7 Shifts

OCTOBER 22, 2024

To do so, you must have an optimized website and engaging social media profiles. From improving your Google listing to leveraging customer reviews, these tips will show you how to boost your visibility and drive more traffic to your restaurant. A smooth mobile experience keeps people engaged and leads to more online bookings.

Book 195

Book Marketing Email Marketing Social Media 195

ChowNow

JUNE 6, 2025

You can’t treat your restaurant’s online presence as a set-it-and-forget-it digital business card anymore; it’s a dynamic growth engine for attracting new customers, driving repeat visits, and boosting direct orders. This could mean searching Google Maps, scrolling through social media platforms, or reading online reviews.

Social Media 195

Social Media Online Ordering Email Marketing Website Management 195

ChowNow

MARCH 21, 2025

Understanding your target market is the foundation of making smart decisions for your menu, pricing, and overall guest experience. In this article, you will learn: How to define your restaurants target market to guide your business decisions. Key customer factors that influence dining preferences, from demographics to behavior.

Marketing 195

Marketing Social Media Email Marketing Loyalty Program 195

ChowNow

FEBRUARY 21, 2025

Youll learn how to: Make your website easier to use Improve your restaurants online visibility so more customers find you Offer rewards to create more repeat customers Leverage third-party apps to drive more customers to your direct ordering system And so much more. If customers have to hunt for it, they might not bother.

Online Ordering 195

Online Ordering Ordering Email Marketing Mobile Ordering 195

ChowNow

JANUARY 23, 2025

Regular customers make up the backbone of any restaurants sales , but if you put a group of restaurant owners around a table, the conversation inevitably focuses on growth through new customer acquisition. But first, why is customer retention such a big deal? Sales: 80% of sales typically come from 20% of clients. Thats huge!

2025 195

2025 Loyalty Program Operations Email Marketing 195

ChowNow

FEBRUARY 13, 2025

The answer to why your restaurant needs a website is simple: if you dont have a website, you are 100%, without a doubt, missing out on hundreds, if not thousands of customers. In this article, you will learn: Why a website makes your restaurant more trustworthy and professional. Frustrating, right?

Social Media 195

Social Media Online Ordering SEO Email Marketing 195

ChowNow

MAY 30, 2025

When business slows down, its easy to blame the season, the weather, or people not going out like they used to, but sometimes all customers need is a good reminder or the right reason to show up again. Encouraging repeat visits from loyal customers? Or bring in a wave of new customers who havent tried your place yet?

Ordering 195

Ordering Loyalty Program Social Media Email Marketing 195

Modern Restaurant Management

JANUARY 31, 2024

These genuine snapshots—when shared on social media—can help paint an authentic picture of your business, and create a powerful word-of-mouth effect. Encourage Participation The first step in taking advantage of user-generated content is to actively encourage customer participation.

Social Media 508

Social Media Email Marketing Influencer Customer Experience 508

ChowNow

FEBRUARY 12, 2025

By the time you finish this article, youll know how to approach restaurant marketing the right way and not waste time doing guesswork, crossing your fingers, and then hoping you see new customers walking through the door. Customers have more choices, higher expectations, and countless ways to discover (or overlook) your restaurant.

2025 195

2025 Marketing Email Marketing Operations 195

ChowNow

FEBRUARY 28, 2025

In this guide, youll learn how to use ChowNow tools along with a handful of other effective strategies to increase order volume, boost your current customer traffic, and grow your overall sales. Email marketing is one of the most effective ways to stay top-of-mind with customers and remind them its time to order again from your restaurant.

Ordering 195

Ordering Email Marketing Social Media Online Ordering 195

ChowNow

JUNE 6, 2025

And operators who don’t have one at all are missing out on a huge opportunity to tell their restaurant’s story, connect with new customers, and distinguish themselves from other restaurants in their area. Think of it as a handshake with potential new customers, a moment to say, “Here’s who we are, what we serve, and why it matters to us.”

Social Media 195

Social Media Fine Dining Front of House Customer Experience 195

Social Hospitality: Restaurants

APRIL 5, 2019

Today’s restaurateurs are lucky — gone are the days of massive spending to advertise their offerings to draw in new customers. Instead, many eateries rely solely on the power of social media to pique hungry people’s interest. And, for the most part, using social media as a way to advertise is free.

