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Restaurant Market Research: Ultimate Guide to Market Analysis

7 Shifts

One of the building blocks you must put in place before starting a restaurant is market research. Just like a well-crafted mission statement will help guide your business decisions, identifying and understanding your target customers and competitors through restaurant market research will give your business a competitive edge.

Marketing 370
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Using Location-Based Advertising with Text Message Marketing

Modern Restaurant Management

Businesses have long searched for ways to optimize communications to specifically target people in close proximity with advertisements. It’s why marketers will spend up to $38.7 billion on location-based marketing in 2022. Eighty-four percent already use this type of marketing because it works.

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Why a Customer Service Strategy Is Important in a Restaurant

Modern Restaurant Management

Attracting new customers is important to every business owner. While there are many marketing strategies to get customers in the door, it is just as important to create customer service strategies that keep them coming back. Why prioritize the customer experience?

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Location-Based Mobile Advertising: A Guide for Restaurants

Modern Restaurant Management

Luckily that’s easier today with mobile advertising and restaurant owners should consider embracing this modern technology to market their business effectively. One of the most personal forms of mobile marketing, targeting based on location, has two main strategies every restaurant owner should be aware of.

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Three Critical Restaurant Advertising Strategies for 2021

Modern Restaurant Management

Be the Most Creative and Consistent Advertiser in the Area. Now the question was how to keep those repeat customers. After all, a five-percent increase in customer retention can equate to an increase in profit by 25 percent ( HubSpot ). Focus on Customer Service and Personalized Experiences. Everyone loved them!

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Maintaining Humanized Interactions in Digital-First Business Environment

Modern Restaurant Management

With nearly every organization today adopting digital transformation strategies, many companies are focusing on providing more digital solutions to customers. By making your digital engagements more personal and authentic, you're building stronger customer relationships and distancing yourself from the competition.

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The Best Restaurant Marketing Tips

Modern Restaurant Management

Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Customers are going to be hesitant to dine indoors. Basant Baruah, Senior Content Marketer, Beaconstac. Keegan Brown, Marketing Manager Easy On Hold & Brand Music.

Marketing 585