Modern Restaurant Management

JUNE 24, 2021

As a restaurant owner, digital marketing can be a daunting task that takes up valuable time, energy, and resources. Day-to-day demands – coupled with all of the FOH and BOH duties – can be simply too overwhelming for many small restaurant owners. A double win!

Marketing 508

Marketing Social Media Mobile Ordering Website Management 508

ChowNow

FEBRUARY 7, 2025

Building a restaurant marketing budget can feel overwhelming. With tight margins, unpredictable cash flow, and endless marketing options, its hard to know how much to spendor where to spend it. But without a clear budget, your restaurant risks losing customers to competitors who consistently promote their business.

Marketing 195

Marketing Email Marketing Social Media Loyalty Program 195

Modern Restaurant Management

SEPTEMBER 16, 2020

Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Basant Baruah, Senior Content Marketer, Beaconstac. Below are a few examples of small and big F&B chains applying unique marketing techniques. Here are their insights.

Marketing 585

Marketing Social Media Food Safety Email Marketing 585

7 Shifts

OCTOBER 22, 2024

If you feel that digital marketing isn’t giving your local restaurant the results you need, then it's time to explore more targeted strategies. Local restaurant marketing can help you reach your target audience more effectively. Local restaurant marketing can help you reach your target audience more effectively.

Marketing 195

Marketing 2025 Social Media Email Marketing 195

Modern Restaurant Management

DECEMBER 18, 2024

The quicker businesses can feed that information back into operations, the better, whether for personalized dining, staffing optimization, or advertising and marketing. The Resilience of the Franchise Model The franchise model remains one of the best business structures in today’s restaurant landscape.

2025 419

2025 Loyalty Program Social Media Fast Casual 419

7 Shifts

OCTOBER 22, 2024

Let’s explore 26 proven online marketing strategies to help your restaurant thrive. Target location-specific searches for more visibility The ultimate goal of your online marketing campaigns should be to bring in local customers to your restaurant. To do so, you must have an optimized website and engaging social media profiles.

Book 195

Book Marketing Email Marketing Social Media 195

Modern Restaurant Management

OCTOBER 4, 2021

Whether you’re handling marketing for a chain restaurant, or just trying to heighten the visibility of your own local mom and pop diner, here are seven pro tips for restaurant marketing that will give your eating establishment a much-needed boost. This is true for any type of business, but especially for restaurants.

Marketing 474

Marketing Loyalty Program Social Media Online Ordering 474

Modern Restaurant Management

FEBRUARY 1, 2022

So, what can marketers of fast casuals do to bring people back to their brick-and-mortar locations? For Small Eateries, It’s About Focusing on Fundamentals. Claim your free Google Business Profile page and create that Yelp profile. For Bigger Marketing Budgets, It’s About Doubling Down on Digital.

Fast Casual 493

Fast Casual Dine-in Casual 2022 493

ChowNow

FEBRUARY 12, 2025

This guide will teach you everything you need to know about getting started with restaurant marketing. By the time you finish this article, youll know how to approach restaurant marketing the right way and not waste time doing guesswork, crossing your fingers, and then hoping you see new customers walking through the door.

2025 195

2025 Marketing Email Marketing Operations 195

Modern Restaurant Management

APRIL 5, 2021

After an especially difficult year, small businesses like restaurants are scrambling to recover. With a changing landscape, it is more vital than ever to help your potential customers see great value in your business. As business owners learn to adapt, here are four of the most critical marketing mistakes to avoid.

Marketing 443

Marketing Coupons Consumer Goods Small Business 443

Modern Restaurant Management

JANUARY 9, 2020

These aren’t just adjectives explaining coffee flavors, but should also be terms that describe your coffee shop’s marketing campaigns. Keep reading as we share marketing tips designed to help small coffee shops better compete in today’s market. Here are three top places to advertise: Online.

Marketing 366

Marketing Email Marketing Loyalty Program Social Media 366

Modern Restaurant Management

JANUARY 31, 2025

The research found that businesses worldwide – particularly restaurants – intend to experiment more in 2025, especially with customer retention programs like loyalty, as they face the triple challenge of sustained high inflation, shrinking consumer wallets and the need to raise prices across the board.

Marketing 221

Marketing Loyalty Program 2024 2025 221

Modern Restaurant Management

MAY 8, 2020

Faced with the stark reality of closed dining areas, people working from home, and home-cooked meals, COVID-19 will force a radical rethinking of Quick Service Restaurant (QSR) marketing. Best Marketing Practices for QSR During and post pandemic. Breaking down stats from the 700 surveyed consumers.