Social Media 225

Social Media Advertising Customer Experience Fine Dining 225

ChowNow

MAY 2, 2025

Youre not just managing food and staff, youre battling slim profit margins, high operating expenses, and constantly changing customer preferences. And while the odds improve with experience, restaurant ownership is still tough. The Alternative: Validate your idea, clarify your customer base, and align pricing with your market.

Email Marketing 195

Email Marketing Social Media Cash Management Customer Service 195

ChowNow

MAY 2, 2025

Your customer email list is your most valuable marketing asset, giving you an incredible ROI of $42 for every $1 you spend. You own it, it costs very little to maintain, and its a direct link to your customers any time youd like to reach themno complicated algorithms or third-party platforms getting in the way.

Email Marketing 195

Email Marketing Loyalty Program Social Media Seasonal Menu 195

7 Shifts

OCTOBER 28, 2024

However, it’s best to understand how cost-effective your current customer acquisition efforts are before dedicating resources to it. Knowing how to calculate and optimize your customer acquisition cost (CAC) can help you make smarter decisions about your marketing and advertising strategies.

Loyalty Program 195

Loyalty Program Fast Casual Social Media Email Marketing 195

Modern Restaurant Management

NOVEMBER 25, 2019

In this article we’re going to look at five marketing mistakes that many restaurant owners make and show you how to avoid falling into the same traps yourself. Ignoring the Power of Social Media. With the right kind of social media marketing, your restaurant can start to build a customer base through word of mouth.

Social Media 440

Social Media Marketing Customer Experience Consumer Goods 440

ChowNow

FEBRUARY 21, 2025

Third-party delivery apps start out as a convenient way to reach new customers, but they always take a significant chunk of your profits. While these platforms do bring in orders, they also come with the price of high commission fees, loss of customer data, and a weaker connection between you and your guests.

Ordering 195

Ordering Email Marketing Online Ordering Social Media 195

ChowNow

APRIL 11, 2025

In this article, youll learn: How online reviews shape restaurant discovery and customer decision-making Why positive reviews lead to higher revenue and stronger customer loyalty How to make them work in your favor, even when the feedback isnt perfect Lets dig into why online reviews matter more than everand how they can help your restaurant grow.

Online Ordering 195

Online Ordering Social Media Customer Service Customer Experience 195

7 Shifts

OCTOBER 22, 2024

Whether through supporting local charities or participating in food drives, local restaurants can become go-to places for customers who want to support their community. It helps allocate resources directly to those who are most likely to become loyal, repeat customers.

Marketing 195

Marketing 2025 Social Media Email Marketing 195

ChowNow

FEBRUARY 5, 2025

When customers are looking for a new place to eat, one of the first steps in that journey is checking reviews. After reading this article, you will realize that reviews are your most valuable online asset, and leaving them unattended is unthinkable. The power of social proof. We all do it.

2025 221

2025 Customer Experience Customer Service Website Management 221

ChowNow

MARCH 14, 2025

Operators who ignore this opportunity risk losing significant revenue to their competitors while missing out on the chance to build a stronger connection with their customers. Many restaurants struggle with high third-party app fees, low website traffic, and clunky ordering experiences that drive customers away.

Ordering 195

Ordering Mobile Ordering Online Ordering Email Marketing 195

Modern Restaurant Management

FEBRUARY 9, 2021

Valentine’s Day is often a busy time for restaurants, but many are now dealing with various challenges amid the pandemic, like no indoor dining or limited capacity as well as more customers opting for carry out. Restaurant websites should have a clean, uncluttered feel and customers should easily be able to navigate between pages.

Marketing 553

Marketing Email Marketing Website Management Social Media 553

Modern Restaurant Management

MAY 9, 2025

This article explores their charm, global influence, and the key elements that fuel their success. This intimacy creates a sense of belonging that turns dining into a personal, almost home-like experience. This commitment to authenticity also extends to the overall experience.

Fine Dining 221

Fine Dining Influencer Dine-in Innovation 221

Modern Restaurant Management

OCTOBER 22, 2021

Seventy-two percent of people choose a restaurant based on comments and images shared by others on Facebook, according to a study by Social Media Monthly. Those stats demonstrate the power and influence of social media. This article will explore seven tips on using Facebook Ads to increase your market share of customers.

Social Media 493

Social Media Advertising Events Customer Experience 493

Modern Restaurant Management

MAY 25, 2022

Quality food and top tier service with the incentivization of loyalty programs and a good location should be enough to get a good share of local customers. Society Insurance has compiled three tips to help find new customers for your restaurant and bar. Have your staff encourage satisfied customers to leave a review.

