Modern Restaurant Management

JUNE 24, 2021

As a restaurant owner, digital marketing can be a daunting task that takes up valuable time, energy, and resources. Most simply do not have the time needed to research digital marketing strategies, let alone implement them. This often means marketing and advertising efforts are done on-the-fly or simply 86’d.

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Marketing Social Media Mobile Ordering Website Management 199

7 Shifts

NOVEMBER 1, 2022

They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. It all starts with a great marketing plan. Your marketing plan is the cornerstone of your restaurant's success and business plan. Marketing Plan Template.

Seating 222

Seating Email Marketing Marketing SEO 222

Modern Restaurant Management

JULY 14, 2021

In today’s tight job market, to be competitive and stay top of mind of potential hires, it’s important to launch a holistic recruitment marketing strategy to support basic recruiting functions. Social Media Advertising. If you don’t actively drive traffic via advertising then nobody will see your content.

Recruiting 209

Recruiting Hiring Marketing Email Marketing 209

Social Hospitality

JUNE 22, 2020

The restaurant and food industry is one of the many to take advantage of the marketing opportunities Instagram offers. Restaurants across the globe now use Instagram to advertise their wares and, many even create bespoke dishes which are designed specifically to be shown off on the platform.

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Marketing Social Media Advertising Influencer 195

7 Shifts

DECEMBER 14, 2022

She ordered a single taco through the app with toppings and a tortilla on the side. Other Restaurant Marketing Resources. 38% of users have visited and/or ordered food from a restaurant after seeing it on TikTok. Recommended Reading: 22 Restaurant Advertising Ideas Driving Guests To Tables. Table of Contents.

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Marketing Social Media Email Marketing Influencer 222

7 Shifts

JANUARY 7, 2021

As restaurants reopen and business starts to pick up again, it’s important you pick up your marketing plan, too. To help, we’ve created the ultimate restaurant marketing guide, covering strategy, creative, branding, marketing channels, paid and unpaid advertising, and so much more. What are they ordering?

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Marketing 2021 SEO Loyalty Program 195

Modern Restaurant Management

AUGUST 18, 2020

“Our marketing plan has always been to get new people to try our food,” he said. We advertised in local papers, supporting youth sports and wrapping our vehicles. We continued to advertise and market our food, focusing specifically on takeout and delivery to drive business.

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Marketing Front of House Back of House Food Truck 193

The Rail

NOVEMBER 10, 2023

By Viktoria Arsenteva, Contributor In the hyper-competitive restaurant industry, effective marketing can be the difference between a bustling dining room and a quiet one. While word-of-mouth and organic traffic are valuable, there's no denying the potency of paid advertising in driving sales. Invest in professional food photography.

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Advertising Loyalty Program Email Marketing Mobile Ordering 59

Modern Restaurant Management

OCTOBER 4, 2021

Whether you’re handling marketing for a chain restaurant, or just trying to heighten the visibility of your own local mom and pop diner, here are seven pro tips for restaurant marketing that will give your eating establishment a much-needed boost. Fast food chain Carl’s Jr. Accurate Brand Personality Representation.

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Marketing Loyalty Program Social Media Online Ordering 186

Modern Restaurant Management

SEPTEMBER 16, 2020

Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Basant Baruah, Senior Content Marketer, Beaconstac. Below are a few examples of small and big F&B chains applying unique marketing techniques. Here are their insights.

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Marketing Social Media Food Safety Email Marketing 233

Modern Restaurant Management

MAY 21, 2024

Rethinking Beverages The typical drink upsell—soft drinks and coffee or tea—has decreased over the past few years as customers increasingly eat restaurant food at home. In its place, we’ve seen an explosion of specialty beverages that serve as enticing add–ons or stand-alone orders.

Beverage 193

Beverage Fast Casual Seasonal Menu Fine Dining 193

Open for Business

APRIL 3, 2023

The “4 Ps of marketing” may sound like blah business jargon to restaurant types, but these four principles—product, price, place, and promotion—can magnetize new guests and keep regulars coming back. Here’s how to put the 4 Ps of marketing to work for your restaurant, plus a few examples to get you started.

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Marketing Email Marketing Social Media Loyalty Program 78

Restaurant Engine

APRIL 24, 2024

Marketing is the key to growing your restaurant and increasing your brand awareness. To do those things, you need a strong, well-developed marketing strategy. In this article, we look at the eight most frequently asked marketing questions for restaurants. 1: What is the “Marketing Mix?” 2: Why Do I Need a Website?

