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About 40% found that technology has improved customer satisfaction. Kiosks can also ease labor burdens if utilized as the primary tool for customer orders. A Technomic Ignite Consumer report found a significant increase in average checks at both quick service and fast casual establishments.
Attracting new customers is important to every business owner. While there are many marketing strategies to get customers in the door, it is just as important to create customerservice strategies that keep them coming back. Why prioritize the customer experience?
Just like a well-crafted mission statement will help guide your business decisions, identifying and understanding your target customers and competitors through restaurant market research will give your business a competitive edge. Let’s take the guesswork out of starting your food business and set your establishment up for success.
Luckily that’s easier today with mobile advertising and restaurant owners should consider embracing this modern technology to market their business effectively. Location Based Advertising , which allows you to message your target consumers based on hyper local geography.
Restaurants less so How the owner of Krystal and Logan's Roadhouse makes it work Financing Olive Garden sales surge on delivery and free take-home meals Same-store sales rose 6.9% Photo: Shutterstock Delivery and a take-home meal deal drove a lot more customers to Olive Garden this spring. . By Joe Guszkowski on Jun.
With nearly every organization today adopting digital transformation strategies, many companies are focusing on providing more digital solutions to customers. Take Amazon, for example. In many cases, they’ve basically taken people out of the equation almost entirely. It's a digital platform from start to finish.
The tool from the East Coast vegan chain — a digital take on a split-flap mechanical display that appears on its website and in the chain’s ordering app — estimates the amounts of water, land, CO2, and oil saved by eating vegan burgers. The “ PLNT Impact Tracker ” on PLNT Burger’s website wants you to think about what you’re eating.
The quicker businesses can feed that information back into operations, the better, whether for personalized dining, staffing optimization, or advertising and marketing. The restaurant sector is poised for a seismic shift as AI integration takes center stage.
As Asian flavors continue to gain traction across foodservice, dishes like this help operators stand out with globally inspired, on-trend offerings. Philly ensures a silky, no-crack bake, so operators can easily serve up an on-trend dessert that excites customers and keeps prep simple. Click here to learn more.
The third location started out as an upscale burger bar, but it just wasn’t connecting with the neighborhood so Murray recalibrated. “Now, you will be able to come inside of any of our four locations and get your food fresh to order with great flavor, amazing taste and superior customerservice.”
Here are some tips to best advertise that you offer delivery services. Offer Quality Services. Excellent CustomerServices : Your customerservice rep and delivery employees reflect the image of the business. You can do this by having more employees or mapping out better routes.
To help you out, here's what this SEO expert has to say. Sometimes customers will naturally come to your Google My Business profile and drop you a review – especially if they had a negative experience. Pair the links with craft hand-written emails to your customers that had a great experience and ask for their feedback.
Social media platforms, such as Facebook, Instagram, and Pinterest, make it easy to connect with potential customers. Even if your restaurant services a tiny geographic market, there will likely be more locals on Facebook than on any other platform – but not always. Advertising. Want more customers?
In the midst of the COVID-19 pandemic and the resulting restaurant shutdowns, online ordering has become the go-to method for many customers. By using loyalty programs as a way to encourage customers to order directly. Increasing customer retention rates by five percent increases profits by 25 percent to 95 percent.
Delight Your Customers. Remember that it’s not just your business under stress during this pandemic, it’s your customers, too, and they’ll appreciate anything that makes their lives easier. Eating out, or takingout, is never just about the food. Naturally Cut Out the Waste.
AI-powered emotional targeting is the ability for advertisers to use artificial intelligence in order to precisely match the emotional tone of their ads with the emotional tone of the programming being shown on a TV screen. Why emotion? In what ways is AI-powered emotional targeting being used to help QSRs?
Ensuring a positive digital customer experience entails optimizing various channels and technological infrastructure to improve how customers navigate a restaurant’s online persona. And with economic uncertainty looming, many consumers are ordering out less frequently and cooking at home more.
Acqui-hire “To acquire a company in order to use its employees skills or knowledge, rather than for its products or services.” Edge computing “Computing that takes place at or near the physical location of either the user or the source of the data.” —Red In this case, restaurants are the advertisers.
While your restaurant may feature a diverse menu, delicious food, a great ambiance, and excellent customerservice, you will still struggle to build a customer base without promoting it. The fact is that running a successful restaurant is more than just offering good food and good service. Emphasize Best-Selling Items.
Consumers and customers have changed their behavior due to the events of the previous year. Focus on changing the processes of your restaurant to accommodate the new realities and to reach out to customers living in your local areas. So it makes good business sense to revamp your marketing strategies.
The following seven tips can help restaurant managers and HR professionals navigate risk in this rapidly evolving pandemic, especially as restaurants in many jurisdictions are required to operate solely with take-out or delivery service options. Others may have decided to shutter operations altogether. Share Guidance.
Everybody needs to eat, so the sale of food will never go out of fashion. Still, because there are many competing businesses in the dining sector, it’s becoming increasingly difficult to stand out from the crowd. This article will explore seven tips on using Facebook Ads to increase your market share of customers.
Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Customers are going to be hesitant to dine indoors. Extra side, desert, take-home dressing, etc. Restaurants should advertise what precautions they're taking to keep people safe.
