7 Shifts

AUGUST 12, 2020

We’ve also included a restaurant marketing plan PDF with all the questions you need to ask (and answer) to get into the minds of your customers and create a marketing recipe for success. There are many restaurants who’ve never touched advertising or social media, and they’ve been the neighborhood’s go-to spot for decades.

Marketing 418

Marketing 2020 SEO Loyalty Program 418

Future Food

MARCH 24, 2020

Eating with your eyes – Food, Design and Social Media. Social media and the Internet, in general, drive our ability to offload our opinions on every element in our lives. Use digital communications to draw customers in and then deliver the best. It is the same issue when writing a menu.

Social Media 83

Social Media Design Food Customer Experience 83

7 Shifts

JULY 30, 2021

From stand-out social media accounts, to good old-fashioned mail marketing, we'll walk you through 12 unique customer-driving ideas! Social Media. Did you know that over 35% of restaurant customers in the U.S. actively follow their favorite restaurants on social media? Write a Marketing Plan.

Email Marketing 370

Email Marketing Social Media Loyalty Program Website Management 370

Bingage

DECEMBER 5, 2019

Well, social media is a quite familiar term for everyone! When it comes to building a marketing strategy to increase restaurant business sales , social media and online marketing is an unavoidable element. and how to take photos that are customer-friendly and proper social media monitoring.

Social Media 98

Social Media Marketing Consumer Goods Influencer 98

Culinary Cues

JANUARY 8, 2021

Chefs who are able to develop systems of production that work with fewer people will find a gold star on their resume. [] STREAMLINED MENU PLANNING. Chefs who are able to generate, assess, and use analytical data in their decision-making (menu trends, cost trends, daily labor analysis, market prices, etc.) This is quite the package.

2021 463

2021 Social Media Kitchen Safety Restaurant Law 463

Culinary Cues

MARCH 26, 2022

Again, turn to the National Restaurant Association for guidance. [] PRICING YOUR MENU BY COMPARISON. These are the restaurateurs who call me up and ask: “My dining room is full, why am I not making any money?”. [] NOT UNDERSTANDING HOW TO PLAN EFFECTIVE MENUS. Don’t assume anything until your experience proves that it is warranted.

Cash Management 369

Cash Management Social Media Restaurant Law Communication 369

Modern Restaurant Management

MAY 21, 2021

As an owner or manager, you’re already well aware that your team and your customers are the lifeblood of your enterprise. Considering your customers as part of your team may be an even more constructive approach. Just like your team, you need to engage with your customers. Build a Community for Your Brand.

Social Media 203

Social Media Customer Experience Email Marketing Online Ordering 203

Hot Schedules

NOVEMBER 3, 2021

What Hotel Menu Trends Will Define 2022? For these travelers, the dining experience will be back on the menu. For these travelers, the dining experience will be back on the menu. Plant-based options are a must on any menu from bed and breakfasts to five-star resorts. b3lineicon|b3icon-trees|?|Trees.

Hotels 148

Hotels 2022 Menu Tip Distribution 148

7 Shifts

OCTOBER 9, 2020

After all, intuitive design and up-to-date information can turn a website visitor into a paying customer. Add photos and videos to show customers what they can expect. Share press and customer reviews for external validation. Menu - Your menu page is one of the most important pages of your restaurant's website.

Design 397

Design Social Media Mobile Ordering Online Ordering 397

Modern Restaurant Management

NOVEMBER 7, 2023

Invest in an Online Presence Social media platforms provide an unparalleled opportunity to get in front of the right audience at the right time. It allows businesses to engage with current customers and help build organic brand ambassadors while also serving up content in front of new customers.

Marketing 203

Marketing Social Media SEO Front of House 203

7 Shifts

NOVEMBER 1, 2022

They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. It is your roadmap to attracting and retaining customers. Identify Target Customers. Restaurant owners and operators wear a lot of hats. Table of Contents.

Seating 221

Seating Email Marketing Marketing SEO 221

Culinary Cues

AUGUST 28, 2020

Engage in social media even more than before – post positive info daily. Remember all of those exciting things that you did to draw customers in when business was great? Social distancing is un-nerving in restaurant settings – how can you make it fun? FIND WAYS TO MAINTAIN THE EXPERIENCE. CREATING A BUZZ.

Social Media 438

Social Media Communication Loyalty Program Training 438

Culinary Cues

APRIL 3, 2020

As you move through IDEATION that will help to define what your restaurant concept, menu, systems, and staffing will look like as we eventually move out of this crisis, it is just as important to discuss and plan for the things that can go wrong. Let your customers know that safety and sanitation is your most important job.