Marketing 442

Marketing Franchise Franchising Social Media 442

7 Shifts

AUGUST 12, 2020

So far, 2020 has thrown marketing plans, advertising budgets, and restaurant growth out of the window. But as restaurants reopen and business starts to pick up again, it’s important you pick up your marketing plan too. Which is where your restaurant marketing plan comes in. What are they ordering?

Marketing 418

Marketing 2020 SEO Loyalty Program 418

Goliath Consulting

APRIL 25, 2020

The COVID-19 pandemic has affected people and businesses alike all over the world. For many small businesses, this can spell devastation. However, there are ways you can keep your business afloat during this difficult time. Think of pandemic-friendly ways to advertise your business. ? Improve Your Workspace.

Small Business 248

Small Business Hiring Advertising Technology 248

Modern Restaurant Management

JANUARY 9, 2024

Restaurant owners should work to forecast their busy and slow seasons and use these projections to determine whether they are likely to need capital as they transition into their busy season. Small business owners should consider exploring options with their bank as well as these non-bank lenders.

Employee Relations 484

Employee Relations Small Business Advertising Customer Experience 484

The Rail

FEBRUARY 7, 2025

Video marketing is an essential tool to captivate audiences, drive foot traffic, and win the fierce battle for online attention. Taking it a step further than high-quality images , video marketing taps into the sensory appeal that text and photos cant achieve. Remember the days of beautiful dinner images on Instagram?

Serving 130

Serving Marketing Loyalty Program Social Media 130

Indoor Media

JUNE 17, 2020

Every small business is unique. While we are a bit biased and believe our advertising is the first, best way to advertise for all small businesses, we also believe that every business owner should explore the best way to advertise for themselves. Step 1: Define Advertising Success.

Small Business 143

Small Business Advertising Coupons Point of Sale 143

Modern Restaurant Management

APRIL 14, 2020

As part of its ongoing coronavirus relief efforts, Cox Media , the advertising division of Cox Communications, is offering local restaurants free television advertising to assure patrons that they remain open for takeout and delivery services and share new hours of operation. “It is unbelievable how quickly things can change.

Online Ordering 530

Online Ordering Back of House Customer Service Small Business 530

Modern Restaurant Management

JANUARY 28, 2022

Branding is essential for all businesses. Here’s how to do it: Decide on a Suitable Business Name and Logo. Having a memorable business name and logo is vital for any business, but it’s even more important for a ghost kitchen. Your business does not have a storefront. What are the values of your brand?

Social Media 528

Social Media Advertising Small Business Food Order 528

Modern Restaurant Management

MAY 14, 2020

With social distancing guidelines specifying six feet of distance between customers in essential businesses, and most states ordering stay-at-home and shelter-in-place mandates, many restaurants that previously focused only on exceptional dine-in experiences, or those that thrived on foot traffic, have been forced to shutter.

Customer Experience 558

Customer Experience Online Ordering Social Media Mobile Ordering 558

ChowNow

MARCH 7, 2025

When used strategically, customer data can help you personalize marketing, streamline operations, and create a better dining experience for your guests. Thats why 44% of restaurants are investing in restaurant technology tools to improve their business analyticsbecause customer data works. Personalized marketing and promotions.

Loyalty Program 195

Loyalty Program Email Marketing Online Ordering Point of Sale 195

Restaurant Business

JUNE 17, 2025

17, 2025 Facebook Twitter LinkedIn DoorDash now offers services like reservations and advertising. Last month, DoorDash announced plans to acquire reservations and marketing service SevenRooms for $1.2 Is that a good thing for restaurants? By Joe Guszkowski on Jun. These days, it is starting to look more like a hub.

Leadership 179

Leadership Advertising 2025 Reservations 179

Modern Restaurant Management

OCTOBER 1, 2020

Projections for business sustainability are low and prospects grow bleaker each day that restaurants go without patrons who stay away due to mixed messages about safety. However, many of these state laws impose prerequisites to applicability, resulting in a de facto exclusion of small to medium-sized regional restaurants.

Marketing 309

Marketing Restaurant Law Small Business Audits 309

Modern Restaurant Management

MAY 21, 2020

Though expecting business as usual to be ‘usual’ is a little far fetched, many restaurants are opting for innovative ways to counter the virus – some even becoming part of the solution. Here’s a quick checklist to help you make safe choices while ensuring business continuity: Redesign Your Offerings.