To add resources to these guides, reach out to Modern Restaurant Management (MRM) magazine Executive Editor Barbara Castiglia at bcastiglia@modernrestaurantmanagement.com with news. This new site is a one-stop hub of critical information for restaurants, employees, customers and industry partners. MRM Restaurant Survival Guide Updates.
The ingrained customer behavior over the past year, delivery, mobile orders, curbside pick-up, will likely continue. The pandemic effectively accelerated trends in how restaurants interact with customers. Lavu, the restaurant technology services company, estimates 42 percent of food purchases are made online.
As the COVID-19 pandemic continues to affect the ways we live, work and dine, the restaurant industry has been experimenting with different ways to adapt and continue serving customers who cherish dining experiences. Digital engagements with customers are going to remain the norm long after the COVID-19 pandemic.
Survey results indicate diners are seeking distinctive dining experiences, planning ahead with early reservations, and seeking out earlier evening bookings The holiday season is bringing a wave of excitement among diners, with 68 percent of respondents planning to celebrate at restaurants or bars.
Krispy Kreme is out of the cookie business , selling its remaining stake in Insomnia Cookies for $75 million. Buyers appear eager to take on certain types of restaurant chains. Hardee’s filed a counterclaim against a big franchisee that is the only one in the system to close most of its restaurants at 2 p.m.
The news may raise concerns for both customers and operators alike because it’s no secret just how contagious COVID-19 can be in public places. With less inventory and even fewer customers coming in, we recommend that you widen your margins and revamp your offerings. Offer Safe and Contact-Free Services.
All of them promise a seamless experience to the fast-food customer. How apps became the modern-day loyalty program The mobile app trend in fast food kicked off in earnest in 2009, when Starbucks introduced the first ever mobile app to allow customers to pay for coffee with their phones. Its all there for the taking.
Ray Kroc, McDonald’s Founder/Fast Food Innovator, said it best, “Look after the customer and the business will take care of itself.” You have to be able to adapt, evolve and ignite areas of the business with customers always being at the forefront of decisions being made. The takeaway.
Restaurant guests in cost-saving mode are eating out less and more conscious of menu prices, according to Restaurants: Consumer Trends Fall 2022/Winter 2023 a report produced by Provoke Insights in collaboration with Modern Restaurant Management (MRM) magazine. “Unique offerings to help separate from the competition may be helpful.
There's an opportunity here that a lot of restaurant owners aren't taking advantage of. And don't send people to services like Grub Hub or Door Dash where they can end up ordering from someone else. Be sure to take high-res well lit photos of your entrees under bright lights with no flash.
We also knew it was important to think creatively on how we could get customers their orders without having to dine-in. We ramped up our delivery options with UberEats and Doordash, leveraged our drive-thrus and added a new drive-in service where we brought food to customers' cars.
And then, beginning in early March, the bottom fell out. Once you have put those safety measures in place, make sure to let your customers know. You should be communicating these safety measures and any updates or changes you’ve made to your services to your customers. Know Your Top Customers.
Nowadays, running a successful restaurant takes more than great food and good service. From improving your Google listing to leveraging customer reviews, these tips will show you how to boost your visibility and drive more traffic to your restaurant.
These aspects include: décor, skill level of staff, style of service, pricing, profit, type of vendors selected, kitchen layout, equipment selection, marketing and advertising, pay scales, dining room seating, type of china, glassware and flatware, even the location and color scheme for the exterior of the restaurant.
Well, keep reading this article to find out exactly how to incorporate images into your promotional emails. It doesn’t matter how good the food is at your restaurant, if your customers can’t see the quality through high-quality images, the email marketing won’t work. Invest in High-Quality Pictures of Dishes.
The food service industry is forecast to reach $1 trillion in sales this year. At the same time, QSRs and fast casual establishments are turning to technology to improve operations and customer interactions as they continue to increase output. Take fast casual and drive-thru for example.
In response to the unparalleled challenges created by the COVID-19 crisis, restaurants are going to great lengths to adhere to countless hygiene protocols that will provide a safer, cleaner environment for their customers and employees. We’ll Take Those Menus for You. A Clean Slate. Helping Our Staff Stay Healthy.
In today's fast-paced world, quick-service restaurants (QSRs) are constantly looking for ways to attract new customers while keeping their existing ones happy. By displaying menu items, offers, and specials on screens, QSR operators can effectively communicate with their customers and influence their purchasing decisions.
By the time you finish this article, youll know how to approach restaurant marketing the right way and not waste time doing guesswork, crossing your fingers, and then hoping you see new customers walking through the door. Customers have more choices, higher expectations, and countless ways to discover (or overlook) your restaurant.
Despite a slowed holiday hiring season, there is still a demand to hire restaurant employees to keep up with the inevitable influx of folks who eat out more frequently around the holidays—in fact, 17 percent of restaurant leaders are still looking to hire workers. How to avoid. How will it affect your yearly revenue and yearly spend?
Faced with the stark reality of closed dining areas, people working from home, and home-cooked meals, COVID-19 will force a radical rethinking of Quick Service Restaurant (QSR) marketing. Mobile advance ordering will become normative, as well as alerting local customers to restaurant openings and any deals.
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