Guest Recovery 319

Guest Recovery Social Media Kitchen Safety Food Safety 319

Culinary Cues

SEPTEMBER 26, 2020

What needs to be addressed is: “ How do we build trust among customers, trust that the restaurant will keep them safe, and how do we generate enough sales and in turn – profit, to keep the operation moving forward? Your employees know that this is not the best way to start a dining experience. Ask your staff!

Kitchen Safety 335

Kitchen Safety Back of House Front of House Customer Experience 335

7 Shifts

JULY 10, 2020

Pssst, if this is your first opening, check out our blog on How to Start a Restaurant! ] Also consider sending an Announcement to your team about the grand reopening, the menu, and what they can do to prepare. Additionally, by keeping the menu to a limited number of dishes, you can better plan and manage your food costs.

Events 351

Events Social Media Kitchen Safety Seating 351

7 Shifts

OCTOBER 9, 2019

Having an online presence that’s consistent, accessible, and engaging is one of the best ways for your restaurant to make a great first impression to prospective customers. Engage your Customers with Loyalty Programs Restaurant loyalty programs have come a long way from the days of the “10 stamps on a business card = 1 free beverage” system.

Loyalty Program 284

Loyalty Program Marketing Social Media Mobile Ordering 284

Goliath Consulting

JUNE 8, 2023

Welcome to the Goliath Consulting Group blog, where we share valuable insights and expert advice to help you excel in the competitive restaurant industry. From conceptualizing your vision to providing exceptional customer experiences, these strategies will set you on the path to culinary triumph.

Dietary Restrictions 78

Dietary Restrictions Email Marketing Social Media Customer Experience 78

Modern Restaurant Management

OCTOBER 4, 2021

Whether it’s a family-friendly diner or a five-star full-course gastronomical experience, there is a personality behind it, and it should be reflected in every bit of marketing that you do. Experts suggest calming, fresh greens for a restaurant that focuses on a healthy menu, for instance. Manage Social Media.

Marketing 189

Marketing Loyalty Program Social Media Online Ordering 189

7 Shifts

NOVEMBER 9, 2022

As a restaurant owner, you know how difficult it is to win a customer's attention and make them keep coming back to your restaurant. Consumer-facing industries like food & beverage see more short-term purchases based on emotional triggers—which means maintaining a healthy bottom line becomes a challenge without a dedicated customer base.

Email Marketing 195

Email Marketing Loyalty Program Social Media Point of Sale 195

7 Shifts

MARCH 27, 2020

Due to the volatile situation caused by COVID-19, restaurateurs across the globe are having to temporarily close their businesses to support social distancing. If your restaurant does decide to go the takeout and delivery route: Is your restaurant’s menu optimized for takeout? Do you have takeout packaging in stock?

Social Media 312

Social Media Restaurant Law Employee Relations Communication 312

7 Shifts

JANUARY 7, 2021

We’ve also included a restaurant marketing plan PDF with all the questions you need to ask (and answer) to get into the minds of your customers and create a marketing recipe for success. There are many restaurants who’ve never touched advertising or social media, and they’ve been the neighborhood’s go-to spot for decades.

Marketing 195

Marketing 2021 SEO Loyalty Program 195

Modern Restaurant Management

OCTOBER 19, 2022

When done right, SEO can build brand awareness, increase web traffic and drive overall online customer engagement. Google’s goal is to create a great user experience by providing its users with high quality results so that they keep using Google. The position of a result on the SERP is referred to as its ranking.

SEO 189

SEO Social Media Website Management Online Ordering 189

The Rail

MARCH 21, 2023

By Andrea Abbondanza, Contributor In our previous QR blog post , we looked at seven reasons why your restaurant should start using QR codes and the immense benefits they provide both your guests and your staff. QR Code Placement in Restaurant QR code menus offer great versatility compared to traditional paper menus.

Social Media 111

Social Media Email Marketing Front of House Customer Experience 111

Modern Restaurant Management

SEPTEMBER 16, 2020

Customers are going to be hesitant to dine indoors. By providing a safe, pleasant and healthy indoor dining experience, and promoting and marketing it to your new and past customers, restaurants can help to hasten the return of customers and keep everyone safe. An app-first experience for restaurant chains.

Marketing 234

Marketing Social Media Food Safety Email Marketing 234

7 Shifts

JANUARY 31, 2024

This includes greeting guests and thanking them for their patronage, conducting tableside checks, and resolving any customer complaints quickly, effectively, and empathetically. The best restaurant managers take customer service a step further, recognizing regulars and personalizing service for a more memorable guest experience.

