program Social Media Online Ordering 190

7 Shifts

FEBRUARY 15, 2022

Your smartphone is your restaurant's media center. It's a full-on media company. Shawn is the host of not one but two podcasts— Digital Hospitality and Restaurant Influencers —and he stopped by ours to talk about creating a media brand out of your restaurant. That smartphone is your media center.

Social Media 448

Social Media Hiring Website Management Hospitality 448

Restaurant365

DECEMBER 6, 2019

Your servers can fire orders right to the kitchen, get a real-time list of 86’d items from the chef, and accept payments from guests right at the table – all of which give them more time to provide exceptional service to your guests. A Mobile POS Increases Order Efficiency. A Mobile POS Creates More Repeat Customers and Advocates.

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POS Blog Mobile Ordering Front of House 117

Bingage

JULY 18, 2020

For online food businesses like cloud kitchen or ghost kitchen or any other food delivering business, digital advertising may be a remarkable useful resource in promoting, in addition to operating the business. Their target consumer base is tech-savvy and stays energetic on social media platforms. Let’s start – 1.

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Delivery Social Media Marketing Online Ordering 98

Chowly

APRIL 17, 2024

Addressing the Entire Customer Journey Both Targetable and Chowly recognize the necessity of integrating product and service to effectively serve SMBs in the restaurant industry, which starts with understanding and optimizing each stage of the customer journey. Once a purchase is made, the focus shifts to retention and advocacy.

Marketing 52

Marketing Social Media Email Marketing Online Ordering 52

7 Shifts

JULY 10, 2020

Pssst, if this is your first opening, check out our blog on How to Start a Restaurant! ] Set a goal for your restaurant’s grand opening—whether it’s seating capacity, an order volume, or revenue for your first day back in business. You can book online or give us a call. 1 Set goals for the event ?? Set a budget ??

Events 351

Events Social Media Kitchen Safety Seating 351

ChowNow

SEPTEMBER 30, 2020

When brainstorming restaurant marketing ideas, many restaurateurs seek out strategies that will help bring in new customers. While customer acquisition is critical to running a business, many owners overlook how important their existing customer base is to their bottom line. Start a restaurant loyalty program.

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Loyalty Program Marketing Email Marketing Social Media 158

7 Shifts

MARCH 10, 2021

There are many reasons why a restaurant fails — no industry experience on the part of the owner, poor location, not enough operating capital — but the main reason is a lack of planning. A successful business plan covers everything from the food you’ll serve to how your restaurant will look and how you want your customers to feel.

Management 370

Management Management Small Business Email Marketing 370

Bingage

JUNE 27, 2023

In today’s competitive e-commerce landscape, building a loyal customer base is crucial for the success of your online store. One effective way to foster customer loyalty is by implementing a well-designed loyalty program. Drive sales growth by incentivizing customers through referral rewards.

Loyalty Program 98

Loyalty Program Point of Sale Social Media Email Marketing 98

Modern Restaurant Management

JANUARY 18, 2021

As the world quickly came to a screeching halt in the early months of 2020, restaurants quickly accelerated an already existing shift towards digitalization to adapt to customers' new safety and priorities. Prioritize Digital Experiences. For some customers, digital touchpoints may be the only ones they have with your brand.

Loyalty Program 204

Loyalty Program Mobile Ordering Customer Experience Online Ordering 204

The Rail

MARCH 21, 2023

By Andrea Abbondanza, Contributor In our previous QR blog post , we looked at seven reasons why your restaurant should start using QR codes and the immense benefits they provide both your guests and your staff. It also saves time and improves the overall dining experience. This reduces the risk of spreading germs and viruses.

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Social Media Email Marketing Front of House Customer Experience 111

Ordyx

JANUARY 10, 2019

If your restaurant still hasn’t made the addition of online ordering, it’s possible you may not yet see the immediate need. You haven’t been losing money, you’re gaining customers, and maybe you’re even doing pretty well overall. don’t let complacency stand in the way of future success" 1.

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Online Ordering Ordering Social Media Food Order 52

Mad Mobile

JANUARY 23, 2024

To successfully future-proof their retail strategies, retail businesses must consider evolving customer needs, market trends, and new technologies – such as AI, IoT, and virtual reality. This encourages a customer-centric approach in line with current retail trends.

Retail 52

Retail 2024 Social Media Online Ordering 52

MBB Hospitality

MAY 20, 2020

There always were advantages to restaurants offering online ordering. Many people prefer to order online and have their food ready for them by the time they pick it up. Others are shy and would rather order using an app than calling in, so having mobile ordering reaches a broader range of customers.

Online Ordering 52

Online Ordering Ordering Social Media Mobile Ordering 52

Modern Restaurant Management

JANUARY 22, 2020

When people decide to dine in your establishment, they don’t just want to eat good food; they want to have a pleasant experience, as well. Statistics show that 96 percent of consumers from across the globe say that customer service plays a critical factor in choosing a brand they’ll be loyal to. Self-Service Tech.

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Customer Service 2020 Social Media Mobile Ordering 229

Modern Restaurant Management

APRIL 5, 2022

As per a recently published report by Future Market insights, the Takeaway and Delivery Food market is going to witness accelerated demand in the coming years with online food platforms. In this blog, we will discuss the various facets being utilized to enhance the entire operation of the ghost kitchen efficiently.

Online Ordering 197

Online Ordering Point of Sale Website Management Inventory 197

Modern Restaurant Management

MAY 21, 2020

The news may raise concerns for both customers and operators alike because it’s no secret just how contagious COVID-19 can be in public places. With less inventory and even fewer customers coming in, we recommend that you widen your margins and revamp your offerings. Instead, you can reach a compromise in your menu.

Social Media 216

Social Media Food Safety Cash Management Kitchen Safety 216

7 Shifts

MARCH 27, 2020

Due to the volatile situation caused by COVID-19, restaurateurs across the globe are having to temporarily close their businesses to support social distancing. Do you have accounts on online ordering sites like GrubHub and Uber Eats? What measures can you take to make customers feel more comfortable ordering from you?

Social Media 312

Social Media Restaurant Law Employee Relations Communication 312

7 Shifts

JANUARY 31, 2024

This includes greeting guests and thanking them for their patronage, conducting tableside checks, and resolving any customer complaints quickly, effectively, and empathetically. The best restaurant managers take customer service a step further, recognizing regulars and personalizing service for a more memorable guest experience.

Management 195

Management Management Kitchen Safety Front of House 195

Modern Restaurant Management

DECEMBER 30, 2020

Government help is expected, but in the current crisis, it’s clear that what restaurants really need, above all else, is customers and revenue. Independently owned restaurants face a much tougher road, although they may inspire stronger local customer loyalty. Existing Customer Engagement is Critical.

Loyalty Program 217

Loyalty Program Email Marketing Online Ordering Employee Relations 217

Goliath Consulting

JUNE 23, 2023

With its ability to streamline operations, elevate customer experiences, and drive overall success, AI has become an indispensable asset for modern restaurants. Predictive analytics, for example, can empower restaurants to anticipate customer demand, enabling them to optimize inventory levels, reduce food waste, and minimize costs.

Email Marketing 78

Email Marketing Customer Experience Social Media Technology 78