Email Marketing 473

Email Marketing Social Media Food Truck Loyalty Program 473

ChowNow

JANUARY 30, 2025

The ultimate goal of branding is to create an emotional connection with your customers that encourages them to choose you over your competitors. Thats why we created this easy guide to restaurant branding: to make certain you never miss an opportunity to connect with your customers. But how do you get there? for that exact same meal.

Email Marketing 195

Email Marketing Mobile Ordering Customer Experience Online Ordering 195

ChowNow

APRIL 25, 2025

Its the sum of everything about your restaurant, from your menu design and decor to the tone you use when replying to comments on social media or greeting customers walking through the door. What kind of customer base do we want to attract and keep? It becomes something people (your customers) believe in.

Mobile Ordering 195

Mobile Ordering Social Media Email Marketing Customer Experience 195

ChowNow

MAY 23, 2025

Use tactics like: Price anchoringplacing a high-priced item next to your target to make it feel like a better deal Removing dollar signs to reduce price sensitivity Write stronger menu descriptions to tap into customer preferences These menu engineering tricks may seem small, but every change will nudge guests toward more profitable menu choices.

Menu 195

Menu Seasonal Menu Point of Sale Online Ordering 195

Modern Restaurant Management

DECEMBER 12, 2023

It seems almost everyone, from social media influencers to evening news anchors, is extolling the capabilities of this emerging tech. In this article, I will share my perspective on the current state of automation and why I believe it is poised for significant growth in 2024.

Customer Service 507

Customer Service Customer Experience Social Media Innovation 507

Modern Restaurant Management

MAY 30, 2025

In recent years, consumer behaviors have drastically changed to now preferring delivery services and an increased willingness to pay a premium for a seamless experience. The data revealed that 60 percent of consumers surveyed prefer human staff versus AI-managed customer support, despite the potential for increased service efficiency.

Fast Casual 251

Fast Casual Food Point of Sale Mobile Ordering 251

ChowNow

JUNE 5, 2024

Since 98% of consumers read reviews to help inform their decisions , it’s crucial for restaurants to encourage satisfied customers to provide feedback and manage their online reputation effectively. Train your staff to ask for reviews at the end of a meal when customers express satisfaction.

Email Marketing 394

Email Marketing Social Media Website Management Online Ordering 394

Modern Restaurant Management

FEBRUARY 16, 2022

You can't scroll news sites without seeing more articles about inflation, but was does it mean for restaurants? An interest and willingness to pay more for certain dining experiences is a great sign. As a restaurant owner, I would feel optimistic as that shows customers are prioritizing quality over cost.

Cash Management 518

Cash Management Food Supply Seasonal Menu Social Media 518

ChowNow

MARCH 7, 2025

Its the number one way customers discover new restaurants and if your business isnt showing up in the search results, youre losing diners to competitors who are. Local restaurant SEO is the best way to attract new customers, and its easier than you thinkyou dont need to be a technical expert to start seeing real results.

SEO 195

SEO Online Ordering Mobile Ordering Website Management 195

Modern Restaurant Management

MARCH 9, 2020

In the Internet economy, online consumer reviews are a powerful tool used in helping businesses drive growth and integrate crucial feedback to create a better customer experience. For consumers, online reviews provide a source of expert opinion from peers that have had previous experiences with a product or service.

Customer Experience 462

Customer Experience Social Media Customer Service Technology 462

Modern Restaurant Management

APRIL 2, 2020

Novel ways to deliver everything from orchestral music to personal training and therapy/addiction treatment have made the rounds as viral social media videos or popular articles. new customer base during and even after the quarantine ends. Restaurateurs create amazing dining experiences. Build Your Skills.

Social Media 488

Social Media Small Business Customer Service Cash Management 488

Social Hospitality: Restaurants

FEBRUARY 25, 2021

How can you convince a customer to come to your business and spend money on your food? In addition to bringing customers to your restaurant, your 2021 marketing should focus on bringing your restaurant to them. In addition to bringing customers to your restaurant, your 2021 marketing should focus on bringing your restaurant to them.

2021 434

2021 Social Media Mobile Ordering Online Ordering 434

Modern Restaurant Management

JUNE 29, 2021

It offers the opportunity to add a more direct and unique approach to your messaging that you can’t get from scanning headlines, scrolling through articles and clicking past ads. For example, say you’re a coffee shop with customers who have become loyal to their morning brew and business meetings at your location.

Marketing 535

Marketing Sports Social Media Coaching 535