Management 397

Management Management Kitchen Safety Front of House 397

Culinary Cues

SEPTEMBER 30, 2021

So, here is what we know and what we must learn to work with: [] COVID PROTOCOLS WILL LIKELY BE WITH US FOR SOME TIME: You’re tired of it, your employees are tired of it, and your customers are tired of, but it is the second-best tool in your toy chest (next to the vaccine) to help keep this pandemic under control and keep everyone safe.

Food Supply 420

Food Supply Employee Relations Kitchen Safety Social Media 420

Restaurant365

DECEMBER 6, 2019

The data scientists at Upserve found that their restaurant customers using a mobile POS saw a 50% quicker order-to-table time. A Mobile POS Creates More Repeat Customers and Advocates. Many of the points above also help create repeat customers, who tend to spend up to 67% more on average than first-time guests.

POS 117

POS Blog Mobile Ordering Front of House 117

7 Shifts

FEBRUARY 26, 2021

This comes with two huge advantages: high margins and owned customer data. Owning your customer and delivery data is invaluable. Owning your customer and delivery data is invaluable. Even if a customer orders 100 times from you, there wouldn’t be a way for you to reach out and say thank you. Logistics and Delivery ??

Online Ordering 341

Online Ordering Ordering Customer Service Food Order 341

Goliath Consulting

AUGUST 24, 2023

For restaurants seeking to increase their customer base, enhance visibility, and build long-lasting relationships with patrons, a well-rounded marketing strategy tailored to the local community is essential. These are the basics of local restaurant marketing to attract customers and cultivate loyalty.

Loyalty Program 78

Loyalty Program Marketing Email Marketing SEO 78

7 Shifts

MARCH 10, 2021

There are many reasons why a restaurant fails — no industry experience on the part of the owner, poor location, not enough operating capital — but the main reason is a lack of planning. A successful business plan covers everything from the food you’ll serve to how your restaurant will look and how you want your customers to feel.

Management 370

Management Management Small Business Email Marketing 370

The Restaurant Times

NOVEMBER 25, 2021

When you open a restaurant, you want your food to speak for itself rather than have to upsell it to your customers. It has much better potential to drive average order value as opposed to pushy sales pitches to customers. When one upsells, one recommends menu combinations to customers based on their specific tastes.

Menu 52

Menu Social Media Customer Experience Food Order 52

Modern Restaurant Management

MAY 21, 2020

The news may raise concerns for both customers and operators alike because it’s no secret just how contagious COVID-19 can be in public places. High-end restaurants that tend to have a pricier menu should look to add more affordable items. That does not mean you have to alienate your current customer base.

Social Media 215

Social Media Food Safety Cash Management Kitchen Safety 215

Goliath Consulting

MARCH 20, 2023

This limited availability creates buzz and a sense of urgency for potential customers to try and snag a few items from the menu before the pop-up restaurants disappear from a location close to them. Pop-up restaurants offer growth opportunities and money-saving solutions for chefs to experiment and see where to focus.

Social Media 78

Social Media Email Marketing Equipment Menu 78

Modern Restaurant Management

DECEMBER 10, 2021

While your restaurant may feature a diverse menu, delicious food, a great ambiance, and excellent customer service, you will still struggle to build a customer base without promoting it. Others tend to emphasize their cheaper menu options. Both approaches might cause your restaurant to fail in attracting new customers.

Marketing 226

Marketing SEO Front of House Website Management 226

Culinary Cues

JUNE 16, 2020

For nearly four decades the job of cook dominated the media and served as a major point of conversation and entertainment for guests of all ages and socio-economic backgrounds. What was it about that previous experience that brought excitement into their lives? Your regular customers were your ambassadors and your raving fans.

Social Media 287

Social Media Entertainment Email Marketing Customer Experience 287

Bingage

JANUARY 29, 2021

It’s no secret that the customer experience is one of the most important parts of running a restaurant. If you don’t have happy customers, they won’t come back! A common complaint among restaurant owners is that customers don’t feel like they’re getting enough attention. How does it work?

Customer Experience 52

Customer Experience Email Marketing Demo Loyalty Program 52

ChowNow

JANUARY 22, 2021

Now that you’ve invested in your own restaurant app for online ordering , your next question is likely, “How do I encourage my customers to use it?”. Incentivizing app downloads is important because it gives you a boost in visibility and customer loyalty. You could try offering a free item with your customers’ first app order.

Email Marketing 148

Email Marketing Mobile Ordering Social Media Download 148