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How to Calculate and Optimize Your Restaurant’s Customer Acquisition Cost (CAC)

7 Shifts

In this article: How to calculate your restaurant customer acquisition cost (CAC) How to optimize your restaurant’s CAC and reduce costs What is a good cost per customer acquisition? Many restaurants use POS systems that can differentiate between new and existing customers based on payment methods or loyalty program sign-ups.

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How to Find the Target Market for Your Restaurant

ChowNow

In this article, you will learn: How to define your restaurants target market to guide your business decisions. Key customer factors that influence dining preferences, from demographics to behavior. These are the people most likely to dine with you based on factors like their age, income, dining preferences, and lifestyle.

Marketing 195
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Average Restaurant Profit Margins: What They Are And How to Improve Yours

ChowNow

In this article, youll learn: Why every operator has to monitor their restaurant profit margins Why it can be so challenging to increase your profit margins How to improve your margin numbers Lets dig into why margins, not just sales, make or break a restaurant business. Your cost of goods sold (ingredients, beverages, packaging, etc.)

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MRM EXCLUSIVE: Fast Food Has Become a Hi-Tech Job

Modern Restaurant Management

Consumers visit a fast food or quick serve restaurant (QSR) with a goal in mind: secure a tasty meal incredibly quickly. Once upon a time, a frontline employee at a fast food restaurant did not necessarily need technological skills to apply for the job. Fast forward to 2022. Who makes the magic happen?

Food 474
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Increase Table Turnover: 7 Easy Steps to Boost Restaurant Revenue Fast

Lavu

In this article, well walk you through 7 easy steps to increase table turnover effectively, helping you boost your bottom line while maintaining a great dining experience. Turnover rate may be higher in fast-casual or quick-service restaurants compared to fine-dining establishments.

Seating 140
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Restaurant Menu Pricing: How to Set Prices That Boost Profits And Keep Customers

ChowNow

In this article, youll learn: How to factor in costs, competition, and customer expectations Which pricing strategies work in a real-world restaurant setting How to test and tweak prices without losing loyal guests Lets get started so you can make smarter pricing decisions that support both your bottom line and your guest experience.

Pricing 195
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Restaurants Reopen: What Are They Doing?

Modern Restaurant Management

The pink and blue horse illustration at the top of this article is not clickbait. The 31-year-old, fast casual, farm-to-table chain was doing well, prior to COVID-19. On The Border Mexican Grill & Cantina reopened its dining rooms in 45 restaurants across Georgia, Oklahoma, South Dakota, Tennessee, and Texas on May 6.