Social Media 539

Social Media Food Safety Cash Management Customer Service 539

Modern Restaurant Management

APRIL 11, 2024

The comeback of the food court and the impact of small treats were among the trends uncovered in Yelp’s first-ever Fastest Growing Brands report , which ranks brands that are growing the fastest on and off of Yelp. Businesses serving little treats like Crumbl Cookies and Dutch Bros are booming.

Social Media 466

Social Media Small Business Customer Service Customer Experience 466

Modern Restaurant Management

OCTOBER 12, 2022

Throw an unforgettable Halloween party that benefits your business by following these simple tips. Make sure the effort you’ve put into planning your Halloween party pays off by advertising sufficiently and strategically in the weeks leading up to the event. Serve Special (Spooky) Food and Drinks.

Advertising 491

Advertising Social Media Food Truck Seasonal Menu 491

Restaurant Business

JUNE 11, 2025

11, 2025 Facebook Twitter LinkedIn Huddle House will add drive-thrus as it moves into more urban and suburban markets. | It brought in an outside consultant, and it focused on dinner, where Perkins sees an opportunity to do more business. Ascent is keen on growing Huddle House beyond small towns and into urban and suburban locations.

Fast Casual 169

Fast Casual Front of House Back of House Leadership 169

Indoor Media

MARCH 1, 2021

This year, make it your goal to improve your small business’s online presence. For some, that will mean creating a website or claiming a business in google listings. Many people don’t realize that all influencers and big businesses use a range of social media tools to create and monitor content.

Social Media 145

Social Media Small Business Advertising Coupons 145

Modern Restaurant Management

FEBRUARY 12, 2020

DoorDash, Grubhub and Uber Eats are among the most popular third-party ordering (“TPO”) platform services on the market, which tout online ordering and delivery solutions to restaurant owners across the country. In many ways, TPO platforms serve as a new advertising mechanism for restaurants.

Ordering 454

Ordering Online Ordering Customer Service Customer Experience 454

Indoor Media

DECEMBER 14, 2020

The warm weather meant a great boom for many restaurants and businesses, and outdoor dining helped a semblance of normalcy return to their sales. With chaos in the air, business owners have to get creative — and we’re here to help. When an opportunity presents itself, submit a description of your business and your newsworthy story.

Small Business 144

Small Business Social Media Coupons Advertising 144

Modern Restaurant Management

APRIL 21, 2020

While text marketing to customers who have signed up for your loyalty program might seem like a fast and budget-friendly way to connect during the crisis, it also subjects restaurants to potential litigation under the Telephone Consumer Protection Act (TCPA). Avoiding Potential TCPA Litigation When Texting Marketing. Seek legal advice.

Loyalty Program 398

Loyalty Program Coupons 2015 Small Business 398

Modern Restaurant Management

AUGUST 17, 2020

This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features consumers' dining desires, the power of personalization and the untapped opportunity in localized marketing. Limited-service restaurants continue to be the clear winners in the market share battle within the leisure category.

2020 493

2020 Mobile Ordering Loyalty Program Food Safety 493

Indoor Media

NOVEMBER 19, 2020

2020 was one of the most difficult years for small businesses. Countless companies failed to stay afloat, let alone expand, so it might be difficult to think about advertising right now. From here, you have to accept that if you’re not advertising, someone else is.

Small Business 151

Small Business Advertising Customer Service Coupons 151

Modern Restaurant Management

MAY 5, 2022

These systems can transform how business is conducted by streamlining operations and reducing fees. Businesses want to offer reviewers a cryptocurrency token for their written reviews. Loyalty points are in production by large chains and small independent firms that go outside their doors, which will cause new attention from buyers.

Serving 472

Serving Loyalty Program Food Supply Point of Sale 472

Culinary Cues

OCTOBER 24, 2020

Consider this – the menu is the most important component of a successful restaurant and once designed it can, and should, impact every other aspect of the business. It is their business after all – right? Far too many times the menu takes a back seat to all other planning that will lead to serious miscalculations along the way.

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Menu Seasonal Menu Front of House Café 482

Goliath Consulting

DECEMBER 7, 2021

Social media continues to be one of the best marketing channels of the century. Social media is an essential component of many brands’ marketing strategies. 90% of marketers say that social media marketing has increased their business exposure. User-generated content vs. Traditional advertisements.

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Social Media Marketing Email Marketing 2022 243