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Marketing Social Media Mobile Ordering SEO 52

Next Restaurants

FEBRUARY 6, 2023

By Denise Langenegger, Contributor Around 32 million US citizens have a diagnosed food allergy , making up 10.8% By learning more about food allergies and better communicating with those affected by these issues, restaurateurs can help to create a more inclusive environment for all diners. of all adults and 7.6% of all children.

Allergens 117

Allergens Marketing Fine Dining Food Safety 117

24/7 Waiter

FEBRUARY 16, 2024

Online food ordering has seen exponential growth over the last few years and continues to expand. If you want to increase your sales, an online ordering system for restaurants is crucial. Bring in new customers who regularly want the convenience of take-out food and drink. FOMO – Fear of missing out is real.

Online Ordering 36

Online Ordering Food Order Ordering Mobile Ordering 36

Goliath Consulting

SEPTEMBER 7, 2023

In this post, we’ll outline top digital marketing strategies that every restaurant should consider to stay competitive in the current digital landscape. Mastering Social Media: It’s More Than Just Food Pics While showcasing dishes is essential, it’s equally important to: Host interactive polls or quizzes.

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Marketing SEO Email Marketing Mobile Ordering 78

Modern Restaurant Management

APRIL 30, 2021

So it makes good business sense to revamp your marketing strategies. Today, examine the effects the pandemic has had on the restaurant and food service industry as well as five simple but effective marketing techniques to boost your local business. Five Local Marketing Strategies.

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Marketing Food Safety Social Media Small Business 226

Modern Restaurant Management

DECEMBER 30, 2020

Pre-pandemic, it’s likely that a good portion of your marketing efforts were focused on communicating with guests on site. After all, you knew that if you continued to offer hospitality-first service and quality food, you could count on seeing your customers within your four walls. Which part of town dominates online orders?

2021 224

2021 Marketing Food Safety Back of House 224

Open for Business

MAY 2, 2023

Restaurant marketing attracts new customers, keeps regulars coming back, and sets one restaurant apart from the crowd. It’s more important than ever to make savvy marketing central to your business. Quick links What is restaurant marketing? Quick links What is restaurant marketing? Ignore it at your peril.

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Marketing Email Marketing Social Media SEO 78

Modern Restaurant Management

FEBRUARY 1, 2022

Food that naturally travels well—chicken wings, burritos, Chinese food—was bound to have a leg-up. Smart QSR and fast casual chains like Chipotle and Shake Shack reconfigured their strategies to lean heavily into delivery apps, digital ordering, and loyalty programs. Bottom-line.

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Fast Casual Dine-in Casual 2022 193

SpotOn

MARCH 12, 2024

Gigi Cohen is the Director of Marketing for MDP Restaurant Group. In her role, Cohen sets the restaurant marketing strategy, develops social media ads, and tracks the success of their online advertising and email marketing. Bambuu Asian Eatery has even seen over $2,500 in deal redemptions from their advertising efforts.

Email Marketing 98

Email Marketing Social Media Advertising Online Ordering 98

Modern Restaurant Management

MAY 8, 2020

Faced with the stark reality of closed dining areas, people working from home, and home-cooked meals, COVID-19 will force a radical rethinking of Quick Service Restaurant (QSR) marketing. 88 percent of consumers are cooking more meals at home since stay-at-home orders went into effect in March.

Marketing 160

Marketing Franchise Franchising Social Media 160

Modern Restaurant Management

JUNE 10, 2020

All these restaurants needed to market these options — especially since these were completely new for many higher-end restaurants— to their existing customers. In marketing, we actually have a tactic called “agile marketing” which allows businesses of all kinds to react and quickly adapt to sudden change.

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Marketing Social Media Email Marketing Loyalty Program 186

7 Shifts

OCTOBER 9, 2019

That’s why digital marketing is so important. Read on to learn more about creative digital marketing ideas you can get started on today. Capture Your Community with Local Ads Local advertisement is a powerful tool to increase both foot traffic and your online presence.

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Loyalty Program Marketing Social Media Mobile Ordering 284

The Restaurant Times

SEPTEMBER 30, 2021

The finest restaurant marketing is often a good press telling your story and how well you serve the dinners in the town. There are many methods to advertise a restaurant, each with varying targeting, expense, and performance levels. With paid advertising, you can get ads that are affordable and target a specific audience.

Advertising 52

Advertising 2021 Loyalty Program Food Truck 52

7 Shifts

JANUARY 31, 2024

Inventory management Managers need to ensure the kitchen is stocked with the right amount of food so that nothing is wasted and as few items need to be 86'ed as possible. This means that managers tend to bear more of the marketing responsibilities and have to know how to use digital marketing platforms effectively.

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Management Management Kitchen Safety Front of House 398

ChowNow

SEPTEMBER 30, 2020

When brainstorming restaurant marketing ideas, many restaurateurs seek out strategies that will help bring in new customers. The math is simple: more orders over time equals more sales. Marketing to your existing customers keeps your restaurant top of mind leading to increased order frequency and higher ticket sizes.

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Loyalty Program Marketing Email Marketing Social Media 158

7 Shifts

FEBRUARY 8, 2024

The ripple effects of the pandemic continue: the National Restaurant Association finds that off-premises dining continues to happen much more frequently than before, with 66% of consumers more likely to order takeout in 2023 than they were before the pandemic. ChowNow ChowNow is a customized online ordering app for restaurants.

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Operations Management Management Mobile Ordering 367

Modern Restaurant Management

MAY 8, 2024

More than half (55 percent) of global consumers say automated food preparation is unacceptable for both quick service and table service restaurants, while nearly half (49 percent) say they’re likely to order food through an artificial intelligence tool, such as a chatbot or drive-thru.

Front of House 188

Front of House Mobile Ordering Customer Service FOH 188

7 Shifts

FEBRUARY 8, 2024

The ripple effects of the pandemic continue: the National Restaurant Association finds that off-premises dining continues to happen much more frequently than before, with 66% of consumers more likely to order takeout in 2023 than they were before the pandemic. ChowNow ChowNow is a customized online ordering app for restaurants.

Operations 353

Operations Management Management Mobile Ordering 353

Modern Restaurant Management

JANUARY 24, 2024

Include social media in your digital marketing strategy. Drive traffic to your restaurant’s social media page by adding QR codes to posters, food packaging, receipts and table tents. Offer a rating feedback QR code inviting customers to voice their opinion about your food or service and even earn rewards for their review.

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Loyalty Program Social Media Coupons Customer Experience 193

Modern Restaurant Management

JANUARY 22, 2024

How can you adjust your B2C marketing strategy to align with their needs and provide an elevated culinary experience? You can craft a B2C marketing strategy that is interesting, relevant, and successful by following this checklist. Leverage consumer data to learn about preferences, dietary restrictions, and favorite foods.

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Loyalty Program Dietary Restrictions Mobile Ordering Social Media 164

The Rail

APRIL 11, 2024

By Eric Tress, Contributor If you are looking for an excellent tool to increase your restaurant’s reservations, email marketing is an effective advertising tool you should consider. Many restaurants invest in marketing when they notice low bookings or in the run-up to a low season.

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Email Marketing Reservations Marketing Loyalty Program 52

Bingage

JULY 18, 2020

Digital marketing is not a new term now, but with the consistent appearance of new patterns and innovations, it is developing continually. Everybody knows about its significance, yet without fusing the latest trends & strategies in digital marketing, the business can’t receive its greatest rewards. Let’s start – 1.

Delivery 98

Delivery Social Media Marketing Online Ordering 98

Lavu

NOVEMBER 1, 2023

Starting a food delivery business can really make a difference for restaurants or any food business, helping them reach more people and make more money. You need to invest in reliable and easy-to-use delivery platforms that work well with your restaurant’s ordering system. Is online food delivery a profitable business?

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Delivery Food Online Ordering Mobile Ordering 166

Indoor Media

JANUARY 16, 2019

Which is why just about every restaurant either considers offering or actually runs special discounts through coupon advertising. Did you notice we said coupon advertising ? But on the other hand, just like with any type of advertising there are associated costs. Advantages of Restaurant Coupon Marketing. That’s right.

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Coupons Advertising Email Marketing Seating 78

7 Shifts

JANUARY 20, 2023

Additionally, restaurants should make sure they have enough food and drink to meet the demand on this busy day. This ensures you'll have a rough idea of what people are more likely to order and you'll also sell everything. Delivery and pick-up orders tend to be higher during the Super Bowl than any other time of year.

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Specials 2023 Social Media Email Marketing 195